Cigs: Good for One Thing and One Thing Only

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McCann Digital in Israel launched a campaign called Sigi Tabak to get Israeli youth to stop smoking.

The accompanying music video, translated from Hebrew to English, depicts a depressed blonde cigarette reminiscing about the man who most recently dumped her. This is a tribute to a local music genre called "depression songs," which we figure is Israel's response to emo.

The cigarette's flashbacks never actually show the guy smoking; rather, he's pushing her on swings and sharing ice cream cones with her.

We'll always have the memories. To be fair, a blonde smoke isn't really someone you want to bring home to mother.

by Angela Natividad    Nov-14-07    
Topic: Cause, Online, Video



Mullen's 'Mullenteers' Assist Hands-On New Orleans With Clean Up

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Even if it finds its way to a press release in a bid for publicity, you can't fault an agency for sending 30 of its employees to New Orleans to assist Hands On New Orleans with the continuing post-Katrina clean up. In partnership with its client, The Stanley Works, Mullen sent 30 "Mullenteers" from its Wenham (Boston) and Detroit office to the city last week armed with Stanley Tools and sixty hands to paint, construct, plumb, roof or anything else that needed doing.

The Stanley Works provided all manner of tools including tape measures, hammers, levels, saw horses, tool boxes, pliers, power staplers, clamps, laser levelers, inflators and mechanics tool sets, all of which will remain with Hands On New Orleans for continuing use.

Nice work, Mullen. So when are you guys moving to Boston? That's what we keep hearing.

by Steve Hall    Nov-12-07    
Topic: Agencies, Cause, Good



League of the Blind Turns 'Blind Calls' into Generous Gestures

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Our name starts with A. So when people we know slam or rub their phones against something, we're often the unfortunate recipients of an accidental call. Because of this, we've heard a lot of conversations we didn't exactly want to hear, including:

- A business acquaintance fight with his girlfriend
- Our best friend having sex
- Something that sounded really painful involving a cat (maybe?) and a bird

To save us from this mishap and help raise money on the side, Belgium's League of the Blind turned this common occurrence into a marketing campaign.

more »

by Angela Natividad    Oct-26-07    
Topic: Campaigns, Cause, Good



Punching Bag-Shaped Kids Help Illustrate Bully Behavior

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Incredibly, this ad for Highmark by Mullen serves to remind us of two childhood nightmares: the one where we're alone, friendless and talked-about; and the one about the sinister carnival where clowns eat you. (It's the punching bag thing that does it.)

The spot talks about the impact bullying can have on a child's life. The bottom line is to keep communication open with kids so they have somewhere to run when they're hurting.

That new monster "cyber bullying" is also highlighted. Good to know the child safety gurus are keeping up. It only took them 10 years and the advent of Web 2.0 to realize that rumors fly via text message, too.

by Angela Natividad    Oct-24-07    
Topic: Cause, Commercials, Good, Television



Lexus Tells Cautionary Tale in Pop-Up Form

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For its "safest accidents" effort by Team One and a52, Lexus illustrates a series of hypothetical accidents with a life-sized pop-up book and quirky music.

Collisions and street scruples take on a quaint sort of charm when a paper tab slides that slick RX350 to its unfortunate fate. The company's last set of ads for this same message shared this soothing effect, clearing away the result of an accident as if it were only a matter of rearranging the props on a set.

Naturally, the moral of this story is, "The safest accidents are the ones that never happen."

by Angela Natividad    Oct-23-07    
Topic: Brands, Cause, Commercials, Good



Yea, Yea, Yea. Another Hottie Gets Nude For PETA

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Oh so she's the hottie from the Date Movie Paris Hilton Carl's Jr. spoof. Yes, we're talking about the very beautiful, big eyed, Sophie Monk, who, like every other hot celeb, has joined PETA's GoVeg campaign. She follows Alicia Silverstone who recently joined the campaign. So here's Sophie doing the American Beauty thing on a bed of red peppers.

Oh, and you've got to love the name of PETA's blog: The PETA Files. Witty, huh?

by Steve Hall    Oct-23-07    
Topic: Campaigns, Cause, Celebrity, Racy



Toscani's Anorexia Ads Unleash the Italian PC Police

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The Nolita ad at left features Isabelle Caro, a French actress suffering from anorexia.

Guess who's responsible for it? Oliviero Toscani, the guy who fell out of Benetton shortly after his controversial "We, On Death Row" campaign in 2000.

more »

by Angela Natividad    Oct-21-07    
Topic: Cause, Events, Outdoor, Policy, Social



Make a Wish Helps Wee Ones Realize Big Dreams

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This spot is called Beetle Boy and it's for the Make a Wish foundation. We like it because there are no harping celebrities and no witty ( red ) shirts. There's just a cute kid with an awesome yellow superhero costume, and a bunch of regular people who seem to care enough about him to help realize his dream.

Put together by the Kaplan Thaler Group, NYC.

by Angela Natividad    Oct-20-07    
Topic: Cause, Commercials, Good, Television



Digital Swami Helps Augment PC Efficiency

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Now you can go green in everyday life without using Blackle or looking like a poser. (No offense to people who are actually craaaazy about the Gap Red campaign.)

Marketing for Good, a blog that author Drew Neisser hopes will give marketers a conscience (eh?), drew our attention to the Green PC initiative by iYogi.net.

Green PC is like an Ayurvedic cure for computers. For $9.99 these people assess your unit, develop a special plan tailored to your computing patterns, and furnish you with tactics and setting adjustments for maximizing your PC's energy efficiency.

Sounds easy enough. As long as nobody's trying to force our chakras open, we're in.

by Angela Natividad    Oct-19-07    
Topic: Cause, Good, Online



Keep Your Vaulted Ceilings; We Want Squalor

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WONGDOODY, LA is on a pro-bono mission with the Venice Community Housing Corp to draw attention to the one in 32 homeless living in the area.

With flyers pushing "Dumpster Alcove w/ Fecal Matter 4 RENT" and ads like the one at left featuring in the for-lease sections of papers like The Argonaut and LA Weekly, the effort does two things:

- Highlights real "living options" that the homeless have to deal with
- Pokes fun at euphemisms realtors use to promote less-than-savory real estate (who could say no to "purvy lurkers" and "mysterious stains"? It's so Dickens)

Since the launch of the campaign, the VCHC reports double the number of calls and website visitors. We wonder how many of those calls were actual inquiries about renting in squalor. There's something so bohemian about demanding a challenging atmosphere.

by Angela Natividad    Oct-18-07    
Topic: Cause, Good, Outdoor










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