Check out this "Awareness Test" for Transport of London. The goal is to demonstrate that a driver can't avoid obstacles s/he doesn't expect to see. For people who've never seen the video before, it probably comes across as a neat way to deliver the message.
The problem is, there are plenty of people who have already seen something similar -- likely this video, which was put together in 1999 by Professor Daniel Simons of the University of Illinois.
This anti-tobacco effort (via The Media Artist) appeared on gas station dispensers in Wyoming. Above a bottle dripping sludge, a bright sign reads, "You're not gonna sip this. But you'll kiss where it came from?" Campaign URL: WY.Quitnet.com.
We didn't get it at first, mainly because when we think "tobacco" we think "smoking," and we spent a brainfucked eight minutes pondering whether there's a connection between cigarette toxins and fossil fuel. And then IT HIT US.
That sludge is SPITTOON FODDER from CHEWING TOBACCO. The office resounded in a collective "...Ohhh" as we all got it at the same time.
Chewing tobacco. Big problem in Wyoming? We thought only cowboys and baseball players did that. (Remember the gum?) Now we'll have something to ponder through Easter weekend as we smoke away the pain of being too old to participate in egg hunting.
Greenpeace has built a spoof site to take on Kleenex, which, since hankies went out of mode, dominates the wipe-your-eyes and blow-your-nose market.
The "Kleer-cut" site is a barbed duplicate of Kleenex's current "Let it Out" campaign, which encourages people to hit soggy emotional highs and head for the nearest floral tissue box. "Tell calm, cool and collected to TAKE A HIKE," it coaxes. "It's time to LAUGH until you CRY. SCREAM until you spit. Show your heart and show some tears."
Apparently a lot of people die from second hand smoke in Louisiana. New work from New Orleans-based agency Trumpet for the Louisiana Campaign for Tobacco-Free Living is approaching the dangers of smoking by highlighting the dangers of second hand smoke.
In one commercial, shot using the much overused overlapping voice track technique, a collection of people point out the facts surrounding second hand smoke exposure and how many people in Louisiana have been affected. In a second spot, the story of one of the women featured in the first spot is highlighted. She tells the story of Louisiana, an environment in which, apparently, everyone smokes and how her mother and how she died because of living in that environment.
- Check out the 2008 Sony Bravia ad teaser, pop-infused and action-packed with controversial bunnies.
- Support your local politician's private life. Sport a Spitzer 9! (Thanks, Rob.)
- Watch some beach-combing models turn each other on over a Toyota Sienna. We love how Toyota isn't afraid to take the piss.
- What, bored with the Flugtag? See Red Bull surf.
- Don't just be gentle. Or ginger. Be a gingerbread gentleman. For Starbucks' Pass the Cheer (thanks, BG!).
- Obama Mobile. Seriously.
- Bill Gates has joined LinkedIn, stirring rumours that Microsoft might look to collaborate with the social networking site. Or take it over. Maybe he's just lonely.
- ABSOLUT Vodka tries saving the planet with uncut films from the Live Earth film series. Next time somebody offers us a plastic bag, we're going to slap him in the face. With an iron glove.
How does your hearing compare to others in your age group? Find out in this quick hearing exam, sponsored by the Red Cross and Oslo Health.
You might learn something about captivating audiences to broadcast a message they'd normally ignore. That's what we walked away with.
Thanks Shedwa for pointing it out.
You can debut all the privacy controls you want, but there's nothing like a generic safety PSA to show the feds you mean business.
See "Don't Stop the Dialogue," produced by Big Fuel for MySpace. It will run on iKeepSafe.org and MySpace Safety along with featured safety tips and a soothing message from CSO Hemanshu Nigam.
Chill effect much?
To persuade people to Do the Green Thing, Play With Us put together this documentary about penguins in Antarctica. Except the penguins aren't penguins; they're naked people that seem at least partially catatonic.
All this to get us to huddle? We've seen cozier arguments.
Nothing says "manly" like a manly manly mustache. So why not use its follicle-rich power to fight prostate cancer, that most castrating of man-diseases? That's what Leo Burnett did.
For the month of what came to be called "Movember" ("mo" being slang for "mustache" in Australia), employees at Leo Burnett, Chicago grew mustaches to raise money for prostate cancer research. Part of the game was competing with the Australia office. (Witness the hijinks for yourself.)
Chicago, which beat the Aussies in both donation and 'stache style, raised $7000 for the cause. For an additional $10 donation, employees were offered a signed Men of Movember 2008 calendar.
Guess what! Now you can have one too. And if anybody asks why a calendar of hairy strangers is hanging over the water cooler, just tell them you helped fight cancer.
Only pray they don't ask what one has to do with the other. Out loud and to somebody who's probably gunning for your cubicle, telling this story is strangely tiring.
- Jack Nicholson's got a thing for Hillary. And he's expressing it by using clips from the many movies he's made over his career.
- On Advertising Age, Ken Wheaton explores the Hitleresque qualities of the latest will.i.am Obama video.
- And the Paul Tilley saga continues. Here and here and here. Make it stop. Please. Can't we just let the man rest in peace?
- Minneapolis-based Martin Williams has laid off 14 people in media, creative, operations and in print and television production.