United Colors of Benetton Returns From Dead With New Campaign

benetton_orange.jpg

The United Colors of Who? Oh, Benetton. Sorry. It's just been years since we've seen anything from the clothier. In fact, we figured they went out of business but no. They are back and this time they are taking on the cause of domestic violence. Each ad stylishly coordinates their clothing line's colors with the bruises on women's faces to drive home the message. Damn. Did we just say "drive home the message?" Sorry, we thought we left that in the conference room years ago after realizing a message can't actually be driven and that saying stuff like that makes one appear to be an idiot. OK so maybe mobile billboards are an exception but we digress.

Benetton is back and they have a message. And as a bonus, maybe the campaign itself will deliver its own version of violence in the form of a slap upside the head of fashionistas who are more concerned with how they look than the plight of women around the world. Damn, that was bitchy.

UPDATE: Surprise, surprise. They're fake. Yawn.

by Steve Hall    May-30-07    
Topic: Brands, Campaigns, Cause, Good, Magazine



Failure of Life Support Needs No Interpretation

life_support_earth.jpg

It's always nice when an ad makes such good use of symbols, sounds and gestures that it doesn't need some unfortunate content guy to translate the text across 15 languages.

This spot for groen.be just implores "Save Our Planet!" - which is apt, because that's what it's called. It could have been about 45 seconds shorter, though.

by Angela Natividad    May-29-07    
Topic: Cause, Commercials, Television



What a Way to Deliver a Message.

misereor.jpg

We're really impressed by the gravity of this outdoor piece, part of the War Orphans campaign developed by Kolle Rebbe, Hamburg for Misereor, a German Catholic charity.

According to AdCritic the campaign won a Black Pencil in the Illustration: Press Advertising category at the 2007 D&AD Global Awards. Only two Black Pencils can be won per year, and it's rare that an Illustration entry makes the cut.

D&AD President Tony Davidson explained that "the simple idea behind [...] 'War Orphans' made the jury's decision easy. Naive family wall paintings they may be, but seeing where shells of bullets have shattered the images is a great and easily understood metaphor."

Laments about typography aside, a low-key but powerful image like this one can both transcend and sober most tongues.

Way to be a buzzkill, guys. Just kidding.

by Angela Natividad    May-25-07    
Topic: Best, Cause, Outdoor



Solar-Powered Billboard Tells Cautionary Eco Tale

harnessed_sunlight.png

Oh, how exciting. DraftFCB, Toronto has solved the energy crisis, having harnessed the power of sunlight to fuel this billboard. (We always knew agencies could do more than push product.)

Developed for the World Wildlife Fund, its water levels rise when the sun hits it. Text reads, "Ocean levels are rising faster than ever."

by Angela Natividad    May-25-07    
Topic: Cause, Good, Outdoor



Breast Cancer Radio Ads. Ho Hum

t_shirt_says.jpg

John St. has just launched a campaign for Rethink Breast Cancer. The idea is to get you thinking about assumptions you make about shirts people wear and ultimately convince you it would be awesome to buy a breast cancer tee.

Radio spots by shirt type: Camouflage, Chinese symbol, Bride.

The ads do a decent job of helping you jump the proper cognitive hoops but overall we felt chafed by the processed vanilla yogurt feel. Sitting through this felt like Homestar Runner's Marzipan come to life and singing us one of her insufferable folk songs.

by Angela Natividad    May-21-07    
Topic: Bad, Cause, Radio



Toronto's AdBands to Raise Money For Autism

adbands_skull.jpg

Toronto-based AdBands, a collection of rock bands made up of some of the advertising industries most talented creative people, are coming together on May 31st for a third year to raise funds and awareness for one little girl with autism.

The 'Adbands' concept was conceived by Craig Brownrigg, Director at Radke and former agency Art Director and uncle to five year old Tennyson, who is affected with autism. The event aims to raise funds for Tennyson's costly IBI Autism therapy and the Geneva Center.

It's a nice cause but we do have to question the use of the death-focused skull and crossbones logo on the organization's site when the cause is all about helping a person live.

by Steve Hall    May-21-07    
Topic: Agencies, Cause, Industry Events



Belgian Senate Candidate Offers 40,000 Blowjobs

tania_bj_antwerp.jpg

Belgian NEE party senate candidate, Tania Derveaux, in an effort to thwart the efforts of candidates who were making what she claims to be ridiculous job opportunity promises, launched a campaign in which she posed nude and promised she'd create 400,000 new jobs. Men, being who men are, immediately responded to the campaign by emailing Tania to ask her for a blowjob. (Hey, it's got the word "job" in it after all.)

Ever the one to capitalize on the chance at more publicity for her cause, Tania plans to oblige her supporter's wishes and has promised to offer 40,000 actual blowjobs to those who sign up. Humorously, she's offering the shy and married ones a virtual blowjob in Second Life. All one has to do is sign up and agree to the terms of service.

more »

by Steve Hall    May-20-07    
Topic: Cause, Good, Racy, Strange



Outside is Inside for Some, and Apparently It's Your Job to Fix It

billboard_oudoor_indoor.jpg

Is it bitchy to say we think this is kind of funny?

Sorry, it's the whole parochial "Think on this!" vibe this ad for Actionaid India gives off.

We hate to be callous, but when we've finished observing the plight of those less fortunate, what next? Like this other homeless awareness ad, there is no apparent call-to-action to guide us down the right path once we're in the proper emotional state.

Would it be at all possible for some group to start proliferating ads that include calls-to-action for the homeless themselves? Here's a shelter. Here's a number for aid. Here's where you can get food. Here's job training.

You can't always put the burden on one side of the fence. Improving the lot of the common man is a reciprocal process that involves the common man moving his own ass, too.

by Angela Natividad    May-18-07    
Topic: Cause, Outdoor



Kids Air Views on Global Warming for SOS

ac_kid_thumb.jpg

Anonymous Content lends a slightly tinted angle to this green campaign for SOS Live Earth. Here a bunch of kids air their views on global warming.

It's always interesting to hear kids discuss big global issues because they generally take what they've been taught and express it with confidence. Absolute truth: another one of those imaginary friends that died with college. Our favourite quotes:

"Humans aren't the main threat. the main threat is water vapour."

"The world will last forever, because God won't let us down."

Ain't that a relief.

by Angela Natividad    May-17-07    
Topic: Campaigns, Cause, Commercials, Trends and Culture, Video



Nothing Encourages Pursuit of Happiness Like a French PSA

mini_aids_ad.jpg

We do love a good French PSA in the morning.

Shedwa pokes us in the direction of a couple of French AIDS awareness ads admonishing watchers to "live long enough to find happiness. Protect yourself." The message is typical but the ads certainly aren't (unless you're comparing them to this. Aren't the French awesome?).

See both versions below.

o "Baby Baby" (the straight one):


o "Sugar Baby Love" (the gay one):


more »

by Angela Natividad    May-14-07    
Topic: Best, Cause, Commercials, Online, Racy, Television










Featured FREE Resource: