IFAW Adds Explanations to Animal-Shaped Letters

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IFAW further develops its "Will Only Words Remain?" campaign with animal-shaped letters in print ads and street stamps that actually have explanations -- something the initial guerilla-style campaign appeared to be lacking.

The added words describe the travails each spelled-out animal faces, along with a call-to-action that invites those inclined to the IFAW website. Neato. Hope they save some elephants, and maybe a dolphin, too, and while they're at it, hopefully a whale.

by Angela Natividad    Jun- 5-07    
Topic: Cause, Magazine, Outdoor



Whales Get Honor Treatment from Contrite Japanese

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Leo Burnett made this pretty little GreenPeace video for Japan, which is currently undergoing some drama having to do with whaling and such.

Because whale meat was the main source of protein for the island after WWII, Japan feels it has the right to go on whaling, even if there's no demand for the meat (according to the Greenpeace pressie, considering we don't ourselves know how much or how little the island folk need whale meat today).

So Greenpeace goes, okay, let's restructure this historical conversation and turn the notion of man-to-whale relationships into one of reciprocal respect, instead of a Giving Tree situation (we hated that book, by the way) - where one side keeps giving until there's just nothing left.

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Cows Picket for Udder Relief, Bovine Rights

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Apparently having "unalienable rights" can mean more for the common cow than just avoiding aliens. The fine folk at Sustainable Table have launched a campaign called Cows Unite, in which our bovine buddies battle it out for organic sustainability.

Check out the Bovine Bill of Rights, which states, among other things, that cows have the right to dignity and joy. Well, hey. Unlike the citizens of most countries, they clearly know what to ask for. No wonder the aliens are always abducting them.

We wonder what cows themselves would actually have to say about how much personality we project onto them. Would they laugh? Would they demand royalties in grassy knolls? Would they become self-conscious about their spots?

by Angela Natividad    Jun- 4-07    
Topic: Cause, Good, Online



United Colors of Benetton Returns From Dead With New Campaign

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The United Colors of Who? Oh, Benetton. Sorry. It's just been years since we've seen anything from the clothier. In fact, we figured they went out of business but no. They are back and this time they are taking on the cause of domestic violence. Each ad stylishly coordinates their clothing line's colors with the bruises on women's faces to drive home the message. Damn. Did we just say "drive home the message?" Sorry, we thought we left that in the conference room years ago after realizing a message can't actually be driven and that saying stuff like that makes one appear to be an idiot. OK so maybe mobile billboards are an exception but we digress.

Benetton is back and they have a message. And as a bonus, maybe the campaign itself will deliver its own version of violence in the form of a slap upside the head of fashionistas who are more concerned with how they look than the plight of women around the world. Damn, that was bitchy.

UPDATE: Surprise, surprise. They're fake. Yawn.

by Steve Hall    May-30-07    
Topic: Brands, Campaigns, Cause, Good, Magazine



Failure of Life Support Needs No Interpretation

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It's always nice when an ad makes such good use of symbols, sounds and gestures that it doesn't need some unfortunate content guy to translate the text across 15 languages.

This spot for groen.be just implores "Save Our Planet!" - which is apt, because that's what it's called. It could have been about 45 seconds shorter, though.

by Angela Natividad    May-29-07    
Topic: Cause, Commercials, Television



What a Way to Deliver a Message.

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We're really impressed by the gravity of this outdoor piece, part of the War Orphans campaign developed by Kolle Rebbe, Hamburg for Misereor, a German Catholic charity.

According to AdCritic the campaign won a Black Pencil in the Illustration: Press Advertising category at the 2007 D&AD Global Awards. Only two Black Pencils can be won per year, and it's rare that an Illustration entry makes the cut.

D&AD President Tony Davidson explained that "the simple idea behind [...] 'War Orphans' made the jury's decision easy. Naive family wall paintings they may be, but seeing where shells of bullets have shattered the images is a great and easily understood metaphor."

Laments about typography aside, a low-key but powerful image like this one can both transcend and sober most tongues.

Way to be a buzzkill, guys. Just kidding.

by Angela Natividad    May-25-07    
Topic: Best, Cause, Outdoor



Solar-Powered Billboard Tells Cautionary Eco Tale

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Oh, how exciting. DraftFCB, Toronto has solved the energy crisis, having harnessed the power of sunlight to fuel this billboard. (We always knew agencies could do more than push product.)

Developed for the World Wildlife Fund, its water levels rise when the sun hits it. Text reads, "Ocean levels are rising faster than ever."

by Angela Natividad    May-25-07    
Topic: Cause, Good, Outdoor



Breast Cancer Radio Ads. Ho Hum

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John St. has just launched a campaign for Rethink Breast Cancer. The idea is to get you thinking about assumptions you make about shirts people wear and ultimately convince you it would be awesome to buy a breast cancer tee.

Radio spots by shirt type: Camouflage, Chinese symbol, Bride.

The ads do a decent job of helping you jump the proper cognitive hoops but overall we felt chafed by the processed vanilla yogurt feel. Sitting through this felt like Homestar Runner's Marzipan come to life and singing us one of her insufferable folk songs.

by Angela Natividad    May-21-07    
Topic: Bad, Cause, Radio



Toronto's AdBands to Raise Money For Autism

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Toronto-based AdBands, a collection of rock bands made up of some of the advertising industries most talented creative people, are coming together on May 31st for a third year to raise funds and awareness for one little girl with autism.

The 'Adbands' concept was conceived by Craig Brownrigg, Director at Radke and former agency Art Director and uncle to five year old Tennyson, who is affected with autism. The event aims to raise funds for Tennyson's costly IBI Autism therapy and the Geneva Center.

It's a nice cause but we do have to question the use of the death-focused skull and crossbones logo on the organization's site when the cause is all about helping a person live.

by Steve Hall    May-21-07    
Topic: Agencies, Cause, Industry Events



Belgian Senate Candidate Offers 40,000 Blowjobs

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Belgian NEE party senate candidate, Tania Derveaux, in an effort to thwart the efforts of candidates who were making what she claims to be ridiculous job opportunity promises, launched a campaign in which she posed nude and promised she'd create 400,000 new jobs. Men, being who men are, immediately responded to the campaign by emailing Tania to ask her for a blowjob. (Hey, it's got the word "job" in it after all.)

Ever the one to capitalize on the chance at more publicity for her cause, Tania plans to oblige her supporter's wishes and has promised to offer 40,000 actual blowjobs to those who sign up. Humorously, she's offering the shy and married ones a virtual blowjob in Second Life. All one has to do is sign up and agree to the terms of service.

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by Steve Hall    May-20-07    
Topic: Cause, Good, Racy, Strange










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