Eitan Chitayat, a creative in Tel Aviv, sent us this two minute video he's been working on for the past couple of years. A personal, pro-bono project for The Fund for Reconciliation, Tolerance and Peace, the video features two boys - one Israeli and one Palestinian - who, in the future, imagine what life must have been like when conflict between the two was the norm.
The work was a group effort with help from Lobo of Brazil, Birdo Studio, The Ebling Group, Wicked Music, Firefly Productions and Sweet Sound.
Wow. Just wow. Very powerful stuff. Very compelling message. Very bold approach. Very daring, in fact. Porn star Sasha Gray, who has made a lot of money doing things most people would never consider doing, can be seen in a commercial for EqualPayDay, an organization that fights to close the wage gap for women. According to EqualPayDay, women make 22 percent less than men for the same job.
Of the disparity in salary between men and women, EqualPayDay says, "One of the main reasons this issue still exists is that too often young women make career choices led by general expectations. Equal Pay Day however wants to motivate them to think about these expectations, and not just follow them blindly. Sasha Grey wants to as well, and to help spark the debate, she's agreed to share the story about her short but demanding career in adult entertainment."
While it's doubtful porn will ever go away, it's sad that, for some women, it's one of the only ways to make more money than men.
After research indicated the lines were a bit blurry among British teenagers in terms of what constitutes rape, the UK's Home Office - with help from RCKR/Y&R - launched a campaign that asks, "If you could see yourself, would you see rape?"
The ad gives us the scene of a boy forcing himself on a girl. The camera then pulls back to reveal the boy watching himself with the girl. The question is then asked which urges the participant to step back and ask if what he is doing is right.
The goal of the campaign is to get boys to realize just what rape is and to urge girls to say no to unwanted advances.
The National Campaign to Prevent Teen and Unplanned Pregnancy along with the Ad Council are out with a new Facebook application. Bedsider is a program to help women aged 18-29 better understand the different forms of birth control, use their chosen method more carefully and consistently, and live a healthy, happy sex life without having to worry about unplanned pregnancy.
On the Facebook page, women can publicly or anonymously add their funny and embarrassing #sexfails to the list. Some of the entries are fairly amusing.
Secretly all guys would love to have their girl walk around in a neck brace like the girl in this PETA ad that touts the benefits of men going Vegan. After all, what man wouldn't want to be lauded for his sexual performance? Even if his prowess is a bit much for his girlfriend?
Acknowledging the well known fact most people would rather watch a fat guy dance, a baby laugh or a cat attack a balloon than consider the serious issues of the world, Ogilvy Cape Town hijacked classic YouTube videos. The agency, which was trying to call attention to the plight of rhinos, re-tooled over 60 popular YouTube videos and republished them using the same titles and tags as the originals but modified the content to include their save the rhino message.
The campaign which, predictably, angered a few, was successful garnering 11,000 Facebook likes, 300,000 views and a 400% increase in petition signatures. Check out the case study video below.
Actress Minka Kelly and fashion designer Diane von Furstenberg have teamed up with Diet Coke and the National Heart, Lung and Blood Institute for the organization's The Heart Truth campaign. The campaign aims to increase awareness of heart health education programs for women.
An event on February 8, the Red Dress Collection Fashion Show, will, along with Kelly in a Diane von Furstenberg dress, feature five Diet Coke fans who were selected from those posting pictures of themselves in red dresses on Twitter, Tumlr and Instagram using the hashtag #ShowYourHeart. One grand prize winner, chosen by Kelly, will get a shopping spree with a style expert.
Manikako, a non-profit Filipino organization that teaches children how to make their own dolls from old clothes and recycled materials, teamed with Energizer, Revolver, Post Manila and TBWA\SMP to create Gift of Life, a charming love story about a robot who meets and falls in love with a doll.
Give it a watch. You'll like it.
Here's a new approach to teen substance abuse: blame the parents. A new campaign from Energy BBDO for the Partnership at DrugFree.org called Emotional Drugs features two spots, Denial and Enabling, that center on the things parents don't (and, of course, should) do when their children are on - or at risk of using - drugs.
In Denial, a mother wonders why so many prescription pills are missing from her medicine bottle. Later, as she gets ready to leave the house, she opens her son's bedroom door to witness him and his friend acting suspiciously. Instead of connecting both activities, she denies that her son could possibly be responsible for her missing medicine. Enabling depicts a mother hosting an underage party at her home and later turning a blind eye to teens engaging in drug and alcohol use.
The message, of course, is that parents must be vigilant and take a determined and caring interest in their children's lives. They can start by reading more information about teenage addiction at ProjectKnow.com and other similar sites that deal with drug addiction issues.
In an effort to fight hunger this year, for every $1 given through the Gift for Opportunity fund before January 9, 2012, Bank of America is giving $2 to Feeding America. To promote the effort, Hill Holliday and Brand New School created a cinema spot that debuted in theaters across the country in November and continues to screen through December.
Check out the promo below.