Teen Pregnancy Campaign Leaves Fear Tactics Behind

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Eschewing fear tactics, Minneapolis marketing agency Haberman just launched Myself, My Health, a campaign for Hennepin County, MN, to promote the use of sexual health clinics by youth and young adults, particularly among audiences with higher prevalence of unplanned pregnancy.

To aid in the creation of the campaign, the agency formed a youth leadership board to give input which led to a more empowering approach to teen pregnancy prevention by emphasizing personal responsibility and knowledge.

A welcome change from Robotripping and Montana Meth.

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by Steve Hall    Sep- 7-12    
Topic: Cause



PSAs Continue Robotripping Puke-Fest

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In May, Partnership for a Drug Free America CPHA have teamed to create a cookie tossing pukefest aimed at calling attention to Robotripping, the overuse of cough medicine to get a high or sorts. And yes, poor Robitussin is the genesis of the term robotripping.

Well the two entities are at it again with three new Tribal DDB San Francisco-created pukefests, one of which take the choose your own adventure direction. But, rest assured, the puke-fest approach is still central to the campaign.

And apparently, people like to watch people puke because a couple of the videos are getting decent view counts.

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by Steve Hall    Sep- 6-12    
Topic: Cause



Facebook-Focused Indian PSA Urges Caution When Liking

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In reaction to political unrest and violence in Assam, TBWA New Delhi has launched a Facebook-focused PSA which aims to caution people on how they use Facebook. Ad copy reads, "Your Like can hurt someone's feeling," "Your Like can ignite a riot" and "Your Like can lead you into danger." Each of the three ads carries the tagline, "Use your Like wisely."

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by Steve Hall    Aug-23-12    
Topic: Cause



Teen Pregnancy Effort Illustrates What You Can't Do With A Baby

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Here's a simple and straightforward campaign from Serve Marketing for the United Way of Greater Milwaukee which aims to lower teen pregnancy by 46 percent by 2015. The campaign, called What You Can't Do With A Baby, consists of print ads showing just that. In one ad, we see a high school basketball shooting a basket with a baby in a baby carrier.

In another ad, we see a cheerleader mid-jump also with a baby in a baby carrier affixed to her. Copy includes, "Think your life won't change with a baby?"

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by Steve Hall    Aug-21-12    
Topic: Cause



Oregon Teaches Kids How to 'Brushy'

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Oh No. Oregon doesn't just create crappy PSAs to get kids to brush their teeth. No, no, no. They go out and remix Cali Swag District's Teach Me How to Dougie into Teach Me How to Brushy, a kid-infused rap ballad that humorously urges kids to brush their teeth.

Created by Grady Britton for the Oregon Dental Association, the video get all raptastic and throws it down big time complete with tricycle-riding kids and giant toothbrushes

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by Steve Hall    Aug-20-12    
Topic: Cause



Copywriter Quits Jobs, Teaches English to Haitians

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Many of us who toil and have toiled in this business of advertising often wonder from time to time if there is something more fulfilling we can do with our lives. After all, creating ads for shit people don't need or want just to win a Lion can get disheartening after a while.

Oh sure, we engage in the creation of pro-bono PSAs and donate our time and money to worthy causes but most of us never truly give up the desire to stroll along Le Croisette in Cannes or drink magnums of Rose on the Carlton Terrace.

Precious few truly follow their dreams but Stephanie Price is one such advertising professional who decided life as a copywriter at Y&R just wasn't enough to fulfill her ambitions. So she left and headed to Haiti to help earthquake survivors.

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by Steve Hall    Aug-16-12    
Topic: Cause



Porn Star Sunny Leone Says Too Much Sex is Bad

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PETA, as only PETA can, has enlisted yet another sexpot to hype one of its causes. This time, it's all about sex. Well, actually, it's all about not having sex. And this no sex message comes to us from someone who has made a career out of having sex, porn star Sunny Leone.

The print ad, which carries the headline, "Too Much Sex Can be a Bad Thing," encourages people to sterilize their dogs and cats. A porn star saying too much sex is a bad thing. Hmm. Only in advertising.

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by Steve Hall    Jul-30-12    
Topic: Cause, Celebrity, Racy



Ladies, What if Your Panties Could Change the World?

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Ladies, correct me if I'm wrong but some of the reasons you wear lingerie are to feel confident about yourself, to show off your assets and to please the insatiable desire of your partner, right?

But what if one of the reasons you wore lingerie was to help starving children in Africa? How sexy would that be? Well, one woman, University of Texas graduate Tara Smith thinks it would be very sexy so she set out to launch a line of lingerie that will donate 100 percent of its profits to the antipoverty cause.

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by Steve Hall    Jul-20-12    
Topic: Cause, Racy



PSA Seeks to End HIV For Good

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Vancouver agency FCV, in partnership with Vanvouver Coastal Health and Providence Health Care, is out with Change Hivstory (that's spelled correctly), an AIDS awareness campaign that aims to alleviate myths, encourage testing and influence people to pass the message along.

Of the campaign, FCV President and CEO John Starke said, "Fear-based tactics found in most HIV communications just perpetuate the stigma that prevents people from getting tested,. So to resonate with those who still feel HIV is someone else's disease, we set out to inspire and empower them to become a part of the solution, by participating in a movement that will change history."

A three minute video focuses on similar past successful efforts to change people's thinking and demonstrate how a collective effort can eradicate the world of tragedy and desease.

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by Steve Hall    Jul-19-12    
Topic: Cause



Faces of Drunk Driving Personalizes Aftermath of Drunk Driving

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Sherry Matthews Advocacy Marketing, the Texas-based agency that brought us Happy Hour Fail - a fantastic PSA in which a drunk driving arrest plays out over social media, is out with Faces of Drunk Driving. Faces of Drunk Driving features the stories of Sean Carter and Jacqui Saburido who were both severely injured by drunk drivers.

The site, which allows visitors to scroll through events, truly engages the viewer by drawing them into every aspect of each individual's tragedy from what their life wat like before injury to the details of the crash to the recovery process to how each individual emerged and forged ahead. Gripping and inspiring.

While Happy Hour Fail was more of a humorous look at the effects of drunk driving, Faces of Drunk Driving takes a harder look and digs deep into the after effects of a drunk driving event.

by Steve Hall    Jul-12-12    
Topic: Cause










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