PETA, as only PETA can, has enlisted yet another sexpot to hype one of its causes. This time, it's all about sex. Well, actually, it's all about not having sex. And this no sex message comes to us from someone who has made a career out of having sex, porn star Sunny Leone.
The print ad, which carries the headline, "Too Much Sex Can be a Bad Thing," encourages people to sterilize their dogs and cats. A porn star saying too much sex is a bad thing. Hmm. Only in advertising.
Ladies, correct me if I'm wrong but some of the reasons you wear lingerie are to feel confident about yourself, to show off your assets and to please the insatiable desire of your partner, right?
But what if one of the reasons you wore lingerie was to help starving children in Africa? How sexy would that be? Well, one woman, University of Texas graduate Tara Smith thinks it would be very sexy so she set out to launch a line of lingerie that will donate 100 percent of its profits to the antipoverty cause.
Vancouver agency FCV, in partnership with Vanvouver Coastal Health and Providence Health Care, is out with Change Hivstory (that's spelled correctly), an AIDS awareness campaign that aims to alleviate myths, encourage testing and influence people to pass the message along.
Of the campaign, FCV President and CEO John Starke said, "Fear-based tactics found in most HIV communications just perpetuate the stigma that prevents people from getting tested,. So to resonate with those who still feel HIV is someone else's disease, we set out to inspire and empower them to become a part of the solution, by participating in a movement that will change history."
A three minute video focuses on similar past successful efforts to change people's thinking and demonstrate how a collective effort can eradicate the world of tragedy and desease.
Sherry Matthews Advocacy Marketing, the Texas-based agency that brought us Happy Hour Fail - a fantastic PSA in which a drunk driving arrest plays out over social media, is out with Faces of Drunk Driving. Faces of Drunk Driving features the stories of Sean Carter and Jacqui Saburido who were both severely injured by drunk drivers.
The site, which allows visitors to scroll through events, truly engages the viewer by drawing them into every aspect of each individual's tragedy from what their life wat like before injury to the details of the crash to the recovery process to how each individual emerged and forged ahead. Gripping and inspiring.
While Happy Hour Fail was more of a humorous look at the effects of drunk driving, Faces of Drunk Driving takes a harder look and digs deep into the after effects of a drunk driving event.
Speaking to us on behalf of the Carson J. Spencer Foundation, the Colorado Department of Public Health and Environment and the Office of Suicide Prevention, the very manly Dr. Rich Mahogany aims to help men deal with life's curve balls with Mantherapy.
Sitting in his, ahem, mahogany-filled office, complete with buck head, trophies, diplomas, and leather-clad arm chair, Dr. Mahogany, who cleans his desk with a leave blower and warms his hands by stuffing them down his pants, explains men have a certain way of doing things. And when it comes to divorce, depression or suicidal thoughts, men should have a certain way to deal with these issues too.
This message from UK-based Refuge features YouTuber Lauren Luke, who normally posts instructional make up videos, teamed with BBH London to create a powerful anti-abuse message. In the video, we see Luke calmly instruct viewers how to apply make up to cover up after a "rough time." Subtle, but very powerful.
Here's a powerful message from TBWA/ChiatDay LA, Gatorade and the Women's Sports Foundation that aims to curb the number of girls that drop out of sports by age 14 due to societal pressures to become more feminine.
In addition to the video, a big part of the campaign was the social media component. Over the weekend, thousands of women changed their social media profile pictures
to photos of them as a 14 year old athlete... with the line "If I walked away then I wouldn't be here now."
Profesional female athletes like Billy Jean King, Serena Williams, Hope Solo and Abby Wambach all participaed in the campaign and changed their Facebook profile pictures.
Out to solve every ailment imaginable including trench mouth, lazy ear, infantile baldness, bulimic insomnia, facial tramp stamps and a host of other problems, Saturday Night Live alum Kevin Nealon reveals, after a minute of straight faced hilarity, that, yes, there are a lot of problems out there but there is one we can do something about; homeless pets.
It's a neuter, spay and adoption message from No-Kill Los Angeles and Kevin helpos put things in perspective. Well, sort of. Now we're a bit confused as to where we are going to put our cause group kindness this year. Thanks, Kevin.
Stand With Servicewomen, a coalition of retired military leaders and veterans, have launched a new ad campaign. The ads target a ban on servicewomen using their insurance to pay for abortion services if they become pregnant as the result of rape.
Today, the groups released a second ad, "Honor" featuring Lt. Gen. Robert Gard, a three-star general and 31-year Army veteran. In the 30-second spot, Lt. Gen Gard strongly advocates for lifting the ban on behalf of our nation's servicewomen saying, "Over 250,000 women have served our country with honor and courage in Iraq and Afghanistan. Yet, our servicewomen are denied coverage for abortion even if they're raped. We have an obligation to provide military women with the care their service to our country demands. Women in the military deserve better care. Period."
A new United Way of Greater Milwaukee teen pregnancy prevention campaign from Serve Marketing recently launched which likens sexual predators to the rats and snakes they are. Print ads/posters feature teen girls, one with rats all over her, the other wrapped up in a snake.
The ads point to BabyCanWait, a site where families and young girls can learn more about positive, healthy relationships. Ad copy reads, "When an older man has sex with an underage girl, it's more than creepy. It's statutory rape. Learn how to encourage healthy relationships."