Think adopting a Russian teenager is hard? Try taking home a shy yet obstinate pet.
In these Saatchi & Saatchi spots for Iams, Felicity Huffman selflessly reminds us that "the real reward in adopting a pet is when the pet adopts you." So don't fish for that return receipt just yet.
This is part of Iams' Home for the Holidays Adoption Drive. It was only supposed to last through the holidays, but it fared so well that Iams thought, What's the harm? If it sells more munchies...
See dog ad and cat ad. Oh, and more credits here.
- Facebook shuts down Burger King's "Whopper Sacrifice" app, which offers users free Whoppers after they de-friend 10 people. The data-sharing giant treated the app as a privacy breach.
- Google shafts 100. Dodgeball will be no more; Google Video will cease taking uploads in a few months' time.
- Paris-based Havas is splitting CEO duties between COO Gabriel Saenz de Buruaga of Madrid, and CSO Anthony Rhind of London.
- How advertising works.
- Got a secret, but can't be bothered to make a postcard? Contribute to Big Love's web of secrets. Note that each secret you enter endorses polygamy. Kidding. Maybe.
- Get a load of Obama's beast.
- Oh nooooes, renting a movie is just too hard for some.
- The Social Path lists emerging careers of 2009.
- MTLB's gas-related wisdom.
- Eyewear for the poor.
"Get Real, Get a Prescription Advert" is an ad Pfizer UK put together to discourage people buying prescription drugs from unofficial websites. The Langland-developed work is nauseatingly convincing.
The ad will run in 600 movie theatres nationwide until March. It was put together in response to recent research that found one in 10 UK men buy prescription-only drugs from unregulated sources per year.
Aww. Think of all the money not filtering into Pfizer's pocket.
In all seriousness though, around 50-90% of medicines sold illegally aren't actually what they claim to be -- which served as the muse for this spot.
Here's an Amnesty International ad that depicts footage of ordinary people sticking their noses where they don't belong -- and stopping injustice, sometimes even death, as a result: a guy in a colorful button-down shirt throws a door open to free prisoners, a pregnant woman leaps in the way of a beating, a girl in a velour tracksuit takes a rifle from a young child.
Gotta say, we felt pretty nonplussed by the ad until we saw the kids with rifles, blowing smoke out of their nostrils and shooting into space.
The message? "Individuals can make a difference." The track is Until the Day is Done by Michael Stipe. Work by Mother/London.
ABC Canada and Honda have teamed to promote Family Literacy Day on January 27, 2009, an annual event which encourages families to read and learn together. Toronto-based zig created the marketing materials for the event this year, including children's activity books for libraries and schools, event planning guides for Honda dealerships, radio spots, posters, billboards, print ads and ambient advertising.
Recently the American Association of Shit-Canned Media Elites held a party for those who have found themselves without employment. Now the organization is out with Obama-style t-shirts which read, "Yes, We Canned."
The shirts aims to capture the "current media-industry mood in which we are all doing this delicate pirouette along a knife's edge between elation and despair, humor and utter dread."
Yup, that about captures it.
Ten percent of the proceeds go the the Eggers' 826 charity.
The industrial pollutants in the World Wildlife Federation's "Light Bulb" ad are only tired toys. But these miniatures -- small things we can easily control -- still convey the helplessness environmentalists feel when faced with oversized, eco-negligent businesses.
"Light Bulb" concludes with a male doll holding an energy-efficient light bulb. "You're doing your part," the ad assures us. "It's our job to help government & industry do theirs."
This message of gentle aggression is fast replaced by the image of a panda, an animal known to unfailingly melt hearts -- or in extreme conditions, cause brain explosions.
- Jack Morton Worldwide, Almighty, Weber Shandwick and Google join Citizen Schools to help kids succeed.
- Which Dog are You?
- "They only met once, but they stayed crunchy forever."
- Sam L. Jackson fronts for Virgin Media Broadband.
- "Fast casual" wha...? McD's training film.
- UK's Benylin is in the dog house for using ads to teach people how to call in sick.
A Humanitarian Lion supporter produced a video riffing off Burger King's Whopper Virgins campaign, where documentarians engage Third World inhabitants in hamburger taste tests -- and incidentally pop their hamburger-free cherries.
Unlike Burger King's ad footage, which makes backwater village life look exotic and friendly, the pro-Humanitarian Lion video uses images of abject poverty to illustrate "Whopper Virgins," followed by Nike Virgins, Playstation Virgins, Perrier Virgins and Human Rights Virgins.
The push point: "Millions of people cannot enjoy the world. Why not use our creativity and power to help them once a year?" A link to the Humanitarian Lion website wraps it up.
Poignant if lengthy. If nothing else, it illustrates the crassness of imposing Whoppers and Big Macs on people with bigger voids to fill.
- The New York Times is pushing front page display ads. It's hard times, yo; deal with it.
- Shoot creative briefs and account execs. As in, whoosh-whoosh, bang-bang.
- TBWA dubbed AdWeek's top agency of '08.
- Top 25 fictional sci-fi movie ads. Slurp.
- BREAKING NEWS - Steve Jobs is sick.
- Facebook peaks on Christmas Eve. Merry Christmas, Mark Zuckerberg!
- Israel tweets.
- Planning for your demise? Give your organs to the girl, not the tin jar.