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This don't talk/text and drive thing has been done many times before. As soon as the commercial begins you know exactly what's going to happen. It's a forgone conclusion. There is no surprise. But there is something about the impending doom that delivers the message.
But much like ads which urge us not to smoke or drink or do drugs, we humans do not give our habits and vices lightly. And convincing people to put their mobile phones down while driving...even though there are laws against using the devices in many states...is not an easy task. It's kind of like asking people to give up sex. Our love for mobile connection is that strong.
But we wish Oprah Winfrey, Harpo Studios, The Governors Highway Safety Association and The Department of Transport well with their efforts. The Cartel produced.
Holy Hot Humanity! Hot college students across the nation will, once again, strip off their clothing and donate it to charity in a ten school competition that promises to, well...be much less hot than it's portrayed in this promotional video.
No, women won't be running around campuses with thongs on. No, women won't be tearing off their shirts to display their bras. No, guys won't be running around in their boxers. No, a girl with "Kelly" written across her underwear won't be riding around on a chariot.
More likely, what we will see are fully dressed college students with kitchen trash bags full of extra clothing walking slowly across campus to place them in Axe drop boxes.
Yea, we know. Ads are always more exciting than the reality they depict.
- The Art Directors Club has launched YouTube Show & Tell, a "showcase for the best ad/marketing content on YouTube." The ADC will pick the content and a rotating panel of reviewers made up of top creatives and designers will lend commentary.
- Each agency participating in Portfolio Night 8 has created a video to hype the event in their city. Here are the first three from Ogilvy & Mather London, David & Goliath LA and Perfect Fools in Stockholm.
- If 500 people tweet "@SupercoolAgency #LoseTheCig" the agency will change their logo. On everything. Letterhead, web site, business card, etc. why wouldn't they just do it anyway?
- Here's the third and final Tony Stark Better Living Through Technology videos for the Tony Stark Expo, a promotion for Iron man 2.
Well here's a new way to convince people to stop smoking. Forget the idea the things can kill you. That's just so yesterday. No. The new way to tell people smoking is bad for you is to pull out a man in a bunny suit and kick him out of the forest becasue 1.5 million trees are cut down every day to make cigarettes. Yea, it's the new green approach to ant-smoking campaigns. And who said there were no more new ideas. Oh yea. Us. Sorry.
Richmond-based Barber Martin Agency created the work for the Virginia Tobacco Settlement Foundation. The spot was directed by LIMEY director Adam Cameron.
Trying to convince people about the perils of drunk driving has always been a challenge. It's so very easy for one to say, "Oh I haven't had that much to drink. I'll be fine." Or, "All those people who get killed in a car after having a few drinks are just really bad drivers. I can drive fine."
But if you were to make everyone pay for the cost of all those drunk driving injuries and deaths, themselves, you might have better luck convincing people to give up the keys. That's what this campaign from Ogilvy Brazil tried to do.
Covent Garden London, 50 undercover actors, 7 hidden cameras, 3 bananas. 1 song, 1 club, 1 cause. Yea, That's about all you need to know about this orchestral flashmob PSA for England's Help for Heroes. Oh wait. It's just a promotion for some rugby team. Oh well.
In a pro-abstinence PSA for Candie's Bristol Palin wonders what teen pregnancy would be like if she didn't come from a famous family, have all their support or have a lot of opportunities, In the end, she say, "It wouldn't be pretty." Which is a bit of a mixed message.
It's as if she's saying teen pregnancy is OK if you are famous, have support and opportunity. But if your an average person with limited resources and not much of a future, it would be very wise to "pause before you play."
Which is it, Bristol?
"These streets are reflections of ourselves." That's a line in one of the commercials from a new LevLane-created campaign for the Philadelphia Recycling Office. There are five spots in all. Each is the result of a 75-person audition of word performances from Philadelphia area artists.
With the tagline, Un Litter Us, the campaign aims to get people to care about their neighborhoods by informing them they are what the residents make of them.
In addition to TV, radio, transit and, the campaign will also include street poetry events, Facebook and Twitter presences, signage-designated "Litter Free School Zones," and block-by-block community mobilization drives.
Three of the commercial can be seen here, here and here.
Driving home the point real kids are curious about alcohol, three new Ad Council/SAMHSA PSAs use mannequins to remind parents their kids just might not be as innocent and innocuous as they think.
The campaign targets parents of 12-20 year olds leading up to Alcohol Awareness Month in April. Accompanying the commercials are radio, magazine, newspaper and Web.
See the ads here.
Hey, the colon is located in the ass region so why not promote the cause by calling attention to the area? Which is exactly what the Canadian Colorectal Cancer Association hopes to do with Get Your Butt Seen, a flashmob-style promotion on March 31 involving, well, a lot of butts.
The promotional sites says, "Users can upload images of different bottoms that appear to have been taken by a photocopier or upload an image of their own backside and then send it to their friends via e-mail or for posting on Facebook."
Um. Seriously? That's just gross. Who really wants to see a picture of a stranger's hairy ass? And you know they're all going to be hairy and ugly. No self-respecting, bootylicios hottie is going to hop on a copy machine for this idiocy.
Ogilvy in Montreal is to blame for the oncoming hairy ass fest.