UK Charity National Society for the Prevention of Cruelty to Children has launched a new PSA to raise awareness of its Helpline people can call when they witness potential child abuse. The ad takes us through scene after scene of the mundane aspects of daily life until we are presented with a not so mundane aspect of daily life: the potential mistreatment of a child.
It captures perfectly that moment we go through when we decide whether or not to butt into other people's business and take matters into our own hands. There's always doubt. There's always hesitation. There's always embarrassment. But at some point, we make the decision it's better to stick our nose in for the greater good.
Breasts. If any alien race landed here on earth and witnessed our obsession with breasts, all they'd have to do to take over our world would be to morph into an army on bikini-clad women sporting boobs the size of cantaloupes to peacefully subdue us.
Perhaps that's why marketers have leveraged that very same obsession to sell stuff. The bigger the boob, the bigger the sell. So it's not surprising that when breasts (or breast-related items) are the "product" itself, boobs of all shapes, sizes, color and jiggle factor are trotted out. Just look at any breast cancer campaign. Tracy Clark-Flory did and she didn't like what she saw. Not one bit.
On September 9, Lawson Clark, aka MaleCopywriter, aka Burt Reynolds look-a-like, will embark upon a 3,200 journey from Vancouver to Portland Maine...on a 150cc scooter...for ten days to raise money for Parkinson's disease.
Every two years the Scooter Cannonball Run is held and every two years hundreds of people choose to ride across country on a hemorrhoid-inducing scooter. Some do it for fun. Some do it for charity. Others do it, well, because they are just crazy...or stupid.
But Lawson, fellow star of the movie Lemonade, is doing it for his uncle who recently lost his battle with the disease. We wish him well. And you should too.
Be sure to follow his adventure over at his blog.
London agency Kitcatt Nohr Alexander Shaw is out with a new television commercial for WaterAid. Directed by Susannah Hayes, the ad features the popular playground song "Diarrhea Diarrhea". During the first half of the ad, shot at a primary school in Hackney, British children smile and giggle as they sing the song which, of course, is totally normal because, well, diarrhea is funny what with all the farting and squirting that accompanies it.
But all that farting and squirting isn't so funny when it's rampant in countries like Zambia ans the commercial touches on that by cutting to a boy who not so happily sings, "When it's just killed your sister and you're really going to miss her, diarrhea, diarrhea."
The campaign advocates the building of sanitary pit toilets which can help stop the spread of diarrhea.
Along with the ad which will air on Sky One, Discovery, Bravo, More 4 and SkySports, PR, email, inserts, videos and online ads are part of the campaign.
Of all the anti-smoking ads that have made the rounds over the years, this Swedish ad is one of the more stylish. With fiery, slo-mo action, the ad is accompanied by the mysterious yet hysterical lyrics, "I'm naked. I'm numb. I'm stupid. I'm staying. And if Cupid's got a gun, then he's shooting. His bang. You're my drug. We live it. Your drug. You need it. Reload."
The commercial lulls you into its morbid metaphor yet is actually a pleasure to watch. Over and over which, admittedly, is a bit twisted but the message is so perfectly delivered it's hard to turn away.
So here's yet another look at the plight of less then fortunate children across the globe. It's "a glimpse into the lives of children around the world who are missing out on these basic rights - the right to an education, to a childhood, to be healthy, to be treated fairly and to be heard."
Yea, it's sad but as one commenter points out, it's unlikely to change anything. The commenter wrote:
"It's unfortunate and shameful that there have been countless touching/disturbing videos such as this in last 30/40 years but nothing major has yet to be done about poverty of any kind! Too much of the world is run from executive offices rather than by people. For the combined wealth of individuals past, present and future global poverty can become a thing of the past but of course most are aware of this but find it easier to ignore and live in their air conditioned cars and buildings..."
A pessimistic viewpoint for sure but, ask yourself. Are children better off than they were 30 - 40 years ago?
- "Opulence. I has it." Right up there with Verizon Dumb Dads and blacks who love chicken comes this new commercial from Grey New York and Biscuit Filmworks' director Tim Godsall for DirecTV that portrays a Russian doofus as if he were an Italian goomba. Oh wait, is that too many layers of stereotyping?
- Guys, why do all the work looking for a date when you can just sit back and let the women come to you?
- If you own a company, you can direct your own commercials. And that's just what Justin Timberlake did for his 901 Silver Tequila. The ad is dumb.
- Naomi Watts will front Ann Taylor's Autumn 2010 advertising campaign.
- Steffan Postaer, author of The Happy Soul Industry, is out with a new book. It's called Sweet by Design. He calls it a novel/social media experiment.
There are many ways to convince people to vote. This, we must say, is the first time we've seen a porn-ish strategy applied. To get young people to vote, a print ad asks, "I'm legal. How about you?" Accompanying that witticism is an image that leaves no doubt which double entendre the ad's creators were going for.
Dressed in fishnet stockings and a thong, a "barely legal" woman is cupping her breasts and looking into the camera as if you were the only thing on the planet she had on her mind the moment that shutter clicked.
Of course, the ad comes from the Australian Sex Party, an organization which aims to fight for Australian's sexual rights and personal freedoms and urges the government to keep politicians out of the bedroom.
- PETA sets Oh Canada to baby seal slaughter.
- Old Spice remixed. Funny. Except for the way to long self-promo at the end from the video's creator.
- Jennifer Aniston gets naked to sell her new line of perfume.
- Why was the world's most famous plus-sized model photoshopped to look skinny?
- Tommy Hilfiger's Fall 2010 campaign does the Royal Tenenbaums.
There are just way too many political and religious issues surrounding this ad from the National Republican Trust PAC which asks Americans to oppose the building of a Muslim mosque near the World Trade Center site for us to comment.
But, why not. So, here we go. Everyone has the right to practice their religion of choice. At least in this country. Just because a particular religion is associated with the bad behavior of a few who practice that religion does not make everyone who practices that religion evil. Television networks have the right to refuse any ad which falls outside their guidelines. People have the right to call foul on any network who makes such a decision.