Gap Grabs iCrossing Exec For Holiday Promotion

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Do you like when you see your friends in commercials? We do which is why we're going to share a new commercial from Gap with you which features iCrossing Director of Strategy Alisa Leonard. She's smart. She's beautiful. She's a geek. She's perfect for Gap's new charitable cause campaign which promises $1 to Leonard's (and others in the campaign as well) charity of choice for every Like her ad receives on Facebook.

So head over to Alisa's video on the Gap Facebook page (or any and all you choose to view) and click Like. It's for a good cause, you know. In Alisa's case, it's for Goods For Goods.

You can see her on Gap's websites here and here too.

by Steve Hall    Nov-12-10    
Topic: Brands, Campaigns, Cause



Girls With Boobs...Uh...Guns Pose For Charity

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Girls with guns. It's a thing, you know. How it began we have no idea. Nor do we care. But can you say "phallic symbol?"

Here's a video of the photoshoot which resulted in a Hot Shots calendar to benefit the charity Help for Heroes. At first, we didn't quite realize what we were looking at. With all those gigantic breasts spilling out of their tiny tops, it took us a while to even realize the girls were carrying guns. But that's out problem. Not yours.

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by Steve Hall    Nov- 8-10    
Topic: Cause, Racy



Endangered Species Plead Their Case in Biodiversity Effort

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Who the hell invented the term "biodiversity?" It sounds like some kind of namby pamby version of a perfectly good word that's been around forever: extinction. Yea, biodiversity is all about being nice to endangered animals so they aren't forever erased from this earth.

Can't we just say what we mean? Do we always have to invent "softer sounding" phraseology when all we really need to say is "hey, there aren't a lot of blobfish around so stop killing them. That said, this new campaign from for Biovision from Walker Zurich is amusing enough.

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by Steve Hall    Oct-27-10    
Topic: Cause



Campaign Urges Students to Cop A Feel

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Normally, any effort that urges one student to touch another student's breasts would be heavily frowned upon. Though, in this case, it's for a good cause: breast cancer awareness. A charitable cause group called Coppafeel will descend upon the University of Exeter in the UK for what it's calling Boob Attack!

The goal of the campaign is to make sure young women understand the importance of regular breast examinations. Founded in 2009 by Kristen Hallenga who, herself, was diagnosed with breast cancer which spread to her back, the campaign's Boob Team travels across the United Kingdom urging women to "get to know their boobs."

by Steve Hall    Oct-26-10    
Topic: Cause



Rubik Poses, Catfish Saved, Cutwater Creates, Zombies Unleashed

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- Anja Rubik in the new Fendi Fall/Winter ad campaign.

- The American Catfish industry has launched a new ad campaign to curtail the import of cheaper, Chinese catfish.

- Cutwater is out with a collection of videos for Ubisoft's Assassin's Creed: Brotherhood.

- The Boot Girls ask Americans to put on a pair of boots to raise awareness of the work of those in the military. Even Rick Dees is wearing boots.

- People who come up with a new Bruins Hockey Rule can win the chance to have their rule shown during a Bruins Game on Garden HDX and get a ride on the Zamboni.

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by Steve Hall    Oct-25-10    
Topic: Campaigns, Cause, Celebrity, Commercials, Video



Partnership for Drug Free America Rebrands

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The Partnership for a Drug-free America is changing its name to The Partnership at Drugfree.org. Euro RSCG is out with a new campaign to tout the name change. The change is said to "reflect how the organization has grown since its founding in 1986 as a prevention-focused, anti-drug advertising campaign to a reliable partner and online community for parents and families seeking guidance and support on teen drug and alcohol use."

A new PSA will be accompanied by print as well as a new logo. The PSA can be viewed here or below after the jump

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by Steve Hall    Oct- 8-10    
Topic: Cause



PSA Warns of UnSeen Dangers

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HIV. It's an unseen danger. And that's what Canada's One Life to Live Initiative encourages us to realize. In a new PSA, unseen dangers affect characters who can't see what's right in front of them. It's as if they were being attacked by...wait for it...an invisible disease. Nice concept.

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by Steve Hall    Oct- 7-10    
Topic: Cause



Exploding Kids Not the Best Approach For Climate Change Campaign

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While we're all for attention-getting advertising, blowing up children in a classroom really isn't a tactic we'd whole-heartedly recommend. Firstly, it's a lightning rod for generating instantaneous disdain. And that's exactly what happened after 10:10 Global ran this PSA. Sony, which is a supporter of the campaign, quickly distanced itself from the work and condemned it in a statement, saying the ad was "ill-conceived and tasteless."

Secondly, the ad is just bad and makes no sense. Why blow people up if they decide not to get on board with the whole carbon footprint thing? The strategy is just so far out of left field it's difficult to comprehend the mind set that came up with it.

That said, it is kinda fun to see Gillian Anderson, who narrates the ads, blow up at the end.

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by Steve Hall    Oct- 7-10    
Topic: Bad, Cause



Disney's Bambi Re-Joins Fire Prevention PSA Campaign

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The Advertising Council, along with the USDA Forest Service, the National Association of State Foresters and Disney, have launched a new series of PSAs to raise awareness about wildfire prevention.

The new PSAs feature characters and scenes from Disney's Bambi and continues Smokey Bear's message, "Only You Can Prevent Wildfires." Bambi starred in the first Wildfire Prevention PSA in 1944, prior to Smokey Bear's debut in the campaign later that year. The campaign is dropping in time for with Fire Prevention Week October 3-9.

The campaign includes outdoor and presence on social media.

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by Steve Hall    Oct- 5-10    
Topic: Cause



Arquette and Cox Hump Like Bunnies For Battered Women

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You can see this one coming a mile away but it's still funny to see David Arquette dressed like a rabbit get it on with his wife, Courtney, who's also dressed as a rabbit. Or is she? It's all to call attention to domestic violence on behalf of Santa Monica-based OPCC.

TBWA\Chiat\Day\LA created.

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by Steve Hall    Oct- 4-10    
Topic: Cause, Celebrity










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