When it comes to having sex, it's all about making the right choices. So, what better way to encourage young, horny 16-24 year olds to make the right choices than by giving them the chance to experience the outcome of their choices.
Using the choose your own adventure approach, UK-based NHS Bristol and NHS Choices is out with a Omni Productions-created YouTube video campaign that follows the night time adventures of several young kids making there way through the night. Along the way, they are given various choices. Buy a condom. Don't buy a condom. have sex without a condom. Have sex with a condom.
While not displaying full nudity, the video campaign doesn't shy away from showing the heat of the sexual moment...and the consequences of making the wrong choice.
Unless you're an avid skier, you probably have no idea who Lindsey Vonn is. Well, she's an Olympic Gold Medal winner for downhill skiing. The win, during the 2010 Winter Olympics, was a big deal because it was the first time an American woman took home the Gold.
Earlier this week, two new Got Milk ads featuring Vonn made their debut and we are speechless. Horrified. Words simply cannot describe. How could her handlers allow this? How could this have passed through the approval process? How could they allow this offense to be seen by the public. The ramifications of this will be felt for years. Who was asleep at the wheel and allowed this travesty?
Clearly, her boobs look much too large and they should have been digitally reduced.
We must say, we have to agree with AgencySpy on this one. OMG! Did we just say that? Yes we did. Why? Because we hate the new Bristol Palin/The Situation PSA from the Candies Foundation touting safe sex.
Upon watching this commercial, AgencySpy wrote, "After watching this, I want to punch my computer in the face, hop on a plane, punch the fucking Situation in the face, hop on another plane, punch Palin in the face, then shoot myself in the face so I never have to experience this monstrosity again."
It's that bad. It really is. It's hypocritical. It's poorly written. It's poorly acted. It's inane. It's painful to watch. Seriously, don't even bother to watch it. If you do, you'll hate yourself for the rest of the day. You have been warned.
OK, Perhaps that headline is a bit misleading. Toronto-based Hive is out with new work for Rethink Breast Cancer's Breast Fest Film Festival, the first film festival to celebrate breast cancer.
Hive is promoting the festival with wild postings, cinema ads and a four minute musical. It's actually quite inspiring work.
Do you like when you see your friends in commercials? We do which is why we're going to share a new commercial from Gap with you which features iCrossing Director of Strategy Alisa Leonard. She's smart. She's beautiful. She's a geek. She's perfect for Gap's new charitable cause campaign which promises $1 to Leonard's (and others in the campaign as well) charity of choice for every Like her ad receives on Facebook.
So head over to Alisa's video on the Gap Facebook page (or any and all you choose to view) and click Like. It's for a good cause, you know. In Alisa's case, it's for Goods For Goods.
You can see her on Gap's websites here and here too.
Girls with guns. It's a thing, you know. How it began we have no idea. Nor do we care. But can you say "phallic symbol?"
Here's a video of the photoshoot which resulted in a Hot Shots calendar to benefit the charity Help for Heroes. At first, we didn't quite realize what we were looking at. With all those gigantic breasts spilling out of their tiny tops, it took us a while to even realize the girls were carrying guns. But that's out problem. Not yours.
Who the hell invented the term "biodiversity?" It sounds like some kind of namby pamby version of a perfectly good word that's been around forever: extinction. Yea, biodiversity is all about being nice to endangered animals so they aren't forever erased from this earth.
Can't we just say what we mean? Do we always have to invent "softer sounding" phraseology when all we really need to say is "hey, there aren't a lot of blobfish around so stop killing them. That said, this new campaign from for Biovision from Walker Zurich is amusing enough.
Normally, any effort that urges one student to touch another student's breasts would be heavily frowned upon. Though, in this case, it's for a good cause: breast cancer awareness. A charitable cause group called Coppafeel will descend upon the University of Exeter in the UK for what it's calling Boob Attack!
The goal of the campaign is to make sure young women understand the importance of regular breast examinations. Founded in 2009 by Kristen Hallenga who, herself, was diagnosed with breast cancer which spread to her back, the campaign's Boob Team travels across the United Kingdom urging women to "get to know their boobs."
- Anja Rubik in the new Fendi Fall/Winter ad campaign.
- The American Catfish industry has launched a new ad campaign to curtail the import of cheaper, Chinese catfish.
- Cutwater is out with a collection of videos for Ubisoft's Assassin's Creed: Brotherhood.
- The Boot Girls ask Americans to put on a pair of boots to raise awareness of the work of those in the military. Even Rick Dees is wearing boots.
- People who come up with a new Bruins Hockey Rule can win the chance to have their rule shown during a Bruins Game on Garden HDX and get a ride on the Zamboni.
The Partnership for a Drug-free America is changing its name to The Partnership at Drugfree.org. Euro RSCG is out with a new campaign to tout the name change. The change is said to "reflect how the organization has grown since its founding in 1986 as a prevention-focused, anti-drug advertising campaign to a reliable partner and online community for parents and families seeking guidance and support on teen drug and alcohol use."
A new PSA will be accompanied by print as well as a new logo. The PSA can be viewed here or below after the jump