Smooching Hubbies Targeted by Christian Group -- and the Ad Hasn't Even Aired Yet!

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The American Family Association has convinced Heinz to suppress a Deli Mayo ad that hasn't even appeared on American TV.

The spot features a male couple kissing good-bye. And unlike the trashy Snickers kiss ad, which generated national backlash during Super Bowl 2007, it takes a step toward normalizing the gay family:

Morning sun pours through an ordinary kitchen. Two kids dash downstairs to collect lunch from Mom, who turns out to be a man with a deli cap and a deep Brooklyn accent. Dad, a British businessman, yanks on his jacket and prepares to head out the door, when Mom goes "Hey -- aren't you forgettin' somethin'?"

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by Angela Natividad    Jul- 2-08    
Topic: Brands, Cause, Commercials, Television, Worst



Philly Does Single-Stream Recycling. Oh Boy

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Philly's doing this "single-stream recycling" thing, a convenience ploy to make urbanites more earth-friendly.

Single-stream recycling is when you take all recyclable goods and put them in one bin. We've been doing that in Walnut Creek for years. Here's what ends up happening: everyone disregards the rules and starts putting damn-well whatever they please into those bins.

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by Angela Natividad    Jul- 2-08    
Topic: Cause, Online, Outdoor



Rumors of Polar Bears' Deadliness Are Grossly Exaggerated

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The polar bear was recently added to the Department of the Interiors' list of endangered species. In response to this tragedy, National Grid tapped Mullen, who apparently plans to save them by encouraging children to adopt them as pets.

I'm sure Grizzly Man would weep with (either indignation or) longing. Bear envy? Get your own.

Firstborn assisted with the digital components of the campaign.

by Angela Natividad    Jul- 1-08    
Topic: Cause, Commercials, Online, Television



Recycle Right: Start with All Those Hoarded Dreams

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In this charming new spot for its "Save Today, Save Tomorrow" campaign (an unwieldy URL if you ask me), EDF Energy enlisted Miklha Singh, Anne Packer and Sammy Lee to reflect on their Olympic glories, using "recycled" footage of them in their prime.

The ad concludes with a shot of the adorable Lee and the tagline, "This commercial was made from recycled dreams." Better recycled than left broken, I guess.

The spot was created by FEEL Films for Euro RSCG/London. It marks Phase II of EDF's "It's not easy being green" campaign -- another effort that appears to have been shaped in the blistering flames of nostalgia.

I liked it a great deal, even with the epilepsy-inducing London 2012 Olympics logo at the end.

by Angela Natividad    Jun-30-08    
Topic: Campaigns, Cause, Commercials, Good, Sponsorship, Television



Jim Beam Becomes Patron to Those With Stuff Inside

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In a significant move, distiller Jim Beam will re-focus future advertising from hyping heritage, quality and integrity and, instead, "highlight individuals and organizations that share its own values and have 'The Stuff Inside'", which is not at all a nod to, ya know, the stuff inside a Jim Beam bottle.

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by Steve Hall    Jun-29-08    
Topic: Campaigns, Cause, Good



Karl Lagerfeld Donned the Yellow Vest. Why Not You?

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When they need to promote a drab or tiresome message, French creatives always know what buttons to push: the really, really shallow ones.

At left, Chanel's Karl Lagerfeld encourages pedestrians and motorists to wear yellow safety vests with the following message (big merci to desedo for translating): "It's yellow, it's ugly, it doesn't go with anything, but it could save your life."

Thank you, Lord Lagerfeld. I will never complain about my bicycle helmet or plump orange swimming vest ever, ever again.

The effort is part of a French government safety campaign. As of July 1, the vest and reflective triangle will be mandatory for drivers and cyclists.

Wince. No wonder they enlisted The Karl. It sounds unforgivably tasteless. Oh, the sacrifices you make in the name of life.

by Angela Natividad    Jun-27-08    
Topic: Campaigns, Cause, Celebrity, Magazine, Poster



Death Copy Edited, Whales Saved, GrapeNuts Explained

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- This one's for all the obsessive compulsive spelling and grammar police in the audience.

- Give Hayden Pannetierre and friends a hand. Send a virtual origami whale, courtesy of Greenpeace, to the Japanese Prime Minister and ask him to stop whaling.

- Oh look. The Nokia N-Series solves all the world's communications needs. Yup. Just one phone does it all.

- Why does a cereal brand need a website? Who knows but this guy tries his best to explain.

- Disney may have another High School Musical on its hands with Camp Rock which was the most watched show on TV this past Friday night.

by Steve Hall    Jun-26-08    
Topic: Cause, Video



Starbucks Goes Bananas, Mennen Spiffs, Cusack Talks Dirty Politics, Microsoft Bans 'Gay'

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- Can your manly-man hair pass the caress test?

- If a chaste mermaid won't save Starbucks, maybe frozen bananas will. (Ugh, dude.)

- Some celebrities educate the public on the Burma situation; John Cusack tallies similarities between McCain and Bush. MoveOn, as usual, is helping raise money to get the ad on air.

- Apparently the Copyright Nazis are after more than just pirates these days. In the UK, you can be prosecuted for playing music too loud or playing it for callers on hold without a license. From now on, let's just keep all music secret and see how the record industry fares.

- Baseball and the Tour de France aren't the only sports to disillusion one-time fans; almost half of Advertising Age readers believe the NBA rigs its games. I fondly await the day Canadians lose faith in hockey. Oh wait, many - already - have.

- A Microsoft Xbox Live group banned a player because he used "gay" in his gamer tag, "RichardGaywood." Upon discovering that was the guy's name, they BANNED IT ANYWAY. Microsoft, you charmers, you.

by Angela Natividad    Jun-15-08    
Topic: Brands, Campaigns, Cause, Celebrity, Events, Online, Political



Lindsay Lohan Fronts Visa Swap Fashion Show

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Last week, Visa announced Lindsay Lohan would become the new face of this year's Visa Swap fashion show, a UK event which encourages people to swap unwanted clothing. Along with clothing charity Traid, Visa Swap is the place for the fashion conscious to check out the duds of their fellow fashion conscious brethren and buy them with points earned for donating their own clothes. All clothing items left over are donated to Traid.

[Witty Lindsay Lohan comment about how her clothes are no good because they are likely alcohol or puke-stained from her social antics goes here but...well....it's just not presenting itself right now.]

by Steve Hall    Jun-15-08    
Topic: Cause, Celebrity, Events



Dude, Children Are Serious Athletes!

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Playing against the somewhat limiting squeaky clean image the International Children's Games has, Grey SF came up with a campiagn that makes kids look at bit more...hmm...Dennis Rodman. Cuz, well, who wants to see a perfect Limited Too kid with Hannah Montana sneakers when you can see kids with tattoos, soccer ball heads and ears pierced with golf clubs?

Grey Creative Director said, "Once people heard about the idea, help came from all over. World-renowned photographer Jill Greenberg joined the team. Then the free media poured in with billboards, wildpostings, bus shelters, and posters. But best of all, the kids ate it up. So much so, we offered free haircuts and henna tattoos to any kid who wanted one, turning hundreds of kids into walking billboards."

Nothing wrong with a bit of kid-powered viral marketing. See the other two ads here and here.

by Steve Hall    Jun-13-08    
Topic: Campaigns, Cause, Good










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