What's That? It's a Phone Charger, Powered By My Mooooves.

orange-dance-charger.jpg

European mobile carrier Orange has launched a phone charger powered by dance energy.

"The Orange Dance Charge is the result of months of research into alternate, sustainable energy sources to power mobile phones during summer music festivals," says the pressie with a straight face.

The unit was developed with help from GotWind, whose unfortunate name refers to renewable energy research, not the thing that happens when you pull Uncle's finger. The charger's system of weights and magnets provides an electrical current when a person flails about.

Orange Dance Charge was tested at the Glastonbury Festival last month. A promotional Dance Charging Man helped newbs charge phones in exchange for a dance.

Yeah, I've fallen for that one before. Just one dance, baby ... and I'll give you a charge, all right.

by Angela Natividad    Jul- 9-08    
Topic: Cause, Events, Good, Mobile/Wireless, Packaging, Promotions, Strange



2 Clever Ways to Drum Up Empathy for Female Genital Mutilation

Panty-PSAs.jpg

- Hit the honeys where it hurts. Effort by the Association of Women Against Genital Mutilation.

- Stitch up a rosebud. Because where our ladyparts are concerned, we just love ourselves a flower pun. Effort by Amnesty International, variant ad at Copyranter.

Now that you've been primed, here's some reading on female circumcision. (Because while the image of a dirty blade in new panties might make my eyelid twitch, it doesn't really tell the whole story.)

by Angela Natividad    Jul- 9-08    
Topic: Cause, Guerilla, Magazine, Strange



Smooching Hubbies Targeted by Christian Group -- and the Ad Hasn't Even Aired Yet!

smooching-heinz.jpg

The American Family Association has convinced Heinz to suppress a Deli Mayo ad that hasn't even appeared on American TV.

The spot features a male couple kissing good-bye. And unlike the trashy Snickers kiss ad, which generated national backlash during Super Bowl 2007, it takes a step toward normalizing the gay family:

Morning sun pours through an ordinary kitchen. Two kids dash downstairs to collect lunch from Mom, who turns out to be a man with a deli cap and a deep Brooklyn accent. Dad, a British businessman, yanks on his jacket and prepares to head out the door, when Mom goes "Hey -- aren't you forgettin' somethin'?"

more »

by Angela Natividad    Jul- 2-08    
Topic: Brands, Cause, Commercials, Television, Worst



Philly Does Single-Stream Recycling. Oh Boy

philadelphia-recycling.jpg

Philly's doing this "single-stream recycling" thing, a convenience ploy to make urbanites more earth-friendly.

Single-stream recycling is when you take all recyclable goods and put them in one bin. We've been doing that in Walnut Creek for years. Here's what ends up happening: everyone disregards the rules and starts putting damn-well whatever they please into those bins.

more »

by Angela Natividad    Jul- 2-08    
Topic: Cause, Online, Outdoor



Rumors of Polar Bears' Deadliness Are Grossly Exaggerated

polar-bear-buddy.jpg

The polar bear was recently added to the Department of the Interiors' list of endangered species. In response to this tragedy, National Grid tapped Mullen, who apparently plans to save them by encouraging children to adopt them as pets.

I'm sure Grizzly Man would weep with (either indignation or) longing. Bear envy? Get your own.

Firstborn assisted with the digital components of the campaign.

by Angela Natividad    Jul- 1-08    
Topic: Cause, Commercials, Online, Television



Recycle Right: Start with All Those Hoarded Dreams

sammy-lee-olympics.jpg

In this charming new spot for its "Save Today, Save Tomorrow" campaign (an unwieldy URL if you ask me), EDF Energy enlisted Miklha Singh, Anne Packer and Sammy Lee to reflect on their Olympic glories, using "recycled" footage of them in their prime.

The ad concludes with a shot of the adorable Lee and the tagline, "This commercial was made from recycled dreams." Better recycled than left broken, I guess.

The spot was created by FEEL Films for Euro RSCG/London. It marks Phase II of EDF's "It's not easy being green" campaign -- another effort that appears to have been shaped in the blistering flames of nostalgia.

I liked it a great deal, even with the epilepsy-inducing London 2012 Olympics logo at the end.

by Angela Natividad    Jun-30-08    
Topic: Campaigns, Cause, Commercials, Good, Sponsorship, Television



Jim Beam Becomes Patron to Those With Stuff Inside

stuff_inside.jpg

In a significant move, distiller Jim Beam will re-focus future advertising from hyping heritage, quality and integrity and, instead, "highlight individuals and organizations that share its own values and have 'The Stuff Inside'", which is not at all a nod to, ya know, the stuff inside a Jim Beam bottle.

more »

by Steve Hall    Jun-29-08    
Topic: Campaigns, Cause, Good



Karl Lagerfeld Donned the Yellow Vest. Why Not You?

lagerfield-road-safety.jpg

When they need to promote a drab or tiresome message, French creatives always know what buttons to push: the really, really shallow ones.

At left, Chanel's Karl Lagerfeld encourages pedestrians and motorists to wear yellow safety vests with the following message (big merci to desedo for translating): "It's yellow, it's ugly, it doesn't go with anything, but it could save your life."

Thank you, Lord Lagerfeld. I will never complain about my bicycle helmet or plump orange swimming vest ever, ever again.

The effort is part of a French government safety campaign. As of July 1, the vest and reflective triangle will be mandatory for drivers and cyclists.

Wince. No wonder they enlisted The Karl. It sounds unforgivably tasteless. Oh, the sacrifices you make in the name of life.

by Angela Natividad    Jun-27-08    
Topic: Campaigns, Cause, Celebrity, Magazine, Poster



Death Copy Edited, Whales Saved, GrapeNuts Explained

blood_mirror.jpg

- This one's for all the obsessive compulsive spelling and grammar police in the audience.

- Give Hayden Pannetierre and friends a hand. Send a virtual origami whale, courtesy of Greenpeace, to the Japanese Prime Minister and ask him to stop whaling.

- Oh look. The Nokia N-Series solves all the world's communications needs. Yup. Just one phone does it all.

- Why does a cereal brand need a website? Who knows but this guy tries his best to explain.

- Disney may have another High School Musical on its hands with Camp Rock which was the most watched show on TV this past Friday night.

by Steve Hall    Jun-26-08    
Topic: Cause, Video



Starbucks Goes Bananas, Mennen Spiffs, Cusack Talks Dirty Politics, Microsoft Bans 'Gay'

mennen.jpg

- Can your manly-man hair pass the caress test?

- If a chaste mermaid won't save Starbucks, maybe frozen bananas will. (Ugh, dude.)

- Some celebrities educate the public on the Burma situation; John Cusack tallies similarities between McCain and Bush. MoveOn, as usual, is helping raise money to get the ad on air.

- Apparently the Copyright Nazis are after more than just pirates these days. In the UK, you can be prosecuted for playing music too loud or playing it for callers on hold without a license. From now on, let's just keep all music secret and see how the record industry fares.

- Baseball and the Tour de France aren't the only sports to disillusion one-time fans; almost half of Advertising Age readers believe the NBA rigs its games. I fondly await the day Canadians lose faith in hockey. Oh wait, many - already - have.

- A Microsoft Xbox Live group banned a player because he used "gay" in his gamer tag, "RichardGaywood." Upon discovering that was the guy's name, they BANNED IT ANYWAY. Microsoft, you charmers, you.

by Angela Natividad    Jun-15-08    
Topic: Brands, Campaigns, Cause, Celebrity, Events, Online, Political










Featured FREE Resource: