World AIDS Day's A-Comin'. Please Get Appropriately Somber

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We do love a broken record.

Seriously though, this spot is for World AIDS Day '07, which happens tomorrow. It reminded us of candles being lit in a church -- nice mental contrast.

The VP at Blattner Brunner assures us thus, and we thought we'd use it to assure you too:

"33,200,000 cases. Represented by one shot/one second. 86400 seconds in a day. Don't worry, though, the thing is only a minute long."

Far cry from the King of Condoms approach.

by Angela Natividad    Nov-30-07    
Topic: Cause, Online, Promotions, Video



Doe-Eyed Child Slaves Stare Bleakly Out of South African Shop Windows

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To add a personal face to human trafficking, Leo Burnett, South Africa put young children on the auction block in shop windows for its client, The Salvation Army. See variation here.

The children do not look amused.

This isn't the first time kids have been put in windows, but we've previously seen the idea in cheerier settings.

by Angela Natividad    Nov-30-07    
Topic: Cause, Guerilla



Fully Clothed Obama Girl Touts Candidate Who Can Dance

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Noting the apparent inability of most politicians who simply can't dance, Amber Lee aka Obama Girl, wearing far more than her usual garb, urges us to note Barack Obama is seemingly one of the few politicians who actually can dance...which is why she is voting for him in the 2008 presidential election. We're not sure the ability to dance is an important criteria for becoming the President of the United States but we're not complaining. If Amber Lee wants to keep making videos, we're happy to keep watching.

by Steve Hall    Nov-28-07    
Topic: Cause, Video



RJ Reynolds Kills Print Ads in 2008, Bullshit Sifted

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Following intense negative reaction to its Camel No. 9 campaign which likened the brand to a fashion accessory, RJ Reynolds yesterday announced it would cease all print advertising in 2008.

Downplaying the Camel No. 9 furor, R.J. Reynolds spokeswoman Jan Smith said the cut is "an effort by the company to enhance and sharpen the effectiveness and efficiency of its marketing programs." Hmm. We just threw up...a tiny bit...in our mouth.

Getting more truthful, Smith added, "Obviously tobacco industry issues are in mind with every decision we make. A result of this is there should be less controversy over cigarette advertising in magazines and newspapers, because we won't be doing it."

more »

by Steve Hall    Nov-28-07    
Topic: Brands, Cause, Opinion, Policy



That Burning Sensation May Actually Be Sunbeams, Not Hemorrhoids

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We used to have a friend who, when trumped by life, would look up at the sky and say, "Sun, stop shining out of my ass; it burns." We thought this expression originated with him, but apparently Greenpeace has heard it too.

The spot promotes energy efficient light bulbs (do they stink like we now imagine them to?) and was put together by Park Village London for Escape Partners. Directed by Sven Harding.

by Angela Natividad    Nov-27-07    
Topic: Cause, Strange, Video



World AIDS Day Celebrated With Beautiful Agony-Style Orgasm

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Taking a cue from orgasm site Beautiful Agony, French condom company King of the Condom has released its final two minute video of a woman in the throes of a lengthy orgasm (real or fake, you decide) in support of World AIDS Day.

King of Condoms will offer a lifetime five percent discount to anyone who buys condoms on World AIDS Day, December 1, and will donate the proceeds from the day to AIDS group Association Sida Info Service.

by Steve Hall    Nov-27-07    
Topic: Cause, Racy, Video



Barbie Leaded, Ads Humanized, Jenny Switches, Planes Logoed

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- Can't we just enjoy a happy Barbie and Ken Christmas without depressing PSAs? Apparently not.

- Writing on Advertising for Peanuts, Jim Morris thinks the best ads are the ones that capture "the quiet power of a genuinely human moment." He might be right.

- Y&R has scooped up the $55 million Jenny Craig Account. Direct response and celebrity management factored heavily in the decision. JWT handled previously.

- Black Friday's online spending was up 22 percent to $531 million. Cyber Monday is expected to surpass $700 million.

more »

by Steve Hall    Nov-26-07    
Topic: Agencies, Brands, Cause, Opinion, Research



Here's a Winner: Throwing Lambs Out of Planes for Sick Kids!

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Here's another one of those for-charity games. Developed by Koko Digital, it's called Lamb Chop Drop and is raising money for the Make a Wish Foundation. All donations get handled by Just Giving.

The game involves sky-diving sheep. You're supposed to slam the falling sheep into little colorful stars and try to earn as many pounds (that is, the British currency) as possible before the sheep hits the ground. We don't really understand why and will probably go back to playing Headcase shortly after this.

One charity game we really liked was that rice/vocab thing, though we feel mildly suspicious about its actual ties to a charitable organization.

by Angela Natividad    Nov-19-07    
Topic: Cause, Games, Online



Google Refuses to Accept Cheney Impeachment Ad

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Flying in the face of its own ad acceptance history, Google has refused to accept an ad from the Northeast Impeachment Coalition and YaliesForImpeachement.org which calls for the impeachment of Vice President Dick Cheney. Writing on Daily Kos, Ralph Lopez reports Google explained its denial of the ad in an email which read, in part,"At this time, Google policy does not permit ad text that advocates against an individual, group, or organization. In addition, this policy does not permit the advertisement of websites that advocate against a group protected by law."

Directly conflicting with that statement are ads currently running on Google that do, in fact, relate to the impeachment of Cheney along with ads that call for the impeachment of President Bush, anti-Bush t-shirts and other ads that run counter to the statement regarding Google's policy against accepting ads which "advocate against a group protected by law."

more »

by Steve Hall    Nov-18-07    
Topic: Cause, Online, Opinion, Policy



Instead of Buying Gap Gear, Improve Your Vocab for Charity

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An ad-supported page called Free Rice, sent to us by Jamie from Virginia Tech, improves your vocabulary and donates 10 grains of rice to the hungry at the same time. Free Rice is the sister site of Poverty.

So far Adrants has managed to get 30 grains of rice donated. We would've had more by now, but who would have guessed "hardtack" meant "biscuit" and not "thug"? Come on.

And we're not even going to try guessing for "collywobbles."

by Angela Natividad    Nov-16-07    
Topic: Cause, Games, Online










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