Playing against the somewhat limiting squeaky clean image the International Children's Games has, Grey SF came up with a campiagn that makes kids look at bit more...hmm...Dennis Rodman. Cuz, well, who wants to see a perfect Limited Too kid with Hannah Montana sneakers when you can see kids with tattoos, soccer ball heads and ears pierced with golf clubs?
Grey Creative Director said, "Once people heard about the idea, help came from all over. World-renowned photographer Jill Greenberg joined the team. Then the free media poured in with billboards, wildpostings, bus shelters, and posters. But best of all, the kids ate it up. So much so, we offered free haircuts and henna tattoos to any kid who wanted one, turning hundreds of kids into walking billboards."
Nothing wrong with a bit of kid-powered viral marketing. See the other two ads here and here.
In "School," a Greenpeace ad by DDB/Paris, a teacher poses this question: "What do you want to be when you grow up?"
Her students' responses are laced with guilt-inducing grownup undercurrents: climate worries, health concerns and capitalist gusto conceived in ecological exploitation. Fascinating.
Coinciding with the (coincidental!) release of a CDC survey that found Hispanic teens more likely to use drugs and try suicide than black and white kids, the Office for National Drug Control Policy (ONDCP) launched this really weird campaign.
The heading above the girl at left says, "I sell drugs during recess." And here's one where a sheepish-looking boy divulges, "Yesterday, I offered marijuana to your daughter."
The effort will appear in print, on TV and over the radio.
OK so there's nothing new about a horny dog humping a person's leg. Happens all the time. In fact, embarrassingly, it happened in the middle of a Cub Scout den meeting years ago. I never lived that one down. Anyway, this humping dog comes courtesy of Erwin-Penland for the Greenville Humane Society in South Carolina. It's goal is to urge pet owners to spay and neuter their furry one under the heading, Sips for Snips.Snips??? That's just painful!
Highlighting the fact 500,000 girls are sold into the sex trade each year, this Amnesty International commercial likens the process to a cattle auction. Not a pleasant scenario for a teenage girl whose hopes and dreams for life are anything but to become an enslaved receptacle for man's seemingly uncontrollable desire for sex.
Here's an interesting one. Apparently, drinking alcohol makes women ugly. A TBWA\London-created campaign for the Drug and Alcohol Service takes advantage of that apparent fact in a new campiagn that focuses on the ugly-inducing side effects of consuming too much alcohol since, you know, women care more about how good they look than how healthy they are.
Oh yes. In our double standard-addled world where men don't give a crap what they look like but all women must be a perfectly smooth-skinned 36DDD-24-36, we won't be seeing an "ugly man" version of this campaign any time soon.
Not usually a fan of weepy PSA's for cancer, this one from non-profit Stand Up to Cancer directed by David Fincher and voiced by Sydney Poitier caught my attention if only to make sure I could pick out all the celebrities that pop up in the ad. Sydney Poitier, Christy Turlington, Susan Sarandon, NYC Mayor Mike Bloomberg, Morgan Freeman, Lance Armstrong, Keanu Reeves, Tobey Maguire, Casey Affleck, and Jodie Foster are in there. Can you spot more?
In the style of punters, desktop hijackers and Trojan horses circa 1998, the New Zealand AIDS Foundation is circulating this chain letter-style "viral." (Get it? GET IT?!!!)
The punchline: "Catching a virus is easy. Always use a condom." The page also reminds viewers that World AIDS Day takes place on December 1st.
At the bottom of the screen is one last hat-tip to a dead era (unless you have a MySpace account, in which case you still see stuff like this every day): "Please forward this email to five friends today."
For its song All I Need off the In Rainbows album, Radiohead teamed up with MTV EXIT (End Exploitation and Trafficking) to create a cause-oriented music video.
In the video, two kids -- one American, one Asian -- go about an ordinary day. As all young Asian children do, the latter spends his time in a factory, making shoes. And like all Americans, the former wiles away the afternoon, coloring and looking bored.
Founder Tim Coco of agency COCO+CO has launched a personal campaign to get Washington's attention. Apparently his husband Genesio J. Junior Oliveira, Jr. was deported last year after failing to win legal status.
His campaign is called Reunite this Family. The site comes stock with a picture of the happy couple and their dog (just aching for reproduction on a shirt), as well as a ticker keeping track of how many days they have been apart.
If you haven't already guessed, the big indignant thorn in Coco's side is the government's failure to recognize their marriage under the '96 Defense of Marriage Act. Wanna help them out? Go donate money or write a harsh letter to your Senator.