This work for the Oslo Department of Health which asks people to "click here to try drugs" is amazing. When you do click, you are taken through representative experiences of using marijuana, cocaine and heroine. It's all very trippy, complete with random confusing pop ups and a mouse that simply won't respond to your commands.
Very nice work which, to use fave buzz word of the day, engages quite nicely.
Hot damn. As November 4 nears and political ads grow increasingly more negative, MoveOn.org -- which has a knack for instigating a fight -- whips out its own ammo.
Non-voters are the target. This faux news video can be customized to include the name of any potential non-voter. Plug your name in to see it defamed across Facebook, in church marquees and among angry middle-aged protesters. (It's a surprisingly heady sensation. This must be how Heather Mills feels every single day.)
Aside from that sidebar about McCain bombing goats, the best part is when George W. Bush thanks you for your service. I think it gave me hypertension.
- The British Humanist Association has launched a transit campaign on London buses claiming "There's probably no god."
- Not as racy as the tweaked Disney Video/DVD covers of old, the designers of Canadian Farm Frozen Broccoli packaging had some fun.
- Speak Media Blog's Jennifer Jones takes a long look at the Dove Real Beauty campaign that's been running in various forms over the past four years.
- Have the day's of FuckedCompany returned? Yahoo will lay off 1,400.
- ihaveanidea has announced its D&AD 2008 Screening North American Tour. Dates and ticket info are here.
- Using $15,000 as a start up loan, Harry Chemko and Jjason Billingsley launched online retail software company Elastic Path. It's a $10 million company now and the pair were recently awarded BDC's Young Entrepreneur of the Year Award.
- Marvel's soliciting the YouTube community for the best comic-inspired costumes. Get dressed, flip your camera on and keep your videos down to a minute. Beyond licensing an entire suite of heroes and villains to Hollywood, I guess that's one way to stay relevant.
- Got VD? The decent thing to do would be to tell everybody you slept with, so they can check if they have it too. But don't sweat it too much; this is the digital age! Send those hutches an e-card. (Thanks Adrants reader Candace.)
- Not quite The West Side Story, but it's Macs and PCs, so almost the same thing.
Like a Calvin & Hobbes decal come to life, "Slash" for MTV Switch depicts people pissing in public places. The moral of the story is to "Save water, flush less." (Niiiiice.)
By Ogilvy/London, which has an odd take on persuasion. Wizzing in a fountain is funny -- hell, incendiary -- while you're stoned and around age 15, but unless things have changed abroad, doing it in the Queen's England remains both unsavory and illegal.
There's no accounting for logic in advertising, however. Along with other "green" MTV Switch ads, "Slash" will likely run across 55 TV channels in 162 countries. The track in the ad is Miserere Mei, by Bouwe Dykstra.
The United Kingdom recently considered passing laws that would enable the gov to detain terrorism suspects for 42 days without a trial.
To give ordinary people an emotional education on what the law would mean, Amnesty International launched "Sleepwalking," an eerie spot that depicts citizens crawling out of their beds late at night and in a kind of stupor. Together they walk into a holding facility and file themselves in separate cells, still more asleep than awake.
The ad admonishes people not to "sleepwalk into" this anti-terrorism bill, which in freedom's name would infringe on citizens' rights.
Slow-moving and unpleasant, but it's powerful that way. By production company DarkFibre. Voiceover by Christopher Eccleston. Learn more at Protect the Human.
MCM Net and Aardman partnered to produce Creature Discomforts, a campaign for the Leonard Cheshire Disability charity. Its purpose, I think, is to encourage outsiders to change the way they perceive disabilities.
I'm just confused about how. The campaign launched a game called Peanut Pickup, where you, a mouse, shoot peanuts into an elephant's trunk. That's it.
It isn't clear what lesson I was meant to glean (could it be a hand-eye coordination game for disabled children...?), but all I could gather was it isn't nearly as fun as Suicide Kittens -- which, for a minute or two, I mistook for another component of the Creature Discomforts campaign.
In a new pro-Obama commercial from MoveOn.org which plays out like a drug PSA, Gossip Girl Upper East Sider Serena Vanderwoodsen feels so strongly about Obama she says, "if you're ever out somewhere and considering about voting McCain, just call me. I'll pick you up. No questions asked."
While it centers on the not so correct assumption all McCain supporters are old and all Obama supporters are young, it does do an effective job spoofing a genre that has become ingrained in the minds of the younger generation, many of whom would love nothing more than to have Serena not ask any questions while picking them up.
Maybe it thought "SFW XXX" gave people the wrong idea. Alongside new buddy the Accompanied Literary Society (which seeks to revive the culture of literary salons), Diesel asked celebrity authors to produce some short stories for its latest outdoor campaign.
The so-called "Flash Fiction" was broadcast on the face of One York Place, NYC, over the course of three days.
Totally falls into the shadow of HBO Voyeur (BBDO/NY). And while I like the idea of reviving the literary salon, I'm inclined to think people -- myself included -- are more receptive to illustrative storytelling. Especially when they have to read them off the side of a building.
By Idealogue and PanOptic Motion.
May 6, 2007: With the simple but true tagline, "The Faster the Speed, the Bigger the Mess," this :60, launched April 26, from Ireland's Road Safety Authority and Northern Ireland's Department of Environment delivers a powerful but simple message: The faster the speed, the bigger the mess. Entitled "Mess," the commercial is born from statistics that find 30 percent of Republic of Ireland and 24 percent of Northern Ireland road fatalities are due to excessive speed. The spot is part of an increasing trend towards the use of reality-based shock and brutal honesty to deliver the message.