In an effort to call attention to little known Duchenne Muscular Dystrophy which is slowly and painfully killing his 6 year old son, Harrison, Alex Smith can be seen along with his son in a AIS London-created PSA for the desease which carries the headline, "I Wish My Son Had Cancer."
The strategy behind the ad, of course, is that cancer is widely known -- and well funded -- as compared to Duchenne Muscular Dystrophy so, in a sense, Harrison might have a fighting chance had he suffered from cancer instead.
The ad copy gets straight to the point, "Harrison, my 6 year old, has Duchenne Muscular Dystrophy. He is one of 2,500 sufferers in the UK who'll die from it, most before they're 20. Unlike cancer, there's no treatment and no cure. And because you've never heard of it, very little funding either. My only hope is to raise as much money as possible for the research scientists. They're close to a major breakthrough. Your 5 pounds can get them even closer."
The ad is receiving a lot of press in the UK and Alex was invited by ITV for an interview which you can watch below.
Visual effects company Light of Day teamed with the WAT-AHH! Foundation, a brand of bottled water for kids and teens, to create a PSA promoting the third annual "Move Your Body" event, to be held in New York and Los Angeles on May 1.
The event will gather 250,000 kids from over 600 schools nationwide. Light of Day co-founder and director Charles Nordeen directed the spot which supports First Lady Michelle Obama's "Let's Move!" initiative
Here are three of the strangest quit smoking ads you will ever see. Created by Sukle Advertising & Design for the Wyoming Department of Health, three ads explain how the department can help people conquer the challenge.
In "Patches," a man nervously eyes a peg-legged pirate on a city street corner, before gleefully snatching the pirate's eye patch. A deadpan voiceover reminds viewers that free nicotine patches are available. "Gum" opens with an agitated young man watching an older woman take a piece of gum, which he then extracts from her mouth through a passionate kiss. Free nicotine gum is also available from the Health Department.
Finally, in "Someone," a long-haired ex-smoker tells his troubles to a friendly man who dispenses advice. When it turns out the two men are one and the same, the voiceover reveals that "someone to talk to" is also available and free.
Not quite as hard hitting as this online safety ad in which a girl placers and picture of herself on a school bulletin board and then can't remove it, this new Cossette-created ad for Children of the Street pushes the same message; be careful what you post online.
While the online safety ad focused on bullying, the Children of the Street ad aims to raise awareness of the sexual exploitation of youth.
What's a PSA without a good fart joke? That's the tact BBDO Toronto and the Perlorian Brothers took when they created new work for the Ontario Ministry of Health's Quit the Denial campaign.
The campaign introduces us to a girl who admits she is a social farter. In the PSA, she claims, "Just because I fart at parties now and then, it doesn't make me a farter." Our lass has no trouble at all letting it rip at parties, while dancing or talking to guys. And she has no problem approaches guys to ask, "Do you want to go outside for a fart?"
We could rail on endlessly about yet another usage of Harlem Shake to sell something but we think you'll feel a bit differently after watching this one from a Netherlands-based Parkinson's Desease foundation. In the video, we see the foundation's founder (who has Parkinson's) do his best to Harlem Shake.
The video, created by Saatchi & Saatchi Amsterdam, ends not as you would expect and with the tagline, "Shaking. Fun For Some...Daily Struggle For Others."
Here's an interesting approach that calls attention to skin cancer prevention. Of course, it's flawed because the sun can reach you even when you are in the water. Anyway, in this Peruvian ad, we see a bikini-clad lady make her way into the water. She is accompanied by the theme from Jaws. We here the theme song until she dips under water signaling the danger is over. That, of course, is the flaw but we get what the creators intended. Cover up. Keep yourself shielded from the sun's harmful rays.
What's that stupid saying? What's old is new again? No. No, it's not. Old is old. Old is tired. Old is dilapidated and smelly. Unless of course you are a fashion hound who can't get enough vintage clothing and are too insensitive to realize assisting the elderly poor is something you should do without having to be persuaded by a stupid marketing stunt.
But, sadly, some people need a stupid stunt to get them off their hipster asses and actually give a shit about something. So Shorashim, an Israeli group that helps elderly people in need, created Roots, a second hand fashion brand because, well, young people like smelly old clothes and if that's the only thing that gets them to care about the elderly then that's what the brand's agency, McCann Digital, had to do.
Newsjacking London Fashion Week, PETA is out with a new video that features animals on the catwalk outfitted with human skin. We see elaborately-styled animals prancing down the cat walk until they unveil themselves. We are then taken backstage to a gruesome scene where humans are skinned to clothe the animal/models.
Of course this isn't directly how fashion shows happen but indirectly it does and PETA would like to put a stop to it.
Complete with a cute video featuring kids and a serious letter from the CMO, HubSpot is out with Make Love Not Spam, an initiative designed to rally marketers to make marketing people love and to stop spamming.
In his open letter to marketers, HubSpot CMO Mike Volpe writes, We can be better than this. Marketing is hard. Reaching new prospects is hard. But we believe that if we put our energy and resources toward making marketing people love, we can get more inbound leads and rely less on sending spammy emails. And when I say we all can be better than this, I'm including HubSpot"
The campaign comes with t-shirts, coffee mugs and helpful, informative information including an eBook entitled "Make Love Not Spam" and a SlideShare entitled "Learning Lovable Marketing From the Experts."
Disclosure: I currently contribute to HubSpot's marketing blog.