One Generation Promises Another It Will Care For Environment in PSA

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Created by Brainchild Creative and given the XFX treatment by Phoenix Editorial & Designs comes a campaign for California's Flex Your Muscles energy efficiency PSA. Employing non-professionals and using a loose scripts, the "California" spot features parents promising to leave their children the beauty they know to be California. Closing with the tag, Global warming isn't just a fact. It's a choice, the spot urges people to realize what they do today has a serious effect on future generations. Three other spots, Climate, Drought and Floods complete the campaign.

The first two spots, California and Climate broke June 11. The second two spots, Drought and Floods will break July 2

by Steve Hall    Jun-19-07    
Topic: Campaigns, Cause, Commercials, Good, Television



Hey, Sometimes Smokers are Smokers Too. The Question is, Do They Care?

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Adpunch blew this print campaign by Extreme Group, Halifax, in our direction. The ads put "social smoking" on blast for the cheap sham that it is.

But excepting the Only When I'm Drinking Cigarettes (which lazy creative came up with that one?), we can't help but think that toting a pack of Sometimes Smokes and Midterm Menthols would draw jaded giggles during just such situations.

It would be just as funny as Shut the Hell Up Gum, which everyone always wants to try despite the implied pwnage.

The print ads invite users to hit uratarget.com, where other tongue-in-cheek fare will again generate wry smiles from the same sometimes-smoking 20-somethings who learned in 5th-grade that smoking can lead to unsightly throat holes and emphysema. But hey, we'll quit when we're 25, so it's all good.

by Angela Natividad    Jun-14-07    
Topic: Cause, Good, Magazine



Moroch Partners, Joan Rivers Are Apparently Bone-Friendly

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Dallas-based Moroch Partners was just crowned Agency of Record by the National Osteoporosis Foundation. Interestingly, Moroch is responsible for quirky McDonalds fare (predating their "we're healthy we swear to God!" phase) like the excuse generator and the dolphin v. man face-off.

How best to respond to the designation? Moroch Partners considers. Then, in trademark style, it releases a gossipy Joan Rivers PSA where she examines the bones of red carpet stars. Rivers is also the National Osteoporosis Foundation spokeswoman.

The PSA could have been funnier but at least it wasn't a dolphin v. man or excuse generator revisit. Anything involving Joan Rivers triggers a reflexive wince, a little like preparing for a mental and emotional pummeling.

We're welcome to being wrong, and maybe it's the X-ray effect, but for the first time in our short lives we wondered if she's smarter than she looks. Maybe we grow more sympathetic as the likelihood of getting osteoporosis increases.

by Angela Natividad    Jun-11-07    
Topic: Agencies, Cause, Celebrity



Got an Ear for Classical Fare? Go to Hell. Better Still, Go Drunk

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Brazilian youth magazine Simples is pushing a drunk driving awareness campaign with the help of DDB, Sao Paulo, which threw together these psychedelic concert flyers for dead musicians.

"These artists are all dead, but they are very alive in heaven -- or hell? -- and they must be happy playing their music there," says writer Aricio Fortes to AdCritic. "The only way to go see them is to die stupidly and fast."

Hey, if Mozart, Beethoven and Bach took the slip-and-slide to the fiery depths, it can't be that bad.

Anyway, posters like the one at left invite the curious onlooker to check out their (snarling?) composer of choice in the afterlife. All you have to do is drink and drive.

How very creepy.

For inebriates not keen on an eternity of Beethoven's Fifth, there's always slipper pong.

by Angela Natividad    Jun- 8-07    
Topic: Cause, Poster, Strange



Hygiene Cops Shine Spotlight on Germ-Ridden '5th Guy'

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Following the premise that one in five loo visitors don't wash their hands, the Florida Department of Health invites you to Talk to the 5th Guy. (Why you'd want to, knowing what you now know about him, is anybody's guess.)

The campaign, hoping to convict 5th guys far and wide, includes TV and outdoor spots that berate germy behavior and suggest clean new habits.

We're just wondering to ourselves how much more sanitary it is to admonish people to wipe their sneeze snot on their arms. Maybe it's only hands (and the occasional salacious employee cheek-lick) that pass germs.

by Angela Natividad    Jun- 6-07    
Topic: Cause, Outdoor, Television



Pink Line Personifies Inanimate Aids

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Frederik Samuel brought our attention to this piece (at left) for The Pink Line, in which we're actually staring through the receiver holes of a telephone, at the woman on the floor. "Help is close," the ad coaxes.

We kind of liked the esophagus concept better.

Abuse hotlines or help centers are always trying to magnify the moment you're left bleeding on the floor. Like children gone numb to the act itself, this repetitive stance is getting tiresome - and focusing on the traumatic moment may actually miss the point.

Why can't they make like your standard ad and put the spotlight on the vast improvement that takes place after taking action? Granted, healing is less interesting than stained linoleum, but it's a stance that may stick out.

by Angela Natividad    Jun- 5-07    
Topic: Cause, Magazine



IFAW Adds Explanations to Animal-Shaped Letters

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IFAW further develops its "Will Only Words Remain?" campaign with animal-shaped letters in print ads and street stamps that actually have explanations -- something the initial guerilla-style campaign appeared to be lacking.

The added words describe the travails each spelled-out animal faces, along with a call-to-action that invites those inclined to the IFAW website. Neato. Hope they save some elephants, and maybe a dolphin, too, and while they're at it, hopefully a whale.

by Angela Natividad    Jun- 5-07    
Topic: Cause, Magazine, Outdoor



Whales Get Honor Treatment from Contrite Japanese

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Leo Burnett made this pretty little GreenPeace video for Japan, which is currently undergoing some drama having to do with whaling and such.

Because whale meat was the main source of protein for the island after WWII, Japan feels it has the right to go on whaling, even if there's no demand for the meat (according to the Greenpeace pressie, considering we don't ourselves know how much or how little the island folk need whale meat today).

So Greenpeace goes, okay, let's restructure this historical conversation and turn the notion of man-to-whale relationships into one of reciprocal respect, instead of a Giving Tree situation (we hated that book, by the way) - where one side keeps giving until there's just nothing left.

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Cows Picket for Udder Relief, Bovine Rights

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Apparently having "unalienable rights" can mean more for the common cow than just avoiding aliens. The fine folk at Sustainable Table have launched a campaign called Cows Unite, in which our bovine buddies battle it out for organic sustainability.

Check out the Bovine Bill of Rights, which states, among other things, that cows have the right to dignity and joy. Well, hey. Unlike the citizens of most countries, they clearly know what to ask for. No wonder the aliens are always abducting them.

We wonder what cows themselves would actually have to say about how much personality we project onto them. Would they laugh? Would they demand royalties in grassy knolls? Would they become self-conscious about their spots?

by Angela Natividad    Jun- 4-07    
Topic: Cause, Good, Online



United Colors of Benetton Returns From Dead With New Campaign

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The United Colors of Who? Oh, Benetton. Sorry. It's just been years since we've seen anything from the clothier. In fact, we figured they went out of business but no. They are back and this time they are taking on the cause of domestic violence. Each ad stylishly coordinates their clothing line's colors with the bruises on women's faces to drive home the message. Damn. Did we just say "drive home the message?" Sorry, we thought we left that in the conference room years ago after realizing a message can't actually be driven and that saying stuff like that makes one appear to be an idiot. OK so maybe mobile billboards are an exception but we digress.

Benetton is back and they have a message. And as a bonus, maybe the campaign itself will deliver its own version of violence in the form of a slap upside the head of fashionistas who are more concerned with how they look than the plight of women around the world. Damn, that was bitchy.

UPDATE: Surprise, surprise. They're fake. Yawn.

by Steve Hall    May-30-07    
Topic: Brands, Campaigns, Cause, Good, Magazine










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