What's to Love about European Cinema? The Sex, Baby, the Sex

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Let's be realistic. Artsy qualities aside, one of the biggest selling-points for European films in the US market are the sex scenes. The hot, steamy, sometimes seamy or wholly improbable sex scenes.

With that in mind, YouTube user EUTube released a montage called Film Lovers Will Love This!, in which a bunch of steamy moments from EU films (well, mainly Amelie) are knitted together to join in one harmonious slogan: "Let's come together."

Supporters call it a celebration of European cinema but British Conservative MEP Chris Heaton-Harris called it a "cobbling-together" of "44 seconds of soft porn" that wastes taxpayers' money and does nothing to solve the European film industry's "image problem."

We figure it's a little lopsided to glean quotes from a British publication when it's the Italians, Spaniards and French doing all the grunt work. After all, where do you find those racy PSAs we love so much? Not at the home of Big Ben.

by Angela Natividad    Jul- 3-07    
Topic: Cause, Good, Online, Trends and Culture, Video, Viral



Epilepsy Art May Lead to Epileptic Patients, Which May Lead to...

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For the Epilepsy Foundation of Minnesota, agency Carmichael Lynch Thorburn, Minneapolis put together this poster as part of an installment series for the foundation's annual art contest.

"An epileptic seizure has been described as a brainstorm, a source of immense creative energy," explained Bill Thornburn of Carmichael Lynch, bless his heart.

The artwork may very well trigger said source. Cocaine, 'shrooms and an episode of Pokemon have also been said to catalyze brainstorms.

by Angela Natividad    Jun-29-07    
Topic: Cause



Wegman's LPGA Obesity Prevention PSAs Urge Exercise

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We're not quite sure this creative is very good...at all, but the message is an important one: get your lazy ass off the couch, off the Wii and out from behind your Webkinz and MySpace pages and exercise your lard-laden, muffin top-sporting, double chinned body for an hour a day. Of course, they said it a lot nicer than we just did so take a look.

by Steve Hall    Jun-21-07    
Topic: Campaigns, Cause, Commercials



One Generation Promises Another It Will Care For Environment in PSA

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Created by Brainchild Creative and given the XFX treatment by Phoenix Editorial & Designs comes a campaign for California's Flex Your Muscles energy efficiency PSA. Employing non-professionals and using a loose scripts, the "California" spot features parents promising to leave their children the beauty they know to be California. Closing with the tag, Global warming isn't just a fact. It's a choice, the spot urges people to realize what they do today has a serious effect on future generations. Three other spots, Climate, Drought and Floods complete the campaign.

The first two spots, California and Climate broke June 11. The second two spots, Drought and Floods will break July 2

by Steve Hall    Jun-19-07    
Topic: Campaigns, Cause, Commercials, Good, Television



Hey, Sometimes Smokers are Smokers Too. The Question is, Do They Care?

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Adpunch blew this print campaign by Extreme Group, Halifax, in our direction. The ads put "social smoking" on blast for the cheap sham that it is.

But excepting the Only When I'm Drinking Cigarettes (which lazy creative came up with that one?), we can't help but think that toting a pack of Sometimes Smokes and Midterm Menthols would draw jaded giggles during just such situations.

It would be just as funny as Shut the Hell Up Gum, which everyone always wants to try despite the implied pwnage.

The print ads invite users to hit uratarget.com, where other tongue-in-cheek fare will again generate wry smiles from the same sometimes-smoking 20-somethings who learned in 5th-grade that smoking can lead to unsightly throat holes and emphysema. But hey, we'll quit when we're 25, so it's all good.

by Angela Natividad    Jun-14-07    
Topic: Cause, Good, Magazine



Moroch Partners, Joan Rivers Are Apparently Bone-Friendly

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Dallas-based Moroch Partners was just crowned Agency of Record by the National Osteoporosis Foundation. Interestingly, Moroch is responsible for quirky McDonalds fare (predating their "we're healthy we swear to God!" phase) like the excuse generator and the dolphin v. man face-off.

How best to respond to the designation? Moroch Partners considers. Then, in trademark style, it releases a gossipy Joan Rivers PSA where she examines the bones of red carpet stars. Rivers is also the National Osteoporosis Foundation spokeswoman.

The PSA could have been funnier but at least it wasn't a dolphin v. man or excuse generator revisit. Anything involving Joan Rivers triggers a reflexive wince, a little like preparing for a mental and emotional pummeling.

We're welcome to being wrong, and maybe it's the X-ray effect, but for the first time in our short lives we wondered if she's smarter than she looks. Maybe we grow more sympathetic as the likelihood of getting osteoporosis increases.

by Angela Natividad    Jun-11-07    
Topic: Agencies, Cause, Celebrity



Got an Ear for Classical Fare? Go to Hell. Better Still, Go Drunk

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Brazilian youth magazine Simples is pushing a drunk driving awareness campaign with the help of DDB, Sao Paulo, which threw together these psychedelic concert flyers for dead musicians.

"These artists are all dead, but they are very alive in heaven -- or hell? -- and they must be happy playing their music there," says writer Aricio Fortes to AdCritic. "The only way to go see them is to die stupidly and fast."

Hey, if Mozart, Beethoven and Bach took the slip-and-slide to the fiery depths, it can't be that bad.

Anyway, posters like the one at left invite the curious onlooker to check out their (snarling?) composer of choice in the afterlife. All you have to do is drink and drive.

How very creepy.

For inebriates not keen on an eternity of Beethoven's Fifth, there's always slipper pong.

by Angela Natividad    Jun- 8-07    
Topic: Cause, Poster, Strange



Hygiene Cops Shine Spotlight on Germ-Ridden '5th Guy'

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Following the premise that one in five loo visitors don't wash their hands, the Florida Department of Health invites you to Talk to the 5th Guy. (Why you'd want to, knowing what you now know about him, is anybody's guess.)

The campaign, hoping to convict 5th guys far and wide, includes TV and outdoor spots that berate germy behavior and suggest clean new habits.

We're just wondering to ourselves how much more sanitary it is to admonish people to wipe their sneeze snot on their arms. Maybe it's only hands (and the occasional salacious employee cheek-lick) that pass germs.

by Angela Natividad    Jun- 6-07    
Topic: Cause, Outdoor, Television



Pink Line Personifies Inanimate Aids

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Frederik Samuel brought our attention to this piece (at left) for The Pink Line, in which we're actually staring through the receiver holes of a telephone, at the woman on the floor. "Help is close," the ad coaxes.

We kind of liked the esophagus concept better.

Abuse hotlines or help centers are always trying to magnify the moment you're left bleeding on the floor. Like children gone numb to the act itself, this repetitive stance is getting tiresome - and focusing on the traumatic moment may actually miss the point.

Why can't they make like your standard ad and put the spotlight on the vast improvement that takes place after taking action? Granted, healing is less interesting than stained linoleum, but it's a stance that may stick out.

by Angela Natividad    Jun- 5-07    
Topic: Cause, Magazine



IFAW Adds Explanations to Animal-Shaped Letters

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IFAW further develops its "Will Only Words Remain?" campaign with animal-shaped letters in print ads and street stamps that actually have explanations -- something the initial guerilla-style campaign appeared to be lacking.

The added words describe the travails each spelled-out animal faces, along with a call-to-action that invites those inclined to the IFAW website. Neato. Hope they save some elephants, and maybe a dolphin, too, and while they're at it, hopefully a whale.

by Angela Natividad    Jun- 5-07    
Topic: Cause, Magazine, Outdoor










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