Head, Shoulders, Knees, Toes Pull Heart Strings

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You had to go and do it didn't you, Lowe Roche Toronto? Bring us down. Make us feel all emotionally overwrought. Make us feel like we're a loser because we live our happy life without much regard for those who don't have it as fortunate. Force us to watch the lives of others decay in front of our eyes - all within 60 seconds.

To that, we say brilliant. Yes, brilliant. This commercial for the ALS Society of Canada hits hard and dramatically illustrates the life-altering effects of Amyotrophic Lateral Sclerosis, more commonly known as Lou Gehrig's disease. In the spot, we see the increasingly debilitating effect of ALS and his family. It's not pretty. But then again, neither is the disease. And that's the whole point.

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by Steve Hall    Nov-10-08    
Topic: Best, Cause, Commercials



Great Apes No Longer to be Used in Commercials. Cadbury Drummer Said Despondent.

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PETA announced that the Ad Council will pledge to no longer use great apes in future commercials because of the way in which the animals are raised and trained. I'm just bummed because I won't be able to see the little hairy critters use laser pointers anymore. Hilarity ensues no more! If I'm Cadbury? I'm setting up a microsite to accept donations to help find work for their soon to be out of work drummer. His future once promising, him and his band will now be forced to work small clubs just to get by. Sad.

by Bill Green    Nov- 7-08    
Topic: Cause



The Organ You Have in Mind Is Not the Organ You'll Get Inside Her

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Like a sledgehammer, this Duval Guillaume-created ad for Belgium's Organ Donor Foundation bluntly deflates mens' egos and, like a reality slap upside the head, manipulates them into realizing the rigid organ they have in hand isn't the one which will do this woman the most good.

As Adland writes, "thanks for that lesson in truth in advertising Duval Guillaume."

And as we'd say, Cruel, cruel and more cruel!"

But we'd also say," Simply brilliant."

by Steve Hall    Nov- 7-08    
Topic: Campaigns, Cause, Good, Magazine, Racy



Tappening Tries Hitching Ride on the Goodship Obama

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Maybe because using plastic bottles to promote tap water ain't workin' all that great, Tappening decided to accomplish what many have before it: self-promotion by way of Obama. Check out the triage of ads it produced to "congratulate" Obama on his "decision" to stop drinking bottled water.

Hoping to seem witty, the Tappening also attributed Obama's success in winning Democrats' favor to his anti-bottled-water stance.

That's the first I've heard of it. If Obama actually did declare war against bottled water, it hasn't stopped him from offering some to his fainting fans (scroll to 1:56).

by Angela Natividad    Oct-31-08    
Topic: Bad, Cause, Political, Poster



Mercy Corps Saturates NYC with Starvin' Marvins

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When I saw the words "You can't eat sympathy" in the ad at left, the concept of world hunger came second to the memory of chunky kids in high school that eat their feelings. (Oh, come on. You watched Mean Girls, didn't you?)

But nah. It's Mercy Corps' Action Center effort to make people more aware of world hunger. If you're living in New York, you've probably noticed people walking around with body paint that makes them look skeletal. That's agency Household Name's way of telling you to think on hunger over lunch.

Also see World hunger just got a little closer to home.

by Angela Natividad    Oct-31-08    
Topic: Campaigns, Cause, Guerilla, Poster



Greenpeace Dusts JFK Off, Props Him Up, Pipes in Fresh Message

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Adrants reader Molly sent us a spot in which JFK is reanimated and his words altered to promote sustainable energy technology.

CG technology was used to "remodel JFK's mouth word for word," according to the pressie. Produced by AKQA with help from The Ambassadors/Amsterdam for Greenpeace, it debuted last Monday at a press briefing in Berlin.

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by Angela Natividad    Oct-30-08    
Topic: Campaigns, Cause, Celebrity, Strange, Video



Once Again, Subvertising Rears Its Illogical Head

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Follow this logic. Groups such as Adbusters, Billboard Liberation Front, The Bubble Project, Banksy and Graffiti Research Lab hate advertising. So what do these groups do to share their distaste for the horrific practice known as advertising? They create more advertising to advertise their distaste for, yes, advertising.

Wait, what?

Watch this five minute video and revel in its twisted logic and idiotic blatherings as it trys to apply logic to the illogical, passion to the

by Steve Hall    Oct-29-08    
Topic: Cause, Strange, Video



DARE's Manifesto Returns to Haunt You -- in the Form of Wheatpasted Coffin Nails

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Colorado's Department of Public Health and Environment uses the image of a coffin nail to declare, "The Cigarette is Dead!"

"Today, cigarette smoking has not only become passe due to all we've learned about its health effects, but, plainly speaking, it's become a difficult behavior to keep," gushes a press release with the undaunted conviction of a fourth-grade graduate of DARE.

"The days when smoking was socially acceptable are over!" (Zeal added by us.)

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by Angela Natividad    Oct-29-08    
Topic: Cause, Guerilla, Online, Outdoor, Video



Goodwill Belittles Presidential Candidates With Thinly Veiled Barb

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OK so not everyone in America has thousands of dollars to spend on clothes but should a person who can afford such clothes be given a back handed slap upside the head for looking good on national television while running for the President of America? It would appear that's what Goodwill is doing to Barak Obama and Sarah Palin in a new ad campiagn asking them to donate their clothing on November 5th when the Presidential dust has settled.

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by Steve Hall    Oct-28-08    
Topic: Cause, Political



Show Your Dawg You've Got His Back.

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Under the wince-worthy tagline "Fix your dog, it's all good!", the ASPCA uses graffiti to encourage pet owners to spay or neuter their animals. See the bad-ass pitbull variant.

The campaign targets black and Hispanic inner-city male dog owners, which will probably smirk, or maybe dolefully shake their heads, when they see the earnest posters on the streets of New York. But since this is a friendly effort to encourage proper furry-friend-stewardship -- and not a lamesauce rap promotion for Taco Bell -- maybe they'll cut the ASPCA some slack.

Put together by Tampa-based Pyper Paul + Kenney.

by Angela Natividad    Oct-28-08    
Topic: Cause, Guerilla, Outdoor










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