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Girls Who Rock, a concert organized by the all volunteer non-profit She's the First, was held last Friday at the Gramercy Theater during Internet Week. Hosted by Michael Thurber, the concert included performances by Haley Reinhart, Jessica Latshaw, Shin-B, The Jane Doze and the girls from Park Slope Rock School.
The concert, sponsored by online social change community Umojawa, was held to raise money for the rural India school Shanti Bhaven. During the concert, several girls from the school were Skyped in for attendees to see. Of course the internet being what it is, the connection wasn't too good and neither party could hear the other. Although each party could see each other and is was a moving experience as a representative from the school shared the plight of girls in rural India with the audience.
Certainly there are any number of options of which parents can take advantage when it comes to advice on raising children. And, certainly, there are any number of ways to call attention to those choices. However, never before have we seen a strategy such as this one from Duval Guillaume for Flemish advice site Opoedingslijn.be. Watch and be surprised.
Borrowing the tagline from a 2005 Irish Road Safety Authority PSA, one of the best and most gut-wrenching we have ever seen, is a new PSA from the New Zealand Transportation Authority. The PSA focuses on the damage the bosy can sustain even when all the proper safety restraints are in place. All true but the PSA lacks the emotional impact of the Irish version which focused on the tragic human loss unsafe driving can cost.
Here's that Belgian commercial from an organization called Responsible Young Drivers that urges young people to not text and drive by forcing them to text and drive. Seemingly under the guise of an new official policy, drivers are given a road test to see if they are able to text and drive. Of course, they are not and deliver the "don't text and drive" message all on their own.
Here's my question though. The work works on its own. But watch carefully at 1:36. Prior to 1:36, the instructor is wearing his seatbelt. After 1:36, he is wearing his seatbelt. But at 2:14 he is not and goes flying into the dashboard. Why the need for the added (fake) drama?
That said, we think the ad is more effective that all those scare tactic, crash-centric ads that don't resonate because it's too easy to realize they are over the top drmatizations that would "never happen to me."
A new PSA from Coexistence Without Violence graphically depicts what it's like to drive your friends home when you are drunk. The result isn't pretty but the PSA makes a point. It doesn't matter how your friends die but it's most certainly a possibility if you decide to get behind the wheel while drunk.
This one will mess with your preconceived notions of things. And your prejudices. And your stereotypes. And your general assumption you have a good handle on most things.
TM Advertising is out with a couple of new PSAs for Best Friends Animal Society. The spots liken the need for pets to mate with your typical horny teenager. Too bad you can't really "fix" your kids the way you can fix your pets. Oh wait, you can. Medically speaking. Not sure of the legal ramifications of that though. Or the social ramifications. Or the just plan "WTF did you do to me, mommy?" ramifications. Anyway, we're just talking about pets here and we think we have enough word count now to properly wrap around the image so we're going to stop writing now, OK?
Stop the Traffic, an international organization that fights human trafficking is out with a flash mob-style guerrilla effort created by Duval Guillaume and produced by monodot. In Amsterdam's red light district "prostitutes" can be seen breaking into dance. When the dance ends, a projected message reads, "Every year thousands of women are promised a dance career in Western Europe. Sadly, they und up here." Not exactly what the crowd was expecting but a powerful message none the less.
Continuing its mission to recruit and exploit every last woman on earth with a hot body, PETA is out with yet another lettuce-fueled GoVeg campaign. This one features Playboy Bunny Sheridyn Fisher sporting a lettuce bikini. The oh-so-witty copy reads, "Be a Binny's Honey. Go Vegitarian."
Yea? If that were true every last man on earth would be eating heads of lettuce in hopes of receiving some intimate love from his hottie of choice.
- As agencies get their Facebook Timeline in order, we're bound to see interesting iterations such as this one from Brunner Works.
- Gratuitous ass shot of the day. This one ends with a twist.
- Very strange. Clorox now makes bacon flavored cat litter and cleaning products. Hmm.
- Mazda is out with a new commercial for its 2013 CX-5 crossover SUV. Lee Majors would love it!
- Goodby, Silverstein & Partners Rich Silverstein, founder of Hacking Autism, is out with a trailer for his I Want to Say short. The film takes a look at touch screen technology and how it has help kids with autism.