MoveOn Calls Bush Legacy a Calling Card for WWIII

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Since its debatable* big win over Facebook's Beacon, we've developed an almost unhealthy interests in other ad campaigns it's trying to drum up money for.

Here's the latest one. (If it's too big for your browser, just click on the image and scroll down with your arrows.) We like how it says "dramatization" in the corner. As if!

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by Angela Natividad    Dec-13-07    
Topic: Cause, Online, Policy, Spoofs



Ambitious Females Tricked into Joining Sex Trade (for, Like, 5 Minutes)

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To demonstrate what human trafficking can be like, STOP THE TRAFFIK went to a career fair in London and invited young women into a "gallery" of top jobs abroad.

The women found themselves in a red light district-style window, feather boa included. We can only imagine the five excruciating minutes of mortification they must have felt after they realized what was going on.

This is pretty much how many women get into the sex trade. They're talked into a decent-wage job opportunity and take the plunge. The difference is, they can't walk back out and giggle about it later.

The effort was orchestrated by Duval Guillaume, Antwerp. It reminded us of this anti-trafficking South African effort, which also made use of bummed-out people in shop windows.

by Angela Natividad    Dec-10-07    
Topic: Cause



'Choices' Effort Says Drink Responsibly. Maybe

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The Choice is Yours is a UK-based effort to get people to have fun, but drink responsibly. Site sponsors include Diageo and other labels like Smirnoff, Bell's, Bailey's, Gordon's and Guinness.

The site dragged us through an average party-goer's night. Lots of pretty people, seeing double and spilling drinks.

We're not really sure what the point is but we're sure it's profound.

by Angela Natividad    Dec- 7-07    
Topic: Cause, Online



Bible Tales Repurposed to Guilt Gluttons into Conscious Consumption

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For many, nothing ushers in the holidays like the story of Mary and Joseph's return to Bethlehem, right before the birth of Jesus.

But in Green Thing's version of the story, Mary and Joseph are selling a new kind of salvation: environmental awakening.

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by Angela Natividad    Dec- 6-07    
Topic: Cause, Online, Video



Toy Inspectors Plead Their Case in Consumers Union Video

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Sometimes people beg and beg and beg us to write stuff. OK, so they don't beg but they are very persistent. Sometimes it works. Sometimes it doesn't. Usually it doesn't. But when the persistent person is also a very nice person, their effort has a much better chance of happening as it did in this case. Of course it helps if what we're being asked to look at is actually good...which is the case with this funny video from Consumers Union.

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by Steve Hall    Dec- 5-07    
Topic: Cause, Good, Video



LA Ecology-Focused Non-Profit Gets Aminated Love

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Repping company Resource has created Treesource, an organization that donates to charities including the LA-based natural resources-focused non-profit TreePeople. To promote Treesource, Cole Gerst, option-g and 2todesign have created two short videos (one, two) each beautifully illustrated. Yes, it took us a few to get all those trees and sources straight too.

by Steve Hall    Dec- 4-07    
Topic: Cause, Good, Video



World AIDS Day's A-Comin'. Please Get Appropriately Somber

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We do love a broken record.

Seriously though, this spot is for World AIDS Day '07, which happens tomorrow. It reminded us of candles being lit in a church -- nice mental contrast.

The VP at Blattner Brunner assures us thus, and we thought we'd use it to assure you too:

"33,200,000 cases. Represented by one shot/one second. 86400 seconds in a day. Don't worry, though, the thing is only a minute long."

Far cry from the King of Condoms approach.

by Angela Natividad    Nov-30-07    
Topic: Cause, Online, Promotions, Video



Doe-Eyed Child Slaves Stare Bleakly Out of South African Shop Windows

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To add a personal face to human trafficking, Leo Burnett, South Africa put young children on the auction block in shop windows for its client, The Salvation Army. See variation here.

The children do not look amused.

This isn't the first time kids have been put in windows, but we've previously seen the idea in cheerier settings.

by Angela Natividad    Nov-30-07    
Topic: Cause, Guerilla



Fully Clothed Obama Girl Touts Candidate Who Can Dance

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Noting the apparent inability of most politicians who simply can't dance, Amber Lee aka Obama Girl, wearing far more than her usual garb, urges us to note Barack Obama is seemingly one of the few politicians who actually can dance...which is why she is voting for him in the 2008 presidential election. We're not sure the ability to dance is an important criteria for becoming the President of the United States but we're not complaining. If Amber Lee wants to keep making videos, we're happy to keep watching.

by Steve Hall    Nov-28-07    
Topic: Cause, Video



RJ Reynolds Kills Print Ads in 2008, Bullshit Sifted

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Following intense negative reaction to its Camel No. 9 campaign which likened the brand to a fashion accessory, RJ Reynolds yesterday announced it would cease all print advertising in 2008.

Downplaying the Camel No. 9 furor, R.J. Reynolds spokeswoman Jan Smith said the cut is "an effort by the company to enhance and sharpen the effectiveness and efficiency of its marketing programs." Hmm. We just threw up...a tiny bit...in our mouth.

Getting more truthful, Smith added, "Obviously tobacco industry issues are in mind with every decision we make. A result of this is there should be less controversy over cigarette advertising in magazines and newspapers, because we won't be doing it."

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by Steve Hall    Nov-28-07    
Topic: Brands, Cause, Opinion, Policy










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