Continuing the current fetish for encasing humans in glass to make some sort of point (child slaves, sex trafficking, cell phones), Lime designed this effort called "Trapped" for DfT Drink Drive. It appeared in Paddington Station and will be touring the UK from the 13th to the 23rd.
As you can see, a giant pint glass is separating this forlorn man from his holiday celebrations. This dramatic symbolism represents how drinking and driving can screw up all your fun and games.
We dig that grimacing old man in the background.
Lime is part of UK-based Leo Burnett Group. Photo provided by ImageWise.
For World AIDS Day, Escala Comunicacao e Marketing unveiled a self-standing billboard with AIDS spelled in yellow condoms. The client was the Health Secretariat of Rio Grande, Brazil.
Something like 500 condoms were distributed. All told, this promotional collage says more than 8000 pedestrians "interacted" with the poster.
We always get a little sketched-out about the word "interact." If only 500 condoms were available, how did thousands interact with the billboard? Did they lean against it? Take pictures of it? Yell at kids or beat up cops in front of it? Sell their freely-acquired yellow condoms to peers?
The world may never know.
Update: A representative for Escala explained that the condoms were replaced everytime AIDS vanished from the board. That's kind of poetic.
Here it comes... Here it comes... Here it comes... No, not Dove's Onslaught. The ad industry onslaught of holiday cards. We know there will be many more but for now we have a few to share.
First up is Damashek Consulting which went green with its wildlife and environmentally focused approach that actually involves selling holiday-themed art created by artist Diane Grappasonno. All proceeds from the 200 signed prints will be donated to the World WildLife Fund. Nice. After all, Christmas is all about giving, right?
Since its debatable* big win over Facebook's Beacon, we've developed an almost unhealthy interests in other ad campaigns it's trying to drum up money for.
Here's the latest one. (If it's too big for your browser, just click on the image and scroll down with your arrows.) We like how it says "dramatization" in the corner. As if!
To demonstrate what human trafficking can be like, STOP THE TRAFFIK went to a career fair in London and invited young women into a "gallery" of top jobs abroad.
The women found themselves in a red light district-style window, feather boa included. We can only imagine the five excruciating minutes of mortification they must have felt after they realized what was going on.
This is pretty much how many women get into the sex trade. They're talked into a decent-wage job opportunity and take the plunge. The difference is, they can't walk back out and giggle about it later.
The effort was orchestrated by Duval Guillaume, Antwerp. It reminded us of this anti-trafficking South African effort, which also made use of bummed-out people in shop windows.
The Choice is Yours is a UK-based effort to get people to have fun, but drink responsibly. Site sponsors include Diageo and other labels like Smirnoff, Bell's, Bailey's, Gordon's and Guinness.
The site dragged us through an average party-goer's night. Lots of pretty people, seeing double and spilling drinks.
We're not really sure what the point is but we're sure it's profound.
For many, nothing ushers in the holidays like the story of Mary and Joseph's return to Bethlehem, right before the birth of Jesus.
But in Green Thing's version of the story, Mary and Joseph are selling a new kind of salvation: environmental awakening.
Sometimes people beg and beg and beg us to write stuff. OK, so they don't beg but they are very persistent. Sometimes it works. Sometimes it doesn't. Usually it doesn't. But when the persistent person is also a very nice person, their effort has a much better chance of happening as it did in this case. Of course it helps if what we're being asked to look at is actually good...which is the case with this funny video from Consumers Union.
Repping company Resource has created Treesource, an organization that donates to charities including the LA-based natural resources-focused non-profit TreePeople. To promote Treesource, Cole Gerst, option-g and 2todesign have created two short videos (one, two) each beautifully illustrated. Yes, it took us a few to get all those trees and sources straight too.
We do love a broken record.
Seriously though, this spot is for World AIDS Day '07, which happens tomorrow. It reminded us of candles being lit in a church -- nice mental contrast.
The VP at Blattner Brunner assures us thus, and we thought we'd use it to assure you too:
"33,200,000 cases. Represented by one shot/one second. 86400 seconds in a day. Don't worry, though, the thing is only a minute long."
Far cry from the King of Condoms approach.