Why Rubberneck from the Freeway When You Can Do it From YouTube?

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Few things are more irritating than a manufactured crisis intended to scare you straight -- in this case, using the human tendency to rubberneck to guilt drivers into slowing down in less dire situations. Then again, few things are more provocative.

It's a fine line, I guess.

The stunt took place on Matakana Road in New Zealand. And if the logo on the marquee is anything to go by, I guess this was brought to New Zealanders by the Rodney District Council.

Huzzah -- I was right. Agency: Saatchi & Saatchi. Thanks in:fluencia for pushing it our way.

by Angela Natividad    May-16-08    
Topic: Cause, Guerilla



Social Hotties Endorse Their Favorite Brands

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Well OK. So now when you troll MySpace, Facebook or whatever your favorite daily social diversion may be, you can view, yes, even more ads courtesy of SocialVibe, a service that lets people choose brands they wish to endorse with a widget they can embed on their profile pages or blogs.

For example, Nicole Lynn's cleavage endorses...oops, I mean Nicole Lynn endorses Adobe. By displaying the SocialVibe badge on profile pages, people get points they can use to donate to charities as well as the chance to win trips, gadgets and entry to events.

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by Steve Hall    May-15-08    
Topic: Cause, Social



2/3 of a Donation Drive is Provoking Empathy. Will Ferrell Can't Do It; This Might

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For MTV and the Burma Arts Board, Shilo and Ogilvy & Mather/Amsterdam created the "Burma Viral," which will air on MTV's Times Square Jumbotron and elsewhere around the world.

The film depicts war planes lifting off all over the world and meeting over Burma. I watched with a pinch of irritation as their hatches open, expecting bombs and the requisite sight of human suffering, but -- unexpectedly -- the planes rain a canopy of flowers over the cityscape.

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by Angela Natividad    May-15-08    
Topic: Campaigns, Cause, Good, Video



Fair Trade Groupies Toss Wares in Aisles Six and Seven

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The Max Havelaar Foundation, a coalition of fair trade producers and initiatives worldwide, is using this video to promote fair trade practices.

I'm not really sure what's going on, aside from that a bunch of subversives seem really unhappy with what they're finding at the grocery store.

Alternatively, they could just be looking for buddies to play catch with. Reason #458 to take up Ultimate Frisbee.

by Angela Natividad    May-14-08    
Topic: Cause, Guerilla, Online, Strange, Video



George W. Bush Unites Globe in Shared Mockery

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In the course of his Presidency George W. Bush has both enraged and made us laugh, often at the same time. We've seen plenty of ways where his unique talent has manifested in reactionary advertising. Sometimes the results are funny, sometimes they piss us off, and often they do both at once.

Either way, it's become impossible to leave the States without a good sense of humour -- or an iron-on maple leaf.

Ivan of CreativeBits put together an invaluable collection of print ads where Bush is the star. This close to November, it almost makes us fond of the guy -- the way you grow fond of a stooge you're about to screw over in a drug bust.

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by Angela Natividad    May-14-08    
Topic: Cause, Good, Magazine, Political, Poster, Trends and Culture



DC Commuters Play Hopscotch for Rail Safety

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I bet subway stations are among the most bountiful wellsprings of suicidal feelings. They are generally ugly, reeking of piss and bad food, and we get stuck at some such place for longer than we'd like, contemplating the person and/or creative career we failed to pursue.

No wonder people fling themselves into the tracks.

Exit10's "Life is Fun" campaign for Washington, DC METRO gives commuters games like hopscotch and I Spy to pass the time. The message: "Life is fun. Keep on living. Use caution around the tracks."

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by Angela Natividad    May-13-08    
Topic: Cause, Games, Good, Outdoor



Video Advocates Creation of Cannes Humanitarian Lion

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About a week ago, a video appeared on YouTube that advocates the creation of the Cannes Humanitarian Lion, an award honoring the agency which submitted the best idea and action plan to solve one of several pre-determined worldwide humanitarian issues. Each agency that submitted work to Cannes for any category would be required to also provide one Humanitarian Lion idea. Finalists would then be selected and have until the next year's Festival to execute the work at which time the work would be judged and the winner awarded the Humanitarian Lion.

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by Steve Hall    May-12-08    
Topic: Cause, Good, Industry Events, Video



Newsflash! Jane Goodall Is Not Dead!

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Who knew? She was old when I was a kid but apparently, she's still alive and well and hangin' with the chimps. Or at least helping Green Mountain Coffee Roasters preserve chimpanzee habitats in Tanzania's Gombe National Park. The effort aims to lessen area farmer's economic difficulties and to end the clear cutting or forests. Oh, and to make sure the region can continue to make coffee so Green Mountain can continue to make money.

by Steve Hall    May-12-08    
Topic: Brands, Cause, Inflight



Anachronistic Truth Campaign Commercial Gets Blank Stare

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Continuing its illogical idiocy, the Truth campaign has dredged up yet another decades old quote from a "tobacco company executive" who is now likely dead if not certainly retired. This executive, in response to a claim smoking cigarettes during pregnancy can lead to low birth weight said, "...some women would prefer smaller babies."

This is idiotic on so many levels. First, it's an anachronism from 1971. Times have changed and no human with a brain in their head would ever say that today. If this ad ran in 1971, it would make sense. Today, it's a complete disconnect. Attempting to slam a tobacco company for something someone said 37 years ago is just stupid. Second, maybe women did and still do want smaller babies. After all, who really wants to squeeze out a 15 pound fattie? Maybe the guy was repeating something he heard while drunk at a cocktail party and it was taken totally out of context.

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by Steve Hall    May- 6-08    
Topic: Campaigns, Cause, Commercials, Worst



Freeze-Packed Used Condoms Call Attention to Beach Pollution

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If you're one of those beach police dudes, you might want to make sure you take your keys out of your little beach cart before you inform a beachgoer they're on a private beach lest you want an angry walrus to drive off with it. That particular scenario is part of a Saatchi & Saatchi LA-created campaign for the beach protection cause group Surfrider.

Along with an amateur-style video with the walrus antics, which, let's be honest, is pretty lame, comes seafood packaging placed in local farmer's markets which don't contain fish, rather various collections of trash collected from the beach. Not exactly the sort of thing you'd want to see when digging through the cooler for that prefect cut of fish.

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