Here's an interesting approach that calls attention to skin cancer prevention. Of course, it's flawed because the sun can reach you even when you are in the water. Anyway, in this Peruvian ad, we see a bikini-clad lady make her way into the water. She is accompanied by the theme from Jaws. We here the theme song until she dips under water signaling the danger is over. That, of course, is the flaw but we get what the creators intended. Cover up. Keep yourself shielded from the sun's harmful rays.
What's that stupid saying? What's old is new again? No. No, it's not. Old is old. Old is tired. Old is dilapidated and smelly. Unless of course you are a fashion hound who can't get enough vintage clothing and are too insensitive to realize assisting the elderly poor is something you should do without having to be persuaded by a stupid marketing stunt.
But, sadly, some people need a stupid stunt to get them off their hipster asses and actually give a shit about something. So Shorashim, an Israeli group that helps elderly people in need, created Roots, a second hand fashion brand because, well, young people like smelly old clothes and if that's the only thing that gets them to care about the elderly then that's what the brand's agency, McCann Digital, had to do.
Newsjacking London Fashion Week, PETA is out with a new video that features animals on the catwalk outfitted with human skin. We see elaborately-styled animals prancing down the cat walk until they unveil themselves. We are then taken backstage to a gruesome scene where humans are skinned to clothe the animal/models.
Of course this isn't directly how fashion shows happen but indirectly it does and PETA would like to put a stop to it.
Complete with a cute video featuring kids and a serious letter from the CMO, HubSpot is out with Make Love Not Spam, an initiative designed to rally marketers to make marketing people love and to stop spamming.
In his open letter to marketers, HubSpot CMO Mike Volpe writes, We can be better than this. Marketing is hard. Reaching new prospects is hard. But we believe that if we put our energy and resources toward making marketing people love, we can get more inbound leads and rely less on sending spammy emails. And when I say we all can be better than this, I'm including HubSpot"
The campaign comes with t-shirts, coffee mugs and helpful, informative information including an eBook entitled "Make Love Not Spam" and a SlideShare entitled "Learning Lovable Marketing From the Experts."
Disclosure: I currently contribute to HubSpot's marketing blog.
Litter Genie, with help from JWT New York, is out with its third music video featuring Walter who, along with his Lap Cats, invite you to groove to the sounds of Me Luvz Mahselfz.
With nearly 2.5 million combined views for his previous music videos, I Haz A Catnip in Mah Head and I Haz a Pie Row Tek Nik, Walter's musical fame has grown beyond YouTube.
As part of the promotion, people can tweet their own rap lyrics to @LitterGenieCat and one dollar will be donated to Best Friends Animal Society through February 17.
Best lyrics in the new tune" "I'm on YouTube getting all kinds of views because people can't smell my poo."
The visual narrative in this thought-provoking :60 juxtaposes imagery of a healthy older man's life to that of an unhealthy one. It's an effort from the Canadian Heart and Stroke Foundation called Make Health Last that aims to encourage Canadians to live the life they want.
Current statistics suggest that the average Canadian will spend their final decade with sickness and disability. The organization offers information for Canadians to learn how to change their future and grow old with vitality.
The ad, created by Lowe Roche Toronto, really makes you think.
Here's one for the social media geek in all of us. And, well, basically for everyone on planet Earth. If you've been in public any time in, say, the last ten years, you may have noticed that over half the people you see have their noses stuck in their mobile device. And the ironic thing about this behavior is that while everyone is being social on their phone, they are being completely anti-social with those around them.
Insurance provider Foresters, through it's TechTimeOut effort is encouraging the public to put down their techie toys and interact with actual human beings. It's not the first such effort but it is a funny one. In the ad, we see all manner of mobile device disaster from walking into the wrong house to walking into a light pole.
Last week a mysterious teaser campaign began to appear on outdoor media across the nation. The campaign made statements such as "The Genetically Privileged Deserve to Die, "Cat Lovers Deserve to Die, "Crazy Old Aunts Deserve to Die, "Hipsters Deserve to Die, "The Tattooed Deserve to Die" and others.
Many were not pleased with the campaign's sentiment with some ripping down the posters and one man telling CBS Chicago, "Nobody deserves to die; come on, that's a hell of a statement."
Way to ring in the New Year. It's been a while since we've seen a disgisting, pustule-filled anti-smoking PSA that oozes with gross-out imagery. Of course, nothing's worked in the past so why anyone thinks a "growth" emerging from a cigarette will be any different is beyond us. Anyway, here you go. Happy New Year. Mutations and all. Courtesy of England's National Health Service.
Working with Hungry Man, Mullen has created 12 Days of Relief, a 12 Days of Christmas-style video featuring victims of Hurricane Sandy. Shot last week in Rockaway, Queens and Seaside Heights, NJ, victims recount "what they really need" with the number one need expressed in the primary verse, "On the first day of Christmas, here's what I really need, a house where mt house used to be."
On the 12 Days of Relief Site, video interviews of some of the victims featured in the video can also be viewed. And donations to the Salvation Army's Hurricane Disaster Relief Fund can be made.