You Can Live Like This Or You Can Live Like That


The visual narrative in this thought-provoking :60 juxtaposes imagery of a healthy older man's life to that of an unhealthy one. It's an effort from the Canadian Heart and Stroke Foundation called Make Health Last that aims to encourage Canadians to live the life they want.

Current statistics suggest that the average Canadian will spend their final decade with sickness and disability. The organization offers information for Canadians to learn how to change their future and grow old with vitality.

The ad, created by Lowe Roche Toronto, really makes you think.

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by Steve Hall    Feb- 6-13    
Topic: Cause

Video Urges Tech Obsessed to Take Time Out


Here's one for the social media geek in all of us. And, well, basically for everyone on planet Earth. If you've been in public any time in, say, the last ten years, you may have noticed that over half the people you see have their noses stuck in their mobile device. And the ironic thing about this behavior is that while everyone is being social on their phone, they are being completely anti-social with those around them.

Insurance provider Foresters, through it's TechTimeOut effort is encouraging the public to put down their techie toys and interact with actual human beings. It's not the first such effort but it is a funny one. In the ad, we see all manner of mobile device disaster from walking into the wrong house to walking into a light pole.

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by Steve Hall    Feb- 6-13    
Topic: Cause

'Deserve to Die' Posters Part of Lung Cancer Alliance Campaign


Last week a mysterious teaser campaign began to appear on outdoor media across the nation. The campaign made statements such as "The Genetically Privileged Deserve to Die, "Cat Lovers Deserve to Die, "Crazy Old Aunts Deserve to Die, "Hipsters Deserve to Die, "The Tattooed Deserve to Die" and others.

Many were not pleased with the campaign's sentiment with some ripping down the posters and one man telling CBS Chicago, "Nobody deserves to die; come on, that's a hell of a statement."

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by Steve Hall    Jan- 3-13    
Topic: Campaigns, Cause, Strange, Viral

Have A Disgusting New Year


Way to ring in the New Year. It's been a while since we've seen a disgisting, pustule-filled anti-smoking PSA that oozes with gross-out imagery. Of course, nothing's worked in the past so why anyone thinks a "growth" emerging from a cigarette will be any different is beyond us. Anyway, here you go. Happy New Year. Mutations and all. Courtesy of England's National Health Service.

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by Steve Hall    Jan- 2-13    
Topic: Cause

Mullen Comes to Aid of Sandy Victims With '12 Days of Relief'


Working with Hungry Man, Mullen has created 12 Days of Relief, a 12 Days of Christmas-style video featuring victims of Hurricane Sandy. Shot last week in Rockaway, Queens and Seaside Heights, NJ, victims recount "what they really need" with the number one need expressed in the primary verse, "On the first day of Christmas, here's what I really need, a house where mt house used to be."

On the 12 Days of Relief Site, video interviews of some of the victims featured in the video can also be viewed. And donations to the Salvation Army's Hurricane Disaster Relief Fund can be made.

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by Steve Hall    Dec-24-12    
Topic: Agencies, Cause

Agency Staffers Dunked in Egg Nog For Good Cause


Well this is fun. All week, Cleveland-based agency Marcus Thomas has been dunking employees in a vat of egg nog this week to help raise money for United Way. Of course, the charity portion of the stunt is important but the dunk factor is even better.

From 3-5pm each day visitors to the promotional site are able to get in line for a chance to use their mouse to toss a ball at a switch that drops a Marcus Thomas worker in the vat. For each successful shot, the agency will donate $50 to United Way.

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by Steve Hall    Dec-14-12    
Topic: Agencies, Cause

Fallon Wants You to Check Your Balls...Uh...Bauballs


Exercising some of the finest bathroom humor only the ad industry can come up with, Fallon UK has has given us Bauballs, a holiday themed, double entendre-laden promotion for men's cancer charity Orchid.

Beginning this week, a limited number of bespoke, festive Bauballs, decorations that resemble...well...guy's balls, are available for purchase on the campaign's website. All the proceeds will go back to the charity which was set up to support efforts to cure testicular, prostate and penile cancer.

UPDATE: Seems there's another Bauballs effort.

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by Steve Hall    Dec-13-12    
Topic: Cause

Personal Videos Share Heartwarming Red Cross Message


With help from BBDO New York, the American Red Cross has launched a new "storytellers" ad campaign which consists of personal accounts filmed by real people affected by tragedy and how the Red Cross came to their aid. The stories are touching and eloquently capture experiences we all hope we never have to go through.

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by Steve Hall    Dec-13-12    
Topic: Campaigns, Cause, Consumer Created, Video

Agency Asks People to Re-Create Scenes From 'Elf' For Charity


Birmingham-based ad agency Luckie has created a holiday site, Luckie Elf, and will donate $25 to children's charities each time a person Instagrams a photo of themselves re-enacting a scene from the movie Elf.

For inspiration, the agency has chosen and described 14 scenes from the film for visitors to re-enact. Agency employees have already had quite a bit of fun as you can see from their own re-enactments.

by Steve Hall    Dec-11-12    
Topic: Agencies, Cause

Elf Yourself Meets Red Bull Skydiving For Hurricane Sandy


On December 17, New York-based digital studio Click3X will, with a reverse Red Bull-style stunt, help raise money for Hurricane Sandy victims by launching The Great Milkillstokk as high as they can. This Milkillstokk dude is some kind of digitized little person with a really big head.

We have no idea with what and from where the little guy will be launched. But the video is definitely worth watching. Elf Up. Boogie Down.

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by Steve Hall    Dec- 7-12    
Topic: Cause

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