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Copywriters Brian Pierce and Nik Bristow of Fitzgerald+CO/Atlanta are embarking on a wince-worthy mission: following the route of the Cannonball Run, they'll drive across the nation without a single stop. Not for fuel ... not even to pee. (Although I'm sure at some point they'll gracefully pause in order to switch seats.)
All this to promote Willie Nelson's brand of biodiesel, aptly named BioWillie. The mission's been dubbed WillieRun and you can follow the hijinks (of which I'm sure there'll be many) from their blog.
Seriously though, no pee break? I refuse to believe it. You guys have gotta be carrying empty Gatorade bottles or somethin'.
Find out for yourself at their kick-off party, which takes place Sept. 22nd at the XR Bar. More details at the blog link above. And big-ups to Brian Thompson for passing this news along.
Just what is it with man's obsession with the female breast? OK, that's a stupid question with no logical answer and attempting to assign some sort of intelligent explanation would be a pointless endeavor and an embarrassment to man(and I do mean man in this case)kind. So let's not and just enjoy these two new Partners Film-produced breast obsession-related commercials from Toronto's John St. for Rethink Breast Cancer's Fashion Targets Breast Cancer campaign.
Cheesiest email-based PR pitch ever: "Let's hope your tequila comes with a sunrise in Miami, cause now ALL of their public bus shelter advertising is illuminated by solar panels. Check out the pics I attached."
Apparently Fuel/Miami "donated" 600 solar-powered bus shelters to the city of Miami in exchange for an exclusive 20-year advertising contract on those shelters. Hear the plops? Those are three dead birds, shot down by one stone: Fuel contributes to the community, demonstrates its commitment to the environment and scores insanely pervasive ad space FOR 20 YEARS.
More chummy PR chatter: "For real though, I guess if I have to have a Spanish Heineken ad in my face while waiting for the bus at night, it might as well be solar powered." Ha. Ha. Smarmy, yo. Smarmy.
More pics here and here.
The Ad Council and the US Department of Energy are using a new ad effort to build a new "energy ethic" for tweens. The campaign's called "What's your excuse?" and was created by Goodby, Silverstein & Partners.
LoseYourExcuse.gov is stocked with tips for saving energy, desktop background downloads and the like. I really love the game, though. Been playing it all afternoon.
Witness the Tappening by DiMassimo Goldstein/NY. Didn't we cover almost this same thing yesterday -- except prettier and less tight-assed?
In any case, it's nice to know there's a tide turning against the bottled water-buying trend. But why flood the market with new plastic containers at the same time? What committee got together and decided this made business sense?
Demonstrate your conviction with a little extra. Go stainless steel. Or even tin, but watch out for the occasional stomachache or bout of diarrhea. Small price to pay for a happy planet.
Just as the proverbial Mr. Smith went to Washington to clean things up, it seems top civil rights lawyer Mr. Cyrus Mehri is on his way to Madison Avenue to clean up the ad industry's diversity mess. A top civil rights lawyer, Mehri conducted a study of diversity in advertising agencies and found it woefully out of whack when compared to diversity in other business sectors.
While the study is still underway, it seems Mehri may already be setting his sights on an industry he says has only paid lip service to the issue with hearing, conferences and hiring efforts. He claims the problem isn't lack of interest in advertising among minorities as some have surmised, rather the seeming unwillingness of agency management which he sees as a closed country club filled with white men who just don't want to address the problem.
Last week Arnold Worldwide launched several new PSAs for City Year, an organization of 17 to 24 year olds with diverse background who mentor, tutor, clean up neighborhoods and generally do good things.The spots are full of "we are change"-iness but that's to be expected from an organization that's out to, well, change things.
The spots were shot by Redtree Productions documentary filmmaker Josh Seftel who's received his fair share of independent film awards. All the spots can be seen at the City Year website here.
Under the premise that bottled water consumption is more a trend than a necessity, a spankin' new company called TAP'D NY is pushing tap water. In a bottle.
Yeah, that sounds weird. What I guess it's doing is running a full-on campaign to encourage people to drink tap water, and if not tap water, then local water instead of something from, oh, Fiji. Why encourage distributors to ship a product over 8,000 miles when you can get the same 100 percent tasteless! goodness from a factory near you?
That's how TAP'D NY is justifying its otherwise-dodgy product position: Don't buy bottled! But if you have to, buy us! -- er, local! Each unit contains gently-purified New York tap water. As a bonus, there'll also be some smart-ass statement written on the side, like "Water just like mom used to serve" or "bottled water without the funny accent."
Thirsty for more? Read the blog, gussied up in festive orange. The company promises not to self-promote too whorishly, but it's doing a great job of finger-wagging at rivals.
- BMW's holding a media review worth $155 million.
- Remember Memento? Imagine if it were an ad for Sony Ericsson.
- The Institute for America's Future hopes to derail the political bullshit train with an ad campaign about "major challenges facing the country." That's cool and all, but is this nearly as exciting as this? Don't answer, that's rhetorical.
- "Mom, what are those?" "Tadpoles, honey." "Oh. What do they have to do with being 'knocked up'?" Good luck with that.
- If PETA's ads were always this cute, I might have wanted a pig for a pet, not for breakfast. I like the point it made though. And look! They didn't even have to embarrass anybody.
- Here's a Wrigley Juicy Fruit ad in the style of that DoubleMint candy raver-looking thing. In this one, Julianne Hough invests the Juicy Fruit jingle with country music flair. It was so peppy and sweet, watching it gave me a cavity.
- In the unlikely event you need a laptop to match your Mandarin dress, Hewlett-Packard's got just the thing.
To draw eyes to the 6.7 million uninsured residents living in California, Blue Shield erected 40 naked statues at a Los Angeles-based event for universal healthcare coverage. Each statue is frozen in a vulnerable position, which reflects the state of people living without healthcare coverage.
I like the effort. It brings a bit of provocation to a public landscape without making it seem cluttered with advertising. See more photos.