Calling attention to the sad truth 8 million children under five needlessly die each year, Helena Bonham Carter, in a new Save the Children ad, intones, "We are all born to dream, born to achieve, born to discover. Some are born to be the fastest, the greatest, or simply the bestest. But while some are born to grow old and wise, many more will never grow up at all".
Created by Adam & Eve, the :60 contains images of David Beckham, Nelson Mandela, Albert Einstein, Usain Bolt, Muhammad Ali and others which children in Lindi, Tanzania see as projections.
OK, this is funny. Stupid funny. Ridiculous funny. And funny in a way that calls attention to the plethora of ridiculous ads that get stupid and make idiotic claims. Which is a good thing. Because this ad is from Canada's Advertising Standards organization which wants everyone in the industry to know that dressing it up doesn't make it true. No. Truth in advertising really does matter.
Here's one of the weirdest ads we've seen in a long time. Supposedly, it calls attention to the dangers the internet can pose to children. It's a promotion from Insafe for Safer Internet Day which occurs February 8. The event aims to promote safer and more responsible use of online technology and mobile phones.
In the video, we see a boy online who seems to have discovered the wonders of the internet for the first time. Movies. News. Pictures. And hot girls in red bikinis.
Calum deHartog is a different sort of commercial film director. In addition to his day job shooting film, deHartog moonlights as a Toronto police officer. He's a member of Special Weapons Team 7 of the Toronto Police Service's Emergency Task Force, a group charged with rescuing hostages and making drug busts in Toronto's inner city neighborhoods. This first hand view of Toronto motivated deHartog to help inner city youth tell their stories through film.
On Wednesday, February 16 from 6PM to 10PM at Lucky Strike Lanes & Lounge in New York, Breastcancer.org will host its second annual bowling fundraiser. Over 500 are expected to attend the event which will feature an open bar, hors d'oeuvres, billiards, a silent auction and, of course, bowling. It is hoped the event will raise $500 - $700,000.
Sponsors are sought for the event and many in the media and advertising community have already stepped up including Turner Broadcasting, Yahoo, national Geographic, New York Times, 24/7 Real Media, MRI, Pandora, ING, Time, Fox and many others.
Oxfam America is out with a new campaign that pokes fun at high fashion advertising by substituting models with livestock including alpacas, goats and chickens. Real fashion photographer Pier Nicola D'Amico shot the campaign and Mini Driver along with Scarlett Johannson lend some dry wit.
The campaign is headed by "The Hidalgo," a crazed fashion freak played by comedian Chris Wylde. New videos highlighting the silliness are being released several times a week until the end of December.
Follow the series on YouTube as it unfolds.
It's sort of like one of those drunken videos shot at a party where everyone mugs into the camera trying to look as sexy as they can. Except in this Mr. Youth video, no one's drunk, everyone has all their clothes on and intelligence wins out over insipid idiocy. But everyone is still really sexy.
This video calls attention to a fund raising effort that will result in Mr. Youth building a school in Laos this Fall. Thankful for the fact everyone at Mr. Youth has benefited from a privileged life of education and mentorship, the employees want this school to be a means for others around the world to benefit as well.
Microsoft has hooked up with Diddy for an IZEA promotion called 12 Days of Tag that will donate $50,000 to charity over the course of 12 days. Each day, Diddy will tweet links to Microsoft Tags that relate to a charity. The charity with the most scans at the end of the day will receive the donation. Charities currently vying for a $10,000 donation include Doctors Without Borders, United Way and Greenpeace.
Check out Diddy's explanation of the campaign and download the tag smartphone app here to participate.
This campaign is sure to spark some street fighting. In cities hit by heavy winter weather, calling "dibs" on a just shoveled parking space is common practice. But it's not legal. And this new campaign from Chair Free Chicago aims to put an end to the practice of placing chairs in parking spaces as a means to claim them.
Chair Free Chicago has published three signs Chicagoans can download and place in shoveled spaces to make it known saving (hogging?) parking spaces is not appreciated.
Signs range in tone from the apologetically admonishing Minneapolis Mad ("It's just so gosh darn snowy here in Chicago, if everyone started saving spaces, why, we wouldn't have anywhere to park!") to the more aggressive New York Mad ("Consider yourself a selfish prick, you selfish prick."). There's even an option for those who believe actions speak louder than words ("Free! Please take me home, I'm all yours.").
Our favorite is the New York version which drops "asshat" into the copy.
- Absolut is out with an iPad version of its Drinkspiration app.
- To help raise money for the United Way, Colle+McVoy has launched Happy Exchange where everyone is invited to join the effort by posting their smile for just $1.
- Calling McDonald's a "hip hangout" is never a good thing. Especially in a forced product placement.
- Former buy.at executives have launched Performance Horizon Group which is out with new products aimed at improving campaign management for agencies and lead generation for publishers.
- Gossip Girl's Blake Lively has been tapped (not literally, of course...because that would be gross) by Karl Lagerfeld to front his Winter/Spring 2011 Chanel ad campaign.