Campaign Claims Prostitutes Are People Too

stepping_stone_prostitute_psa.jpg

To combat the belief sex workers are not seen as real people with real lives and real issues, a new PSA from Halifax cause group Stepping Stones attempts to portray prostitutes as human beings who care about their loved ones and are responsible citizens.

One ad shows the images of a girl and the headline, "I'm glad my prostitute made me finish school" with body copy that reads, "Sex workers are mothers too."

Another ad depicts the image of a grandmother and carries the headline, "I'm proud of my tramp raising two kids on her own" with the body copy, "Sex workers are daughters too."

Creative Director of Extreme, the agency that created the campaign, said, "People have a bad habit of pigeonholing sex workers as not being people. It's easy not to care about a certain group within society if you actually don't see them as people."

In essence the campaign urges us to believe we're all one big happy family on this planet. No matter what sort of work we do.

by Steve Hall    Jan-26-11    
Topic: Cause



Town Changes Name From Speed to Speed Kills

naomi_campbell_tsvetnoy.jpg

- When Naomi Campbell travels to Moscow she stays at The Legend of Tsvetnoy apartment complex, conveniently owned by her billionair boyfriend Vladamir Doronin.

- Here's a really terrible spoof pimping an eighty-blade razor from Gillette.

- Oh and here's an equally bad ad. This is the Jesus Hates Obama ad everyone is talking about.

- Google Co-Founder Larry Page is taking over for Eric Schmidt who is stepping down as CEO of the search giant. Schmidt will stay on as executive chairman.

more »

by Steve Hall    Jan-24-11    
Topic: Cause, Celebrity, Policy, Political, Spoofs



Helena Bonham Carter Voices Save the Children PSA

save_the_children_nelson_mandela.jpg

Calling attention to the sad truth 8 million children under five needlessly die each year, Helena Bonham Carter, in a new Save the Children ad, intones, "We are all born to dream, born to achieve, born to discover. Some are born to be the fastest, the greatest, or simply the bestest. But while some are born to grow old and wise, many more will never grow up at all".

Created by Adam & Eve, the :60 contains images of David Beckham, Nelson Mandela, Albert Einstein, Usain Bolt, Muhammad Ali and others which children in Lindi, Tanzania see as projections.

more »

by Steve Hall    Jan-24-11    
Topic: Cause



Canada Calls For Truth in Advertising

truth_in_advertising_canada.jpg

OK, this is funny. Stupid funny. Ridiculous funny. And funny in a way that calls attention to the plethora of ridiculous ads that get stupid and make idiotic claims. Which is a good thing. Because this ad is from Canada's Advertising Standards organization which wants everyone in the industry to know that dressing it up doesn't make it true. No. Truth in advertising really does matter.

more »

by Steve Hall    Jan-19-11    
Topic: Cause



Boy Drags Girl to Trash Making Internet Safe

safer_internet_day.jpg

Here's one of the weirdest ads we've seen in a long time. Supposedly, it calls attention to the dangers the internet can pose to children. It's a promotion from Insafe for Safer Internet Day which occurs February 8. The event aims to promote safer and more responsible use of online technology and mobile phones.

In the video, we see a boy online who seems to have discovered the wonders of the internet for the first time. Movies. News. Pictures. And hot girls in red bikinis.

more »

by Steve Hall    Jan-19-11    
Topic: Cause



Stories of Inner City Youth Told Through Film Project

Calum_deHartog.jpg

Calum deHartog is a different sort of commercial film director. In addition to his day job shooting film, deHartog moonlights as a Toronto police officer. He's a member of Special Weapons Team 7 of the Toronto Police Service's Emergency Task Force, a group charged with rescuing hostages and making drug busts in Toronto's inner city neighborhoods. This first hand view of Toronto motivated deHartog to help inner city youth tell their stories through film.

more »

by Steve Hall    Jan- 6-11    
Topic: Cause



Breastcancer.Org Seeks Sponsors For Second Annual Bowling Event

breastcancer_org_bowling.jpg

On Wednesday, February 16 from 6PM to 10PM at Lucky Strike Lanes & Lounge in New York, Breastcancer.org will host its second annual bowling fundraiser. Over 500 are expected to attend the event which will feature an open bar, hors d'oeuvres, billiards, a silent auction and, of course, bowling. It is hoped the event will raise $500 - $700,000.

Sponsors are sought for the event and many in the media and advertising community have already stepped up including Turner Broadcasting, Yahoo, national Geographic, New York Times, 24/7 Real Media, MRI, Pandora, ING, Time, Fox and many others.

more »

by Steve Hall    Jan- 3-11    
Topic: Cause



Wild Animals + Celebrities = Fashion Foolery

oxfam_america_driver_johannson.jpg

Oxfam America is out with a new campaign that pokes fun at high fashion advertising by substituting models with livestock including alpacas, goats and chickens. Real fashion photographer Pier Nicola D'Amico shot the campaign and Mini Driver along with Scarlett Johannson lend some dry wit.

The campaign is headed by "The Hidalgo," a crazed fashion freak played by comedian Chris Wylde. New videos highlighting the silliness are being released several times a week until the end of December.

Follow the series on YouTube as it unfolds.

more »

by Steve Hall    Dec-16-10    
Topic: Cause, Celebrity



Young, Hot Mr. Youth Employees Raise Money For School

mr_youth_school.jpg

It's sort of like one of those drunken videos shot at a party where everyone mugs into the camera trying to look as sexy as they can. Except in this Mr. Youth video, no one's drunk, everyone has all their clothes on and intelligence wins out over insipid idiocy. But everyone is still really sexy.

This video calls attention to a fund raising effort that will result in Mr. Youth building a school in Laos this Fall. Thankful for the fact everyone at Mr. Youth has benefited from a privileged life of education and mentorship, the employees want this school to be a means for others around the world to benefit as well.

more »

by Steve Hall    Dec-16-10    
Topic: Agencies, Cause



Diddy, Microsoft Team For Holiday Charity Campaign

diddy_microsoft_tag_izea.jpg

Microsoft has hooked up with Diddy for an IZEA promotion called 12 Days of Tag that will donate $50,000 to charity over the course of 12 days. Each day, Diddy will tweet links to Microsoft Tags that relate to a charity. The charity with the most scans at the end of the day will receive the donation. Charities currently vying for a $10,000 donation include Doctors Without Borders, United Way and Greenpeace.

Check out Diddy's explanation of the campaign and download the tag smartphone app here to participate.

by Steve Hall    Dec-15-10    
Topic: Cause, Celebrity, Social










Featured FREE Resource: