PETA: It's Meat, Not Bountiful Cheap Food, that Gets You Fat

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PETA sent a letter to Ralph Basham, the commissioner of US Customs and Border Protection, to convince him to offset the cost of building a border fence by selling ad space.

Why? Because it's got creative ready to run. The ad at left features svelte Mexicans in their homeland and fat chunky ones on the US side of the fence. It reads, "If the border patrol doesn't get you, the chicken and burgers will -- go vegan." (The premise is that when Mexicans cross the border, they are leaving behind a "far healthier staple diet of vegetables and grains.")

Commenters said the traditional Mexican diet isn't meat-free, and the fence itself actually harms animals because it prevents wildlife from migrating for food.

Well, I'm sure if PETA didn't need the fence for advertising and the US gov didn't need another lost cause to waste tax money on (because people in dire straits are really gonna go, "Hey, a fence" and turn back), everyone would be more than happy to take it down.

by Angela Natividad    Aug-13-08    
Topic: Brands, Campaigns, Cause, Outdoor



Benetton Uses Prayer to Stitch Up Chinese/Tibetan Differences

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One thing I love about Benetton: it never knows when to leave well enough alone. "Victims," the current issue of its company magazine Colors, uses the tragedy of the SouthWest China earthquake to try mending the China/Tibetan conflict.

The issue includes 30 shots of quake victims integrated with 30 prayers written for them by Tibetan monks. An accompanying Benetton ad displays a Tibetan monk and a Chinese soldier bowing toward each other, possibly in greeting, apology or shared grief. Readers can send their own prayers over for inclusion in a campaign exhibition.

Provocative as always, but I generally have trouble hating on Benetton (except when they fired Toscani). The "Victims" ad campaign is running in Italian newspapers and in French daily Le Monde.

by Angela Natividad    Aug-12-08    
Topic: Brands, Campaigns, Cause, Good, Magazine, Online



Hitler Tweets, Kanye Popped, Montauk Monster Demystified

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- It's another raging Hitler appropriation. This one's called "The Rise and Fall of Twitter." Given that we've had similar spittle-fits over Twitter's goddamn down time, it's pretty funny, actually.

- Some nights you just need to pop a Kanye into your glass.

- Lack of bear at Black Bear Diner.

- So I guess the Montauk Monster is a guerrilla effort for an indie movie called Splinterheads.

- British carrier TalkTalk is trying to help fight autism with a campaign called The Forever Story. Alongside the common man, authors like Nick Hornby will contribute to a story that's supposed to go on forever. For every contribution, TalkTalk will donate 1 pound (the currency) to a charity called Treehouse.



Amanda Beard Gets Naked in China For PETA's Fur Campaign

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In addition to "nude" Olympian appearances in a recent Powerade campaign, Olympic swimmer Amanda Beard got "naked" for PETA in support of the organization's Don't Wear Fur campaign. Apparently her public appearance at a news conference in Bejing was too much for Chinese officials to handle who shut her down, reportedly, for safety reasons. She then moved to another location an unveiled the ad to the usual swarm of photographers and gawkers.

Likely, China isn't so accepting of PETA's freedom of speech-enabled mode of operation given that, according to PETA, Chinese fur farms aren't the greatest places for a furry animal to find itself.

by Steve Hall    Aug- 7-08    
Topic: Cause, Racy



Yeah, Those Would Be Breakdancing Bees

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For every beehive lost, a b-boy somewhere goes up in smoke.

Put together by Feed Company for client Haagen-Dazs, which hopes to raise awareness about the high rate of honey bee deaths. (The shorthand: honey bees are dying in increasing numbers. We depend on them for one-third of our food supply, so if they all die, well ... let's just say no more ice cream for you.)

Visit Help the Honey Bees to read more. Cute site. Sad how the little bee just falls into the grass and dies, though. Kinda reminded me of this.

Luckily (maybe?) for future bees, the breakdancing bee video is generating steam from breaker fans. See YouTube comments. Then hey, go buy ice cream. (Chocolate peanut butter is smooooth.)

by Angela Natividad    Aug- 1-08    
Topic: Brands, Campaigns, Cause, Online, Trends and Culture, Video



Blue Cross Makes Pets Talk

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Seriously. And they have accents.

Put together by WWAV Rapp Collins London, the destination lets you stuff human vocal chords into one of the pets available, or upload a shot of your own pet. A "virtual newshound" reads news headlines from its host site.

All this is to promote All About Pets, a British pet charity run by The Blue Cross. (The site's really nice: soothing colors and curvy corners and tags and widgets. Petcare has come a long way.)

by Angela Natividad    Jul-30-08    
Topic: Cause, Online



According to Greenpeace, Even Trees Have Sex

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OK, so this has been covered everywhere but it isn't news until it appears on Adrants. Oops. Sorry about that pompous attitude. Just read a Bob Garfield article and it must have had an undue influence. Anyway, Greenpeace, much like PETA, often resorts to sensationalistic tactics when it comes to its advertising campaigns. This recent bit of tree hugging is no different.

more »

by Steve Hall    Jul-30-08    
Topic: Cause, Racy, Video



Classic Ad Gimmicks Used to Help Save Energy

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This is sorta nifty. Motivated by the assumption that youth adopt ideals based on how they're presented, Grey/Madrid launched Compra esta actitude ("Buy this attitude") on behalf of the Madrid City Council.

The effort tells people to save energy by twisting up gimmicks we're all familiar with. Ads were inspired by shampoo and perfume ads, and even those totally improbable amateur online videos.

Creative is divided by medium: Internet, TV, Radio, Grafica. Run a barcode scanner over each to see the work. The image at left is from the shampoo spoof, where a woman with lustrous hair swings it in the direction of a lightswitch and flips it off. And here's the online video they're pushing: "The light pong masters," inspired in part by stuff like "Guy catches glasses with face" for Ray Ban. Expect some heavily edited, totally improbable ping pong action. Yeah, baby, yeah.



Women Make Less, and You Can Take That to the Bank

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To make a point about how women make less money than men in the work force, Miljopartiet de grona -- the green party in Sweden -- ran a print ad that compares currency featuring men to lower-value currency featuring women. The tagline: "Different gender, different worth."

Commercial Archive observes the idea's been done before; moreover, income disparity is slightly more complicated than some male-chauvinist exec going "Hey, a girl, I'm gonna SAVE."

On a casual YouTube quest for gender-disparaging videos, I found this clip about penis power. Please watch it. It will make your whole day. (Yes yes, SFW, but plug your headphones in.)

by Angela Natividad    Jul-25-08    
Topic: Cause, Magazine, Newspaper, Trends and Culture



Ford, 'Entertainment Weekly' Hook Up For Susan Komen Promotion

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Ford has teamed with Entertainment Weekly to extend its sponsorship of the Susan G. Komen Race for the Cure with a new Warriors in Pinks t-shirt and a chance to win one of four limited edition Zune 30GB music players donated by Microsoft. heck it our at fordcares.com.

Ooo...there's so much feel-good goodness here, crassly commenting on the curvaceous hotness of the t-shirt model would bring things down a bit don't you think?

by Steve Hall    Jul-24-08    
Topic: Cause, Promotions










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