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Apparently asterisks are bad.* In a campaign called "Don't be an Asterisk," the US Olympic Committee and the Ad Council associate them with steroids and inauthenticity.**
Witness as a high school jock repulses once-loving classmates when an asterisk starts forming on his forehead. (Apt, I guess, since steroids are supposed to make you break out like whoa.)
But here I was, all this time, thinking the teen angst market was reserved exclusively for the zit zappers. Speaking of which, J&J -- parent company of Neutrogena! -- funded this effort, which was put together by TBWA/Chiat/Day/NY.
PETA sent a letter to Ralph Basham, the commissioner of US Customs and Border Protection, to convince him to offset the cost of building a border fence by selling ad space.
Why? Because it's got creative ready to run. The ad at left features svelte Mexicans in their homeland and fat chunky ones on the US side of the fence. It reads, "If the border patrol doesn't get you, the chicken and burgers will -- go vegan." (The premise is that when Mexicans cross the border, they are leaving behind a "far healthier staple diet of vegetables and grains.")
Commenters said the traditional Mexican diet isn't meat-free, and the fence itself actually harms animals because it prevents wildlife from migrating for food.
Well, I'm sure if PETA didn't need the fence for advertising and the US gov didn't need another lost cause to waste tax money on (because people in dire straits are really gonna go, "Hey, a fence" and turn back), everyone would be more than happy to take it down.
One thing I love about Benetton: it never knows when to leave well enough alone. "Victims," the current issue of its company magazine Colors, uses the tragedy of the SouthWest China earthquake to try mending the China/Tibetan conflict.
The issue includes 30 shots of quake victims integrated with 30 prayers written for them by Tibetan monks. An accompanying Benetton ad displays a Tibetan monk and a Chinese soldier bowing toward each other, possibly in greeting, apology or shared grief. Readers can send their own prayers over for inclusion in a campaign exhibition.
Provocative as always, but I generally have trouble hating on Benetton (except when they fired Toscani). The "Victims" ad campaign is running in Italian newspapers and in French daily Le Monde.
- It's another raging Hitler appropriation. This one's called "The Rise and Fall of Twitter." Given that we've had similar spittle-fits over Twitter's goddamn down time, it's pretty funny, actually.
- Some nights you just need to pop a Kanye into your glass.
- Lack of bear at Black Bear Diner.
- British carrier TalkTalk is trying to help fight autism with a campaign called The Forever Story. Alongside the common man, authors like Nick Hornby will contribute to a story that's supposed to go on forever. For every contribution, TalkTalk will donate 1 pound (the currency) to a charity called Treehouse.
In addition to "nude" Olympian appearances in a recent Powerade campaign, Olympic swimmer Amanda Beard got "naked" for PETA in support of the organization's Don't Wear Fur campaign. Apparently her public appearance at a news conference in Bejing was too much for Chinese officials to handle who shut her down, reportedly, for safety reasons. She then moved to another location an unveiled the ad to the usual swarm of photographers and gawkers.
Likely, China isn't so accepting of PETA's freedom of speech-enabled mode of operation given that, according to PETA, Chinese fur farms aren't the greatest places for a furry animal to find itself.
For every beehive lost, a b-boy somewhere goes up in smoke.
Put together by Feed Company for client Haagen-Dazs, which hopes to raise awareness about the high rate of honey bee deaths. (The shorthand: honey bees are dying in increasing numbers. We depend on them for one-third of our food supply, so if they all die, well ... let's just say no more ice cream for you.)
Luckily (maybe?) for future bees, the breakdancing bee video is generating steam from breaker fans. See YouTube comments. Then hey, go buy ice cream. (Chocolate peanut butter is smooooth.)
Seriously. And they have accents.
Put together by WWAV Rapp Collins London, the destination lets you stuff human vocal chords into one of the pets available, or upload a shot of your own pet. A "virtual newshound" reads news headlines from its host site.
All this is to promote All About Pets, a British pet charity run by The Blue Cross. (The site's really nice: soothing colors and curvy corners and tags and widgets. Petcare has come a long way.)
OK, so this has been covered everywhere but it isn't news until it appears on Adrants. Oops. Sorry about that pompous attitude. Just read a Bob Garfield article and it must have had an undue influence. Anyway, Greenpeace, much like PETA, often resorts to sensationalistic tactics when it comes to its advertising campaigns. This recent bit of tree hugging is no different.
This is sorta nifty. Motivated by the assumption that youth adopt ideals based on how they're presented, Grey/Madrid launched Compra esta actitude ("Buy this attitude") on behalf of the Madrid City Council.
The effort tells people to save energy by twisting up gimmicks we're all familiar with. Ads were inspired by shampoo and perfume ads, and even those totally improbable amateur online videos.
Creative is divided by medium: Internet, TV, Radio, Grafica. Run a barcode scanner over each to see the work. The image at left is from the shampoo spoof, where a woman with lustrous hair swings it in the direction of a lightswitch and flips it off. And here's the online video they're pushing: "The light pong masters," inspired in part by stuff like "Guy catches glasses with face" for Ray Ban. Expect some heavily edited, totally improbable ping pong action. Yeah, baby, yeah.
Source: Viral Video Chart