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We didn't think a cute little video about the challenges a single mother faces would affect us all that much but then, as we watched, we realized there are a lot of struggling women out there with mouths to feed who need help and don't have it all that easy.
This video from BeThatWoman.org takes us through the day of a woman who's trying to make a go of it for her and her baby. And it's tough going. She can't afford medicine. She can't afford to pay her utility bills. She can't afford daycare or the bus. She can't get a job at a snotty cafe.
And then. Salvation. She finds a women's center which can help her get back on her feet. It's the Washington Area Women's Foundation and the video was created by RP3. We like the simplicity of the work and the simplicity of the message.
When Heather Graham hit the scene in Drugstore Cowboy and then again on Twin Peaks, we were, well, peaked. While we're not quite sure what appearing in a MoveOn commercial hyping a public health insurance option will do for her career, we are very sure she - and all of her hot, blond curvaceousness - has caught the eye of the very bloated, for-profit insurance companies.
As they all stand at the starting line of a race in which they don't need to compete (after all, why exert any energy when complacency works just fine), Heather, and all of her hot, blond curvaceousness, approaches the starting line as a representative of the public health insurance option and gets set to beat the crap out of all the other bloated insurance companies.
All while Peter Coyote (President on Flash Forward!) pleads for us all to contact congress and tell our representatives we need that public health insurance option.
Ever wonder where that $10, $20 or $100 went after you handed it over to to buy some food, get a car wash or tip a stripper? Well, Germany's Heart's Desire Association takes a look at a single bill's travels. It isn't pretty. But the organization promises bills that find their way into the organization will have a much happier ending.
- If more commercials were like this one, advertising would be a better business and the general public might actually believe what we have to say.
- Not really all that exciting but when a brand decides to throw stuff at a TV in slow motion, it's occasionally worth the watch.
- Can't get people excited about a cause? Bring out the time-tested baby strategy.
The most loved and hated socnet du moment is partnering with Crushpad, a company that lets amateurs make, sell, brand and market their own wines -- to produce a Twitter-branded Pinot Noir and Chardonnay.
1/4 of the proceeds for the project, dubbed The Fledgling Initiative, go to a nonprofit called Room to Read, which promotes literacy for children in places like Sri Lanka, India, Laos, Zambia and Nepal.
According to Biz Stone and Ev Williams, the partnership's in keeping with their commitment to grow Twitter -- "because if you can't read you can't tweet!"
So there you have it. Ignite a future for the high-profile navel-gazers of tomorrow with your own bottle of Twitter wine, which goes for $20 a pop. Every case sold buys 60 local language books for Room to Read. You can also keep up with The Fledgling Initiative and find ways to get involved by following @fledgling.
If you're a fan of that Warren Beatty Bulworth-esque statement about everyone "co-mingling" until we're all the same color, you just might like this new effort from We Love People for fashion brand Blend. The agency worked with artists from baghdad, Tehran, Myanmar and Afghanistan to spread positive messages about "blending" the world.
So yes, it's the same old if we could al just get along" message that everyone always agrees to and aspires to but, sadly, never seems to work.
So yea, there's a video. It's typical. Give it a watch.
Here's an approach to doggy family planning we haven't seen before. The SPCA in Malaysia is urging pet owners to neuter or spay their dogs. But they've done it in a very interesting "There are some things you can't teach your dog" kind of way.
If only dogs actually were this smart. Then when the moment struck us humans, all we'd have to do would be to send old Butch to the store for us.
We watched this black and white PSA filled with disbelief as images of deserted grocery stores selling apples for $11/lb, cans of chicken noodle soup for $22.78/ea and ground beef for $52.49.lb faded in and out. We wondered is this a post apocalyptic world movie trailer? Then it brightens, a woman returns a loaf of bread to the shelf and a tagline reads, "Imagine a world where food was too expensive. For 36 million Americans, it is."
So yea. October 2 is Lee National Denim Day, a fundraiser for breast cancer research. Pimping its participation, DDB Chicago created this cute little video in which a woman is a bit shocked at what she feels and experiences when she puts on a pair of Lee jeans.
In the promo, the woman whisked away on a flying seahorse through the clouds until she falls of the things and lands back in reality. Namely, the dressing room of some random retailer. We're sure all form of fantsay have occurred in dressing rooms around the world but orgasm-causing jeans and seahorse rides is a new one on us.
- Former Mayor Ed Koch tells us why New York's Presbyterian Hospital should be considered a national treasure and funded as such. Munn Rabot created and Pulitzer Prize-winning photographer David Hume Kennerly directed.
- Tired of annoying acronyms and abbreviations brought on by the pop culture of cell phones and instant messaging? So is Jul3ia. Irritated with social networking sites taking over your life? So is Jul3ia. Don't remember the last time you actually saw the sky or went outside? Neither does Jul3ia. (Go easy. It's a friend's daughter.)
- Hilton HHonors is offering members a Live Like a Mad Man Sweepstakes to win a trip to New York to be wined and dined, made over by the show's stylist, as well as receive their very own autographed script by booking the "Mad Men" rate at any Hilton hotel.
- The extended Halo 3 trailer.