While the concept could be a bit more dramatic, this commercial from DDB Toronto for Canada's Smoker's Helpline does an adequate job making the point cigarettes can take years off your life. With each puff of the cancer stick, another wrinkle may appear.
It's not as dramatic as, say, images of a man who's entire face is falling off (which we will spare you the sight of), but it does deliver the message.
- Check out Whose Voice is That? It's all about celebrity voiceovers and they've just posted a Super Bowl commercial roundup that looks at ten classic Super Bowl spots making great use of the narrator and/or voiceover.
- "The Real Men and Women of Madison Avenue," an exhibit that celebrates the contributions made to American business and to popular culture by the real stars of Madison Avenue, is coming to San Francisco for its first public showing outside of New York City at the Academy of Art University's 79 Gallery on New Montgomery Street February 24, 2010 for a one-week showing.
So when a real agency isn't up to the task of doing a little pro bono work for a non-profit like Network for Animals, virtual agency "gig," which lives on YouTube, is happy to step in and take over. And gig has something to offer aspiring actors: the chance to appear in a "real" commercial for the client.
The idea here, of course, is to get people interested in the cause. The pseudo agency/YouTube contest is not a new one but there's something intriguingly watchable about this series.
This new commercial for Health & Disability Advocates is like a politically correct special needs joke. It's from Chicago-based ad agency Wirestone and it pokes fun at "challenged" people in the work place. And the final joke will really have the National Association For the Coffee Brewing Challenged up in arms.
Oh my God. No, really. Oh my God! This is the most beautiful commercial I have ever see. While many "drive safely commercials" tug at your heart strings with death, dismemberment and the emotional aftermath of a car accident, this one from Sussex Safer Roads entitled Embrace Life tugs in an entirely different way.
Equally powerful as the death and dismemberment approach to safe driving, this particular commercial brings a tear to the eye in appreciation of life, love and the importance of family. And yea, the importance of wearing a seat-belt as well. Wow. I've watched it ten times in a row and it still gets me.
View on Adgabber
View Quicktime on Embrace This website
Visit the Facebook Group
So now that CBS has OK'd the Tim Tebow anti-abortion ad, gay dating site ManCrunch wants in on the action. It's submitted a commercial to CBS for approval even though CBS, though they told Pop Tarts otherwise, claims to be sold out. Yes, it's the usual publicity stunt GoDaddy knows well and subjects us to every year.
In the ManCrunch ad, two men watch football then reach for a bowl of chips at that same time. Their hands brush against one another and, well, they go at it much to the surprise of another man next to them. Yes, that's pretty racy for the supposedly good 'ol family fun-focused Super Bowl but is it any more racy than other gay-themed programming on CBS?
Seems the two ads would balance each other out nicely. One touts a stereotypical conservative stance and the other a stereotypically liberal one. Come on, CBS! Let the battle of the viewpoints begin!
The ad is funny but only in a "I'm a straight guy that's OK with gay guys but don't throw it in my face" sort of way. Though funny, it's not the sort of ad that's going to go over well with actual gay men.
When a human dressed like an overworked stork stands beside a pond full of ducks and says "50 percent of pregnancies are unplanned" and how it's important for men and women to take care of themselves before and during pregnancy, for them to exercise properly and eat a well balanced diet, the whole thing comes off like a lame Saturday Night Live skit. And the importance of the message (which is very important) is lost on the ridiculousness of the delivery mechanism.
The work is for New Orleans-based Louisiana Department of Health and Hospitals' Partners for Healthy Babies and comes from Trumpet.
This painfully slow moving :60 for Word of Mouth Against AIDS attempts to urge us all to, um, wear a condom on our tongues to halt the spread of the disease. OK so not really. It's just a metaphor. But that doesn't make it any less gross. Or any less Freaky.
And, as Copyranter points out. the entire concept runs counter to what the organization actually wants us to do: spread the word about AIDS. That's not so easy to do with a condom on your tongue. Concept fail?
Here's a recent print campaign from Y&R Lisbon for the International Medical Assistance. The torn map of Haiti is supposed to symbolize the destruction of both the city and peoples' lives by the earthquake, and to call attention to the need for immediate help and donations.
The campaign was launched on Jan 22 and will be running until the AMI mission ends. We're not going to judge.
This is a very, very cool use of YouTube and Flash technology. In the middle of a "PSA" for the plight of dolphins caught in fishing nets, the reaches out of the video window and grabs one of the mean comments. It turns out the video is for cyberbullying. Very cool.
Of course, you can tel the whole page is "flashed" but if you aren't initially looking for it, the technique works quite well.