Does Objectifying Women For A Good Cause Make It OK?

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Three models, Olcay Gulsen, Tess Milne and Anna Nooshin have lent their gams and bootys to Stop Aids Now for a campaign created by Achtung!

On a site which is painfully slow to load, you can admire these three women's legs from high-heeled feet to mini-skirted ass. It's all about...ahem...raising awareness of women in Africa affected by HIV. The deal is you stare -- because staring is caring -- until you are so tantalized that you can't take it any longer and you whip out your -- no, not that -- wallet to buy the skirt the three ladies are wearing, proceeds of which go to the cause.

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by Steve Hall    May-30-13    
Topic: Cause, Racy



Suicide Prevention Effort Makes Interesting Use of 'Skip Ad' Function

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Publicis Brussels has created an ad for the Belgian suicide prevention line, Centre du Prevention de Suicide, that makes creative use of the pre-roll skip ad feature. The work aims to recruit good listeners for the prevention line.

Those who don't listen to the woman in the ad and hit "skip ad" are shown a scene that results in suicide. Those who don't click "skip ad" and listen to the woman's story get thanked by the woman and are shown the recruitment message.

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by Steve Hall    May-24-13    
Topic: Cause



Happy Memorial Day Weekend. Don't Text And Drive

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In a new BBDO New York-created PSA for the It Can Wait campaign, we meet Xzavier, a boy who, while in a crosswalk, was hit by a driver who was texting. His mother explains what happened to her son and wonders whether the text, "Im on my way," sent by the girl who struck her son was really that important.

The It Can Wait campaign is a partnership between AT&T, Verizon, Sprint and T-Mobile which aims to educate the public on the dangers (and illegality) of texting while driving.

Don't do it this weekend. Or ever for that matter.

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by Steve Hall    May-24-13    
Topic: Cause



Forget Preachy PSAs, Agency Discovers How to Actually Stop Drunk Driving

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PSA campaigns have traditionally relied upon scare tactics to make their point. But for many young people who feel they are invincible, this approach rarely works. So how do you get young people to listen -- and in the case of Don't Drink and Drive efforts -- actually insure people do not drive drunk? You literally stop them. As in, like literally.

And that's exactly what Publicis Brussels did for Belgium-based Responsible Young Drivers. On the weekend of of its 22nd anniversary at Belgium's most famous nightclub, Carre, the agency worked with B Park engineers to create a parking lot gate that would only open if a car's driver passed a breathalizer test.

While this was a one-off event and 90% of club goers were sober enough to leave the parking lot, the organization plans to roll this effort out across other venues in the future. Hmm, pretty soon there will be a healthy business for pop up hotels around nightclubs.

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by Steve Hall    May-22-13    
Topic: Cause



Drunk Girl Pukes Up Father in Disgusting PSA

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It's sort of expected drug-related PSAs will shock, disgust and make you squirm. After all, it's the whole scared straight thing, right? Here's one from Bungalow25 for the Spanish Foundation Against Drug Addiction that aims to prevent alcohol abuse among Spanish youths.

In the ad, a girl begins to puke on the sidewalk. Then she REALLY begins to puke. And then the commercial turns into an Alien movie. And finally, the ad closes with "Every time you get drunk you separate yourself from the things that matter most."

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by Steve Hall    May-22-13    
Topic: Cause



The Ugly Truth ABout Poop And Pee

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This is hilarious! And so welcome. After years of trashing the anti-smoking Truth campaign for its idiotic use of anachronistic quotes from tobacco company executives and Derek Beckles, this new work from Arnold Worldwide made us laugh. Of course, it's 4th grade bathroom humor but no one ever really grows out of that.

Take a look at how Arnold conveys the fact methane is found in dog poop and cigarette smoke and urea (aka carbamide which is an organic chemical compound and the waste produced by the body after metabolizing protein) is found in cat pee and cigarettes. Good stuff.

by Steve Hall    May-21-13    
Topic: Cause, Guerilla



3 Reasons the Red Cross Will Save You From Disastrous Babysitters

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As a parent, you no doubt experience pangs of trepidation -- no, horror -- when you leave your children with a babysitter you may not know very well. You wonder if your children will be well cared for, whether they will be fed properly, whether they go to bed on time.

But, if you've ever had any of the three types of babysitters featured in this BBDO Atlanta-created, Tool-produced commercial, your concerns are a bit more serious and you'll want to make sure your next babysitter has take the American Red Cross' Babysitting Basics course before leaving the house.

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by Steve Hall    May-21-13    
Topic: Cause



Parkinson's Patients Create Ads For World Parkinson's Day

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To promote awareness of World Parkinson's Day-April 11, 2013, Draftfcb + Shimoni Finkelstein Barki invited 18 different Parkinson's patients to create ads in their own handwriting. Each patient wrote the message 'Today is World Parkinson's Day' and signed their name under the headline. Their shaky handwriting created a graphic and self-explanatory way to express the degenerative effects of the disease and its effect on the lives of 20,000 patients in Israel.

by Steve Hall    May-16-13    
Topic: Cause



Man Wishes His Son Had Cancer

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In an effort to call attention to little known Duchenne Muscular Dystrophy which is slowly and painfully killing his 6 year old son, Harrison, Alex Smith can be seen along with his son in a AIS London-created PSA for the desease which carries the headline, "I Wish My Son Had Cancer."

The strategy behind the ad, of course, is that cancer is widely known -- and well funded -- as compared to Duchenne Muscular Dystrophy so, in a sense, Harrison might have a fighting chance had he suffered from cancer instead.

The ad copy gets straight to the point, "Harrison, my 6 year old, has Duchenne Muscular Dystrophy. He is one of 2,500 sufferers in the UK who'll die from it, most before they're 20. Unlike cancer, there's no treatment and no cure. And because you've never heard of it, very little funding either. My only hope is to raise as much money as possible for the research scientists. They're close to a major breakthrough. Your 5 pounds can get them even closer."

The ad is receiving a lot of press in the UK and Alex was invited by ITV for an interview which you can watch below.

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by Steve Hall    May-10-13    
Topic: Cause



Hot Young Things Urge Couch Potatoes to Exercise

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Visual effects company Light of Day teamed with the WAT-AHH! Foundation, a brand of bottled water for kids and teens, to create a PSA promoting the third annual "Move Your Body" event, to be held in New York and Los Angeles on May 1.

The event will gather 250,000 kids from over 600 schools nationwide. Light of Day co-founder and director Charles Nordeen directed the spot which supports First Lady Michelle Obama's "Let's Move!" initiative

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by Steve Hall    Apr-25-13    
Topic: Cause










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