Boston Jeweler Launches LGBT Campaign

longs_women_lgbt_small.jpg

Boston-based Long's jeweler has launched a new marriage-themed ad campaign targeting the LGBT community. The jeweler is using local couples for the ads. One ad features two women and the headline, "Let's Both Wear White to the Wedding." Another ad featurtes two guys and the headline, "Can Both Our Mothers Walk Us Down the Aisle?"

more »

by Steve Hall    Sep-10-13    
Topic: Cause



Chopped Cabbage Represents Effects of Malnutrition

st_lucia_brain.png

This project -- which, according to the press note, aims to raise the IQ of an entire country -- envisions the brain as a cabbage. More precisely, a cabbage hacked down in size by a machete so as to represent a malnourished brain that has had its potential reduced by 25%. A brain that, because of the effects of ongoing hunger, disease, and the lack of education has, according to this effort from Dallas-based Firehouse Agency for St. Lucia, been forever stunted.

more »

by Steve Hall    Aug- 8-13    
Topic: Cause



Cannes Chimera Invites Ad Community to Solve Global Poverty

chimera_logo.gif

Do you have what it takes to create a program that will "improve the lives of the world's poorest by alleviating extreme poverty, hunger, gender inequality, illiteracy and disease by 2015?" If so, Cannes Chimera, along with the Bill and Melinda Gates Foundation invite you to read this brief and propose your idea.

more »

by Steve Hall    Aug- 7-13    
Topic: Cause



Campaign Makes Organ Donation Easy For Lazy Millenials

lifeblanc.png

Cleveland-based Marcus Thomas is out with a new campaign for organ donation entity Lifeblanc. Fronting the campaign, which aims to reach 18-25 year olds, are two TV :15s which aim to illustrate just how easy organ donation can be.

more »

by Steve Hall    Jul-23-13    
Topic: Cause



Message in A Bottle(s) Calls Attention to Plight of Lake Huron

lake_juron_bottles.png

This past Canada Day weekend, john st. teamed up with a new not-for-profit, Stop the Drop, to help raise awareness for the drop in Lake Huron's water levels and drive government action. The result was a stunt that called attention to the plight of Lake Huron's lowering water levels by placing hundreds of messages in bottles on the beach giving voice to a lake that can't ask for help on its own.

more »

by Steve Hall    Jul-10-13    
Topic: Cause



A Mind is a Terrible Thing to Waste But A Wonderful to Invest In

uncf_college.png

The iconic "A Mind is a Terrible Thing to Waste" PSA has, 40 years later, been reimagined with a new tagline and a new purpose. The new tagline is "A Mind is a Terrible Thing to Waste but a Wonderful Thing to Invest In." The new PSAs, created by Y&R which has handled the account for 40 years, center around a stock market-style metaphor urging people to invest in social change.

more »

by Steve Hall    Jun-10-13    
Topic: Cause



Shocking Drunk Driving Stunt Pranks Unsuspecting Bar Patrons

bathroom_drunk_driving_stunt.png

After you have watched this prank created by Leo Burnett London for the UK's Department of Transportation THINK campaign and have regained your senses and maybe your heart is back inside your chest, we can safely report no innocent bystanders were harmed in the administration of this stunt.

After all, there's only so much scaring the shit out of people you can do before they begin to sue your ass. Hence, those pranked in this stunt are actors.

Still, even to actors, this stunt drives home the point. It ain't pretty getting into a car accident because you had too much to drink.

more »

by Steve Hall    Jun- 6-13    
Topic: Cause



Don't Text And Die Campaign Fueled With Pompous Pontification

text_girl_small.jpg

Here's the problem with this don't text and drive campaign from Belgium-based Happiness Brussels for Parents of Road Victims which employed New York artist Andres Serrano as photographer. The campaign, entitled Don't Text and Die is, of course, designed to call attention to the dangers of texting while driving. And the campaign's title harkens the death texting while driving can cause the driver and those around him.

Now we understand this is one of those artsy fartsy approaches to advertising that attempts to lend some cachet to an otherwise mundan cause campaign but if all you are going to talk about in the campaign's documentary is how the subjects in these photographs look like they are dead while texting, they should probably be texting while they are being photographed.

Yes, we know, we know. It's a metaphor. And we get that Serrano is big on shooting death. But do you think your average, uncultured 17-year-old is going to make any kind of connection? This is the kind of campaign that is designed to appeal not to the actual target audience but to peers and critics.

Kind of like most the entires you see at Cannes.

more »

by Steve Hall    Jun- 6-13    
Topic: Cause



Expedia's Moving Same-Sex Marriage Video to Air on TV

expedia_find.png

Timed to coincide with the Supreme Court's pending decision on DOMA and Proposition 8, Expedia is releasing "Find Your Understanding," a video about same-sex marriage created by 180LA, on television for the first time starting today. The online video, which debuted last October has been viewed 2,533,874 times on YouTube and has been featured in major media news outlets.

The film follows a father's journey, both literal and figurative as he confronts his conflicting emotions around his lesbian daughter's same-sex marriage. Through his trip to her wedding, he ultimately finds his understanding.

more »

by Steve Hall    Jun- 6-13    
Topic: Brands, Cause



Hot Surfer Girl Attacked by Plastic Sea Monster

SurfriderUnderwaterLowRes.jpg

Working with Surfrider Fundation, Australia's Arnold Furnace has created a campaign to raise awareness of plastic pollution in the world's oceans. The Surfrider Foundation is a non-profit organization dedicated to the protection of waves and beaches.

The ads themselves are beautiful surfer shots married with shots of actual trash.

more »

by Steve Hall    Jun- 4-13    
Topic: Cause, Racy










Featured FREE Resource: