Yea, Yea, Yea. Another Hottie Gets Nude For PETA

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Oh so she's the hottie from the Date Movie Paris Hilton Carl's Jr. spoof. Yes, we're talking about the very beautiful, big eyed, Sophie Monk, who, like every other hot celeb, has joined PETA's GoVeg campaign. She follows Alicia Silverstone who recently joined the campaign. So here's Sophie doing the American Beauty thing on a bed of red peppers.

Oh, and you've got to love the name of PETA's blog: The PETA Files. Witty, huh?

by Steve Hall    Oct-23-07    
Topic: Campaigns, Cause, Celebrity, Racy



Toscani's Anorexia Ads Unleash the Italian PC Police

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The Nolita ad at left features Isabelle Caro, a French actress suffering from anorexia.

Guess who's responsible for it? Oliviero Toscani, the guy who fell out of Benetton shortly after his controversial "We, On Death Row" campaign in 2000.

more »

by Angela Natividad    Oct-21-07    
Topic: Cause, Events, Outdoor, Policy, Social



Make a Wish Helps Wee Ones Realize Big Dreams

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This spot is called Beetle Boy and it's for the Make a Wish foundation. We like it because there are no harping celebrities and no witty ( red ) shirts. There's just a cute kid with an awesome yellow superhero costume, and a bunch of regular people who seem to care enough about him to help realize his dream.

Put together by the Kaplan Thaler Group, NYC.

by Angela Natividad    Oct-20-07    
Topic: Cause, Commercials, Good, Television



Digital Swami Helps Augment PC Efficiency

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Now you can go green in everyday life without using Blackle or looking like a poser. (No offense to people who are actually craaaazy about the Gap Red campaign.)

Marketing for Good, a blog that author Drew Neisser hopes will give marketers a conscience (eh?), drew our attention to the Green PC initiative by iYogi.net.

Green PC is like an Ayurvedic cure for computers. For $9.99 these people assess your unit, develop a special plan tailored to your computing patterns, and furnish you with tactics and setting adjustments for maximizing your PC's energy efficiency.

Sounds easy enough. As long as nobody's trying to force our chakras open, we're in.

by Angela Natividad    Oct-19-07    
Topic: Cause, Good, Online



Keep Your Vaulted Ceilings; We Want Squalor

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WONGDOODY, LA is on a pro-bono mission with the Venice Community Housing Corp to draw attention to the one in 32 homeless living in the area.

With flyers pushing "Dumpster Alcove w/ Fecal Matter 4 RENT" and ads like the one at left featuring in the for-lease sections of papers like The Argonaut and LA Weekly, the effort does two things:

- Highlights real "living options" that the homeless have to deal with
- Pokes fun at euphemisms realtors use to promote less-than-savory real estate (who could say no to "purvy lurkers" and "mysterious stains"? It's so Dickens)

Since the launch of the campaign, the VCHC reports double the number of calls and website visitors. We wonder how many of those calls were actual inquiries about renting in squalor. There's something so bohemian about demanding a challenging atmosphere.

by Angela Natividad    Oct-18-07    
Topic: Cause, Good, Outdoor



Aussie Speed Demons Get Egos Checked with Derisive Pinky Wiggles

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This ad is part of an Australian road safety campaign that's become a big winner amongst citizens Down Under.

Instead of sharing cautionary tales about traumatic crashes, the message here is simple:

Men who speed have small dicks.

And to bring boisterous tire-burners down to size, the ad introduces a useful new gesture: nonplussed women and put-off buddies wiggling pinkies to illustrate speeders' "insecurities."

It's perfect.

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by Angela Natividad    Oct-17-07    
Topic: Cause, Commercials, Good, Television



Six Packed Hotties Herald Breast Cancer Cause

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It's about time. Most every campaign that calls attention to breast cancer features some colored ribbon or some celebrity lamely attempting to soften you up so you'll make a donation. Why? Why? Why? It's boring. Why not offer women (the ones affected by this disease) what they really want; stunningly hot, six packed guys in near nude poses offering themselves up as fantasy fodder. It might even be enough to make that next chemo session pass a little quicker.

Well, that's what The McGratch Foundation's Naked for a Cause did for its 2008 calendar. It enlisted the help of 26 NRL and AFL Australian footballers to strip down and offer up their chiseled bodies for all to admire. Who can complain with that? We have our Double Standard-equipped saber to debate anyone who does.

by Steve Hall    Oct-17-07    
Topic: Cause, Racy, Specialty



Hooking Up Loses Appeal with Chlamydia on the Lurk

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This spot for raising STD awareness made us kind of sick, mainly because the guy in the chlamydia suit actually looks like somebody we dated. (It's amazing how unforgiving memory can be.)

Check out the STD Monster subsite to see more chlamydia behaving badly.

"Can I crash in your fallopian tube tonight?" God damn.

The spots were put together by the cats at SecretSauce.tv. There's also a contest where you can vote for your favourite chlamydia spot to win a free STD combo pack. (That's a series of tests for Chlamydia, Gonorrhea, Syphilis, Hepatitis and HIV.)

The only thing we can think of that's cooler than a jam-pack of STD tests is a gift basket of microbe stuffed animals. Ebola never looked more cuddly, especially under the unattractive highlights of the chlamydia monster.

by Angela Natividad    Oct-16-07    
Topic: Cause, Online, Strange, Video



CCFC Condemns Unilever for Hypocrisy, We Say Bull

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We always thought it was funny that Unilever would champion girls' self-esteem via Dove (courtesy of Ogilvy) and premit mass objectification of lusty ladies via Lynx/Axe (courtesy of Bartle Bogle Hegarty).

Boston's Campaign for a Commercial-Free Childhood is less amused.

"The hypocrisy is Dove positioning itself as a brand that cares and is trying to teach girls to resist this messaging," said associate director Josh Golin. "At the same time Unilever, in the form of Axe, is putting out some of the worst messaging there is."

Our take? Unilever's just a parent company.

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by Angela Natividad    Oct-13-07    
Topic: Brands, Cause, Opinion, Trends and Culture



'Not For Sale' to End World Slavery with Healing Power of Music

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Here's a music and video campaign called Not For Sale. The object of the game is to raise money to stop the global slave trade, which is a $32 billion industry, apparently.

We're very moved but, having come from a country whose favourite export is mail order brides and domestic helpers, we're feeling a little nonplussed.

For each girl that's bought out of slavery, another handful leaps in, encouraged by angling parents and crappy governments (which, instead of using its money for roads or transport, may fund stupid shit like Imelda Marcos' shoe fetish, a social tragedy romanticized by fashionistas worldwide).

In the end, trying to end slavery is about persuading corrupt governments to stop swilling their countries and make more productive decisions. But that'll probably happen around the same time Bush stops throwing America's dollar value at the War on Terror.

by Angela Natividad    Oct-11-07    
Topic: Campaigns, Cause, Opinion, Trends and Culture










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