Vaguely Russian kitsch and vaudevillian melodrama infuse this new spot for Amnesty International/Portugal. It's the usual global atrocities, all in-your-face and extra-extra, but tempered by a comic-book feel. The tagline seals the deal: "EVERYBODY IS AGAINST EVERYBODY BUT SOMEBODY HAS TO BE FOR THEM."
It's a big message, delivered in a heightened reality, given appropriate weight without vibing like overbearing charity bullshit. We likes.
By Leo Burnett/Lisbon and Lobo, a Brazilian production co.
When we first heard that KFC Colonels were circulating Louisville and filling in potholes, we had this horrible mental image of street cavities being retrofitted into giant buckets of fried chicken.
The reality behind KFC's road-refreshment project is more benign, if not as nice-smelling. To celebrate its dedication to freshness, KFC plans to re-tar potholes and refresh roads in five major cities across the nation.
Instead of luring stupid-hungry drivers out of their cars with chicken in dangerous places, the filled-in holes will feature a road-stenciled "Re-freshed by KFC." (Temporary chalk, natch.)
Oddly satisfying to see a corporate mascot don a yellow vest and do something for the community. What are the odds we could get Karl Lagerfeld to re-tar roadsides?
Janeane Garofalo, who's cool in a dicey sort of way, lends her spokeswoman clout to the World Wildlife Federation's Big Turn Off.
The sitch: this Saturday at 8:30 pm local time (wherever you live), people around the world are committing to switch their lights off for one hour.
As noted above, Garofalo vows this'll be one of the hugest turn-offs imaginable. More of a turn-off than watching her say all this while she paints watercolours with her armpit hair. (And speaking of, who decided lengthy underarm locks should be the awkward fist bump of 2009?)
Messing with old movie clips for use in advertising isn't a new thing so here's more of that from Good Magazine to hype World Water Day. The premise is there's a lot of dirty water in the world doing a lot of harm to a lot of people. And yea, nice job titling the videos "(dirty version)" on YouTube.
There's a Psycho version, a Cool Hand Luke version and a Crocodile Mile version.
Their downfall? Their all too long. The message drags. Except, of course for the Cool Hand Luke version featuring a woman washing a car Paris Hilton-style.
Um..what the what, what? Are we missing something here? We're all for a good cause but we've looked at this Chi & Partners-created ad for the UK's Roy Castle Lung Cancer Foundation for quite some time and all we see is an empty bed.
OK, so yes, we get that the empty bed signifies a person who's no longer with us but, really, this add is so clinical it could be for a hospital bed manufacturer.
Could we have a headline? Tagline? Some heart string pulling copy?
Or are we just too stupid to grasp the simplicity of this message? Yea, it's probably that.
The team at Truth is at it again with Infect 2009, flanked by a guerrilla team called the Infectors. In a set of five ads, two charismatic but prickly MTV hosts -- which join Truth in battle -- invade ordinary spaces with 100 Truth warriors at beck and call. Their objective is to illustrate some of the egregious claims tobacco industry executives have made over the years.
See "Gummy Bears." Uh, diggin' how they're still using quotes from the late '90s.
Designer Benjamin Edgar is responsible for the minimalist packaging behind Boxed Water is Better, which helps bottled-water elitists be more eco by using packaging made from renewable resources.
The, uh, box format that's become so popular with other fine beverages means empty containers can be shipped flat back to a water plant. More flattened boxes can fit in a truck than whole bottles, so emptied Boxed Water containers require fewer truckloads.
Nothing's sexier than a rapidly-shrinking carbon footprint. (Writing that out makes us think of Chinese foot-binding, which is sort of uncomfortable, and probably has more to do with our psychological states than this campaign.)
In a tech-zealous adaptation of the WWJD? wristband trend, The Sound Advice Project lets parents record DON'T-DO-DRUGS! messages, which are translated into a "three-dimensional representation" and made into bracelets for impressionable weebies.
We dig how some of the printwork totally plays on pre-ado insecurities: "His voice is cracking. He embarrasses easily. Now is the perfect time to buy him a bracelet."
Oh, that's just malevolent. But it probably merits pointing out that any kid willing to wear Mummy's good intentions on his sleeve is probably more at risk of getting his favourite snowcap stolen than of smoking a blunt after school.
You gotta forgive the quality of the imagery at left, but we couldn't leave this one alone. For a Macedonian testicular cancer awareness campaign, grabby paper hands were laid down on public seats or positioned suggestively over barber's gowns, snatchin'-the-manpouch style.
The objective is to take the stigma away from checking your Holy Grail for testicular cancer. (Alternatively, I don't know how I'd feel if I put on a barber gown and looked down to find two disembodied hands cupped over my boobies. I guess I'd have no choice but to live with it.)
The blunt "Check Them" message also appeared on eggs -- which made us feel decidedly wary about picking any up in the near future.
Orchestrated by McCann Erickson for NGO Veritas Spiriti. The work is also shortlisted in the "Best Targeted Campaign" category of this year's Festival of Media Awards.
Suicide Action Montreal needed to get its message of suicide prevention out to a jaded province. Faced with the challenge, the clever cats at Touche! phd, Sid Lee and Astral Media concluded there's no better way to illustrate suicide than to bring an abrupt end to things people like.
The campaign rolled out in two ways. To start, popular programs randomly went black to make way for the following (roughly translated) message: "Does this premature ending surprise you? Imagine if it happened to the life of someone close."
After a few seconds of darkness, the episodes started rolling again. Same thing happened with popular songs on the radio.
Refreshingly out-of-box. Check out examples of both the TV and radio executions (bad pun!) on the Touche! phd blog.