Fifty Seconds of Nothing, Ten Seconds of Actual Information

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You'd never know it from watching the ad but, thankfully, someone was kind enough to tell us its a recruitment ad for the UK charity line, Samaritans. Created by Lunar BBDO, the on minute video is a lush representation of, apparently, sound waves heard while on the telephone. At least that's what we got out of it. Anyone else care to comment?

by Steve Hall    Jan-23-08    
Topic: Cause, Commercials



Kitchen Cupboards Blamed for Domestic Violence

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In another nod to the "invisible" cause of domestic abuse and violence against women, this National Center for Domestic Violence commercial highlights the fact that, in the U.K., 330,000 injuries per year are blamed on kitchen cupboard doors.

While it's certain these domestic violence campiagns bring to light this terrible issue, it's not so clear they do anything to stop the violence. In fact, a current or potential abuser viewing this commercial now has yet another excuse to use when explaining away the situation.

by Steve Hall    Jan-22-08    
Topic: Cause, Commercials, Good



Rascal Flatts Says Milk Rocks. Do You Care?

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We're not really sure who Rascal Flatts is. But they think milk rocks, and that's cool with us.

"Milk Rocks" is a contest that will be promoted online and on milk cartons nationwide, as well as on school lunchroom posters. Impressions are expected to hit one billion.

Oh, yeah. The terms of the contest: starting March 1, fans can hit milkrocks.com and upload videos of themselves karaoke-slaughtering a Rascal Flatts song of their choice. The winner gets a private meet-and-greet, a webcast concert with the band, and a meeting with a Lyric Street Records A&R rep.

more »

by Angela Natividad    Jan-17-08    
Topic: Cause, Online, Promotions



Anti-Advertising Efforts Backfire, Cause More Advertising Overload

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The human brain is an amazing thing. It does so many complex things with complete ease. Luckily, one of the things it does is filter out, according to some, is the up to 5,000 advertising messages a city dweller sees each day. This is a very good thing. Because if the brain weren't able to filter out the incessant onslaught of advertising and consciously processed each of those 5,000 daily messages, it would explode quickly sending the owner of that brain to the nearest mental institution.

In some respects, advertising is a never ending cycle of idiocy. People ignore ads so marketers just create more. People block ads so marketers just come up with more methods to circumvent that blockage (just wait until you see the DVR-proof side and bottom bar ads the nets will soon implement).

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by Steve Hall    Jan-17-08    
Topic: Cause, Opinion, Trends and Culture



PETA Advances Vegetarian Viewpoint With 'Road to the Greenhouse'

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Rather than the road to the White House, PETA gives us its Road to the Greenhouse which gives us candidates such as Selery Clinton, Fruity Giuliana, Broccoli Obama, Dijon McCain, John Breadwards, Mike Huckelberry, Spread Thompson and more. Predictably, the questions to the candidates deal mostly with diet and the advocation of a vegitarian lifestyle. Still, it's funny.

by Steve Hall    Jan-11-08    
Topic: Cause, Good, Strange, Video



Gawker Eschews Ad Networks For 'Non-Ad' Gawker Artists Ads

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Gawker Media, publisher of the famed Gawker, Defamer, Lifehacker and other blogs, has, over the years, experimented in various ways with generating advertising revenue. One of the tactics they put in place a while back was to forgo the use of ad networks to fill its unsold, remnant space and, instead, offer it to artists with its Gawker Artists programs.

Gawker Artists is a collection of Gawker-published artists who benefit from the wide reach of Gawker Media blogs, gaining awareness they'd otherwise have to pay for. You see, Gawker Media doesn't charge for the ad space or for the artist's appearance on in Gawker Artists website.

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by Steve Hall    Jan-11-08    
Topic: Cause, Tools, Weblogs



Green Freaks Climb Stairs Everest-Style

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Apparently because even elevators are no on green freak's naughty list, we are now blessed with a lengthy dramatization of ascending three flights of stairs Everest-style. Please.

by Steve Hall    Jan-10-08    
Topic: Cause, Video



iPod Central in Teen Pedestrian Death Campiagn

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While Apple certainly isn't going to like this campaign, Sydney's police department felt it necessary to call attention the the apparent epidemic of teenagers dying while crossing the street, unable to hear oncoming cars because they were using an iPod.

by Steve Hall    Jan- 8-08    
Topic: Campaigns, Cause, Good, Magazine



GEICO Gecko Gets Talky with Otter and Jellyfish

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GEICO supports wildlife conservation. Not convinced? Watch the gecko have a heart-to-heart with an otter and a jellyfish, courtesy of the Association of Zoos and Acquariums.

The gecko shtick never gets old. We're glad GEICO didn't lose sight of that in the face of its neurotic caveman's mushroom cloud popularity.

Catch the gecko in the flesh at the San Diego Zoo's Children's Zoo from January 5-February 17. You'll meet a few real geckos, and a big fake one too. (The GEICO mascot, that is.)

by Angela Natividad    Jan- 8-08    
Topic: Brands, Cause, Commercials, Good, Television



Obama Girl Declares Love For Adrants

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It's not often one of the hottest women on the planet creates a personalized video just for you but that's exactly what our fave political babe, Obama Girl, did for us today. In the video she calls for a return to values, honesty and patriotism. She then says when it comes to reading about advertising, it's critical she reads Adrants. OMFG. We think we just fell in love!

OK. Fuck that "we" shit. I think I just fell in love! Amber Lee goes on to say Steve Hall is "the kind of American we can all aspire to be." I'm not sure that's true but I'm not going to argue with someone as nice as Amber Lee Ettinger. Thank you, Amber Lee. Thank you, Ben. You both rock.

See all the Obama Girl videos here.

by Steve Hall    Jan- 7-08    
Topic: Announcements, Cause, Celebrity, Good, Video








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