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Adfreak has drawn our eyes to a new line of sandals called Ipanema, designed by Gisele Bundchen, whose modeling career has lasted longer than a lot of her counterparts' lifespans.
The Ipanema line is part of an effort to help save the rain forest in South America, the continent Gisele calls home. We like the throwback flavor of the television ad, which plays up the history of the Brazilian natives with less focus on Gisele's own attention-drawing features.
Not to say those assets don't factor into the print variant of the campaign.
Barely Political, the organization that created the Obama Girl and Giuliani Girls videos have gone in a different direction with their latest release, I Like A Boy. Rather than focus on a presidential candidate, the video, which stars Obama Girl Amber Lee Ettinger, Giuliani Girl Rebeca Dipietro and rapper Mims, salutes U.S. troops.
Partnering with the Iraq and Afghanistan Veterans Association, the video features U.S. soldiers, their wives, girlfriends, friends and family singing along to the Leah Kaufman-penned and performed song, "I Like A Boy." Creator Ben Relles tells us, "It's sort of a a rockin' non-partisan salute to the US Troops - men and women - serving our county." Proceeds from the sale of the song, available on iTunes, will go to the Iraq Afghanistan Veterans Association.
Remember how in the late '80s or early '90s you had all those educational shows for kids where a rapper would come up and make a flow out of recycling or reading a book?
Imagine that, and plug in the London Fire Brigade. To get people to take advantage of its free smoke alarm service, it's put together a full-length track called "Got Mine Got Yours." It also (aptly) puts your local fireman on the same glamorous level as the local park gangster.
The cats over at the US Food Policy blog have shot us some compelling information about the McRib.
To start with, they introduced us to the McRib's ingredients, which are fairly unsavory (blame the bun and the sauce). Then, they dropped the microsite on our heads.
We really hate seeing chicks that appear to be affiliated with a subculture (pop rock much?) introduce a product, then stand around pouting while waiting for us to make a move with our mouse. It is indescribably tacky.
But that's a digression. The real reason why US Food Policy sent us over to McRibland was because the National Pork Board, backed by the federal government, claims to have created the McRib (per its '06 annual report).
Anybody who's seen Thank You for Smoking may not find this odd. We certainly don't. And we continue to maintain that parents need to educate their children about the dangers awaiting them in this big deceptive world - including tricky marketing. At the very least, it would be nice to think that the government doesn't collude in our market intrigues.
Maybe that's wishful thinking. So while we're on this moving train, way to take one for Team Obesity, guys.
This ad is for the American Cancer Society. It tells the story of Kathy, a woman who's come across some hard knocks, not least because she was recently diagnosed with breast cancer.
The voice over adds, "This is what a health care crisis looks like to the American Cancer Society. People with cancer, but without insurance. Countless others with insurance, just not enough to cover something as devastating as cancer."
Sounds like an economics problem that, well, isn't uncommon. Good to know the ACS is looking out.
- If you haven't had your fill of Britney yet this week, tonight VH1 is airing All Access: Britney's Most Shocking Year Ever which promises to rehash all the poor girl's dirty laundry from the divorce to the head shaving to her pantyless partying to her feud with mom and much more. We can hardly wait.
- Today, Datran is donating a portion of every transaction to Tuesday's Child, an organization that offers support to the families affected by September 11.
- The Many Worlds of Jonas Moore has been nominated for this year's final competition of the MIPCOM Mobile and Internet TV Awards- Best Short Form Entertainment, Drama category, taking place in Cannes, France.
Adverbox pointed us to this ad by DDB, International for Kabayanihan, Malaysia. Each outlet features a different description for how a man imagines a woman, ranging from "wife" and "soulmate" to "concubine" and "vagina" - the only set of holes with a plug in it.
Did you ever see Grease? This brings new meaning to John Travolta's exclamation that Olivia Newton-John is "electrifying!" In fact, we are wincing in vicarious pain.
Continuing its campaign to boycott American Eagle, Unite Here, which claims American Eagle Outfitters fails to enforce its Code of Conduct at one of its Canadian shipping Warehouses has launched a Counter Marketing Contest as part of its American Vulture cause. The contest seeks video submissions from people which comment on, parody or satirize the retailer's current marketing efforts.
It began it's quest in New York's Union Square back in July with rally outside one of the chain's stores with its version of the American Eagle, the American Vulture.
For the second anniversary of Hurricane Katrina, Habitat for Humanity has enlisted Quincy Jones and Usher to "[implore] Americans not to forget the victims of the storm."
Quincy Jones will also be commandeering calls to action on his video podcast series, distributed by Wizzard Media, which also put together this teaser.
Lest we forget, much of Katrina's problem was racial, and that is just one (more) reason why lots of people still need your money.
We hate to be callous (or do we?), but it's always been our view that an administration doesn't have to be racist to be careless and negligent.
One of our zillions upon gazillions of Facebook buddies snapped a picture of himself beside this ad for After Too Many, that anti-irresponsible-drinking campaign by Grey, SF. Who'd have guessed it would make such a positive impact on (completely inebriated) college students?
The text reads, "My BEER told me to PUKE on my girlfriend." Monsieur Le Smirk at right seems close to doing just that. Yeah, it's all fun and games until it actually happens, right?