PETA Rides UGC for Big In on Open Apps Craze

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Loath to miss out on the open applications hype but too lazy (or busy hunting?) to build one, PETA is hosting a contest for people keen to develop a Facebook or OpenSocial app promoting PETA or its campaigns. (Does striptease State of the Union mean anything to you?)

"Remember: We're PETA, so don't be afraid to be racy, provocative, shocking, or even controversial if you want to," the contest info reads.

Winners get a $500 Apple gift card, which can get you an iPod touch or one-fifth of a 17-inch Macbook Pro. Entries due Jan 25 so if you're really into animal salvation, or just hate the crap out of KFC (which is as good an incentive as any), you better get crackin'.

by Angela Natividad    Jan- 7-08    
Topic: Brands, Cause, Online, Promotions



UK Energy Firm Bears Green Cross for Local Laud

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To draw eyes to its eco-friendliness, UK-based energy company EDF put together this Frankenstein's hide of an ad. It includes cuts from Thunderbirds and The Wombles, and bits of speeches by John F Kennedy and former President Clinton.

The last frame reads, "This commercial is made from recycled film clips." It was put together by Euro RSCG and includes a hazy adaptation of Kermit the Frog's "It's Not Easy Being Green."

Preach it, you long-suffering recycler you.

We can't wait for the day that Kermit song is adapted for albino animals. Won't be long now.

by Angela Natividad    Jan- 7-08    
Topic: Campaigns, Cause, Television



Obama Girl Says Bush Is So Lame

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In a new video from our friends over at Barely Political, our fave video girl, Obama Girl and her friends take on President Bush hotly pointing out his lameness all while wishing everyone a happy holiday season. Bush might be lame but the girls sure aren't.

by Steve Hall    Dec-21-07    
Topic: Cause, Video



Man in Testicle Suit is Deployed onto Ice Rink. Hijinks Ensue

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Ever consider funding the Sean Kimerling Testicular Cancer Foundation?

If you haven't, watching a man dressed like balls get slammed into a window might convince you to. And even if it doesn't, you might wander into a bathroom to check your 'nads, which is almost as good.

(Sidenote on the video: Giant pubes on the ice! Giant pubes ON THE ICE!)

See more videos by agency Struck at Carpe Testes (aww, cute URL).

by Angela Natividad    Dec-20-07    
Topic: Cause, Good, Online, Spoofs, Strange, Video



Nothing Says Naughty Like a Sackful of Coal

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EarthJustice is conducting a poll for the biggest eco-Grinch of '07. Contenders for a lump of (virtual) coal include Bush's climate change negotiators, Earl Watkins of Sunflower Electric, Shell, and a couple of governors who hate wolves. (Well, they weren't our favorite fairy tale character either.)

Once you've voted, you can send virtual lumps of coal to anybody you happen to dislike.

Or you can do like we do, and just leave a burning paper bag of shit on their porch.

by Angela Natividad    Dec-19-07    
Topic: Cause, Online



Digitas Health Brings Snowflake-Shaped Hope to Cancer Patients

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What do you give the person who's got everything? A snowflake full of hope, courtesy of Digitas Health.

The Hope Lodge is a campaign to bring holiday cheer and free shelter (at 22 different locations) to people undergoing cancer treatment.

by Angela Natividad    Dec-19-07    
Topic: Cause, Online



Ed Byrne Says Recycle Christmas Cards, Glass ... and Sleigh Carbon?

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Recycling is the last thing most people think about over Christmas. Unless you're Ed Byrne.

The above video is worth watching for reasons besides the green guilt-trip, though. Looking for lame ways to mask your holiday alcoholism in the face of nosy and judgmental neighbors? Push play. (We took notes.)

This multi-use message is brought to you by Team Rubber for the Recycle Now group.

by Angela Natividad    Dec-18-07    
Topic: Cause, Celebrity, Good



Next Time, Think Twice Before Taking on a Seven-Foot Beer!

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Continuing the current fetish for encasing humans in glass to make some sort of point (child slaves, sex trafficking, cell phones), Lime designed this effort called "Trapped" for DfT Drink Drive. It appeared in Paddington Station and will be touring the UK from the 13th to the 23rd.

As you can see, a giant pint glass is separating this forlorn man from his holiday celebrations. This dramatic symbolism represents how drinking and driving can screw up all your fun and games.

We dig that grimacing old man in the background.

Lime is part of UK-based Leo Burnett Group. Photo provided by ImageWise.

by Angela Natividad    Dec-17-07    
Topic: Cause, Guerilla



If Free Condoms Can Stop AIDS, We'd Damn Well Like to Hear About It

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For World AIDS Day, Escala Comunicacao e Marketing unveiled a self-standing billboard with AIDS spelled in yellow condoms. The client was the Health Secretariat of Rio Grande, Brazil.

Something like 500 condoms were distributed. All told, this promotional collage says more than 8000 pedestrians "interacted" with the poster.

We always get a little sketched-out about the word "interact." If only 500 condoms were available, how did thousands interact with the billboard? Did they lean against it? Take pictures of it? Yell at kids or beat up cops in front of it? Sell their freely-acquired yellow condoms to peers?

The world may never know.

Update: A representative for Escala explained that the condoms were replaced everytime AIDS vanished from the board. That's kind of poetic.

by Angela Natividad    Dec-16-07    
Topic: Cause, Good, Outdoor, Poster



Animation, Exercise, Rodents, Charity Theme Holiday Messages

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Here it comes... Here it comes... Here it comes... No, not Dove's Onslaught. The ad industry onslaught of holiday cards. We know there will be many more but for now we have a few to share.

First up is Damashek Consulting which went green with its wildlife and environmentally focused approach that actually involves selling holiday-themed art created by artist Diane Grappasonno. All proceeds from the 200 signed prints will be donated to the World WildLife Fund. Nice. After all, Christmas is all about giving, right?

more »

by Steve Hall    Dec-14-07    
Topic: Agencies, Cause, Good, Online










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