See The Divinyls 'I Touch Myself' Turned Into A Touching Breast Cancer PSA


In April of 2013, Dininyls frontwomen Chrissy Amphlett died from breast cancer after an ultrasound and mammogram missed the cancer. Later, Amphlett found a lump on her own through self-examination.

It's said that her dying wish was to have the 1990 hit, I Touch Myself, be a reminder to all women to check themselves regularly for signs of breast cancer. The Australian advocacy group, Cancer Council New South Wales, took it upon themselves to work with supporters and other singers to create this new version of the song.

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by Steve Hall    Apr-15-14    
Topic: Cause

On Chatroulette, This Girl Gets These Masturbating Guys to Check Their Balls For Cancer


Well now at least we know Chatroulette is still thing. Who knew? We can thank Spanish ad agency VCCP for reminding us with a testicular cancer awareness campaign which made use of the chat services primary feature; guys who have no problem self-pleasuring themselves on camera.

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by Steve Hall    Apr-14-14    
Topic: Cause, Racy

Baby Chicks Take First Flight to Death in Student-Created PETA Video


David Hakimyar, a student at the Filmadademy Baden-Wuerttemberg in Germany, created a commercial for PETA which tells the sad story of what happens to male chicks as they attempt to take first flight.

While the work is not official PETA work, the cause group did give Hakimyar permission to use the PETA logo and he tells us PETA will be posting the video on their official channel as well.

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by Steve Hall    Apr- 8-14    
Topic: Cause

Powerful Syrian Crisis PSA Asks Us to Imagine What Life Would be Like if the Crisis Were in Our Backyard


Don't Panic is out with a powerful Save the Children PSA which calls attention to the crisis in Syria by examining what would happen to a girl in London -- one second at a time -- if the crisis came to the UK.

The 90 second video, which begins with the girl's birthday and ends with her next, starts out lovingly enough with shots of warm family life. It then shares the tragic changes to the girl's life were the crisis occurring in her own back yard.

The video ends with "Just because it isn't happening here doesn't mean it isn't happening."

The work coincides with the lead up to the third anniversary of the crisis

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by Steve Hall    Mar- 5-14    
Topic: Cause

This Classy Drink Safely Campaign Isn't Afraid to Drop the F-Bomb


Drinkwise Australia is out with a decidedly elegant approach to convincing young people to stay classy and drink properly. Two animated videos are narrated by a very proper Englishman who makes even the words "fuck-eyed" and "shit-faced" sound Shakespearean.

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by Steve Hall    Feb-28-14    
Topic: Cause

You Will Down 10 Big Macs After Viewing This Creepy Eating Disorder Ad


To combat the fact one in five women suffer from eating disorders, Enosh, the Israeli Association for Mental Health, is out with an ad that has a woman in her underwear getting "eaten" by creepy-looking, snake-like skeleton creatures. It's all to convey the fact eating disorders like bulimia and anorexia are "dead scary."

And so it seems, the campaign, created by TBWA\Yehoshua, aims to get women to imagine they have creepy-looking, snake-like skeleton creatures swirling around their midsections...unless they go out and down a few Big Macs. Or at least a salad or two.

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by Steve Hall    Feb-18-14    
Topic: Cause

Gun Safety PSA Says It's the Right to Bear Arms, Not the Right to Be A Dumbass


Evolve, a non profit gun safety organization founded by Jon Bond and his wife Rebecca, is out with its first PSA. Entitled The Bill of Rights for Dumbasses, the PSA takes a satirical look at your founding fathers reviewing the Bill of Rights.

In reviewing the second amendment, the Thomas Jefferson character says the second amendment is too long and the phrase "as long people aren't being dumbasses about it" isn't needed because it should be a given.

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by Steve Hall    Feb-18-14    
Topic: Cause

Dear Ad Industry, Help These Ad Students Battle For Creative Supremacy


We love a good fight, don't you? Well, that is, a good clean ad fight. Between creatives. Who are students. Trying to break into the industry. And one-up a fellow university at the same time.

So, yes, it is out pleasure to point you to CU at the AdFight, a sight on which University of Colorado Boulder students have formally accepted a challenge from Brigham Young University to engage in a 3-day ad battle they hope to have judge by you. Yes, you. They want advertising professionals to judge the competition and they's also love it if an agency would step up with a hypothetical (or real, for that matter) brief from which the battle can be based.

So come on. Help these students out. And remember, you were young and hungry once too.

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by Steve Hall    Feb- 6-14    
Topic: Cause

Kids Face Horrifying Death During Stay-In-School PSA


When you know something is going to end badly you watch with a high degree of dread and, in this particular case, wonder just how the kids in this Australian Learn For Life Stay-In-School PSA, created by Perth production firm Henry & Aaron, are going to meet their demise. There in a VW bus. Will they crash? There at the ocean. Will it be a shark?

No. Not even close. It will be worse. Much, much worse.

UPDATE: Great. And now it's probably fake. Just a promotion for the video's creators.

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by Steve Hall    Jan-30-14    
Topic: Cause

Indians Take Washington Redskins to Task Over 'R-Word'


Well here's a powerful message from the National Congress of American Indians that celebrates the plight, achievements, attitude and history of the American Indian. The two minute video shares a collage of Indians, their place in America and pays tribute to their tribal names.

All throughout the video, created by goodness Mfg., we are given words that describe these proud people. At the end we are asked why a national football team still uses a derogatory word, referred to as the "R Word" by native Americans, as its name and mascot.

If only this were running during the Super Bowl.

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by Steve Hall    Jan-29-14    
Topic: Cause, Super Bowl 2014

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