Brin Blogs Heart Out, Lee Jumps Ship, CP+B Not Quite So 'PC'

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- Google's Sergey Brin started a blog. In the first entry, he discloses his risk for Parkinson's disease. The New York Times probes why he'd do that.

- British actor Paul Kaye plays Seamus Murphy, the shady proprietor of an airport car park, for another one of those not-yet-viral "viral" campaigns. This is for Holiday Extras, a travel website.

- Esther Lee departs EuroRSCG.

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by Angela Natividad    Sep-21-08    
Topic: Agencies, Brands, Campaigns, Cause, Good, Online, Worst



Jungle at the Opera, Paddington Bear Poisons Guests, Millennial Girl Destroys America

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- Hyundai and Goodby Silverstein & Partners are breaking up. Yeah, it's such a tragedy.

- Tokyo Agency brought the jungle to Paris's Opera Garnier to promote Guerlain Homme, a fragrance for the testosterone-soaked wild animal in you. That's cool and all, but I wonder if the wrist-spritzing preppies in suits didn't send a mixed message. Merci to in:fluencia for passing this along.

- Speaking of France, one Languedoc vintner launched a saucy new label: Le vin du merde (Shit Wine). For optimum psychological fuckery, serve with dark chocolate cake.

- Childhood icon Paddington Bear sneaks Marmite into egg sandwiches during his birthday party. Surprise! All the guests gasp and gag. Wonderful stuff by DDB.

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PSA Says Messy Sex is Healthier Than Neat Sex

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So there's usually this explosive moment which culminates the inter-relationship between two people engaged in sexual relations which results in the expulsion of a certain contents that must find a home. For those who like to keep neat and clean, expelling that contents anywhere is feels like going just isn't acceptable.

However, according to this Belgian PSA for Sensoa, consuming the expelled contents, while a neat solution, may not be the best idea. Boondoggle created.

by Steve Hall    Sep-18-08    
Topic: Cause, Racy, Video



Shoot Clays, Cure Leukemia; LiveBar for Lifeless Websites; Pink Palin Kippahs; Crest Slogan Contest

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- LiveBar makes static websites instantly interactive. Hooray! No work for you.

- Twenis. Hilarity.

- Yahoo tries hard to be kooky. "That's the problem with Yahoo: It thinks it's an iPod -- universally loved and carried around. But it's really a Mac -- a fine product nevertheless rejected by many."

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Copywriters Cross Country, Surrender Bladders -- for Love of BioWillie

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Copywriters Brian Pierce and Nik Bristow of Fitzgerald+CO/Atlanta are embarking on a wince-worthy mission: following the route of the Cannonball Run, they'll drive across the nation without a single stop. Not for fuel ... not even to pee. (Although I'm sure at some point they'll gracefully pause in order to switch seats.)

All this to promote Willie Nelson's brand of biodiesel, aptly named BioWillie. The mission's been dubbed WillieRun and you can follow the hijinks (of which I'm sure there'll be many) from their blog.

Seriously though, no pee break? I refuse to believe it. You guys have gotta be carrying empty Gatorade bottles or somethin'.

Find out for yourself at their kick-off party, which takes place Sept. 22nd at the XR Bar. More details at the blog link above. And big-ups to Brian Thompson for passing this news along.

by Angela Natividad    Sep-17-08    
Topic: Agencies, Brands, Campaigns, Cause, Good, Guerilla, Promotions



Man's Obsession With Breasts Harnessed For Good Cause

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Just what is it with man's obsession with the female breast? OK, that's a stupid question with no logical answer and attempting to assign some sort of intelligent explanation would be a pointless endeavor and an embarrassment to man(and I do mean man in this case)kind. So let's not and just enjoy these two new Partners Film-produced breast obsession-related commercials from Toronto's John St. for Rethink Breast Cancer's Fashion Targets Breast Cancer campaign.

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by Steve Hall    Sep-17-08    
Topic: Cause, Commercials, Good



Fuel Pulls a Trojan Horse on City of Miami

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Cheesiest email-based PR pitch ever: "Let's hope your tequila comes with a sunrise in Miami, cause now ALL of their public bus shelter advertising is illuminated by solar panels. Check out the pics I attached."

Apparently Fuel/Miami "donated" 600 solar-powered bus shelters to the city of Miami in exchange for an exclusive 20-year advertising contract on those shelters. Hear the plops? Those are three dead birds, shot down by one stone: Fuel contributes to the community, demonstrates its commitment to the environment and scores insanely pervasive ad space FOR 20 YEARS.

More chummy PR chatter: "For real though, I guess if I have to have a Spanish Heineken ad in my face while waiting for the bus at night, it might as well be solar powered." Ha. Ha. Smarmy, yo. Smarmy.

More pics here and here.

by Angela Natividad    Sep-17-08    
Topic: Agencies, Cause, Outdoor, Poster



Energy Savings Gets the RPG Treatment

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The Ad Council and the US Department of Energy are using a new ad effort to build a new "energy ethic" for tweens. The campaign's called "What's your excuse?" and was created by Goodby, Silverstein & Partners.

LoseYourExcuse.gov is stocked with tips for saving energy, desktop background downloads and the like. I really love the game, though. Been playing it all afternoon.

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by Angela Natividad    Sep-16-08    
Topic: Cause, Games, Good, Online



Just Another Tap Water Advocate, Shilling Its Own Plastic Bottle

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Witness the Tappening by DiMassimo Goldstein/NY. Didn't we cover almost this same thing yesterday -- except prettier and less tight-assed?

In any case, it's nice to know there's a tide turning against the bottled water-buying trend. But why flood the market with new plastic containers at the same time? What committee got together and decided this made business sense?

Demonstrate your conviction with a little extra. Go stainless steel. Or even tin, but watch out for the occasional stomachache or bout of diarrhea. Small price to pay for a happy planet.

by Angela Natividad    Sep-16-08    
Topic: Cause, Packaging



Mr. Mehri Goes to Madison Avenue. White Agencies Beware!

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Just as the proverbial Mr. Smith went to Washington to clean things up, it seems top civil rights lawyer Mr. Cyrus Mehri is on his way to Madison Avenue to clean up the ad industry's diversity mess. A top civil rights lawyer, Mehri conducted a study of diversity in advertising agencies and found it woefully out of whack when compared to diversity in other business sectors.

While the study is still underway, it seems Mehri may already be setting his sights on an industry he says has only paid lip service to the issue with hearing, conferences and hiring efforts. He claims the problem isn't lack of interest in advertising among minorities as some have surmised, rather the seeming unwillingness of agency management which he sees as a closed country club filled with white men who just don't want to address the problem.

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by Steve Hall    Sep-15-08    
Topic: Agencies, Cause, Industry Events, Opinion, Trends and Culture








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