Trying to convince people about the perils of drunk driving has always been a challenge. It's so very easy for one to say, "Oh I haven't had that much to drink. I'll be fine." Or, "All those people who get killed in a car after having a few drinks are just really bad drivers. I can drive fine."
But if you were to make everyone pay for the cost of all those drunk driving injuries and deaths, themselves, you might have better luck convincing people to give up the keys. That's what this campaign from Ogilvy Brazil tried to do.
Covent Garden London, 50 undercover actors, 7 hidden cameras, 3 bananas. 1 song, 1 club, 1 cause. Yea, That's about all you need to know about this orchestral flashmob PSA for England's Help for Heroes. Oh wait. It's just a promotion for some rugby team. Oh well.
In a pro-abstinence PSA for Candie's Bristol Palin wonders what teen pregnancy would be like if she didn't come from a famous family, have all their support or have a lot of opportunities, In the end, she say, "It wouldn't be pretty." Which is a bit of a mixed message.
It's as if she's saying teen pregnancy is OK if you are famous, have support and opportunity. But if your an average person with limited resources and not much of a future, it would be very wise to "pause before you play."
Which is it, Bristol?
"These streets are reflections of ourselves." That's a line in one of the commercials from a new LevLane-created campaign for the Philadelphia Recycling Office. There are five spots in all. Each is the result of a 75-person audition of word performances from Philadelphia area artists.
With the tagline, Un Litter Us, the campaign aims to get people to care about their neighborhoods by informing them they are what the residents make of them.
In addition to TV, radio, transit and, the campaign will also include street poetry events, Facebook and Twitter presences, signage-designated "Litter Free School Zones," and block-by-block community mobilization drives.
Three of the commercial can be seen here, here and here.
Driving home the point real kids are curious about alcohol, three new Ad Council/SAMHSA PSAs use mannequins to remind parents their kids just might not be as innocent and innocuous as they think.
The campaign targets parents of 12-20 year olds leading up to Alcohol Awareness Month in April. Accompanying the commercials are radio, magazine, newspaper and Web.
See the ads here.
Hey, the colon is located in the ass region so why not promote the cause by calling attention to the area? Which is exactly what the Canadian Colorectal Cancer Association hopes to do with Get Your Butt Seen, a flashmob-style promotion on March 31 involving, well, a lot of butts.
The promotional sites says, "Users can upload images of different bottoms that appear to have been taken by a photocopier or upload an image of their own backside and then send it to their friends via e-mail or for posting on Facebook."
Um. Seriously? That's just gross. Who really wants to see a picture of a stranger's hairy ass? And you know they're all going to be hairy and ugly. No self-respecting, bootylicios hottie is going to hop on a copy machine for this idiocy.
Ogilvy in Montreal is to blame for the oncoming hairy ass fest.
Because this is America and because, it seems, everyone freaks out at the site of nudity, we can't really show you all of this Pink Ribbon Magazine campaign which benefits the Pink Ribbon Foundation of Netherlands. But you can click over to Adland to see the nudity in all its glory.
The campaign aims to treat each of "the girls" as life-long friends, joined by poetry, who can't be separated by the nastiness of breast cancer.
Grey Amsterdam created the campaign.
The Viral Factory is seeding a video and flash website that aim to call attention to World Wide Fund's Earth Hour this Saturday when, for one hour, people are asked to turn their lights off to save energy.
There are two versions of the video. Both are animated and take you through a guy's daily activities. The website, using you computer's camera senses whether or not it's light out and changes what you see.
Somehow a reality TV star who recently had ten plastic surgeries in one day including the addition of ginormous breasts is qualified to appear in a Ron Howard-directed PSA for credit card reform. It's stupid. It's funny. It's dumb. But it's impossible not to watch. If only to see whether or not those ginormous breasts will fall out of that tiny dress.
In a morbid bid to capitalize on the SeaWorld tragedy, the World Society for Protection of Animals has hired Work Club to create a new campaign to dissuade British tourists from patronizing "cruel" attractions while on vacation. In other words, don't go to SeaWorld.
"Our aim is to reduce the economic viability of tourist attractions that rely on animal cruelty to generate revenue from British tourists," said WSPA UK's Director, Suzi Morris.
All well and good but your timing is a bit questionable, Suzi.