Hate Homosexuals? Make Them Get Married

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This is beyond awesome! A new short film asks if you don't agree with gay lifestyle, why would you then support prop8 and spare them from a life of wedded misery?

This interesting piece of reverse logic, Devin & Glenn, stars Justin Long and Mike White as a gay couple. Directed by Furlined team Will Speck and Josh Gordon, the 3:30 video also features Tom Arnold and Nora Dunn.

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by Steve Hall    Jun- 7-10    
Topic: Cause, Celebrity, Good, Video



No Amount of Blood, Guts, Emotion Will Stop Drunk Driving

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The impending doom in this French road safety PSA is tough to take. We've seen enough of these PSAs to realize immediately what its inevitable, if not rather predictable, conclusion will be. And it's never pretty. Not when alcohol and young adults are involved.

For five minutes, we are taken through the cringe worthy story of a few party happy twenty-somethings as they go about their evening festivities. Inter-cut with this are shots of the parents of these kids and the sad truths they must face.

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by Steve Hall    Jun- 7-10    
Topic: Cause



Islands Found, Books Shilled, Lebron Begged, Billboard Smelled

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- Need to find the best ferry to the Cape and Islands? Yea. There's an app for that.

- The Art Directors Club will host the ADC Young Guns 5+5 Thursday June 10 at the ADC Gallery. Five winners from ADC Young Guns 7 pick five creatives they admire, all 10 present their work Pecha Kucha-style: 20 slides + 20 seconds each = 400 seconds to tell their story.

- This billboard stinks. The billboard uses an attached fan to disperse charcoal and pepper fragrance from scented oil.

- Even more Amazon book review shilling.

- Bloomberg really wants Lebron James to come to New York.

- Rich media ads come to the iPad. Yawn.

- Deutsch is out with new work for Dr. Pepper featuring Michael Strahan.

- Watercooler Inc. has partnered with Fox Soccer to premiere EPIC GOAL, an all-new Facebook game that debuts today.

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by Steve Hall    Jun- 4-10    
Topic: Cause, Industry Events, Outdoor, Poster, Social, Tools



Classroom Choreography Reduces Exam Stress

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Not sure what this proves other than the fact you can get a classroom full of students to move in a choreographed manner but, hey, it's for a good cause. It's to call attention to the UK's Childline which, among many other things, is there for you when you're feeling stressed out about an exam.

The video was produced by 3angrymen for ChildLine and choreographed by Imogen Knight.

by Steve Hall    Jun- 2-10    
Topic: Cause, Video



Greenpeace Employs Flashmob Stratregy For Anti-Nuclear Campaign

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Greenpeace Switzerland launched a national campaign against nuclear plants.Part of the campaign includes posters and direct. The other part was well-staged, nationwide flashmobs which illustrated how a nuclear cloud could affect a country if there were a problem.

Summing up the whole nuclear issue, one commenter wrote, "Save the planet, punch a NIMBY. Coal plants pump out poisons by nature of their design throughout their entire operational lifetime. Nuclear power plants pump out poisons only when something goes very wrong or Russian standards of safety are involved. Oh and the Chernoybyl site, is basically a nature preserve now, the "environment" is doing fine. The areas affected by oil spills will never fully recover."

So is nuclear energy really that bad? What is the perfect solution to the world's energy needs? Is it even possible to generate any form of energy without affecting the environment in some way?

by Steve Hall    May-28-10    
Topic: Cause, Guerilla



Rape Campaign Just Makes Men Think More About Sex

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Copyranter couldn't have said it better: "Call me confused, but showing a half-naked woman in a rape awareness ad being viewed by plastered horny pissing men is just bloody stupid, right?"

He's got a point. And this long-running bathroom stall British Home Office campaign does a poor job achieving its goal In fact, all it does is make men think more about sex. Because, as we all know, men don't need much in the way of motivation when it comes to wanting sex.

This is not to say men are just walking hard ons looking for a play but it's a well known fact sexual imagery makes men think about sex. Why a rape awareness campaign would go even remotely near the use of sexual imagery is a bit baffling

It seems something a bit more direct like, say, "Rape Will Get you Ass Fucked in Prison" minus the panty-clad image would have greater effect.

by Steve Hall    May-28-10    
Topic: Bad, Campaigns, Cause, Creative Commentary, Racy



Lottery Determines Outcome of Babies' Lives

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Akin to Logan's Run or The Island or Gattica, the babies' lives in this BBDO Guerrero/Proximity-created commercial for Philippines charity Child Hope are, in a way, predetermined. Some are destined to become lawyers. Others, doctors. And, sadly, others, drug addicts. And, at least in this commercial, it's all determined at birth by a lottery system.

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by Steve Hall    May-19-10    
Topic: Cause



Canadians Paint Country Pink While Waiting For Doctors

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Hmm. If this is what universal health care is going to bring us, we're not sure it's as good as proponents claim. Apparently, there aren't enough skilled doctors in British Columbia to handle patient demand. Which seems to be causing a rash of exploding pink ejaculate all over the province's cubicles.

The effort, for Stop the Wait, comes from Spring.

by Steve Hall    May-18-10    
Topic: Cause, Strange



Two Guys, One Cup. OK, Not Really.

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Truly disgusting. But a powerful message. View at your own risk. Feces are involved. But it's all in the name of the need for clean water in parts of the world where clean water isn't the norm.

You can thank WaterAid for this message.

by Steve Hall    May-17-10    
Topic: Bad, Cause, Video



PETA Warns PR Firms to Steer Clear of Ringling Brothers

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Using a photo from former Ringling Brothers elephant trainer Sam Haddock, PETA ran an ad in this week's edition of PR News urging public relations agencies to stay away. The photo in the ad shows a baby elephant at Ringling's Center for Elephant Conservation training center with ropes around its legs and body. The headline reads, "Represent Ringling: Lose your reputation." And copy reads, "No amount of PR can make beating babies sound good."

The campaign aims to call attention to the alleged mistreatment of elephants by Ringling Brothers trainers.

Of the campaign, PETA EVP Tracey Reiman said, "Ringling Bros. is a public relations nightmare waiting to happen. There's not a PR team in the world that is slick enough to sell the beating of baby elephants, the whipping of tigers, and the use of chains, bullhooks, and electric prods on animals - all for the sake of a few cheap tricks."

So...whose up for the challenge?

by Steve Hall    May-13-10    
Topic: Brands, Cause










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