Lingerie Football League Hotties Save Rabbits, Elephants

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OK so when you first start watching this video all that comes to mind is, "Damn, those girls are hot and I want some of that!" Then, once you get your horny ass libido under control and listen to the women speak about the torture of rabbits and elephants and how it relates to their lives and the lives of their loved ones, you quickly realize the Lingerie League Ladies aren't pieces of meat to be toyed with for your own pleasurable gain. Kinda like the rabbits and the elephants you'll see beaten and killed in this PETA video.

Yes, the hook here is barley dressed hot women but the message is real and powerful. We used to get really angry at PETA for ruining the Ringling Bros. Barnum & Bailey circus experience for us but after seeing image upon image and video upon video of how elephants are treated so they perform properly, we just can't go to the circus any more until Ringling Bros changes their ways.

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by Steve Hall    Dec- 9-10    
Topic: Cause



Do You Know the Underwear Rule?

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The underwear rule, according to a new Grey Amsterdam-created campaign for The Council of Europe, states that "a child should not be touched by others on parts of the body usually covered by their underwear. And they should not touch others in those areas."

The campaign aims to educate children about what's wrong and what's right when it comes to touching as well as to call attention to sexual abuse. The campaign offers information to parents on how to teach the underwear rule, why it's a good rule and what to do if abuse is suspected.

Breaking today in 47 countries, the campaign will include TV, a downloadable book and online videos featuring a cartoon character named Kilko who explains boudaries, what's acceptable and what's not.

by Steve Hall    Nov-29-10    
Topic: Cause



Kim Kardashian is Dead

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According to this ad from Alicia Keys' Keep A Child Alive charity, Kurvaceous Kim Kardashian has passed away. Many will mourn the loss of the delicious diva who, it seems, gave up her digital life to help raise money for those in Africa with HIV/AIDS.

Sad as the plight of children in Africa may be, there's an upside to this campaign. There will be no tweets or Facebook updates from Kim until her life is bought back with money donated to BuyLife.org.

Kardashian is joined in this campaign by Jay Sean, Katie Holmes, Ryan Seacrest, Serena Williams, Usher, Willow Smith, Jaden Smith, Lady GaGa and Swizz Beatz.

If you haven't already figured it out, Kardashian is obviously not dead. But, lest we subject ourselves to the wrath of literalist celebu-trolls, we thought we'd clarify: Kim Kardashian is not dead. This is just an ad campaign.

by Steve Hall    Nov-29-10    
Topic: Cause, Celebrity



Alzheimer's Ad Illustrates Zero Percent Survival Rate

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Earlier this month, the Alzheimer's Association ran an ad in the Wall Street Journal with the headline, "We'd show an Alzheimer's survivor here, if there were one" and the copy, "0% survival. 6% the funding of cancer. 100% insane."

It's a powerful message and a clever concept. And an advocacy group for Lou Gehrig's Disease wonders where its powerful ad is.

by Steve Hall    Nov-29-10    
Topic: Cause, Newspaper



Playboy Playmates Assist Captain Morgan's Charitable Efforts

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Captain Morgan has partnered with Playboy and 20 of the brand's Playmates to support One Million Poses. The efforts aims to gather one million Captain Morgan poses - uploaded by anyone - and donate a dollar to responsible drinking charities for every pose uploaded. Check out the Captain Morgan facebook page or the promotion's page on Playboy.

by Steve Hall    Nov-26-10    
Topic: Cause



Best PSA + Worst Product Placement = Week's Most Read Stories

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Amidst the onslaught of bikinis, celebrities and breasts, it's nice to see a few other subject areas rise to the top of the pile on Adrants this past week. Tops among the non boob-related stories last week was the news that the stunningly beautiful Embrace Life seat belt safety PSA won YouTube's Ad of the Year Award. And on the flip side of that stellar work, we were treated to some of the most horrifically forced product placement ever to grace television. Enjoy reliving the week:

1. Polish Politician Pimps Political Prowess in Bikini 2. Taylor Momsen Didn't Always Wear Black Eye Shadow and Slutty Clothes
3.Law School Shocked Over Racy Diesel Ad Shoot
4. Victoria Justice Joins Photoshop Disasters For Got Milk Campaign
5. Hypocrisy + Idiocy = Candies Safe Sex PSA
6. Facebook Hates Breast Feeding
7. 'Days of Our Lives' Riddled With Horrific Product Placement
8. Beckinsale, Deschanel, Larter Drop, Twist and Bleed For Absolut
9. Infographic Compares Mad Men Era to Today
10. Embrace Life PSA Wins YouTube Ad of the Year

by Steve Hall    Nov-21-10    
Topic: Cause, Celebrity, Policy, Racy



Embrace Life PSA Wins YouTube Ad of the Year

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If you can't watch this ad without it bringing a tear to your eye, then something is very wrong with you. Well, maybe that's just us but it is one of the best ads ever created. We're talking about the wondrous Alexander Commercials-created ad called Embrace Life for the UK's Sussex Safer Roads during which a father is saved, in tear-jerking slow motion, by his daughter and wife who take on the role of seatbelt.

The ad just won YouTube's Ad of the Year Award, besting Old Spice's I'm on a Horse.

Copyranter points out the ad came from a relative unkown and nabbed only a Bronze at Cannes. You don't have to be famous and work for a big agency to create great work.

To date, the ad has been viewed over 11 million times on YouTube.

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by Steve Hall    Nov-19-10    
Topic: Best, Cause, Industry Events



Ad Calls Attention to Paraplegia by Encasing Woman in Cement

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An ad for Spain's TV3 promoting a telethon to raise money to fight paraplegia is the latest entry in Copyranter's Inappropriate Humor PSA category. But is it really all that inappropriate? We went to a source who should know: a friend who is a paraplegic.

She thinks the ad is very effective and told us, "I think that's a great ad because that's exactly how people feel when they can't move. Great emotional pull without being insensitive."

It's hard to imagine what life would be like without the use of one's legs or, worse, one's entire body. No ad can truly hope to emote to a fully functional four-limbed human what life would be like sitting in a chair but this ad tries.

by Steve Hall    Nov-18-10    
Topic: Cause



Condom Maker Does Choose Your Own Sexual Adventure

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When it comes to having sex, it's all about making the right choices. So, what better way to encourage young, horny 16-24 year olds to make the right choices than by giving them the chance to experience the outcome of their choices.

Using the choose your own adventure approach, UK-based NHS Bristol and NHS Choices is out with a Omni Productions-created YouTube video campaign that follows the night time adventures of several young kids making there way through the night. Along the way, they are given various choices. Buy a condom. Don't buy a condom. have sex without a condom. Have sex with a condom.

While not displaying full nudity, the video campaign doesn't shy away from showing the heat of the sexual moment...and the consequences of making the wrong choice.

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by Steve Hall    Nov-18-10    
Topic: Cause, Racy, Video



Got Milk Gets Lindsey Vonn

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Unless you're an avid skier, you probably have no idea who Lindsey Vonn is. Well, she's an Olympic Gold Medal winner for downhill skiing. The win, during the 2010 Winter Olympics, was a big deal because it was the first time an American woman took home the Gold.

Earlier this week, two new Got Milk ads featuring Vonn made their debut and we are speechless. Horrified. Words simply cannot describe. How could her handlers allow this? How could this have passed through the approval process? How could they allow this offense to be seen by the public. The ramifications of this will be felt for years. Who was asleep at the wheel and allowed this travesty?

Clearly, her boobs look much too large and they should have been digitally reduced.

by Steve Hall    Nov-18-10    
Topic: Cause










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