Art Director Obsesses With Water, Wastes :60 of :90

amnesty_waterboarding.jpg

It must be Amnesty International day. First there was the sex trafficking ad. Now there's the waterboarding ad.

Waterboarding is a torture method for encouraging prisoners to, well, do what they are asked to do. Apparently America uses this technique and Amnesty International doesn't like it. The :90 makes the point but takes an interminable :60 to get there. It's like some art director was like, "Dude, let's illustrate the beautiful innocence of water and then suddenly cut to the horror of its abuse." Um, yea. Next time, make it a :30.

by Steve Hall    Apr-23-08    
Topic: Cause, Commercials



Cause Group Targets Triggers to Tackle Smoking

smoking-sex.jpg

They came for the smokers, and I did not speak up because I wasn't a smoker.

They came for the caffeine junkies, and I did not speak up because I drank neither coffee nor tea.

Then they came for sex, and chocolate, and my sluttiest Halloween costume, and there was no one left to speak up for me.

more »

by Angela Natividad    Apr-23-08    
Topic: Cause, Guerilla, Online



Foreheads Branded, Chuck Mocked, Sony Teases, World Orgasmified

loser-forehead.jpg

- Score about $10,000 to get a logo tattooed across your forehead. Add another $2000/year to keep it there. Got anything better to do?

- BlackBerry is profiling executive-level users on its website and in print ads. See the interview for Jason Pomeranc who seems kind of like a ... never mind.

- The Wall Street Journal killed Chuck Schwab. Well no, not really, but this WSJ parody site did point out his untimely passing. If Chuck is dead, we don't want to talk to anybody ever again.

- More behind-the-scenes Foam City stuff for Sony. Will you just SHOW US THE AD already?!

- Orgasmify my world? Hell yes! Oh, you meant "organify." Um, awesome.

- The TreeHugger guy said we'd "get a kick/sigh" out of this. We're really just perplexed.

by Angela Natividad    Apr-22-08    
Topic: Campaigns, Cause, Online, Spoofs, Strange



The World is Plastic. It's a Plastic, Fantastic World.

garbage-island.jpg

VBS.TV is broadcasting a 12-part series called "Garbage Island," which follows the adventures of angry kids that scoop up, examine and lament the drifting artificial refuse we've forcefed Mother Earth.

It's an interesting series. But dude, what's going on with the visual litter all over VBS.TV? It seems incongruous to make us feel glum about depositing commercial waste everywhere while blatantly selling us commercial waste. Those Stussy ads chafe my eyeballs.

by Angela Natividad    Apr-22-08    
Topic: Bad, Cause, Good, Online, Video



Geeks Banged, Phones Found, Foucan Leaps, Meth Murders

meth-guy.jpg

- Here's a trailer for The Big Bang Theory, a comedy of geek/glam stereotypes that will probably last all of two seasons. And the saddest part is, I'll probably watch it at some point. It returns April 14 on CBS.

- This stunt by agency New Message for The Phone, a Dutch show where a randomly-placed phone surprises whomever picks it up with a chance to win 25,000 Euros, was called "HILARISCH!" by one a YouTube fan. I didn't find it that funny, but I like that there are people somewhere in the world shouting "HILARISCH!", possibly even as I write this out.

more »

by Angela Natividad    Apr-11-08    
Topic: Brands, Campaigns, Cause, Commercials, Guerilla, Television, Video



Come On. Deforestation is JUST LIKE Plucking Out Earth's Chest Hair.

hair-removal.jpg

Here's a video that will make you think about deforestation in a painful, deeply personal way. Try not to cry.

Except this metaphor doesn't really hold. Because after that virgin pluck session, you get all rhino-skinned and totally impervious to the pain of losing your hair, one at a time, in an agonizingly slow manner.

I know this. I have conducted studies on my own anatomy.

more »

by Angela Natividad    Apr- 9-08    
Topic: Agencies, Cause, Online, Strange, Video



Family Resources Says Don't Get Married

happy-couple.jpg

Family Resources in Florida tapped Salter>Mitchell to help promote marriage on the Fed's dime. (Your tax dollars at work! ...Just sayin'.)

Instead of advocating marriage's benefits, S>M orchestrated a familiar scenario where a bride-to-be talks her head off about the wedding while the groom stews in catatonic misery until he boils over. The tagline: "Make your wedding a beginning not an end." That could use a comma. But whatever.

How far the happy couple's come from proposal night, which undoubtedly included expensive dinner, lavish dessert, Veuve Clicquot champagne and hot sex. People should get married right at that moment, while the fire's still toasty and when the man's made all the preparations.

more »

by Angela Natividad    Apr- 7-08    
Topic: Cause, Commercials, Television, Video



Those Wacky Borderless Reporters Are at It Again!

reporterswithoutborders.jpg

Not all advertising for the Beijing Olympics is pretty and nice. Reporters without Borders is disseminating this image to remind Olympic fans how China treats reporters, activists and bloggers.

The home of the Great Firewall is under pressure to open the 'net to journalists during the Games. "I'm satisfied that the Chinese understand the need for this and they will do it," said Vice Chairman Kevan Gospar of the International Olympic Committee's coordinating commission.

more »

by Angela Natividad    Apr- 4-08    
Topic: Cause, Events, Online, Political



Here is an Ad About Struggle

soul-soldiers.jpg

"Soul Soldiers" is a reminder about the black guys who fought for America in Vietnam, even as they struggled against racist beliefs at home.

The ad is for the Senator John Heinz History Center and it ran through '07. It got an award for cultural awareness at the ADDYs last month.

by Angela Natividad    Apr- 4-08    
Topic: Campaigns, Cause, Good



Do the Green Thing Find New Purpose For Retired Turntable

green_thing_short_shower.jpg

With sort of the WTFness of that beer commercial but not really, comes this video for Do the Green Thing which urges people to SAVE THE PLANET by taking short showers. The message is delivered with old school cut and paste and a turntable. Amazing how that odl shit works so well together.

The dets: "Short Sharp Shower Deck was thought up and shot by talented Green Thing friend Michael Wright. It was lit by Stuart Bunce and features the music of John Hegley, Zeep, The Meanies, Martin Jones and Tom Williams."

Will you take a shorter shower because of this?

by Steve Hall    Apr- 3-08    
Topic: Cause, Good, Video










Featured FREE Resource: