- Here's a trailer for The Big Bang Theory, a comedy of geek/glam stereotypes that will probably last all of two seasons. And the saddest part is, I'll probably watch it at some point. It returns April 14 on CBS.
- This stunt by agency New Message for The Phone, a Dutch show where a randomly-placed phone surprises whomever picks it up with a chance to win 25,000 Euros, was called "HILARISCH!" by one a YouTube fan. I didn't find it that funny, but I like that there are people somewhere in the world shouting "HILARISCH!", possibly even as I write this out.
Here's a video that will make you think about deforestation in a painful, deeply personal way. Try not to cry.
Except this metaphor doesn't really hold. Because after that virgin pluck session, you get all rhino-skinned and totally impervious to the pain of losing your hair, one at a time, in an agonizingly slow manner.
I know this. I have conducted studies on my own anatomy.
Family Resources in Florida tapped Salter>Mitchell to help promote marriage on the Fed's dime. (Your tax dollars at work! ...Just sayin'.)
Instead of advocating marriage's benefits, S>M orchestrated a familiar scenario where a bride-to-be talks her head off about the wedding while the groom stews in catatonic misery until he boils over. The tagline: "Make your wedding a beginning not an end." That could use a comma. But whatever.
How far the happy couple's come from proposal night, which undoubtedly included expensive dinner, lavish dessert, Veuve Clicquot champagne and hot sex. People should get married right at that moment, while the fire's still toasty and when the man's made all the preparations.
Not all advertising for the Beijing Olympics is pretty and nice. Reporters without Borders is disseminating this image to remind Olympic fans how China treats reporters, activists and bloggers.
The home of the Great Firewall is under pressure to open the 'net to journalists during the Games. "I'm satisfied that the Chinese understand the need for this and they will do it," said Vice Chairman Kevan Gospar of the International Olympic Committee's coordinating commission.
"Soul Soldiers" is a reminder about the black guys who fought for America in Vietnam, even as they struggled against racist beliefs at home.
The ad is for the Senator John Heinz History Center and it ran through '07. It got an award for cultural awareness at the ADDYs last month.
With sort of the WTFness of that beer commercial but not really, comes this video for Do the Green Thing which urges people to SAVE THE PLANET by taking short showers. The message is delivered with old school cut and paste and a turntable. Amazing how that odl shit works so well together.
The dets: "Short Sharp Shower Deck was thought up and shot by talented Green Thing friend Michael Wright. It was lit by Stuart Bunce and features the music of John Hegley, Zeep, The Meanies, Martin Jones and Tom Williams."
Will you take a shorter shower because of this?
You've heard of the sometimes-subversive art of guerrilla marketing. But it's got nothin' on guerrilla gardening: One group's valiant attempts to improve public landscapes with illicit cultivation.
Guerrilla Communication says guerrilla gardening -- gardening on someone else's land without permission -- has been going on for centuries. Eco aesthetes are encouraged to take up a spade and alight upon the nearest eyesore with sunflowers at the ready.
Nice. Very Green Samaritan. Now what I could use is a super-awesome guerrilla room-cleaner.
By Kids for Kids (BKFK) and DoSomething.org have launched the "Advertise Your Cause Media Challenge." It's geared to kids who feel a burning desire to make a difference. (Collective "awwwww.")
If you live in the US and are under 19, you can participate. Get entries in before 12 noon EST on June 30. Enter here.
The "cleverest, most powerful and most impactful" campaign will be showered with PSA-style media exposure and a $10,000 grand prize. Yeah, that kind of money would make a stoner pro-DARE in a pin-drop.
Here's a taste of the stuff on The Blue Sky Project, a promotional CD created by DDB, SF for Clorox. Some of the tracks were in Clorox ads, then extended to beef up the album.
50 percent of the price goes to Music in Schools Today (MuST), which brings music programs to low-income neighborhoods.
I was gonna say it would be hard to associate Clorox with any kind of music, mostly because I can smell bleach wafting out of the kitchen and there is nothing musical about it.
But The Blue Sky Project is calm and unpretentious -- an okay fit for the (slowly evolving?) household brand. I'm happy the agency avoided the temptation of using electronica or hip-hop. Getting people to listen isn't hard, as long as you avoid being something you're not.
To draw attention to climate change, the World Wildlife Federation (WWF) made special mugs with the world's land mass printed on them. The land disappears when you fill the cup with something hot, leaving parched parties with scathing food for thought:
"A global climate increase of just two degrees Celsius will have irreversible, catastrophic effects. www.wwfchina.org."
WWF disseminated 250 of these sunny mugs to attendees at the UN Climate Change Conference in Bali. The Dutch Environmental Minister said it "dramatically captured the critical nature of the global warming issue."
Dismal. Also, reason No. 546 to pick up an ice-cold Coca-Cola.