To Combat Underage Drinking, Alabama Targets Parents, Not Kids

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The Parentalyzer was put together by Red Square Agency to tackle underage drinking in Alabama. It has stats on drinking and driving, tips for keeping tabs on teens, and ads where parents openly admit to letting their critters sip the sauce every once in awhile.

This is one of those campaigns that would piss me off if I were a bottle-slinging Alabama mom, but it's otherwise a riot to inflict on other people. (Especially while they're at work!) Are you brave enough to take the Parentalyzer quiz, which -- unlike your closest friends -- might be man (or, well, machine) enough to tell you that you're raising a future member of the AA?

Think about that over a nice soothing gin.

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by Angela Natividad    Mar-31-08    
Topic: Campaigns, Cause, Online



Fergie Remixes 'Glamorous' to Promote Safe Sex and AIDS-Fighting Lip Gloss

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That tangle of head and hair spilling out of a corset is Fergie posing for Mac's VIVA GLAM campaign, which sells lip gloss to fight AIDS.

Fergie remixed her Glamorous single for the VIVA GLAM VI Special Edition Lipglass, joining spokeswomen like Eve and Dita von Teese to combat AIDS with vanity (which, unlike the compulsion to love thy neighbor, is irresistible). Download the song, watch video footage or send safe sex e-cards from the Mac Cosmetics site.

Advertising Age says 100 percent of proceeds for the $14 lip veneer will go to the MAC AIDS Fund. Considering the thought of Fergie hashing out her (safe!!!) sex life makes us grimace in a way that scares small children, we'd hope for no less. Bravo, MAC.

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by Angela Natividad    Mar-26-08    
Topic: Brands, Campaigns, Cause, Celebrity



Obama Girl Tells Hillary to Stop Hating on Barak.

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Who knew? Really. Who knew Obama Girl would amount to anything more than a one-off from some random YouTube chick with a "crush" on Obama. Well, it seems a good percentage of the nation has a crush on Obama and that crush might get him all the way to the White House this fall.

In the latest Obama Girl video from Barely Political, Amber takes down Hillary and urges her to stop hating on Obama. Amber tells Hillary her quest is becoming hopeless, that America is Obama Nation, and that her continued attacks are just making the McCain option look better which, of course, is not good for the Democrats' cause.

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by Steve Hall    Mar-25-08    
Topic: Cause, Good, Political, Racy, Video



Signs Say 'Thanks!' When Rooms Go Dark

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To encourage Philippine businesses to save energy, BBDO Guerrero Ortega paired up with the World Wide Fund (WWF) to launch glow-in-the-dark stickers that say things like "Thanks for Saving Energy." They can be placed next to light switches in hallways.

The stickers are part of "Earth Hour" and were distributed to offices throughout Manila.

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by Angela Natividad    Mar-24-08    
Topic: Cause



Under Armour Goes Pink, Allegedly for Breast Cancer, But Really for the XX Vote

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Under Armour is looking for three women to become the faces of its 2008 Power in Pink effort. In addition to using their faces to inspire others, Under Armour will also share their stories of courage and survival from breast cancer.

The winners get an all-expense paid trip to Baltimore -- no, not the Bahamas, Baltimore -- where, when not dodging bullets, they'll be photographed and interviewed.

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by Angela Natividad    Mar-24-08    
Topic: Brands, Campaigns, Cause, Online



WWF Encourages Positive Climate Action with Mutant Fishmen

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The World Wildlife Foundation (WWF) is sharing tips and tools for minimizing your negative impact on the environment. See them at Reduce.WWF.be. (Helps if you're Belgian.)

To add cautionary appeal to the deal, WWF is promoting the site with guerrilla appearances of its fishman. Think of him as the mutant status quo for a less hospitable toxic Earth. The effort was put together by Germaine of Antwerp.

What's with non-profits and fishpeople? Why don't we ever get threatened with the conception of mutant minotaurs or X-Men? Is it not possible that our toxic future may yield supercharged heroes and creatures of fairy-tale lore in addition to radioactive six-eyed frogs and deranged (but unfairly oppressed) gill-faced rednecks?

by Angela Natividad    Mar-23-08    
Topic: Cause, Good, Guerilla, Online, Video



Because Really, Toilet Paper's Overrated

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Greenpeace doesn't like Cottonnelle's "Be Kind to Your Behind" campaign.

Big shocker.

What do you think the Greenpeace mooners wipe with? We're gonna take a chance and guess fig leaves, which have a natural quilted feel. Plus, they make your hands smell nice.

by Angela Natividad    Mar-21-08    
Topic: Cause, Guerilla



This Was Positioned as an Ego Trip.

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This is agency Northlich's creative department. They are selling overpriced shirts for charity.

You might think they look unhappy because that's just the hipster way, but some dude from Northlich claims their EVPCD forced them to model his designs. (Did he invent the asterisk?) And each shirt supports a charity he allegedly handpicked.

"Lame," the guy said.

Yeah. This is.

by Angela Natividad    Mar-21-08    
Topic: Agencies, Bad, Cause, Online



A Well-Intended Rip-Off's Still a Rip-Off, Frankly

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Check out this "Awareness Test" for Transport of London. The goal is to demonstrate that a driver can't avoid obstacles s/he doesn't expect to see. For people who've never seen the video before, it probably comes across as a neat way to deliver the message.

The problem is, there are plenty of people who have already seen something similar -- likely this video, which was put together in 1999 by Professor Daniel Simons of the University of Illinois.

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by Angela Natividad    Mar-21-08    
Topic: Cause, Commercials, Opinion, Video



'But Sir, This Ain't Tobacco. It's Big League Chew.'

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This anti-tobacco effort (via The Media Artist) appeared on gas station dispensers in Wyoming. Above a bottle dripping sludge, a bright sign reads, "You're not gonna sip this. But you'll kiss where it came from?" Campaign URL: WY.Quitnet.com.

We didn't get it at first, mainly because when we think "tobacco" we think "smoking," and we spent a brainfucked eight minutes pondering whether there's a connection between cigarette toxins and fossil fuel. And then IT HIT US.

That sludge is SPITTOON FODDER from CHEWING TOBACCO. The office resounded in a collective "...Ohhh" as we all got it at the same time.

Chewing tobacco. Big problem in Wyoming? We thought only cowboys and baseball players did that. (Remember the gum?) Now we'll have something to ponder through Easter weekend as we smoke away the pain of being too old to participate in egg hunting.

by Angela Natividad    Mar-21-08    
Topic: Campaigns, Cause, Good, Poster










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