Custom Kicks Share Carbon Footprint Stories

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There's this cute little "climate change art group" called The Canary Project, which in turn is working on something called Green Patriot Posters, which looks to me like kids marketing climate change awareness in various ways.

Look: they have billboards! And adorable little tennis shoes!

The cute custom sneaks are the work of students at McCormack Middle School in MA, which were encouraged to express their knowledge of their carbon footprints on a pair each. The sneakers now appear in associated billboards along with the tagline: "The Kids at McCormack School know their CARBON FOOTPRINT. What about YOU?"

Peruse more earnest little posters, or make your own, at the website.

by Angela Natividad    May-21-09    
Topic: Cause, Consumer Created, Guerilla, Outdoor, Packaging



Dance, Girl, Dance. Die, Girl, Die.

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This is madness, thick and black, I Know What You Did Last Summer-style.

To spread Oxfam's global warming awareness message, and as (yet another) entry to the Cannes Young Lions ad festival, some dark-humoured cat put together this creepy piece of work.

Ooh, it's getting hot in here. Like a seedy American Apparel ad, some dancing hutch starts peeling off her clothes. And suddenly...

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Yep, That Would Be a Yardstick.

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For the Cannes Young Lions Ad Contest, Y&R Interactive/Israel/Mizbala entered a video on behalf of Oxfam Great Britain. All it does is drive climate change-conscious users to the Oxfam YouTube page -- kind of a cheap prize after sitting through virtually nothing of entertainment value and then clicking -- actually clicking! -- on a button embedded inside the video.

Fail.

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by Angela Natividad    May-20-09    
Topic: Cause, Events, Industry Events, Video



Red Cross Helps Downtrodden Stand On Their Own

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Fubiz drew our gaze to this short film for the French Red Cross. Panning over different landscapes, it depicts Red Cross members lifting sufferers of various torments to their feet.

As the backgrounds change, so too do the people, which left us with that warm "connected" feeling: we're all both victim and healer sometimes, and in that regard, nothing divides us from anyone else on the planet.

The tagline was equally stirring: "L'homme est fait pour rester debout" -- or roughly, "Man was made to stand upright."

Work by TBWA\MAP; music by sayCet.

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by Angela Natividad    May-20-09    
Topic: Cause, Good, Video



World's Longest Burp An Oxfam Commercial

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This is absolutely the most hilarious and disgusting (at the same time) thing we've seen in forever. And it's an ad! For a cause group no less. So remember the guy who used to do huge burps in high school? Of course you do. Every school has one. This guy is that guy.

And as the teacher always used to say to that Olympic High School Burper, so says this ad, "Do something better with your name."

And who said juvenile burping couldn't be put to good use?

by Steve Hall    May-19-09    
Topic: Cause, Good, Strange, Video



Ten Grenades, An Exploding Car and 5,426 Car Parts Say Slow Down

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This is drive safely commercial for Auckland's Rodney District is an amazing piece of work. Truly amazing. Not as technically amazing as Honda Cog or as emotionally charged as the classic The Faster the Speed The Bigger the Mess (which you can view here) but still, amazing.

Saatchi New Zealand, working with production company Flying Fish and a demolitions engineer, blew up a car with ten grenades and then reassembled the vehicle, piece by piece, creating a work of art. The finished piece is stunning. And the music. Well, that works too.

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by Steve Hall    May-19-09    
Topic: Best, Cause, Commercials, Creative Commentary



Waging War Hurts the Wagers, Says Peace Coalition

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The Global Coalition for Peace wraps its convictions around telephone poles and street lamps with "What Goes Around Comes Around."

Each piece features soldiers whose weapons stretch so far around the medium that the barrels ultimately aim back at the bearers.

"Stop the Iraq War," the prints proclaim. NICE.

by Angela Natividad    May-18-09    
Topic: Cause, Good, Guerilla, Outdoor, Poster



Teen Gives Birth on Playground As Students Watch

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Tactic 375 from the book, "How to Guarantee Your Ad Will Get Banned...And Get Seen by Millions" - make an amateur video of a teenage girl giving birth on a Leicester (England) high school field as students crowd around to watch like it's some kind of hair pulling bitch fight.

The clip comes from the National Health Service. As with many "virals," it's unbranded which, as is always the case, makes us wonder, "What's the point?" If you're just going to shock without including any viewpoint, why do it in the first place? Oh right. We can't actually tell people stuff. Then it would be advertising and people hate advertising. So we have to be all sneaky and shit. Hence faux viral clips such as this.

Actually, we should just shut up. Like the reveal of an old school teaser billboard, a branded version of this clip will be seeded later this week.

Created by The Rocket Science Group, the video was seeded by The 7th Chamber Friday and quickly got the boot from YouTube. Predictable, the press are all over it. The Sun. The Guardian. The Leicester Mercury. BrandRepublic.

by Steve Hall    May-18-09    
Topic: Cause, Racy, Video, Viral



Lady Liberty Gives Birth to...Really Bad Healthcare?

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Perhaps we're misinterpreting this ad but it sure looks like Lady Liberty is giving birth to or, worse, defecating a...what..."tired, poor" immigrant? What, exactly, is this ad trying to say? That America keeps pumping out the same shit over and over again? That America isn't into birth control? That it's healthcare system is so bad even Lady Liberty can't afford to have a baby in a hospital?

Please. Do tell. We're going to have nightmares about this for a long time unless someone supplies a more cherry interpretation for us to focus on.

by Steve Hall    May-15-09    
Topic: Cause, Strange, Worst



Oh My God! You Are Huge!

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Yea, You wish. We're talking about hands here, people. Helping hands. Volunteering hands. Enter the Charity Parody. Enter the V Inspired Awards, an organization which creates and celebrates "new and innovative volunteering opportunities for 16-25 year olds in England.

To promote the organization its awards program, The 7th Chamber is seeding a video that spoofs all those "We Are the World" - style music videos that are, at the same time, nauseating as well as emotionally uplifting.

And the Oh My God, You Are Huge thing? Check out the helping hands in the video.

by Steve Hall    May-15-09    
Topic: Cause, Good, Video










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