American eagle Attacked by American Vulture Counter Marketing Effort


Continuing its campaign to boycott American Eagle, Unite Here, which claims American Eagle Outfitters fails to enforce its Code of Conduct at one of its Canadian shipping Warehouses has launched a Counter Marketing Contest as part of its American Vulture cause. The contest seeks video submissions from people which comment on, parody or satirize the retailer's current marketing efforts.

It began it's quest in New York's Union Square back in July with rally outside one of the chain's stores with its version of the American Eagle, the American Vulture.

by Steve Hall    Aug-31-07    
Topic: Cause, Consumer Created, Events, Good, Video

Nothing Like Throwing a Star Behind a Cause to Get the Motor Running


For the second anniversary of Hurricane Katrina, Habitat for Humanity has enlisted Quincy Jones and Usher to "[implore] Americans not to forget the victims of the storm."

Quincy Jones will also be commandeering calls to action on his video podcast series, distributed by Wizzard Media, which also put together this teaser.

Lest we forget, much of Katrina's problem was racial, and that is just one (more) reason why lots of people still need your money.

We hate to be callous (or do we?), but it's always been our view that an administration doesn't have to be racist to be careless and negligent.

by Angela Natividad    Aug-29-07    
Topic: Cause, Celebrity

Gigantic Anti-Drinking Ads Prove Funny As Hell When Drunk


One of our zillions upon gazillions of Facebook buddies snapped a picture of himself beside this ad for After Too Many, that anti-irresponsible-drinking campaign by Grey, SF. Who'd have guessed it would make such a positive impact on (completely inebriated) college students?

The text reads, "My BEER told me to PUKE on my girlfriend." Monsieur Le Smirk at right seems close to doing just that. Yeah, it's all fun and games until it actually happens, right?

by Angela Natividad    Aug-27-07    
Topic: Cause, Outdoor

Hal Riney Thinks a Big Crack Will Get San Francisco to Prep for Disaster

ARCBA crack2.jpg

For the American Red Cross Bay Area, Hal Riney launched a campaign called "What Do We Have to Do to Get Your Attention?"

One interesting effort was a set of shaking bus shelter ads. But the show-stopper was Supercrack, which isn't nearly as exciting as it sounds: a huge artificial crack down the middle of Union Square in San Francisco.

In an ideal world, the initiative sparked a burning desire in Bay Area denizens to prepare for a major earthquake, which could come at any time.

Unfortunately, if you've lived in the Bay Area most of your life like half of Adrants has, you're used to the occasional earthquake. And you're probably not going to shove off to the nearest Target and stock up on rations.

by Angela Natividad    Aug-23-07    
Topic: Cause, Outdoor

Kanye West Leaps onto the McFly 2015 Project with 'Graduation'


Hot off his last eye-popper, Kanye's making yet another political statement with the art on his third album, Graduation.

Created by Murakami (best known for his cavity-sweet Louis Vuitton line), the cover features Kanye's mascot flying fast in a pair of legendary McFlys. For a pair of shoes that never actually existed in the mainstream, the McFlys are making a runaway comeback like nobody's business - activists and all.

A glance over the comments section of Rumors Daily betrays mixed feelings about the album art. Generally speaking, we love Kanye and the McFlys. But others, like Malik, call this a "horrible drawing" that makes the beloved shoes look like "some K Swiss shit."

Not to hate on Murakami or Kanye, but they kind of do.

by Angela Natividad    Aug-21-07    
Topic: Campaigns, Cause, Celebrity, Good, Trends and Culture

Greenpeace Fights Cape Wind Foes With New Campaign


Greenpeace has launched a new pro-wind power campaign aimed at Cape Cod NIMBY's and other opponents to the Cape Wind project which aims to build wind turbines off the shore in Nantucket Sound off the shore of Cape Cod. Apparently, 80 percent of Massachusetts resident (likely all those living inland where the turbines will not be visible) favor the construction of the wind farm but Massachusetts Representative William Delahunt and Senator Edward Kennedy oppose the project.

The $40,000 campaign, which counters a recent anti-Cape Wind radio campaign, breaks this week for two weeks and then the week of September 10

by Steve Hall    Aug-20-07    
Topic: Campaigns, Cause, Commercials

CA Rep is Super Bummed About Ladymags' Refusal to Stomp Out Cigs


See those ultra-luxe Camel No. 9's at left? Pretty, right? Well, Democrat Lois Capps of California wants you to know they're dressed to kill. And not in the sexy way.

The CA representative is the leader of a group that wants to get ladymag publishers to stop pushing these and other smoking ads. But editors have expressed apathy toward the campaign, with only 3 out of 11 responding to Capps' demand:

Vogue editor Florio says screw you, pass restrictions through Congress. Glamour states simply that while smoking is discouraged in its articles, smoking ads remain legal. And W, the Switzerland in all this, says it wouldn't mind engaging in a 'constructive dialogue' about the issue. (Maybe they just don't want to hurt her feelings.)

Capps screams "hypocrisy!" and marches on.

by Angela Natividad    Aug-17-07    
Topic: Cause, Publishing

Meth Will Indeed Give You the Cleanest House on the Street


In a way, it's the job of a PSA to cut through all the glitzy ad noise and deliver a more crucial message - one that protects families from abuse, unprotected sex or drugs, for example.

But on their noble mission to maintain the status quo, sometimes an overzealous PSA can just scare the shit out of some of us, and completely confuse everyone else.

This musical meth ad first appeared over 10 years ago (we're guessing). We were terrified of it as kids. (Consider the nightmarish effects Requiem for a Dream might have had on impressionable teenagers, then compress it into a :30 spot.)

The ad came up in conversation yesterday with our landlord, who was in the middle of a cleaning spree. He remembered the ad immediately - then, perplexed, said, "It was about meth? You mean the drug?"

"Uh, yeah," we answered, to which he exclaimed, "Oh my god! All this time I thought it was about a cleaning agent."

Long pause.

He somberly added, "The commercial didn't really make me want to buy it, though."

by Angela Natividad    Aug-16-07    
Topic: Cause, Commercials, Strange

PETA: All Skin is Equal Fare for the Butchers


We haven't covered much on PETA lately but JWT Kuwait just sent us some work they did for the animal-lovers. A couple of variations are here and here.

The process of segmenting human flesh for the manufacturing of goods is all very Holocaust. But then again, this isn't the first time they've put people on the meat slab to make a point. Guess it's okay if you're vego.

by Angela Natividad    Aug-14-07    
Topic: Bad, Cause, Magazine, Online

Mitt Romney Triplets Take On Obama Girl in Attack Ad


Just as the Obama Girl professed her love for Barak Obama and the Giuliani Girls defended Rudy against Obama Girl's posses in a street fight, the Romney Girls, other wise known as the the very beautiful Barbadoro Triplets (Cynthia, Caroline and Christine), are out with a Barely Political-created Obama Girl attack ad on behalf of Mitt Romney that ends with a not so subtle jab at polygamy, which, of course, is totally in style now with the success of HBO's Big Love.

A song by the Barbadoro Girls - who are from New Jersey and do actually write and sing - will follow in a month or two along with a video. Bostonians, watch your sidewalks for the next Obama Girl Throw down.

by Steve Hall    Aug- 8-07    
Topic: Cause, Good, Video, Viral

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