It's always nice when an ad makes such good use of symbols, sounds and gestures that it doesn't need some unfortunate content guy to translate the text across 15 languages.
This spot for groen.be just implores "Save Our Planet!" - which is apt, because that's what it's called. It could have been about 45 seconds shorter, though.
We're really impressed by the gravity of this outdoor piece, part of the War Orphans campaign developed by Kolle Rebbe, Hamburg for Misereor, a German Catholic charity.
According to AdCritic the campaign won a Black Pencil in the Illustration: Press Advertising category at the 2007 D&AD Global Awards. Only two Black Pencils can be won per year, and it's rare that an Illustration entry makes the cut.
D&AD President Tony Davidson explained that "the simple idea behind [...] 'War Orphans' made the jury's decision easy. Naive family wall paintings they may be, but seeing where shells of bullets have shattered the images is a great and easily understood metaphor."
Laments about typography aside, a low-key but powerful image like this one can both transcend and sober most tongues.
Way to be a buzzkill, guys. Just kidding.
Oh, how exciting. DraftFCB, Toronto has solved the energy crisis, having harnessed the power of sunlight to fuel this billboard. (We always knew agencies could do more than push product.)
Developed for the World Wildlife Fund, its water levels rise when the sun hits it. Text reads, "Ocean levels are rising faster than ever."
John St. has just launched a campaign for Rethink Breast Cancer. The idea is to get you thinking about assumptions you make about shirts people wear and ultimately convince you it would be awesome to buy a breast cancer tee.
Radio spots by shirt type: Camouflage, Chinese symbol, Bride.
The ads do a decent job of helping you jump the proper cognitive hoops but overall we felt chafed by the processed vanilla yogurt feel. Sitting through this felt like Homestar Runner's Marzipan come to life and singing us one of her insufferable folk songs.
Toronto-based AdBands, a collection of rock bands made up of some of the advertising industries most talented creative people, are coming together on May 31st for a third year to raise funds and awareness for one little girl with autism.
The 'Adbands' concept was conceived by Craig Brownrigg, Director at Radke and former agency Art Director and uncle to five year old Tennyson, who is affected with autism. The event aims to raise funds for Tennyson's costly IBI Autism therapy and the Geneva Center.
It's a nice cause but we do have to question the use of the death-focused skull and crossbones logo on the organization's site when the cause is all about helping a person live.
Belgian NEE party senate candidate, Tania Derveaux, in an effort to thwart the efforts of candidates who were making what she claims to be ridiculous job opportunity promises, launched a campaign in which she posed nude and promised she'd create 400,000 new jobs. Men, being who men are, immediately responded to the campaign by emailing Tania to ask her for a blowjob. (Hey, it's got the word "job" in it after all.)
Ever the one to capitalize on the chance at more publicity for her cause, Tania plans to oblige her supporter's wishes and has promised to offer 40,000 actual blowjobs to those who sign up. Humorously, she's offering the shy and married ones a virtual blowjob in Second Life. All one has to do is sign up and agree to the terms of service.
Is it bitchy to say we think this is kind of funny?
Sorry, it's the whole parochial "Think on this!" vibe this ad for Actionaid India gives off.
We hate to be callous, but when we've finished observing the plight of those less fortunate, what next? Like this other homeless awareness ad, there is no apparent call-to-action to guide us down the right path once we're in the proper emotional state.
Would it be at all possible for some group to start proliferating ads that include calls-to-action for the homeless themselves? Here's a shelter. Here's a number for aid. Here's where you can get food. Here's job training.
You can't always put the burden on one side of the fence. Improving the lot of the common man is a reciprocal process that involves the common man moving his own ass, too.
Anonymous Content lends a slightly tinted angle to this green campaign for SOS Live Earth. Here a bunch of kids air their views on global warming.
It's always interesting to hear kids discuss big global issues because they generally take what they've been taught and express it with confidence. Absolute truth: another one of those imaginary friends that died with college. Our favourite quotes:
"Humans aren't the main threat. the main threat is water vapour."
"The world will last forever, because God won't let us down."
Ain't that a relief.
With the simple but true tagline, "The Faster the Speed, the Bigger the Mess," this :60, launched April 26, from Ireland's Road Safety Authority and Northern Ireland's Department of Environment delivers a powerful but simple message: The faster the speed, the bigger the mess. Entitled "Mess," the commercial is born from statistics that find 30 percent of Republic of Ireland and 24 percent of Northern Ireland road fatalities are due to excessive speed. The spot is part of an increasing trend towards the use of reality-based shock and brutal honesty to deliver the message.
As with most accidents, the spot, created by Lyle Bailie International Limited, begins with a peaceful, unassuming moment then progresses through the surprise, shock, horror, despair, retribution, regret and sorrow experienced by each person involved in the horrific ordeal. The mesmerizing soundtrack with the lyrics, "I can't take my eyes off you" lends even more intensity to the gravity of the unfolding after effects of the accident. Watch this spot a few time and you'll think twice the next time you consider pushing the pedal a bit more than you should.