Exploding Kids Not the Best Approach For Climate Change Campaign

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While we're all for attention-getting advertising, blowing up children in a classroom really isn't a tactic we'd whole-heartedly recommend. Firstly, it's a lightning rod for generating instantaneous disdain. And that's exactly what happened after 10:10 Global ran this PSA. Sony, which is a supporter of the campaign, quickly distanced itself from the work and condemned it in a statement, saying the ad was "ill-conceived and tasteless."

Secondly, the ad is just bad and makes no sense. Why blow people up if they decide not to get on board with the whole carbon footprint thing? The strategy is just so far out of left field it's difficult to comprehend the mind set that came up with it.

That said, it is kinda fun to see Gillian Anderson, who narrates the ads, blow up at the end.

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by Steve Hall    Oct- 7-10    
Topic: Bad, Cause



Disney's Bambi Re-Joins Fire Prevention PSA Campaign

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The Advertising Council, along with the USDA Forest Service, the National Association of State Foresters and Disney, have launched a new series of PSAs to raise awareness about wildfire prevention.

The new PSAs feature characters and scenes from Disney's Bambi and continues Smokey Bear's message, "Only You Can Prevent Wildfires." Bambi starred in the first Wildfire Prevention PSA in 1944, prior to Smokey Bear's debut in the campaign later that year. The campaign is dropping in time for with Fire Prevention Week October 3-9.

The campaign includes outdoor and presence on social media.

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by Steve Hall    Oct- 5-10    
Topic: Cause



Arquette and Cox Hump Like Bunnies For Battered Women

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You can see this one coming a mile away but it's still funny to see David Arquette dressed like a rabbit get it on with his wife, Courtney, who's also dressed as a rabbit. Or is she? It's all to call attention to domestic violence on behalf of Santa Monica-based OPCC.

TBWA\Chiat\Day\LA created.

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by Steve Hall    Oct- 4-10    
Topic: Cause, Celebrity



Grandson Acts Like Idiot to Get Grandmother's Attention

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You know those people with gray hair and wrinkles? Come on, you know who we're talking about! It's not like they're just inconsequential bumps on a log. They're the elderly! They're your grandparents! They've been through a lot of shit and they deserve your respect and attention. Which, apparently, is the goal of this PSA.

But, sadly, all this ad seems to accomplish is to cement the notion that young people, once and for all, are just bothersome idiots.

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by Steve Hall    Sep-29-10    
Topic: Cause, Strange



Samsung Strong, Windows 7 Phone Weak

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- Samsung memory cards are strong. Very very strong. Shock proof. Water proof. Magnet proof. And idiot proof.

- Texting and Driving Don't MiRobin Landa, Professor at Robert Busch School of Design and her publisher John Wiley & Sons are asking students throughout the country to create a 30 second video or ad to dissuade people from texting while driving.

- Here's a commercial for Anna Sui cosmetics. There's nothing all that special about it but there's nothing all that wrong with it either.

- A silent auction and cash bar will be held this Wednesday evening, September 29, at Highbar in New York City to benefit Samantha Tuttlebee, an independent sales rep and former staff rep at 89 Editorial and BlueRock who is in dire need of a heart transplant.

- Two new commercials (one, two) for Windows 7 Phone. Yawn.

by Steve Hall    Sep-28-10    
Topic: Cause, Consumer Created, Social, Video



If You Were A Celebrity, Would You Go Naked For PETA?

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RadarOnline's Jessica Campbell was on some red carpet somewhere and she decided to ask celebrities if they would go naked for the organization's ad campaigns. Everyone jumped in from James Cromwell to Glee's Lea Michele who said, "I don't think we need to see a billboard of me naked to know I am anti-fur. But if they asked I would probably do it."

by Steve Hall    Sep-27-10    
Topic: Cause, Celebrity



Drunk Driving Arrest Plays Out Over Social Media

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We've all seen those gut-wrenching PSAs that urge us not to drink and drive. The ones that show the emotionally intense ramifications of that poor decision. From the simple to full-on death and dismemberment. We're late to this but this new PSA from Sherry Matthews Advocacy Marketing for the Texas Department of Transportation takes a decidedly different approach.

We see a tweet about meeting for a drink at a local bar. The entire scenario then unfolds online on social media platforms such as Twitter, SMS, Facebook, Gowalla(?), online banking, Google, Gmail and LinkedIn. From start to finish, the story is told using today's methods of communication.

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by Steve Hall    Sep-23-10    
Topic: Best, Cause, Social



Domestic Abuse Rarely Stops

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Here's a domestic violence PSA that clearly shares the horrific violence of domestic abuse without actually showing the violence. And yet, it's more powerful than PSA's that do show the violence. Created by Y&R Chicago for the National Domestic Violence Abuse Hotline, the work is beautifully executed and brings us inside the mind of the victim if only for a minute to share her tragedy. And it delivers a truism about domestic violence: it rarely stops.

The spot is accompanied by Peter Gabriel's eerie Mercy Street as the woman looks at herself in the mirror, tries to heal herself only to realize there's no end to it. Unless, of course, she calls the NDVH hotline.

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by Steve Hall    Sep-23-10    
Topic: Best, Cause



Poo Promoted, Milkaholic Settled, Kindle Pool Spoofed

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- Is the New York Jets situation with Ines Sainz just another publicity stunt?

- Need to hype a stupid app that analyzes your poop? Take a shot of a chick with her tights down taking a dump in a stall. Yea. That'll do it.

- The Lindsay Lohan Milkaholic law suit thing has ended in settlement.

- Brooklyn creative agency Big Spaceship is out with new work for Microsoft. Called Always Beautiful, the "interactive music experience that uses the history of the web as a personal paintbrush" touts IE9.

- Counter-culture princess Charlyne Yi has shed her hair and dismissed food to raise awareness for OxFam America.

- For the Born HIV Free campaign and the Global Fund, YouTube is launching a campaign from Johannes Leonardo that will position 20 teams of campaign envoys at Manhattan intersections, holding signs with HIV facts that urge people to "free future generations from HIV by 2015."

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by Steve Hall    Sep-21-10    
Topic: Agencies, Cause, Celebrity, Mobile/Wireless, Policy, Spoofs



PETA Wastes Water to Get People to Save Water (And Go Vegan)

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As the very cute PETA Spokesperson Lauren Stroyeck told the Tulsa news media how much water is wasted to process meat, two PETA employees, Virginia Fort and Lauren Quillo, showered nude in downtown Tulsa. The group claims more water can be saved by skipping one pound of meat than skipping a half year of showers

Explaining the stunt, Stroyeck said, "Facts and figures alone aren't usually enough to engage people but when they see two ladies showering on the sidewalk."

As Fort and Quillo shower in the background, Stroyeck contimues, saying, "Over half the water in the United States goes to raising and killing animals on factory farms."

by Steve Hall    Sep-17-10    
Topic: Cause, Guerilla










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