Rubik Poses, Catfish Saved, Cutwater Creates, Zombies Unleashed

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- Anja Rubik in the new Fendi Fall/Winter ad campaign.

- The American Catfish industry has launched a new ad campaign to curtail the import of cheaper, Chinese catfish.

- Cutwater is out with a collection of videos for Ubisoft's Assassin's Creed: Brotherhood.

- The Boot Girls ask Americans to put on a pair of boots to raise awareness of the work of those in the military. Even Rick Dees is wearing boots.

- People who come up with a new Bruins Hockey Rule can win the chance to have their rule shown during a Bruins Game on Garden HDX and get a ride on the Zamboni.

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by Steve Hall    Oct-25-10    
Topic: Campaigns, Cause, Celebrity, Commercials, Video



Partnership for Drug Free America Rebrands

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The Partnership for a Drug-free America is changing its name to The Partnership at Drugfree.org. Euro RSCG is out with a new campaign to tout the name change. The change is said to "reflect how the organization has grown since its founding in 1986 as a prevention-focused, anti-drug advertising campaign to a reliable partner and online community for parents and families seeking guidance and support on teen drug and alcohol use."

A new PSA will be accompanied by print as well as a new logo. The PSA can be viewed here or below after the jump

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by Steve Hall    Oct- 8-10    
Topic: Cause



PSA Warns of UnSeen Dangers

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HIV. It's an unseen danger. And that's what Canada's One Life to Live Initiative encourages us to realize. In a new PSA, unseen dangers affect characters who can't see what's right in front of them. It's as if they were being attacked by...wait for it...an invisible disease. Nice concept.

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by Steve Hall    Oct- 7-10    
Topic: Cause



Exploding Kids Not the Best Approach For Climate Change Campaign

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While we're all for attention-getting advertising, blowing up children in a classroom really isn't a tactic we'd whole-heartedly recommend. Firstly, it's a lightning rod for generating instantaneous disdain. And that's exactly what happened after 10:10 Global ran this PSA. Sony, which is a supporter of the campaign, quickly distanced itself from the work and condemned it in a statement, saying the ad was "ill-conceived and tasteless."

Secondly, the ad is just bad and makes no sense. Why blow people up if they decide not to get on board with the whole carbon footprint thing? The strategy is just so far out of left field it's difficult to comprehend the mind set that came up with it.

That said, it is kinda fun to see Gillian Anderson, who narrates the ads, blow up at the end.

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by Steve Hall    Oct- 7-10    
Topic: Bad, Cause



Disney's Bambi Re-Joins Fire Prevention PSA Campaign

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The Advertising Council, along with the USDA Forest Service, the National Association of State Foresters and Disney, have launched a new series of PSAs to raise awareness about wildfire prevention.

The new PSAs feature characters and scenes from Disney's Bambi and continues Smokey Bear's message, "Only You Can Prevent Wildfires." Bambi starred in the first Wildfire Prevention PSA in 1944, prior to Smokey Bear's debut in the campaign later that year. The campaign is dropping in time for with Fire Prevention Week October 3-9.

The campaign includes outdoor and presence on social media.

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by Steve Hall    Oct- 5-10    
Topic: Cause



Arquette and Cox Hump Like Bunnies For Battered Women

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You can see this one coming a mile away but it's still funny to see David Arquette dressed like a rabbit get it on with his wife, Courtney, who's also dressed as a rabbit. Or is she? It's all to call attention to domestic violence on behalf of Santa Monica-based OPCC.

TBWA\Chiat\Day\LA created.

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by Steve Hall    Oct- 4-10    
Topic: Cause, Celebrity



Grandson Acts Like Idiot to Get Grandmother's Attention

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You know those people with gray hair and wrinkles? Come on, you know who we're talking about! It's not like they're just inconsequential bumps on a log. They're the elderly! They're your grandparents! They've been through a lot of shit and they deserve your respect and attention. Which, apparently, is the goal of this PSA.

But, sadly, all this ad seems to accomplish is to cement the notion that young people, once and for all, are just bothersome idiots.

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by Steve Hall    Sep-29-10    
Topic: Cause, Strange



Samsung Strong, Windows 7 Phone Weak

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- Samsung memory cards are strong. Very very strong. Shock proof. Water proof. Magnet proof. And idiot proof.

- Texting and Driving Don't MiRobin Landa, Professor at Robert Busch School of Design and her publisher John Wiley & Sons are asking students throughout the country to create a 30 second video or ad to dissuade people from texting while driving.

- Here's a commercial for Anna Sui cosmetics. There's nothing all that special about it but there's nothing all that wrong with it either.

- A silent auction and cash bar will be held this Wednesday evening, September 29, at Highbar in New York City to benefit Samantha Tuttlebee, an independent sales rep and former staff rep at 89 Editorial and BlueRock who is in dire need of a heart transplant.

- Two new commercials (one, two) for Windows 7 Phone. Yawn.

by Steve Hall    Sep-28-10    
Topic: Cause, Consumer Created, Social, Video



If You Were A Celebrity, Would You Go Naked For PETA?

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RadarOnline's Jessica Campbell was on some red carpet somewhere and she decided to ask celebrities if they would go naked for the organization's ad campaigns. Everyone jumped in from James Cromwell to Glee's Lea Michele who said, "I don't think we need to see a billboard of me naked to know I am anti-fur. But if they asked I would probably do it."

by Steve Hall    Sep-27-10    
Topic: Cause, Celebrity



Drunk Driving Arrest Plays Out Over Social Media

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We've all seen those gut-wrenching PSAs that urge us not to drink and drive. The ones that show the emotionally intense ramifications of that poor decision. From the simple to full-on death and dismemberment. We're late to this but this new PSA from Sherry Matthews Advocacy Marketing for the Texas Department of Transportation takes a decidedly different approach.

We see a tweet about meeting for a drink at a local bar. The entire scenario then unfolds online on social media platforms such as Twitter, SMS, Facebook, Gowalla(?), online banking, Google, Gmail and LinkedIn. From start to finish, the story is told using today's methods of communication.

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by Steve Hall    Sep-23-10    
Topic: Best, Cause, Social










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