Thirsty African Kid Invades TV Studios for Water

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To promote "Music for Life," whose theme this year was the dearth of drinkable water in some countries, the Red Cross and Studio Brussels let loose a thirsty black kid, who invaded TV studios and stole sips out of TV personalities' glasses.

It's hilarious. He just races onstage, gulps water down, and races off again without a word. Nobody can keep a straight face, and one chick just looks totally lost.

A video montage of the effort was put together and disseminated under the catchy name "Black boy wants water." As the Guerrilla Communications blog points out, it kept people awake -- and better still, got its point across.

The effort purportedly raised 3.3 million euros for drinkable water. It also won two golds, a silver and a titanium award at Cannes this year.

by Angela Natividad    Sep- 3-08    
Topic: Campaigns, Cause, Good, Guerilla



Fetch the Suspenders! It's Obama Buttons on Parade

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The tireless MoveOn.org is giving free Obama buttons away to anybody willing to part with their email, mobile number and address data. (What a tradeoff!) Packages include:

o One free Obama button.

o Three Obama buttons for a $2 donation. Just think how spiffy your tatty old backpack will look this September.

o 45 BUTTONS for a $20 donation, which, stylewise, would put you in direct in competition with this here little lady.

A moving ticker on MoveOn's site reports over 1,776,804 buttons have been ordered so far. I smell a trend afoot. Don't get left behind!

by Angela Natividad    Sep- 1-08    
Topic: Brands, Campaigns, Cause, Guerilla, Online, Political, Promotions



Some Signatures Open Doors Where None Exist

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Still others can be used as weapons for the defenseless. That's the impression we got from this ad by Amnesty International, which is admittedly about a year old and maybe 1:30 too long. The animation and the idea are good though, and I like the sound of the scribble over the music.

by Angela Natividad    Aug-28-08    
Topic: Cause, Online, Video



Parents Skittish About Hiked-Up Raunchiness in '90210'

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Time's drawing near for the September 2 debut of 90210, the CW's remake of '90s pop classic Beverly Hills, 90210. Worried that the network will slut it up a la Gossip Girl, the Parents Television Council is admonishing advertisers not to sponsor the show unless a pre-screening is released.

Read the elongated back-and-forth. In a nutshell, the PTC insinuated that the CW won't release a pre-screen because it doesn't want large, socially-responsible advertisers scrutinizing all that naughty, dirty, bad, baaaad content. The CW says it just doesn't want to spoil a highly-anticipated premiere. In the end, it'll probably win this girlfight.

Concerns about poisoning our pure American youth aside, the PTC's got a definite beef. For its last Gossip Girl print campaign, the CW used the headline "Mind-blowingly inappropriate!", a statement the PTC made to rebuke the show, to promote the new season.

Hilarious. Anyway, the PTC ain't going down without a yowl. It's contacted 136 major advertisers about the 90210 pre-screening issue. Cheers to the virtue of vigilance.

Image credit: the NY Post blog.

by Angela Natividad    Aug-26-08    
Topic: Brands, Campaigns, Cause, Television



WTFvertising Used to Get Kids Off Tobacco

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Three high school kids stand at the side of a track. One pulls out some chewing tobacco, then everyone's attention is captured by a rabbit with antlers. Bad taxonomy job? The creature spits tobacco out on the kids, everybody goes "Daaaang," suddenly somebody's missing a front tooth, and the moral is, don't chew tobacco.

"Dip. It can make your teeth fall out!"

By EnviroMedia for Spit It Out Texas. I don't get it. Off-topic, anti-tobacco ads -- no matter how disgusting -- always make me nostalgic for Big League Chew.

by Angela Natividad    Aug-25-08    
Topic: Cause, Commercials, Strange, Television



Wall*E Used to Expose Kleenex's Snottier Side

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"Another box of Kleenex, one more forest gooooone!" That's part of Greenpeace's freaky new campaign song, inspired by the motion picture Wall*E. The group reimagined the doe-eyed, trash-smushing robot as the descendant of eco-antagonist Kleer*E, which -- in their words -- "gobbles up forests and spits out boxes of Kleenex."

Political cartoonist Mark Fiore produced the vid, available here. What was cute is now sinister, all part and parcel of Greenpeace's ongoing Kleercut campaign -- an effort to litter Kleenex's family-friendly brand persona with tree carcasses, wood splinters and warped, nightmarish jingles.

"Tell Kimberly-Clark to stop the Iron*E!" puns Greenpeace shamelessly. Once the goosebumps go down, though, I have to admit it's all very charming in a twisted sort of way.

by Angela Natividad    Aug-25-08    
Topic: Campaigns, Cause, Online, Spoofs, Strange, Video



UK's Channel 4 Explores Sunnier Side of Islam

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Channel 4 enlisted London-based doctor Farrah Jarral and filmmaker Masood Khan to discover what it calls "the sunnier side of Islam." (Not to be confused for the Sunnier Side of Truth, which is slightly more musical.) The pair went out to meet 500 men named Osama over the course of 50 days. Each was asked the question, "What do you love?"

This Osama loves freedom and that Osama loves life, family, photography, friends, snow, skate, surf, music, art, "being me" and flashing gangsta-gangsta peace signs.

See more at the Osama Loves website. This one is probably my favorite. He ought to be bearing a sign that screams "Osama loves CUTE OVERLOAD!"

by Angela Natividad    Aug-20-08    
Topic: Campaigns, Cause, Guerilla, Packaging



Planned Parenthood Believes in Abstinence! Seriously.

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Planned Parenthood Ohio is using a stodgy, responsible-looking older woman to rationalize its newest campaign, "The A-Word," which from what I can tell is made up of one video and an "Abstinence" graphic in smudgy Courier. Two of the tabs, "Affordability" and "Advocacy," are still "Coming Soon..."

The site was put together by Eisen Management Group, who argues "Planned Parenthood has been characterized in a largely false and negative light for far too long" -- that is, as champions for sex, however safe, but not abstinence.

more »

by Angela Natividad    Aug-20-08    
Topic: Bad, Brands, Campaigns, Cause, Political



Modernista's Packin' for Handgun Violence Campaign

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Modernista! takes its contrarian methodology to the streets with a gigantor WE SELL GUNS! billboard and interactive campaign for Stop Handgun Violence.

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by Angela Natividad    Aug-20-08    
Topic: Brands, Campaigns, Cause, Guerilla, Outdoor



My God, is that an Asterisk You're Hiding? You Filthy Fake.

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Apparently asterisks are bad.* In a campaign called "Don't be an Asterisk," the US Olympic Committee and the Ad Council associate them with steroids and inauthenticity.**

Witness as a high school jock repulses once-loving classmates when an asterisk starts forming on his forehead. (Apt, I guess, since steroids are supposed to make you break out like whoa.)

But here I was, all this time, thinking the teen angst market was reserved exclusively for the zit zappers. Speaking of which, J&J -- parent company of Neutrogena! -- funded this effort, which was put together by TBWA/Chiat/Day/NY.

more »

by Angela Natividad    Aug-14-08    
Topic: Cause, Commercials, Magazine, Strange, Video










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