Testicular Awareness Goes Right for the Balls

testi-cancer-hand.jpg

You gotta forgive the quality of the imagery at left, but we couldn't leave this one alone. For a Macedonian testicular cancer awareness campaign, grabby paper hands were laid down on public seats or positioned suggestively over barber's gowns, snatchin'-the-manpouch style.

The objective is to take the stigma away from checking your Holy Grail for testicular cancer. (Alternatively, I don't know how I'd feel if I put on a barber gown and looked down to find two disembodied hands cupped over my boobies. I guess I'd have no choice but to live with it.)

The blunt "Check Them" message also appeared on eggs -- which made us feel decidedly wary about picking any up in the near future.

Orchestrated by McCann Erickson for NGO Veritas Spiriti. The work is also shortlisted in the "Best Targeted Campaign" category of this year's Festival of Media Awards.

by Angela Natividad    Mar-11-09    
Topic: Campaigns, Cause, Good, Guerilla



Anti-Suicide Folk Bring Sudden End to Songs, TV Shows

suicide-montreal.jpg

Suicide Action Montreal needed to get its message of suicide prevention out to a jaded province. Faced with the challenge, the clever cats at Touche! phd, Sid Lee and Astral Media concluded there's no better way to illustrate suicide than to bring an abrupt end to things people like.

The campaign rolled out in two ways. To start, popular programs randomly went black to make way for the following (roughly translated) message: "Does this premature ending surprise you? Imagine if it happened to the life of someone close."

After a few seconds of darkness, the episodes started rolling again. Same thing happened with popular songs on the radio.

Refreshingly out-of-box. Check out examples of both the TV and radio executions (bad pun!) on the Touche! phd blog.

by Angela Natividad    Mar-10-09    
Topic: Campaigns, Cause, Good, Radio, Television



Avoid Massive Bodily Injury. Heed This Caltrop-Wielding Butterfly

butterfly_caltrop.jpg

You've gotta love when a butterfly says, "It's up to you to help the planet. And if you don't, well, I'll rain an assemblage of caltrops down on you like Greek fire." Which is why we love this new TDA Advertising-created campiagn for 1% For the Planet.

The organization urges people to buy from its stores and urges businesses to sell their wares through the store. One percent of every sale goes to environmental causes

by Steve Hall    Mar- 6-09    
Topic: Cause, Good, Magazine



Spoofs for a Cause, Courtesy of AIA

hunger-jordan.jpg

To promote the New York City Coalition Against Hunger, Agencies in Action and Bill Oberlander at Cossette produced a triage of cynical spoofs on well-known ad campaigns. (See iPod and HSBC variants.)

The goal: to get Manhattan's agency creatives to volunteer at soup kitchens and food pantries at least once monthly. So far, six agencies have committed: Arnold Worldwide, Cossette, DiMassimo Goldstein, Gotham, Kirshenbaum Bond & Partners and TBWA\Chiat\Day.

In the event that you need more convincing, or just feel compelled to show your face at another social gathering, hit up the AIA kickoff reception on Thursday, March 12 at 7pm. It all happens at the Cossette office on 415 Mad Ave, 3rd floor.

More intelligence at the website.

by Angela Natividad    Mar- 6-09    
Topic: Agencies, Campaigns, Cause, Events, Poster



Drug Taking Trivialized! No, Wait. It's an Anti-Drug Ad!

6minute_music_junkie.jpg

"I was absolutely outraged when this was brought to my attention. To trivialize drug-taking in this way is completely irresponsible and unacceptable. I am shocked that advertising could sink to such low depths. I find it unacceptable that a local magazine aimed at young and impressionable people would stoop to such a level in an attempt to gain readers." So said Bedford (in the UK) borough councilor Andrew McConnell to the Advertising Standards Authority.

more »

by Steve Hall    Mar- 5-09    
Topic: Cause, Policy



Nudity + Cause = PETA Ad Campaign

peta_fur_ricks_cabaret_cropped.jpg

You know, we need a name for this soon to be overused math equation headline style. Anyway, it's like the headline says. Some strippers got naked for a cause and ended up in a PETA anti-fur ad.

Ad AdFreak reports, the naked (really poor term since all the parts that actuall constitute "actual nudity" are covered) women are Rick's Cabaret strippers and that that move defeats the entire purpose of PETA's nudity campaigns: that they get people who you won't normally see nude to go nude for a cause. Jenna Jameson excluded, of course.

by Steve Hall    Mar- 4-09    
Topic: Cause, Racy



Baby Vlogger Touts Cause, Crispin Rips Again, Skittles' Twitter Lift

capucine-edurelief.jpg

- Devil heckles cyclists.

- 1% of the tweets you've seen were all about Skittles.

- 10 compelling, authentic brands.

- Google has announced winners from YouTube's crowdsourced symphony orchestra contest.

- Crispin's "Secretary of Taste" sounds a lot like...

- Little French vlogger becomes Edurelief/Mongolia advocate. Ohh, look at her telling the funny story! Look at her eating all the candy! Look at her tricking the tooth fairy!

- Hey, remember Candystand? It's got a sassy new game -- sponsored by The Harlem Globetrotters.

- Not ad-related, still perusal-crucial: "You don't win a race by huffing and puffing as hard as you can. You win it by going faster."

- Heh. The rumors are true about beer and "the goggles."

by Angela Natividad    Mar- 3-09    
Topic: Brands, Campaigns, Cause, Games, Online, Video



Yawn. 'Much-Anticipated' Dairy Ad Disappoints

bc_dairy_arm_wrestling.jpg

Much-anticipated? Seriously? Yes, that is how this new commercial, Arm Wrestling, for the British Columbia Dairy Foundation is being touted. Part of the BCDF's Must Drink More Milk campaign, the DDB Vancouver-created cinema ad pits one big arm against two smaller...but milk-drinking arms. The outcome is predictable.

Thankfully this is bit one of 14. One hopes at least one of the yet to be seen 13 is actually "much-anticipated."

by Steve Hall    Mar- 2-09    
Topic: Bad, Campaigns, Cause, Commercials



'Teenagers' Convince Teenagers to Drive Slower

youth_reckless_driving.jpg

Every possible method of convincing young people to drive slower and more carefully has been done. Everything from light humor to horrifically gut-wrenching emotional manipulation has been put to use. Does any of it work? You'll have to ask the statisticians for the answer to that questions.

In an update to the Ad Council's Youth Reckless Driving Prevention campaign, Y&R New York is out with four new commercials which involve the goofball "teenage friend" joining a threesome in a car and, through different tactics, convince the kids to slow down. They're quite tame compared to many of the more extreme examples we've seen.

One might say they were lame but they are so ingratiatingly squirm-inducing, they just might keep people's attention long enough to garner at least a tiny bit of consideration.

by Steve Hall    Mar- 2-09    
Topic: Campaigns, Cause, Commercials



Department of Energy Compels Kids to Lose Their Excuse

de-lose-your-excuse.jpg

To make kids act more energy-smart, the Department of Energy launched Lose Your Excuse, a painfully cute website* that encourages engagement and boasts a 10-step energy "action plan" to download.

Two quirky little ads drive traffic in its direction. Each features a kid getting caught in a lie about why s/he hasn't become more energy efficient. (I know that vibes like the Spanish Inquisition, but the execution is feel-good and funny).

more »

by Angela Natividad    Mar- 2-09    
Topic: Campaigns, Cause, Commercials, Television










Featured FREE Resource: