Personal Videos Share Heartwarming Red Cross Message

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With help from BBDO New York, the American Red Cross has launched a new "storytellers" ad campaign which consists of personal accounts filmed by real people affected by tragedy and how the Red Cross came to their aid. The stories are touching and eloquently capture experiences we all hope we never have to go through.

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by Steve Hall    Dec-13-12    
Topic: Campaigns, Cause, Consumer Created, Video



Agency Asks People to Re-Create Scenes From 'Elf' For Charity

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Birmingham-based ad agency Luckie has created a holiday site, Luckie Elf, and will donate $25 to children's charities each time a person Instagrams a photo of themselves re-enacting a scene from the movie Elf.

For inspiration, the agency has chosen and described 14 scenes from the film for visitors to re-enact. Agency employees have already had quite a bit of fun as you can see from their own re-enactments.

by Steve Hall    Dec-11-12    
Topic: Agencies, Cause



Elf Yourself Meets Red Bull Skydiving For Hurricane Sandy

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On December 17, New York-based digital studio Click3X will, with a reverse Red Bull-style stunt, help raise money for Hurricane Sandy victims by launching The Great Milkillstokk as high as they can. This Milkillstokk dude is some kind of digitized little person with a really big head.

We have no idea with what and from where the little guy will be launched. But the video is definitely worth watching. Elf Up. Boogie Down.

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by Steve Hall    Dec- 7-12    
Topic: Cause



You Might Even Want to Vist Cambodia After Watching This Video

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Cambodia isn't exactly a place that tops many people's travel destination lists but after viewing this beautiful time-lapse video, you might feel differently. The place looks almost as stunning as Vegas.

YouTuber Andy Blalock created the video using clips shot over a six week time period. While the video was not created for any official purpose, aside from the fact it's as good or better than most tourism videos, Blalock, in his video description, calls attention to the plight of child sex trafficking and points to a site that addresses the issue.

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by Steve Hall    Dec- 5-12    
Topic: Cause, Video



Poignant Car Crash Story Touts Ronald McDonald House

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DDB Chicago and Thornberg & Forester created a touching video for the Ronald McDonald House that tells the story of a mother (Erin Maley), a tragic car accident and how the Ronald McDonald House came to her assistance.

The work is part of a campaign that aims to raise $1 million for the charity by December 31.

Of the work, Thronberg & Forester Co-Founder Scott Matz said, "Our friends at DDB Chicago conceived a very thoughtful campaign to elegantly connect images and textures that manifest in sync with the audio story. The ribbon ultimately wraps a special gift, initiating a call-to-action to support Ronald McDonald House Charities by inviting donations... and to get there, we follow Erin Maley's powerful testimonial."

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by Steve Hall    Nov-29-12    
Topic: Cause



'Smoke Baby' Sends Powerful Anti-Smoking Message

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Burlington, Vermont-based Kelliher Samets Volk has developed a simple and powerful anti-smoking message for the Vermont Department of Public Health. Called Smoke Baby, the work is just that; an image of a baby in utero created from smoke.

The copy reads, "When you smoke, your baby smokes. Smoking while pregnant causes birth defects, brain damage and regret. Call 1-800-QUIT-NOW or visit vtquitnetwork.org."

In addition to appearing on posters, in brochures and in banner ads, the work was selected to appear in the Communication Art 2012 Advertising Annual.

by Steve Hall    Nov-26-12    
Topic: Cause



Girl With Brain Tumor Has Wish Granted

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Working with Crush, Toronto-based KBS+P tells the story of Emily, a little girl who was diagnosed with a brain tumor and how her wish was granted by Canada's Children's Wish Foundation. The animated tale is just the kind of heartwarming tale we need during the holiday season. Give it a watch.

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by Steve Hall    Nov-26-12    
Topic: Cause



Morgan Freeman Voices Marriage Equality Ad

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Familiar baritone Morgan Freeman has lent his voice to a Human Rights Campaign marriage equality spot which debuted November 25. In the spot, entitled Dawn of a New Day for Marriage Equality, Freeman intones, "America stands at the dawn of a new day. Freedom, justice and human dignity have always guided our journey towards a more perfect union. Now, across our country, we are standing together for the right of gay and lesbian Americans to marry the person they love. With historic victories for marriage, we've delivered a mandate for full equality. The wind is at our back but our journey has just begun."

Just recently, Maine, Maryland and Washington joined Connecticut, Iowa, Massachusetts, New Hampshire, New York, Vermont and District of Columbia as states that allow same-sex marriage.

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by Steve Hall    Nov-26-12    
Topic: Cause, Celebrity



William Shatner's Deep-Fried Turkey PSA Gets Auto-Tuned

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Now this is funny. Remember last year when William Shatner did a PSA for State Farm which shared safety tips for those planning to deep-fry their turkeys? Well, Shatner's back and this time his PSA has been auto-tuned by John Boswell and the results are quite amusing. Give it a watch.

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by Steve Hall    Nov-21-12    
Topic: Cause, Celebrity



Boy's Choir Sings Mad World For Universal Children's Day

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Here's a moving PSA from the International Children's Fund featuring the boys choir, Wuppertaler Kurrende, performing the ever erie Tears For Fears song Mad World. The performance aims to call attention to the fact every three seconds the world loses a child due to hunger, malnutrition, lack of proper medical care, ingesting unclean water and a host of other life-threatening issues.

The work, created by Grey Dusseldorf, is is celebration of Universal Children's day November 20.

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by Steve Hall    Nov-20-12    
Topic: Cause










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