This is a very, very cool use of YouTube and Flash technology. In the middle of a "PSA" for the plight of dolphins caught in fishing nets, the reaches out of the video window and grabs one of the mean comments. It turns out the video is for cyberbullying. Very cool.
Of course, you can tel the whole page is "flashed" but if you aren't initially looking for it, the technique works quite well.
Furthering the efforts to raise money for Haiti following the recent earthquake the country experienced, First Lady Michelle Obama appears in an America Red Cross PSA asking American to donate.
"I was eager to join the Ad Council and the Red Cross to launch this call to action in the wake of this week's devastating earthquake," said First Lady Michelle Obama. "The people of Haiti are struggling just to survive. And every one of us has the power to help."
The PSAs encourage audiences to go to www.redcross.org or call 1-800-RED-CROSS. On cell phones, viewers can text "HAITI" to 9-0-9-9-9 and $10 will be given automatically to the American Red Cross.
We've done it. Have you?
ABC, CBS, FOX and NBC Television Networks, Clear Channel Communications, Comcast, CNN, Headline News, TBS, TNT, TruTV, Cartoon Network, Sundance Channel, IFC, Tribune Television Stations, Discovery Networks, Hallmark Channel, Lifetime Networks, Fox Networks Group and Sinclair Broadcast Group will all donate airtime for the PSAs.
With four new commercial which, as past campaigns have, illustrate the not so pleasant effects of methamphetamine, the Montana Meth Projects asks kids to say something when their friends say they are going to try meth.
Directed by three-time Academy Award-nominated cinematographer Wally Pfister, the ads can be seen here.
- The Humane Society says get off your ass and save the world's abused and neglected animals.
- Ladies, not happy with your ass? Booty Pop will make you bootylicious. One problem. Can you imagine the look on your man's face when he undresses you and sees this thing? It's like tissue falling out of a padded bra in middle school.
- Random sexy ad on Flickr.
- And yes, the Sexiest/Raciest/Raunchiest Ads of 2009 will come sometime this week. If you're lucky.
Last month, Leo Burnett Venezuela created a powerful Amnesty International commercial which took a different approach. Rather than the usual display of human rights travesties with some sort of voiceover telling us how bad life can be for those in peril, we still see the display but, instead, it's the one's in peril telling us about Amnesty International's mission of insuring human rights for all.
It's quite effective. Especially the skin-crawling, creepy ending.
So Mother decides to give away $10,000 as a Christmas gift this year. Rather than spreading it across several clients and charities, the agency cooked up a promotion that resulted in a fake email spam that offered the money to the first person who responded with their bank account information. One person actually did.
Mother then traveled to the office of one Theo Delaney and handed the man the $10,000. In a humorous twist, Delaney turned around and gave the money to the Nigerian charity Forward Nigeria. The knowing reaction of the Nigerian woman is priceless.
- Got a holiday wish? JWT wants it.
- Want so sexy Twitter analytics? Here's yet another tool for you to drool over. Check out Colle+McVoy's Squawq.
- Are you a Tree Hugger? Then you'll love this. Send a Christmas/Holiday eCard to as many people as you want - and the cost to you is nothing. For each card that's sent, Tesco will donate 5p to the Woodland Trust with the ultimate aim of planting 300 trees!
- TuB Gin, the bootlegger-themed premium gin created and distributed by Philly-based indie creative shop Red Tettemer and Colorado-based Peach Tree Distillery, has announced The TuB Gin Film Shoot Out.
Because children's causes are always a good thing, at 15:10 on Christmas Day, British teenagers will deliver a message to the nation. 'The Teens' Speech' will features 13-19 year-olds from various backgrounds and classes and will give the adult population their perspective on the state of things in Britain.
From Poke London, the film will debut on the front page of MySpace, but there are already many video submissions from teens already on the campaign website.
Maybe the teens can explain to the rest of the world why the country still has a Queen and royal family. Oh right. The tabloids would be out of business if there weren't such silliness.
So, according to this campaign from TDA Advertising for Patagonia's 1% for the Planet, musicians would be nowhere if it weren't for environmental causes. There'd be no beaches on which musicians could build their multi-million dollar palaces; there's be no "socially-charged anecdotes" to share at dinner parties and if musicians had no purpose, we all have to listen to music meant for massage therapists.
With POP, print and online, the campaign promotes a 40-song CD from musicians such as Jackson Brown, Mason Jennings and Jack Johnson who donated their work pro bono. All proceeds from the sale of the CD will go to the charity.
Now here's a store you don't expect to see at the mall. Like a steamroller crushing old-school Salvation Army bell ringers, The Red Cross has popped up a store in an upscale shopping center in Madrid. Created by Leo Burnett Madrid, the store contains pseudo books that contain bookmarks that remind people their contributions help make the story a happy one.
Many Spanish celebrities from Real Madrid's Álvaro Arbeloa and Ruben de la Red to gymnast Rafa Martinez to actor Miguel Hermoso showed up for the store opening. The store took in record breaking donations over its first weekend. It'll be up through the month of December.