Celebrities Curse to End Famine

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Can someone help us out here? We swear we've seen this F Word Famine video before. Or something very similar to it. Actually, wait a minute. Every video that rallys together a collection of celebrities for a cause looks the same. They appear on camera briefly in quick cut succession with a posse of other celebrities. It's the same every time.

Oh wait. It's because One did a similar thing a few years ago.

Anyway. If you think about it, this is the way is has to be. After all, what celebrity would refuse to appear in just about any cause-related commercial such as this world hunger effort? Think "We Are the World." It's almost as if the celebrities who don't appear...appear, in a way, not to give a shit about the cause. So, the more the merrier. And the more celebrities who appear to give a shit even if they don't.

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by Steve Hall    Oct- 5-11    
Topic: Cause, Celebrity, Video



The Most Shocking Testicular Cancer Awareness Ad You Will Ever See

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Many would classify this as NSFW so be warned. JWT London has created a PSA for the Male Cancer Awareness Campaign. The ad, which features The Sun Page Three girl Rhian Sugden, aims to urge men 18-35 to make sure they check themselves for testicular cancer on a regular basis. Be warned. It's a bit of a Crying Game reveal. That's all we're going to say about this one.

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by Steve Hall    Sep-19-11    
Topic: Cause, Celebrity, Commercials, Racy



Well Here's A Fairy Tale You Don't Hear Everyday

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In an effort to call attention to child trafficking, an epidemic that's not just occurring overseas in strange lands but right here in America, this PSA from JWT New York for End Child Prostitution and Trafficking takes on an eerie tone after the first 20 seconds or so. What starts out as an innocent, comfortable fairy tale slowly turns into a nightmare. And it's made even more nightmarish because it's read by the same little girl who, seconds before, was enjoying the bliss of what set out to be an innocent tale.

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by Steve Hall    Sep-16-11    
Topic: Cause



Yawn...Zzzz...Kelly Brook Gets Naked For PETA

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Before the decade is out, it seems every celebrity will have shed their clothes to appear in a PETA ad campaign. The latest addition to the naked celebrity parade is British actress and model Kelly Brook. In the ad, Brook is naked but she's painted to resemble a snake. The ad's headline is "Whose Skin Are You In?" Body copy reads, "Animals belong in the wild, not in your wardrobe."

Of her participation in the campaign, Brook said, "It makes my skin crawl to think about the violent ways snakes, lizards, alligators and other exotic creatures are raised and killed for boots, bags and belts."

The 32E Brook was last seen writhing in a perpetual state of hyper sexualized ecstasy as she awaited rescue as the last Axe Angel who hadn't yet fallen from the sky into the arms of her perfect lover.

by Steve Hall    Sep-16-11    
Topic: Cause, Celebrity



More PETA Nudity, Webby Awards Call

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- Yawn. Yet another celebrity sells her body to PETA.

- See Tom Brady walk around in different pairs of UGG shoes. From M&C Saatchi LA.

- The 10 Most Controversial Ads in Fashion History

- Anne Hathaway is the new face of Tod's

- Chuck McCarthy (@ideasbychuck) finally makes it into advertising...sort of.

- The Webby Awards has launched its call for entry for its 16th annual awards event to be held Spring 2012. The early entry deadline for is October 28, 2011.

- Today, Nielsen released State of the Media: The Social Media Report - Q3 2011 a report on social media's influence on consumer behavior.

by Steve Hall    Sep-12-11    
Topic: Cause, Celebrity, Industry Events, Research, Social



Marty McFly Shoe Finally Makes Debut

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For years, people across the internet have been begging Nike to make the pair of shoes Marty McFly wore in Back to the Future. On September 8 the shoes made their debut on eBay. The auction of 1,500 pairs will benefit the Michael J. Fox Foundation for Parkinson's Research. 150 shoes will be auctioned off each day until September 18.

In one promotional video, Saturday Night Live's Bill Hader acts as shoe salesman to Oklahoma City Thunder's Kevin Durant. Christopher Lloyd makes a surprise appearance in full Doc Brown character.

In another video, Fox urges fans to take part in the promotion both to grab themselves a pair of the kicks as well as to donate to his foundation.

Will you buy a pair? They'll set you back approximately $2,500 at current bid levels.

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by Steve Hall    Sep-12-11    
Topic: Cause, Celebrity, Promotions, Video



AdLook Objectifies Ukrainian Ad Women, Charlize Theron Struts

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- In Ukraine, AdLook ranks agencies by how hot their female employees are.

- The Festival of Media Asia 2011 has extended their entry deadline for until Friday, September 16.

- Blogworld, which takes place November 3-5 in LA, has finalized the list of speakers for its Monetization Track.

- A Calgary mother was inspired by her gay daughter's experience with bullying to launch an anti-homophobia campaign.

- Charlize Theron struts her stuff in a new Dior J'Adore ad campaign.

- Ryanair is once again stirring the pot, this time with an that urges people to "See the Frauleins With the Big Jugs" during Oktoberfest.

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by Steve Hall    Sep- 6-11    
Topic: Agencies, Cause, Celebrity, Industry Events



Willie Nelson Lends Pipes to Chipotle Pigs

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We guess one must feel at least a little bit nostalgic for a time when things were simpler, purer and not so...processed when viewing this new work from Chipotle which rails against industrial farming's treatment of pigs. The work is accompanied by a Willie Nelson cover of Coldplay's The Scientist.

In the two minute video which will be shown in 5,700 movie theaters, the story of a pig farmer is told. After having second thoughts over his farming practices, he returns to his roots and unboxes, as it were, his pigs and, one assumes, kills them in a more humane manner.

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by Steve Hall    Aug-31-11    
Topic: Brands, Cause, Celebrity, Commercials



If You Waste Water, You Are weird

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Thank God we don't have to witness yet another idiotic PSA about the importance of saving water. Aside from the fact it's a renewable resource and three quarters of the earth is covered with it, we're sick of being preached to like wasteful sloths who could care less about economizing on anything. Oh wait.

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by Steve Hall    Aug- 9-11    
Topic: Cause, Strange



MTV Asks Us to Give A Shit

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If you've ever tweeted, Facebook'd, Google+'d or conducted any other form of social communication while sitting on the toilet, you're the target audience for this new campaign from Give A Shit.

In a two minute video, Twilight actress Nikki Reed urges us all to...give a shit. The campaign, which is backed by MTV, aims to encourage people to...just care. Care about the various problems facing the world. Reed, with inspiration from the Dahli Lama, argues that the simple act of just caring can lead to actions being taken to cure the world of its ills. If only. But, hey, it's valiant effort that taps into everyone "God-given moment of solitude and contemplation."

Join the movement. With a movement of your own.

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by Steve Hall    Aug- 9-11    
Topic: Cause, Celebrity, Racy










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