No One With A Disability Should Have to Hide

pro_infirmis.jpg

Yea, we'll agree with Copyranter on this one. It's moving. It's touching. It sends a powerful message. And it's just plain touching. It's for Pro Infirmis, a Swiss organization that helps those with disabilities. Go ahead, Watch it. How does it make you feel. Thank you Jung von Matt for this wonderful work.

more »

by Steve Hall    Oct-13-11    
Topic: Cause, Commercials



Prostate Czech Wants to Poke You in the Ass

prostate_czech.jpg

Well there's a lot of ways to convince men they should have their prostate checked every once in a while. But sending a sketchy guy around town with a rubber glove on asking people if he can "Czech" their prostate is a decidedly new approach.

Off course as an advertising strategy, we love this approach. It's different. It's weird. It's wacky. It's downright insane. But it will get people talking. And, perhaps, get men running to their doctors simply out of fear a strange dude in a red track suit is chasing them around asking to stick a finger up their ass.

more »

by Steve Hall    Oct-10-11    
Topic: Cause, Strange



Plight of Afghan Women Shared in ActionAid Video

afghan_action_aid.jpg

UK-based ActionAid has released a stirring addressing the plight of women in Afghanistan. On the eve of reconciliation with the Taliban, the video shares the opinions of women who have lived with war during the last ten years.

Though 66 percent of Afghan women do feel safer than they did ten years ago, 86 percent of women are fearful of what a Taliban-style government might mean for them. And a woman who set herself on fire at age 18 says, "I had suffered so much abuse from my husband and my in-laws that I could not take it anymore."

That's not exactly a good life for women is it?

The video is part of an ActionAid campaign to call attention to the tenth anniversary of U.S. and British intervention in Afghanistan.

more »

by Steve Hall    Oct- 7-11    
Topic: Cause, Video



Twitter, Sex, Books, TED, JWT, MySpace in the News

infographic_a_visual_history_of_twitter_detail.jpg

- An infographic of Twitter's history.

- Check out this PSA for sexual harassment. It will make you think.

- New book offers three secrets to "going guerrilla" with marketing.

- The parents of Morgan Dana Harrington, the girl who was killed at a Metallica concert in 2009, are out with an ad campaign that hopes to find the killer and urge young women to be cautious.

- TED has opened its call for this year's Ads Worth Spreading.

- Last night, JWT's Jam With Toast won the Say Media Battle of the Bands at the Highline Ballroom. Boy do we miss More Fucking Cowbell.

- Funny. MySpace is trying to resurrect itself but, sadly, all it could muster during Advertising Week was a screen that fell during its Amp's Up party Monday night.

by Steve Hall    Oct- 5-11    
Topic: Agencies, Cause, Industry Events, Social



Playboy Lends Playmates' Breasts to Breast Cancer Cause

bunnies-4-the-cure-sf-fs.jpg

Well this should be fun. Playboy is pledging to donate ten cents to Susan G. Komen for every new Twitter follower it receives during the month of October. Each time a person follows Playboy at @playboy, the company will make a ten cent donation to the Bunnies for the Cure Team - a group of more than 15 Playmates that will participate in the Race for the Cure in Los Angeles on March 24, 2012. The team includes several Playboy Playmates, including 2008 Playmate of the Year Jayde Nicole, Miss November 2010 Shera Bechard, Miss January 2010 Jaime Edmondson, Miss February 2009 Jessica Burciaga, Miss August 2004 Pilar Lastra and Miss November 2011 Ciara Price.

In addition, select new Twitter followers will be chosen at random in October to win free subscriptions, signed photos, Playboy apparel, Playmate shout outs and other goodies.

more »

by Steve Hall    Oct- 5-11    
Topic: Cause, Events, Promotions, Racy



Celebrities Curse to End Famine

one_org_famine_alba1.jpg

Can someone help us out here? We swear we've seen this F Word Famine video before. Or something very similar to it. Actually, wait a minute. Every video that rallys together a collection of celebrities for a cause looks the same. They appear on camera briefly in quick cut succession with a posse of other celebrities. It's the same every time.

Oh wait. It's because One did a similar thing a few years ago.

Anyway. If you think about it, this is the way is has to be. After all, what celebrity would refuse to appear in just about any cause-related commercial such as this world hunger effort? Think "We Are the World." It's almost as if the celebrities who don't appear...appear, in a way, not to give a shit about the cause. So, the more the merrier. And the more celebrities who appear to give a shit even if they don't.

more »

by Steve Hall    Oct- 5-11    
Topic: Cause, Celebrity, Video



The Most Shocking Testicular Cancer Awareness Ad You Will Ever See

rhian_sugden_testicular_cancer.jpg

Many would classify this as NSFW so be warned. JWT London has created a PSA for the Male Cancer Awareness Campaign. The ad, which features The Sun Page Three girl Rhian Sugden, aims to urge men 18-35 to make sure they check themselves for testicular cancer on a regular basis. Be warned. It's a bit of a Crying Game reveal. That's all we're going to say about this one.

more »

by Steve Hall    Sep-19-11    
Topic: Cause, Celebrity, Commercials, Racy



Well Here's A Fairy Tale You Don't Hear Everyday

child_trafficking_psa.jpg

In an effort to call attention to child trafficking, an epidemic that's not just occurring overseas in strange lands but right here in America, this PSA from JWT New York for End Child Prostitution and Trafficking takes on an eerie tone after the first 20 seconds or so. What starts out as an innocent, comfortable fairy tale slowly turns into a nightmare. And it's made even more nightmarish because it's read by the same little girl who, seconds before, was enjoying the bliss of what set out to be an innocent tale.

more »

by Steve Hall    Sep-16-11    
Topic: Cause



Yawn...Zzzz...Kelly Brook Gets Naked For PETA

kelly-brook-peta.jpg

Before the decade is out, it seems every celebrity will have shed their clothes to appear in a PETA ad campaign. The latest addition to the naked celebrity parade is British actress and model Kelly Brook. In the ad, Brook is naked but she's painted to resemble a snake. The ad's headline is "Whose Skin Are You In?" Body copy reads, "Animals belong in the wild, not in your wardrobe."

Of her participation in the campaign, Brook said, "It makes my skin crawl to think about the violent ways snakes, lizards, alligators and other exotic creatures are raised and killed for boots, bags and belts."

The 32E Brook was last seen writhing in a perpetual state of hyper sexualized ecstasy as she awaited rescue as the last Axe Angel who hadn't yet fallen from the sky into the arms of her perfect lover.

by Steve Hall    Sep-16-11    
Topic: Cause, Celebrity



More PETA Nudity, Webby Awards Call

elisabeth_canalis_peta_nude.jpg

- Yawn. Yet another celebrity sells her body to PETA.

- See Tom Brady walk around in different pairs of UGG shoes. From M&C Saatchi LA.

- The 10 Most Controversial Ads in Fashion History

- Anne Hathaway is the new face of Tod's

- Chuck McCarthy (@ideasbychuck) finally makes it into advertising...sort of.

- The Webby Awards has launched its call for entry for its 16th annual awards event to be held Spring 2012. The early entry deadline for is October 28, 2011.

- Today, Nielsen released State of the Media: The Social Media Report - Q3 2011 a report on social media's influence on consumer behavior.

by Steve Hall    Sep-12-11    
Topic: Cause, Celebrity, Industry Events, Research, Social










Featured FREE Resource: