Here's a powerful message from TBWA/ChiatDay LA, Gatorade and the Women's Sports Foundation that aims to curb the number of girls that drop out of sports by age 14 due to societal pressures to become more feminine.
In addition to the video, a big part of the campaign was the social media component. Over the weekend, thousands of women changed their social media profile pictures
to photos of them as a 14 year old athlete... with the line "If I walked away then I wouldn't be here now."
Profesional female athletes like Billy Jean King, Serena Williams, Hope Solo and Abby Wambach all participaed in the campaign and changed their Facebook profile pictures.
Out to solve every ailment imaginable including trench mouth, lazy ear, infantile baldness, bulimic insomnia, facial tramp stamps and a host of other problems, Saturday Night Live alum Kevin Nealon reveals, after a minute of straight faced hilarity, that, yes, there are a lot of problems out there but there is one we can do something about; homeless pets.
It's a neuter, spay and adoption message from No-Kill Los Angeles and Kevin helpos put things in perspective. Well, sort of. Now we're a bit confused as to where we are going to put our cause group kindness this year. Thanks, Kevin.
Stand With Servicewomen, a coalition of retired military leaders and veterans, have launched a new ad campaign. The ads target a ban on servicewomen using their insurance to pay for abortion services if they become pregnant as the result of rape.
Today, the groups released a second ad, "Honor" featuring Lt. Gen. Robert Gard, a three-star general and 31-year Army veteran. In the 30-second spot, Lt. Gen Gard strongly advocates for lifting the ban on behalf of our nation's servicewomen saying, "Over 250,000 women have served our country with honor and courage in Iraq and Afghanistan. Yet, our servicewomen are denied coverage for abortion even if they're raped. We have an obligation to provide military women with the care their service to our country demands. Women in the military deserve better care. Period."
A new United Way of Greater Milwaukee teen pregnancy prevention campaign from Serve Marketing recently launched which likens sexual predators to the rats and snakes they are. Print ads/posters feature teen girls, one with rats all over her, the other wrapped up in a snake.
The ads point to BabyCanWait, a site where families and young girls can learn more about positive, healthy relationships. Ad copy reads, "When an older man has sex with an underage girl, it's more than creepy. It's statutory rape. Learn how to encourage healthy relationships."
This goes to prove there's no end to the potential methods a don't drink and drive organization can convince people to, well, don't drink and drive. This one, from the Romanian Police, convinces late night revelers to use caution by freaking them out with a visit from death.
Well, not actual death but a representation of death in the form of Bocitoare, professional funeral criers who morn the dead. These Bocitoare were sent into the night to approach patrons leaving bars and chant a song about death.
The Center for Consumer Freedom, a group formed in 1995 with finacial backing from Philip Morris to lobby against smoking bans and food and beverage restrictions, placed an ad featuring New York Mayor Bloomberg dressed lik a Nanny lording over the city's skyline.
The ad, which carries the tagline, "New Yorkers need a Mayor, not a Nanny," opposes a ban proposed by Bloomberg which would make it illegal to serve sugary drinks larger than 16 oz. in size. The proposed ban is inline with Bloomberg's recent efforts to, it seems, make New Yorkers healthier.
Here's a PSA you might not want to watch during lunch. It calls attention to robotripping or the overuse of cough medicine, specifically the ingredient dexotromethorpan which can cause liver failure, cardiovascular effects and, well, nausea.
So a couple in UK, Mathieu Cuvelier and Lucy Crook, decided they needed to travel the world (where do people get the money and time to just up and leave like this?) and one of their stops was a rural Cambodian school where they spent three weeks volunteering as English teachers. So what was their big achievement in that three week period? Apparently, monumental. They taught the kids how to say supercalifragilisticexpialidocious. Great. Hopefully, they taught them some more useful English words too.
Of course, this being a "seeded" video, it's all for a cause. Cuvelier and Crook are calling attention to the non-profit About Asia Schools, an organization that aims to "provide fair and regular employment to local guides and to benefit the most needy children of Cambodia."
Cuvelier and Cook have a blog ('natch) on which you can read about their experinces in Cambodia and elswhere.
Here is a beautifully simple and compellingly powerful concept from TBWA for Amnesty International. To convince people their signature is a powerful tool against human rights violations, the guard in this ad gets a bit more than he expects as he's torturing his prisoner.
The ad, directed by Cyrille de Vignemont and produced by Wanda, carries the tagline, Your Signature is More Powerful Than You Think. Indeed. Well done.
This ad could have been so much sexier. Really, it's just silly but it does make a point; at least at those who believe shipping jobs overseas (because it's more cost effective) isn't an acceptable method of doing business. In a global economy, one could debate that stance but, at the same time, no one want so lose their job.
This work, from The Communications Workers of America, mirrors the recent T-Mobile "bad girl" ad and protests T-Mobile's decision to close seven U.S. call centers and layoff 3,300 workers.
In the ad, we see a Carly Foulkes look-a-like (ok, hardly but it's not easy finding someone as hot as Carly) getting fired and, as in the original ad, rummaging through her closet to find some "bad girl" attire.