Don't be Oblivious to the Dangers of Human Trafficking

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Here's another human trafficking campaign which shocks. In one commercial, we see a girl grabbed and dragged out of a classroom while the students ignore the situation and the teacher prattles on. In another, we see a boy pulled from the dinner table, kicked, punched and taken out all while his parents are oblivious to what's happening.

The message is clear. Don't be oblivious to the dangers of human trafficking. Get off your ass and do something about it. The work, for UK-based Stop the Traffik, comes from Leagues Delany. The ads will debut in cinemas February 12

by Steve Hall    Feb-12-10    
Topic: Cause



Nosy Nipples Call Attention to Cancer

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So...heads as boobs? Sure, why not? This advertising industry will do anything to slip a pair of hooters into a ad campaign. And why not? They make men look. They make women look. They make everyone look. They make everyone talk. They attract. They distract.

Speaking of, what the hell was this campaign for? Ask Y&R Lima. They created the ad.

by Steve Hall    Feb-12-10    
Topic: Cause



Cause Group Thanks Denny's For Telling World About Suffering Chickens

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Yup. It was predictable. A cause group has, in a way, thanked Denny's for bringing the plight of chickens to the forefront of the public's mind. As you recall, Denny's poked fun at what chickens would have to go through to lay all the eggs needed for the company's Grand Slam breakast promotion.

Farm Sanctuary President and Co-Founder Gene Baur said, "In a surprise move, Denny's, home of the Grand Slam breakfast, inadvertently delivered a powerful animal protection message to millions of Super Bowl fans during Sunday's game between the Saints and the Colts. I say 'surprise' because it's not every day that a major restaurant chain makes a public acknowledgment (and during the Super Bowl no less) of the animal suffering that goes into the creation of their menu items, but that is precisely what Denny's did with their 'Chicken Warning' ads."

Baur added, "Denny's (however unintentionally) made the connection between animal suffering and the food on their menu, giving viewers a glimpse at the nasty truth behind eggs."

Will anyone think twice the next time they order scrambled eggs? We think not.

by Steve Hall    Feb-11-10    
Topic: Cause, Super Bowl 2010



With Each Inhale, Another Wrinkle Will Cross Your Brow

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While the concept could be a bit more dramatic, this commercial from DDB Toronto for Canada's Smoker's Helpline does an adequate job making the point cigarettes can take years off your life. With each puff of the cancer stick, another wrinkle may appear.

It's not as dramatic as, say, images of a man who's entire face is falling off (which we will spare you the sight of), but it does deliver the message.

by Steve Hall    Feb-11-10    
Topic: Cause



Best Super Bowl Voiceovers, Nivea Donates, Brand Barfs

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- Check out Whose Voice is That? It's all about celebrity voiceovers and they've just posted a Super Bowl commercial roundup that looks at ten classic Super Bowl spots making great use of the narrator and/or voiceover.

- "The Real Men and Women of Madison Avenue," an exhibit that celebrates the contributions made to American business and to popular culture by the real stars of Madison Avenue, is coming to San Francisco for its first public showing outside of New York City at the Academy of Art University's 79 Gallery on New Montgomery Street February 24, 2010 for a one-week showing.

more »

by Steve Hall    Feb- 5-10    
Topic: Cause, Industry Events, Social, Super Bowl 2010



'gig' Wants to Give You A Gig...and Promote A Cause

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So when a real agency isn't up to the task of doing a little pro bono work for a non-profit like Network for Animals, virtual agency "gig," which lives on YouTube, is happy to step in and take over. And gig has something to offer aspiring actors: the chance to appear in a "real" commercial for the client.

The idea here, of course, is to get people interested in the cause. The pseudo agency/YouTube contest is not a new one but there's something intriguingly watchable about this series.

by Steve Hall    Feb- 1-10    
Topic: Cause



Don't You Dare Make A Wheelchair Joke

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This new commercial for Health & Disability Advocates is like a politically correct special needs joke. It's from Chicago-based ad agency Wirestone and it pokes fun at "challenged" people in the work place. And the final joke will really have the National Association For the Coffee Brewing Challenged up in arms.

by Steve Hall    Jan-29-10    
Topic: Cause



This is The Most Beautiful Commercial I Have Ever Seen

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Oh my God. No, really. Oh my God! This is the most beautiful commercial I have ever see. While many "drive safely commercials" tug at your heart strings with death, dismemberment and the emotional aftermath of a car accident, this one from Sussex Safer Roads entitled Embrace Life tugs in an entirely different way.

Equally powerful as the death and dismemberment approach to safe driving, this particular commercial brings a tear to the eye in appreciation of life, love and the importance of family. And yea, the importance of wearing a seat-belt as well. Wow. I've watched it ten times in a row and it still gets me.

View on Adgabber
View Quicktime on Embrace This website
Visit the Facebook Group

by Steve Hall    Jan-29-10    
Topic: Best, Cause, Commercials



Anti-Abortion Ads Are OK. Why Not Gay Dating Ads?

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So now that CBS has OK'd the Tim Tebow anti-abortion ad, gay dating site ManCrunch wants in on the action. It's submitted a commercial to CBS for approval even though CBS, though they told Pop Tarts otherwise, claims to be sold out. Yes, it's the usual publicity stunt GoDaddy knows well and subjects us to every year.

In the ManCrunch ad, two men watch football then reach for a bowl of chips at that same time. Their hands brush against one another and, well, they go at it much to the surprise of another man next to them. Yes, that's pretty racy for the supposedly good 'ol family fun-focused Super Bowl but is it any more racy than other gay-themed programming on CBS?

Seems the two ads would balance each other out nicely. One touts a stereotypical conservative stance and the other a stereotypically liberal one. Come on, CBS! Let the battle of the viewpoints begin!

The ad is funny but only in a "I'm a straight guy that's OK with gay guys but don't throw it in my face" sort of way. Though funny, it's not the sort of ad that's going to go over well with actual gay men.

by Steve Hall    Jan-28-10    
Topic: Cause, Celebrity, Commercials, Opinion, Super Bowl 2010



Stork Delivers Pregnancy health Soliloquy to Ducks

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When a human dressed like an overworked stork stands beside a pond full of ducks and says "50 percent of pregnancies are unplanned" and how it's important for men and women to take care of themselves before and during pregnancy, for them to exercise properly and eat a well balanced diet, the whole thing comes off like a lame Saturday Night Live skit. And the importance of the message (which is very important) is lost on the ridiculousness of the delivery mechanism.

The work is for New Orleans-based Louisiana Department of Health and Hospitals' Partners for Healthy Babies and comes from Trumpet.

by Steve Hall    Jan-27-10    
Topic: Cause, Strange










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