Human Rights Ain't Much without Human Intervention

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Here's an Amnesty International ad that depicts footage of ordinary people sticking their noses where they don't belong -- and stopping injustice, sometimes even death, as a result: a guy in a colorful button-down shirt throws a door open to free prisoners, a pregnant woman leaps in the way of a beating, a girl in a velour tracksuit takes a rifle from a young child.

Gotta say, we felt pretty nonplussed by the ad until we saw the kids with rifles, blowing smoke out of their nostrils and shooting into space.

The message? "Individuals can make a difference." The track is Until the Day is Done by Michael Stipe. Work by Mother/London.

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by Angela Natividad    Jan-14-09    
Topic: Brands, Campaigns, Cause, Online



Canada's Family Literacy Day Gets Big Media Push

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ABC Canada and Honda have teamed to promote Family Literacy Day on January 27, 2009, an annual event which encourages families to read and learn together. Toronto-based zig created the marketing materials for the event this year, including children's activity books for libraries and schools, event planning guides for Honda dealerships, radio spots, posters, billboards, print ads and ambient advertising.

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by Steve Hall    Jan- 9-09    
Topic: Campaigns, Cause, Good



Organization For 'The Downsized' Out With 'Yes We Canned' Shirts

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Recently the American Association of Shit-Canned Media Elites held a party for those who have found themselves without employment. Now the organization is out with Obama-style t-shirts which read, "Yes, We Canned."

The shirts aims to capture the "current media-industry mood in which we are all doing this delicate pirouette along a knife's edge between elation and despair, humor and utter dread."

Yup, that about captures it.

Ten percent of the proceeds go the the Eggers' 826 charity.

by Steve Hall    Jan- 9-09    
Topic: Cause



Buy Better Bulbs; WWF Will Do the Heavy Lifting

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The industrial pollutants in the World Wildlife Federation's "Light Bulb" ad are only tired toys. But these miniatures -- small things we can easily control -- still convey the helplessness environmentalists feel when faced with oversized, eco-negligent businesses.

"Light Bulb" concludes with a male doll holding an energy-efficient light bulb. "You're doing your part," the ad assures us. "It's our job to help government & industry do theirs."

This message of gentle aggression is fast replaced by the image of a panda, an animal known to unfailingly melt hearts -- or in extreme conditions, cause brain explosions.

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by Angela Natividad    Jan- 7-09    
Topic: Brands, Campaigns, Cause, Commercials, Magazine, Online, Television



Breakfast Cereal Club, Sam L. J. Pushes Broadband, Cuts at Ogilvy

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- Jack Morton Worldwide, Almighty, Weber Shandwick and Google join Citizen Schools to help kids succeed.

- Which Dog are You?

- "They only met once, but they stayed crunchy forever."

- Sam L. Jackson fronts for Virgin Media Broadband.

- "Fast casual" wha...? McD's training film.

- UK's Benylin is in the dog house for using ads to teach people how to call in sick.

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The Whopper Virgins Got Their Aid ... But Who Will Serve the Perrier Virgins?

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A Humanitarian Lion supporter produced a video riffing off Burger King's Whopper Virgins campaign, where documentarians engage Third World inhabitants in hamburger taste tests -- and incidentally pop their hamburger-free cherries.

Unlike Burger King's ad footage, which makes backwater village life look exotic and friendly, the pro-Humanitarian Lion video uses images of abject poverty to illustrate "Whopper Virgins," followed by Nike Virgins, Playstation Virgins, Perrier Virgins and Human Rights Virgins.

The push point: "Millions of people cannot enjoy the world. Why not use our creativity and power to help them once a year?" A link to the Humanitarian Lion website wraps it up.

Poignant if lengthy. If nothing else, it illustrates the crassness of imposing Whoppers and Big Macs on people with bigger voids to fill.

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by Angela Natividad    Jan- 6-09    
Topic: Cause, Online, Trends and Culture, Video



Organ Donors, Faux Sci-Fi Ads, Israel Tweets, NYT Sells Out to Cash In

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- The New York Times is pushing front page display ads. It's hard times, yo; deal with it.

- Shoot creative briefs and account execs. As in, whoosh-whoosh, bang-bang.

- TBWA dubbed AdWeek's top agency of '08.

- Top 25 fictional sci-fi movie ads. Slurp.

- BREAKING NEWS - Steve Jobs is sick.

- Facebook peaks on Christmas Eve. Merry Christmas, Mark Zuckerberg!

- Israel tweets.

- Planning for your demise? Give your organs to the girl, not the tin jar.

by Angela Natividad    Jan- 5-09    
Topic: Agencies, Brands, Campaigns, Cause, Celebrity, Online



NAB Reminds Us Not to Toss Squish-Toys at the Help

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It's always a little difficult to gauge the quality of advertising from other countries, but "Don't Disturb the Ones Working" -- an ad for the Norwegian Association of the Blind -- really threw us for one.

In it, a handful of perplexed service workers are interrupted mid-job by clueless passersby, which either pay them infantile compliments ("Aww, what a cutie!") or try getting them to do tricks. For example, one game-faced dad pulls out a round squidgy ball and tries making a bus driver play catch.

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by Angela Natividad    Jan- 4-09    
Topic: Cause, Commercials, Television



John Lennon Repurposed As Third World Laptop Salesman

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On Christmas day, One Laptop Per Child brought back the voice (if not the body) of Yoko Ono's beloved John Lennon.

OLPC's mission is to bring cheap, sturdy laptops to the world's poorest children. So paint your sympathetic face on as a freshly conviction-laden (if nasal) Lennon compares giving a child a laptop to the vision he shared through his music. At the end, the Walrus himself appears, piped in from the great beyond through a kid computer with Shrek ears.

Negroponte ought to learn from his profitable peers. Resuscitating a dead guy -- particularly one whose yearning for peace has been used to sell everything from diapers to ice cream -- never works in your favor, no matter how noble the intentions. In fact, it's about as disturbing as watching a demented technophile play puppeteer with a decomposing marionette.

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GCFD Introduces Spaghetti ... Pour Elle.

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With help from production firm Dictionary Films, Leo Burnett launched a TV spot for "Food Shouldn't Be a Luxury," an effort to encourage locals to donate supplies to the Greater Chicago Food Depository.

The ad's put together like a generic perfume ad, with occasional flashes of a boiling pot and some random pasta fondling. We seriously winced when the model sexily purred "Spaghetti" in her fake Kate Moss-for-Eternity voice, but it got the point across: Okay, okay! Food shouldn't be a luxury.

Make a donation or volunteer time at Every1Can.org. Unlike the prints (see first link), the spot doesn't invite users to text donations over. Not sure if that means the texting thing didn't pan out, or if Leo Burnett just doesn't think people keep phones nearby while watching TV.

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by Angela Natividad    Dec-23-08    
Topic: Brands, Campaigns, Cause, Commercials, Good, Television










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