The cats over at the US Food Policy blog have shot us some compelling information about the McRib.
To start with, they introduced us to the McRib's ingredients, which are fairly unsavory (blame the bun and the sauce). Then, they dropped the microsite on our heads.
We really hate seeing chicks that appear to be affiliated with a subculture (pop rock much?) introduce a product, then stand around pouting while waiting for us to make a move with our mouse. It is indescribably tacky.
But that's a digression. The real reason why US Food Policy sent us over to McRibland was because the National Pork Board, backed by the federal government, claims to have created the McRib (per its '06 annual report).
Anybody who's seen Thank You for Smoking may not find this odd. We certainly don't. And we continue to maintain that parents need to educate their children about the dangers awaiting them in this big deceptive world - including tricky marketing. At the very least, it would be nice to think that the government doesn't collude in our market intrigues.
Maybe that's wishful thinking. So while we're on this moving train, way to take one for Team Obesity, guys.
This ad is for the American Cancer Society. It tells the story of Kathy, a woman who's come across some hard knocks, not least because she was recently diagnosed with breast cancer.
The voice over adds, "This is what a health care crisis looks like to the American Cancer Society. People with cancer, but without insurance. Countless others with insurance, just not enough to cover something as devastating as cancer."
Sounds like an economics problem that, well, isn't uncommon. Good to know the ACS is looking out.
- If you haven't had your fill of Britney yet this week, tonight VH1 is airing All Access: Britney's Most Shocking Year Ever which promises to rehash all the poor girl's dirty laundry from the divorce to the head shaving to her pantyless partying to her feud with mom and much more. We can hardly wait.
- Today, Datran is donating a portion of every transaction to Tuesday's Child, an organization that offers support to the families affected by September 11.
- The Many Worlds of Jonas Moore has been nominated for this year's final competition of the MIPCOM Mobile and Internet TV Awards- Best Short Form Entertainment, Drama category, taking place in Cannes, France.
Adverbox pointed us to this ad by DDB, International for Kabayanihan, Malaysia. Each outlet features a different description for how a man imagines a woman, ranging from "wife" and "soulmate" to "concubine" and "vagina" - the only set of holes with a plug in it.
Did you ever see Grease? This brings new meaning to John Travolta's exclamation that Olivia Newton-John is "electrifying!" In fact, we are wincing in vicarious pain.
Continuing its campaign to boycott American Eagle, Unite Here, which claims American Eagle Outfitters fails to enforce its Code of Conduct at one of its Canadian shipping Warehouses has launched a Counter Marketing Contest as part of its American Vulture cause. The contest seeks video submissions from people which comment on, parody or satirize the retailer's current marketing efforts.
It began it's quest in New York's Union Square back in July with rally outside one of the chain's stores with its version of the American Eagle, the American Vulture.
For the second anniversary of Hurricane Katrina, Habitat for Humanity has enlisted Quincy Jones and Usher to "[implore] Americans not to forget the victims of the storm."
Quincy Jones will also be commandeering calls to action on his video podcast series, distributed by Wizzard Media, which also put together this teaser.
Lest we forget, much of Katrina's problem was racial, and that is just one (more) reason why lots of people still need your money.
We hate to be callous (or do we?), but it's always been our view that an administration doesn't have to be racist to be careless and negligent.
One of our zillions upon gazillions of Facebook buddies snapped a picture of himself beside this ad for After Too Many, that anti-irresponsible-drinking campaign by Grey, SF. Who'd have guessed it would make such a positive impact on (completely inebriated) college students?
The text reads, "My BEER told me to PUKE on my girlfriend." Monsieur Le Smirk at right seems close to doing just that. Yeah, it's all fun and games until it actually happens, right?
For the American Red Cross Bay Area, Hal Riney launched a campaign called "What Do We Have to Do to Get Your Attention?"
One interesting effort was a set of shaking bus shelter ads. But the show-stopper was Supercrack, which isn't nearly as exciting as it sounds: a huge artificial crack down the middle of Union Square in San Francisco.
In an ideal world, the initiative sparked a burning desire in Bay Area denizens to prepare for a major earthquake, which could come at any time.
Unfortunately, if you've lived in the Bay Area most of your life like half of Adrants has, you're used to the occasional earthquake. And you're probably not going to shove off to the nearest Target and stock up on rations.
Hot off his last eye-popper, Kanye's making yet another political statement with the art on his third album, Graduation.
Created by Murakami (best known for his cavity-sweet Louis Vuitton line), the cover features Kanye's mascot flying fast in a pair of legendary McFlys. For a pair of shoes that never actually existed in the mainstream, the McFlys are making a runaway comeback like nobody's business - activists and all.
A glance over the comments section of Rumors Daily betrays mixed feelings about the album art. Generally speaking, we love Kanye and the McFlys. But others, like Malik, call this a "horrible drawing" that makes the beloved shoes look like "some K Swiss shit."
Not to hate on Murakami or Kanye, but they kind of do.
Greenpeace has launched a new pro-wind power campaign aimed at Cape Cod NIMBY's and other opponents to the Cape Wind project which aims to build wind turbines off the shore in Nantucket Sound off the shore of Cape Cod. Apparently, 80 percent of Massachusetts resident (likely all those living inland where the turbines will not be visible) favor the construction of the wind farm but Massachusetts Representative William Delahunt and Senator Edward Kennedy oppose the project.
The $40,000 campaign, which counters a recent anti-Cape Wind radio campaign, breaks this week for two weeks and then the week of September 10