London Fire Brigade Enlists Rappers to Spread Safety Message

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Remember how in the late '80s or early '90s you had all those educational shows for kids where a rapper would come up and make a flow out of recycling or reading a book?

Imagine that, and plug in the London Fire Brigade. To get people to take advantage of its free smoke alarm service, it's put together a full-length track called "Got Mine Got Yours." It also (aptly) puts your local fireman on the same glamorous level as the local park gangster.

Cute.

by Angela Natividad    Sep-18-07    
Topic: Cause, Good



National Pork Board: 'McRib ... I am Your Father'

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The cats over at the US Food Policy blog have shot us some compelling information about the McRib.

To start with, they introduced us to the McRib's ingredients, which are fairly unsavory (blame the bun and the sauce). Then, they dropped the microsite on our heads.

We really hate seeing chicks that appear to be affiliated with a subculture (pop rock much?) introduce a product, then stand around pouting while waiting for us to make a move with our mouse. It is indescribably tacky.

But that's a digression. The real reason why US Food Policy sent us over to McRibland was because the National Pork Board, backed by the federal government, claims to have created the McRib (per its '06 annual report).

Anybody who's seen Thank You for Smoking may not find this odd. We certainly don't. And we continue to maintain that parents need to educate their children about the dangers awaiting them in this big deceptive world - including tricky marketing. At the very least, it would be nice to think that the government doesn't collude in our market intrigues.

Maybe that's wishful thinking. So while we're on this moving train, way to take one for Team Obesity, guys.

by Angela Natividad    Sep-18-07    
Topic: Cause, Trends and Culture, Worst



ACS Turns Everyday Struggle into Public Plea for Aid

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This ad is for the American Cancer Society. It tells the story of Kathy, a woman who's come across some hard knocks, not least because she was recently diagnosed with breast cancer.

Yup.

The voice over adds, "This is what a health care crisis looks like to the American Cancer Society. People with cancer, but without insurance. Countless others with insurance, just not enough to cover something as devastating as cancer."

Sounds like an economics problem that, well, isn't uncommon. Good to know the ACS is looking out.

Yup.

by Angela Natividad    Sep-17-07    
Topic: Cause, Commercials, Television



Even More Britney, Datran Remembers 9/11

- If you haven't had your fill of Britney yet this week, tonight VH1 is airing All Access: Britney's Most Shocking Year Ever which promises to rehash all the poor girl's dirty laundry from the divorce to the head shaving to her pantyless partying to her feud with mom and much more. We can hardly wait.

- Today, Datran is donating a portion of every transaction to Tuesday's Child, an organization that offers support to the families affected by September 11.

- The Many Worlds of Jonas Moore has been nominated for this year's final competition of the MIPCOM Mobile and Internet TV Awards- Best Short Form Entertainment, Drama category, taking place in Cannes, France.

by Steve Hall    Sep-11-07    
Topic: Cable, Cause, Celebrity



Kabayanihan 'Plugs' in On Sex Abuse

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Adverbox pointed us to this ad by DDB, International for Kabayanihan, Malaysia. Each outlet features a different description for how a man imagines a woman, ranging from "wife" and "soulmate" to "concubine" and "vagina" - the only set of holes with a plug in it.

Did you ever see Grease? This brings new meaning to John Travolta's exclamation that Olivia Newton-John is "electrifying!" In fact, we are wincing in vicarious pain.

by Angela Natividad    Sep- 4-07    
Topic: Cause, Poster



American eagle Attacked by American Vulture Counter Marketing Effort

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Continuing its campaign to boycott American Eagle, Unite Here, which claims American Eagle Outfitters fails to enforce its Code of Conduct at one of its Canadian shipping Warehouses has launched a Counter Marketing Contest as part of its American Vulture cause. The contest seeks video submissions from people which comment on, parody or satirize the retailer's current marketing efforts.

It began it's quest in New York's Union Square back in July with rally outside one of the chain's stores with its version of the American Eagle, the American Vulture.

by Steve Hall    Aug-31-07    
Topic: Cause, Consumer Created, Events, Good, Video



Nothing Like Throwing a Star Behind a Cause to Get the Motor Running

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For the second anniversary of Hurricane Katrina, Habitat for Humanity has enlisted Quincy Jones and Usher to "[implore] Americans not to forget the victims of the storm."

Quincy Jones will also be commandeering calls to action on his video podcast series, distributed by Wizzard Media, which also put together this teaser.

Lest we forget, much of Katrina's problem was racial, and that is just one (more) reason why lots of people still need your money.

We hate to be callous (or do we?), but it's always been our view that an administration doesn't have to be racist to be careless and negligent.

by Angela Natividad    Aug-29-07    
Topic: Cause, Celebrity



Gigantic Anti-Drinking Ads Prove Funny As Hell When Drunk

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One of our zillions upon gazillions of Facebook buddies snapped a picture of himself beside this ad for After Too Many, that anti-irresponsible-drinking campaign by Grey, SF. Who'd have guessed it would make such a positive impact on (completely inebriated) college students?

The text reads, "My BEER told me to PUKE on my girlfriend." Monsieur Le Smirk at right seems close to doing just that. Yeah, it's all fun and games until it actually happens, right?

by Angela Natividad    Aug-27-07    
Topic: Cause, Outdoor



Hal Riney Thinks a Big Crack Will Get San Francisco to Prep for Disaster

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For the American Red Cross Bay Area, Hal Riney launched a campaign called "What Do We Have to Do to Get Your Attention?"

One interesting effort was a set of shaking bus shelter ads. But the show-stopper was Supercrack, which isn't nearly as exciting as it sounds: a huge artificial crack down the middle of Union Square in San Francisco.

In an ideal world, the initiative sparked a burning desire in Bay Area denizens to prepare for a major earthquake, which could come at any time.

Unfortunately, if you've lived in the Bay Area most of your life like half of Adrants has, you're used to the occasional earthquake. And you're probably not going to shove off to the nearest Target and stock up on rations.

by Angela Natividad    Aug-23-07    
Topic: Cause, Outdoor



Kanye West Leaps onto the McFly 2015 Project with 'Graduation'

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Hot off his last eye-popper, Kanye's making yet another political statement with the art on his third album, Graduation.

Created by Murakami (best known for his cavity-sweet Louis Vuitton line), the cover features Kanye's mascot flying fast in a pair of legendary McFlys. For a pair of shoes that never actually existed in the mainstream, the McFlys are making a runaway comeback like nobody's business - activists and all.

A glance over the comments section of Rumors Daily betrays mixed feelings about the album art. Generally speaking, we love Kanye and the McFlys. But others, like Malik, call this a "horrible drawing" that makes the beloved shoes look like "some K Swiss shit."

Not to hate on Murakami or Kanye, but they kind of do.

by Angela Natividad    Aug-21-07    
Topic: Campaigns, Cause, Celebrity, Good, Trends and Culture










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