Are you a fan of Smallville? Or V? Or just love any chance you can get to stare at Laura Vandervoort? Well, now you can stare more as PETA, otherwise known as celebrity porn for a cause, is out with a new animal rights ad. In the ad, Vandervoort is naked and painted to look like a reptile. The ad's tagline asks, "Whose Skin Are You In?" Of course, the ad is aimed at urging people to "leave wildlife out of your wardrobe."
In a short PSA, Vandervoort says, "I want to make people aware that if you want a high end python bag or crocodile... Three or four alligators have to die for each purse. It's just ridiculous. A lot of people think that reptiles don't feel, but they do."
And she should know. She played one on TV.
Occupy Wall Street has been getting a lot of press. Now it's trying to get its message out to more people with a commercial it's purchasing through Google TV with crowdsourced funds through LoudSauce. There's zero said in this commercial that hasn't already been said a million times before in a million other cause-related political commercials. Basically, the message is the same. Everyone wants more for less. Tax the the rich. Free health care for all. No wars. Blah, blah, blah.
Hey, it's a noble cause and maybe the work will result in actual change. But call us jaded. We aren't buying it. As long as there's money to be made, those making it will bend every last rule to make more no matter who it hurts. It's really that simple.
Today Publishers Clearing House launched a social charity program on Facebook called The Give Back which lets PCH Facebook fans vote for the charity they would like to see the company award $25,000. Second and third place charities will receive $2,500 each and, to encourage participation, one Facebook fan will receive a $5,000 prize.
The Give Back program is a two stage process. In the first stage, fans will vote on ten different causes, including Fight Disease, Save the Environment, Protect the Animals, Help the Homeless, Develop Communities, Improve Education, Enrich the Arts, Promote Sports, Provide Disaster Relief and Support the Troops. This stage will last approximately two weeks. The three causes with the most votes will move on to the next rounds.
Butler, Shine, Stern & Partners has launched a social media fund raising effort called Let's Not Do Lunch which aims to capture money otherwise spent on lunch. The effort hopes to raise £1 million for famine relief in East Africa.
The Let's Not Do Lunch campaign is one of an intended 50 technology-based solutions that agency Made By Many is crowd-sourcing from agencies around the world with the goal of launching 50 projects in 50 days to raise funds for famine relief. The 50/50 project has nearly 40 global initiatives and launched October 17, World Hunger Day.
Butler, Shine, Stern & Partners Director of Strategy and Innovation Ed Cotton said, "Our idea was to create a social movement behind famine relief by tapping into social experiences we all enjoy, many of which are built around sharing a meal with a friend, colleague, business associate, even family. Through our Facebook application, 'Let's Not Do Lunch,' we are leveraging the social experience into a social action that can be shared and activated through Facebook, Twitter, Instagram and YouTube channels."
So, people, don't eat lunch today. Donate to the cause. You'll feel good. Trust us. You will.
In support of UNICEF relief efforts for the famine in East Africa, Boston's Mullen has announced the Good Belly Project, a social media-powered fundraising partnership with 17 Boston restaurants and their customers. For each Instagram photograph taken of food or drink at participating Good Belly establishments, the tagged restaurant will donate $1 to the Good Belly Project and to UNICEF's East Africa relief efforts. The Good Belly Project kicks off on World Food Day, Sunday, October 16 and runs through November 6.
The U.S. Army and the Ad Council, with pro bono help from Publicis New York, have launched a new series of TV, radio, print, outdoor and Web PSAs aimed at helping kids stay in school. The PSAs direct friends, parents and adults who know at-risk students, ages 9-17, to www.BoostUp.org. On the site, visitors can learn about the dropout issue and state-by-state dropout statistics, hear from real students about the challenges they face to graduation, and find connections to ways to get involved directly with students or support classroom projects in their communities.
Also launching today is Boost Nation, a microsite developed in collaboration with the 26 Seconds BMOR campaign that will facilitate the creation and sharing of video and written messages for students to view and see that people all across the country do care that they stay in school and graduate. LeBron James and Miss America 2011 Teresa Scanlan are among the first to share their video messages of support on Boost Nation.
Yea, we'll agree with Copyranter on this one. It's moving. It's touching. It sends a powerful message. And it's just plain touching. It's for Pro Infirmis, a Swiss organization that helps those with disabilities. Go ahead, Watch it. How does it make you feel. Thank you Jung von Matt for this wonderful work.
Well there's a lot of ways to convince men they should have their prostate checked every once in a while. But sending a sketchy guy around town with a rubber glove on asking people if he can "Czech" their prostate is a decidedly new approach.
Off course as an advertising strategy, we love this approach. It's different. It's weird. It's wacky. It's downright insane. But it will get people talking. And, perhaps, get men running to their doctors simply out of fear a strange dude in a red track suit is chasing them around asking to stick a finger up their ass.
UK-based ActionAid has released a stirring addressing the plight of women in Afghanistan. On the eve of reconciliation with the Taliban, the video shares the opinions of women who have lived with war during the last ten years.
Though 66 percent of Afghan women do feel safer than they did ten years ago, 86 percent of women are fearful of what a Taliban-style government might mean for them. And a woman who set herself on fire at age 18 says, "I had suffered so much abuse from my husband and my in-laws that I could not take it anymore."
That's not exactly a good life for women is it?
The video is part of an ActionAid campaign to call attention to the tenth anniversary of U.S. and British intervention in Afghanistan.
- An infographic of Twitter's history.
- Check out this PSA for sexual harassment. It will make you think.
- New book offers three secrets to "going guerrilla" with marketing.
- The parents of Morgan Dana Harrington, the girl who was killed at a Metallica concert in 2009, are out with an ad campaign that hopes to find the killer and urge young women to be cautious.
- TED has opened its call for this year's Ads Worth Spreading.
- Last night, JWT's Jam With Toast won the Say Media Battle of the Bands at the Highline Ballroom. Boy do we miss More Fucking Cowbell.
- Funny. MySpace is trying to resurrect itself but, sadly, all it could muster during Advertising Week was a screen that fell during its Amp's Up party Monday night.