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Japan has had to deal with a lot of difficulty of late and the rest of the world hasn't let that go unnoticed. There's been support and aid but sometimes just a kind word or two can help a person get back on their feet. And that's exactly what Google is facilitating with Messages For Japan, a website that will translate messages from any language into Japanese.
A video, created by Johannes Leonardo, promotes the site which also accepts donations for the relief and rebuilding efforts through six organizations: the Japanese Red Cross Society, JCIE (Japan Center for International Exchange), Save the Children, International Medical Corp, Give2Asia and Globalgiving.
The launch is being touted this week though the site appears to have actually been launched last week. Oh well. We're not complaining. It's all for a good cause.
Now this is twisted. And it falls right into that category we've seen so many times before. Racy ads that try to get you not to have racy thoughts but are, in a sense, racy themselves. We saw it in an ad that put big boobs on 12 years old girls, a tactic which was supposed to inform pervs that if they look at an underage girl as something more than what she is, that's a really bad thing.
Now we have What Would Your Mother Do underwear emblazoned with statements like, "zip it," "dream on," "not tonight" and, of course, "what wold your mother do. The goal is to, well, keep guys out of a girl's pants.
But it's a little weird that the brand hypes the line by saying on its website, "Boy shorts are hot right now. Slide into the right pair (we swear you won't find any better!), and good goddess, you're good to go."
Good to go. Hmm. Just what sort of message are they delivering here. Even creepier is the promotional video which entails a photo shoot during which a guy just leers at a girl the entire time like he can't wait to scream "I don't give a shit what your mom would do but I know what I want to do right now, baby!"
McCann Erikson in Israel came up with an interesting tactic to call attention to the fact of the one in three woman who are sexually assaulted, only ten percent come forward and speak out while the other 90 percent hide the offense.
The agency created an email campaign with a Word doc attached. The Word doc was a letter from one woman to her sister telling the story of how she was assaulted. Though the document had the track changes feature turned on so the recipient could see the edits being made. In other words, the covering up of facts out of fear or shame.
It can't be easy for a woman to come forward after something like this and an email campaign isn't going to solve everything but it's a nice effort and a step in the right direction.
Consumer Reports is out with an ad on Politico that states its opposition to the AT&T T-Mobile merger and why it would be bad for consumers. The copy reads, "To put it lightly, this wireless merger is tipped against you. Higher prices. Fewer choices. Say no to the AT&T T-Mobile merger."
In addition to the ad, Consumer Reports has sent a letter to all the members of congress urging them not to approve the deal.
Focusing on Consumer Reports, findings that T-Mobile has traditionally been a lower cost option than AT&T Consumers Union Policy Counsel Parul P. Desai said, "We are concerned that T-Mobile's departure from the wireless market would eliminate a relatively low-cost carrier as an option that many consumers need access to in order to afford quality wireless service."
The organization has also posted a petition opposing the merger and is asking for signatures.
OK so what would you do if you woke your kid up in the morning and they were a total stranger? You'd freak, right? Especially if they weren't a kid but were wearing your kids clothes. And especially if they were some of the, shall we say, ugliest people you'd ever seen.
Which is is exactly what happens in these two commercial PSAs from Energy BBDO for The Partnership at DrugFree.org. Of course the message here is that a teenager's mood, personality and appearance can drastically change when they take drugs. Which, of course, is what Energy BBDO is attempting to convey here.
So maybe it's a bit more relateable than a couple of eggs being dropped into a frying pan but we just can't get past the freaskishness of the actors in this PSA to even begin to absorb the don't do drugs message here. But, perhaps, that's just us. Ugly people frighten us.
In perhaps one of the most boring, oddly crafted, amateurishly created PSAs of all time, the National Sexual Violence Resource Center is out with a :15 which will appear on the CBS Super Screen in New York's Times Square. If you haven't seen it yet, check it out below.
Of the campaign, NSVRC Director Karen Baker said, "Approximately 20 percent of the population will experience some form of sexual violence in their lifetime. These crimes impact children, families, coworkers and communities; and the majority of which - nearly 63 percent - are never reported. With 1.5 million people passing through Times Square each day, this PSA provides a unique opportunity to get them involved in sexual violence prevention."
That is if they don't mistake it for a classroom clock commercial.
Calling attention to a certain form of tourism in Ukraine that the country isn't all too pleased is popular within its borders, non-profit group Femen has launched Do You Want Me, a website on which visitors can dig into the seedy side of the country's sex trade.
The site aims to call attention to the notion paying for sex creates a form of slavery. Similar efforts to fight the proliferation of the sex trade have been done by Amnesty International (here, here and here), by Stop the Traffik in London, by The Salvation Army in South Africa and by the Helen Bamber Foundation.
The wall surrounding Warsaw Horse Racing Track is a monument to the Warsaw graffiti scene. About a mile of wall space covered with colorful graffiti. We're told it has always been an important place for the Polish hip-hop culture. While the area has been in decline over the years, it's still well respected by artists the world over.
Recently, Adidas planned to place ads on the wall and that has raised the ire of some in Poland who have called for a boycott of the brand. In its advertising, Adidas often uses graffiti imagery and though the groups claims the brand supports graffiti artists, the group is not pleased with Adidas' presence on their holy shrine to the graffiti art form, saying, "They do not care about our work and history."
The group has launched an Adisucks Facebook page and already has 23,227 supporters.
Do brands simply not get the culture? Do they not care? Or do these reactionary groups just have their panties in a twist over nothing?
PETA is catching some heat for a New Yorker-style cartoon ad it ran recently which shows a seal at a bar asking the bartender for "anything but a Canadian Club." The ad, which aims to protest Canada's annual seal hunt, has raised the ire of whiskey maker Canadian Club which sent the cause group a cease and desist letter.
In the letter, Canadian Club VP and General Counsel Kenton Rose wrote, "PETA's malicious publication has caused degradation of Canadian Club's corporate image and the advertisement has and will damage the 'Canadian Club' brand and trademark,"
While PETA General Counsel Jeffrey Kerr claimed the ad was an obvious parody, the cause group agreed to pull the ad and destroy all post card versions of the ad.
In response to Canadian Club's complaint, PETA General Counsel Jeffrey Kerr wrote, "Jim Beam could stand head and shoulders above the rest by saying, 'Let's drink to the end of seal slaughter!'"
Alright so we were all ready to whip up something snarky about this latest feel-good road safety PSA (it's a trend, you know) until we realized the message within the three minute video is a very important one. We need to slow down. Not just on the road but it life. In every aspect of our lives. We move too fast. Eat too quickly and drive too fast. And this makes us tense and uneasy and takes a toll on out bodies.
We need to breathe. To breath slowly as this PSA encourages. And to appreciate that slow breath and its importance. And to understand that getting there a few minutes earlier really isn't worth the harm life's constant race places upon us.
Some nice work from the Road Safety Council of Western Australia