This morning Greenpeace launched a guerrilla campaign attacking Volkswagen's environmental record. The campaign consisted of banners which were placed on London billboards paid for by other advertisers including Budweiser and Schweppes.
Of the campaign and the Force ad it imitates, Grenpeace's Emma Gibson said, "Volkswagen has spent millions on its new advert, using children and Star Wars iconography to persuade the public that it's a responsible company. It was a stunningly successful advert, so VW can hardly complain if we now turn its own tactics back on the company to shine a light on its poor environmental record."
The billboards feature an image of Darth Vader with the VW logo as the mouth. Copy reads, "Volkswagen. The Dark Side." Activists also dressed as Stormtroopers walked the streets in protest.
The campaign includes an online video which further pokes fun at the brand's Star Wars imagery and its alleged poor environmental performance.
Hey, women's breasts are continuously used as the central object in breast-related cause group advertising including breast cancer awareness so why cant's the testicular cancer folks whip out their balls for their cause?
Well, they have. In tandem with the Wimbledon Championships, Rainey Kelly Campbell Roalfe/Y&R has created a tongue in cheek press ad for Cancer Research UK
Launching today, the ad takes a light hearted approach in spirit of the Brits favorite summertime event which aims to prevent men ever needing to ask for 'new balls please' by encouraging them to be aware of symptoms of testicular cancer.
A recent internet video ad created by Ladd Ehlinger for political action group Turn Right which features plenty of booty dancing and controversial statements has been labelled by some the most racist and sexist ad ever. The Democratic Congressional Campaign Committee released a statement condemning the ad which points its sights at Democratic candidate Janice Hahn who is running in a special election for retired California state representative Jane Harman's seat.
The ad, which likens Hahn to a stripper's ass, addresses Hahn's alleged use of government funds to hire former gang members to become gang intervention specialists, part of an effort to reduce crime.
Both Hahn and her Republican opponent have condemned the ad.
Racist? Probably. Sexist? Probably. Just plan bad? Definitely.
That's the dream, anyway. ONE.org has launched a free app that enables you to mobilise in an instant to fight disease and extreme poverty, wherever you are and whenever you feel like it.
The technology isn't anything you haven't seen before, but it demonstrates the power we hold in our hands and take for granted.
Remember Greenpeace's zealous campaign to get KitKat parent Nestle to stop killing orangutans? New year, new take on the mission.
This time, the target of Greenpeace's gleefully effective marketing is Mattel, whose low-cost packaging options contribute to deforestation in Indonesia. The weapon of choice? Barbie's off-again, on-again beau Ken, who, well, isn't into dating "serial killers" (no, not even the kind with exploding conical bras).
Some people juggle. Others touch their tongue to their nose. Katie throws empty plastic bottles into trash cans...without looking. Using what is being referred to as her "clown college skills," Katie, while sitting in a chair in a gymnasium, tosses plastic bottles over her head and into trash cans behind her. And with each toss, it gets more tricky and elaborate.
It's all to promote the use of a reusable water bottle. And because this effort is also a charity, FaucetFace, for every bottle purchased, 100 liters of clean water will be donated to a family in rural India.
For 2011, Partners + Napier joined forces with the Boy Scouts of America for a new initiative called "Toss Your Boss." Partners + Napier employees were challenged to raise $1,000 in donations. If they did so, Chief Creative Officer Jeff Gabel would rappel 309 feet down the First Federal Building in Downtown Rochester.
Well, the agency achieved that goal and raised over $1,000 in donations for the Seneca Waterways Council Urban Scouting Program, which serves more than 20,000 kids in the Rochester area. Thus, Jeff and six other agency employees strapped on their helmets and took the plunge a couple Fridays ago.
An Australian PSA condoning Sexting shows a girl texting an image of her breasts to a boy in the same class. The boy then forwards that image on to the rest of the classroom including the teacher. And because this is a PSA against the practice of sexting, the poor girl gets multiple looks of disapproval.
But while the PSA preaches self respect and kindness, the actions displayed in the PSA are far from that. While sending a nude image of oneself isn't the smartest thing to do...especially in high school...anyone with a half a brain can figure out that if that message was texted to you, it was meant only for you. And that forwarding it on is just wrong and mean...yet that's exactly what this PSA condones.
If you're going to preach good behavior, you can't do it using bad behavior as the hook.
Cohn & Wolfe and non-profit group Project Kaisei partnered to create an Eco-reality show campaign on Facebook starring a goldfish named Kai. The efforts aims to call attention to the impact of plastic pollution in the world's oceans. A live streaming video shows Kai in a habitat full of plastic - a representation of dirty areas of the Pacific ocean..
Every donation made to Project Kaisei removes a piece of plastic from Kai's home and helps fund the organization's third cleanup expedition in the North Pacific Gyre.
Following Japan's earthquake and tsunami, The One Club and the Art Directors Club, in along with with AKQA teamed to get the creative community to help Japan rebuild. The program, Creatives Unite for Japan, urges the creative community to band together to raise funds for Japan.
All collected contributions will fund The Ashinaga Foundation, a non-profit Foundation established in 1963 to provide aid to children who have lost their parents due to hardship, economic or natural disasters.
Of the effort, The One Club CEO Mary Warlick said, "The creative community has always had a strong connection to the design community in Japan. This is our way of helping to rebuild the future."