Quirky Take on Child Abuse May Leave You Feeling Queasy

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Here's a set of prints that go with this child abuse/wedding reception ad by Whybin\TBWA Sydney for Australia's ASCA (Adults Surviving Child Abuse). Each approaches the topic with blithe, discomfiting irony.

You know, it's the kind of thing you'd find funny if it weren't so ... not-at-all.

See greeting card: "You're a special dad (slap, kick, pow!)"
See birthday cake: "Celebrating 20 years since you said I should have been aborted" -- arrow down if you can't see all of it at once.

Collective wince.

by Angela Natividad    Feb- 9-09    
Topic: Campaigns, Cause, Magazine, Poster



Child Abuse Is Funny. Oh Wait...No It Isn't

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Now here's a marketing approach to child abuse you don't see very often. One part wedding reception. One part comedy routine. And one part awkward. The tagline, "If only it was this easy to get over child abuse" pays it off. While some might take offense to this approach, at least they only used humor for the first half of the spot after which they returned to the usual, somber message delivery you expect to see in this type of commercial.

Whybin\TBWA Sydney created the work for Adults Surviving Child Abuse.

by Steve Hall    Feb- 6-09    
Topic: Campaigns, Cause, Good



What's a Penny Good For? Making Change.

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See what 1620 pennies can become -- in the span of 30 seconds! Ain't technology somethin'.

This time-lapse video is for the Million Penny Project, a group that takes up various causes (its current darling is homelessness) and solicits donations from local businesses.

The result of the short film -- an image composed entirely of pennies -- was displayed at a Miami bus stop last month to promote "Pumped for Change," an effort to raise $10,000 worth of pennies.

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by Angela Natividad    Feb- 6-09    
Topic: Campaigns, Cause, Guerilla, Online, Outdoor, Video



ESPN's 'Homophobic Fist Kiss' Lays Fist Bump to Rest

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Ah...the fist bump. That manly expression of...well, who the fuck knows? The whole fist bump thing is stupid, awkward and dumb. And has become even more so since Agency.com's Subway video.

It has nothing to do with homophobia, as some have dubbed it when called a "fist kiss" in this Shaquille O'Neal and Mike Breen ESPN commercial, rather everything to do with some men's odd desire to appear "yo, dude" cool or something. It's just dumb.

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by Steve Hall    Feb- 5-09    
Topic: Cause, Celebrity, Commercials, Opinion



Sean Penn Rolls Out the Money For Hungry Children

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With a supremely effective visual, this PSA for the United Nations World Food Program in which Sean Penn illustrates how, comparatively speaking, cheap it would be to feed every hungry school child for a year makes a powerful statement.

With the Wall Street plan costing $700 billing, the Iraq war costing $600 billion and the European stimulus plan costing $200 billion euros, the $3 billion dollars needed to feed hungry children for a year seems quite affordable.

by Steve Hall    Feb- 4-09    
Topic: Cause, Celebrity, Commercials, Good



Breaking! New Technology Turns Computer Screen Into Tanning Bed

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To convince people of the dangers of skin cancer, UK charity SKCin, with help from Rubber Republic, has launched ComputerTan, a fake company and website that purports to have developed a "revolutionary new way to help keep you looking healthy, young and attractive in the office."

The gist? ComputerTan makes it possible to get a tan from your computer monitor. Activating the free trial loads a cool, full screen tanning screen which, after a while, delivers the punchline...in the form of disgusting pictures of people with nasty skin cancer legions. Gross.

But, it works. The effort hopes to make people aware of the fact skin cancer kills up to five people each day in the UK. There's a mobile app and even a line of products supporting the effort.

An infomercial-style video placed on YouTube hopes to lure visitors to the site under the guise ComputerTan is the real thing.

by Steve Hall    Feb- 3-09    
Topic: Cause, Mobile/Wireless, Online, Spoofs, Video



Shiny Happy Relay Puts Olympic Torch in Canadian Hands

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"Carry the Torch" is an animated cause spot meant to encourage Canadians to "Create a better Canada." The song is called Shiny Happy Relay; lyrics appear below. (It is such RetroJunk fodder.)

A TotalWork effort developed by BBDO/Toronto and Proximity/Canada, the spot depicts RBC's "Arbie" character kicking off the Torch Relay in the top half of the North American continent.

Canadians that feel the fire can register at rbc.com/carrythetorch, enabling them to take hold of the actual Olympic torch as it crosses their borders.

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by Angela Natividad    Jan-30-09    
Topic: Campaigns, Cause, Events, Online, Television



Chewing Gum Delivers Powerful Safe Sex Message

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Watching this commercial in which a piece of chewed gum slowly passes from one person to another while a soothing voice over talks about being a people person who likes all types of people and who takes everyone as the are without judgment leads one in several directions befoe it delivers its message.

Is it an ethereal ad for chewing gum? Some kind of world peace message from some cause group?An environmental message? A dating service?

Of course the title of the ad, MTV Staying Alive, pretty much eliminates those options but it still doesn't totally set you up for the fact its an AIDS awareness message. Which is a good thing because this ad sort of enraptures you and ties itself beautifully to its ultimate message.

The ad was created by Lowe MENA Dubai

by Steve Hall    Jan-28-09    
Topic: Cause, Commercials, Good



President Obama's Life Used As Pro-Life Argument

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No matter your stand on abortion, you have to admit this pro-life commercial from CatholicVote featuring President Obama moves you just a little bit. Doesn't it?

Oh sure, CatholicVote is milking this for all its worth but there are two sides to every story and this is one of the better Pro-life arguments we've seen in recent memory.

by Steve Hall    Jan-23-09    
Topic: Cause, Good, Political



Pancreatic Cancer: The Assassin with Flair.

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"That's Dan. And I'm Dan's pancreatic cancer."

How do you even begin to take a pitch like that seriously?

I just love how, after describing Dan's untimely death with a listless "eh," Pancreatic Cancer looks out the backseat window and croons (with the most subtle of accents), "I have 35,000 other people to kill this year."

Blase, baby, blase. Unintentionally hilarious work by Gardner Nelson + Partners for the Lustgarden Foundation. Somebody needs to page Charlie Brooker and tell him to update his list.

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by Angela Natividad    Jan-15-09    
Topic: Campaigns, Cause, Commercials, Strange, Television










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