Alright so we were all ready to whip up something snarky about this latest feel-good road safety PSA (it's a trend, you know) until we realized the message within the three minute video is a very important one. We need to slow down. Not just on the road but it life. In every aspect of our lives. We move too fast. Eat too quickly and drive too fast. And this makes us tense and uneasy and takes a toll on out bodies.
We need to breathe. To breath slowly as this PSA encourages. And to appreciate that slow breath and its importance. And to understand that getting there a few minutes earlier really isn't worth the harm life's constant race places upon us.
Some nice work from the Road Safety Council of Western Australia
So what happens when an ad exec is unhappy with what he sees around him? He gets everyone in his agency to get behind his pet project for pro bono account work. And that's just what Paul Venables, founder of San Francisco's Venables Bell & Partners did when he became upset of the plight of public schools in Marin county California.
Driving around Marin you'd not necessarily realize there were many problems. It's a very upscale and beautiful area but the state has cut $55 million in school aid and things are not going so well on the public school front.
So you know that expression that's sometimes said about a person who just can't get enough sex? Yea. You know. How they like to "f*^k everything that moves? Well that's the kind of guy Smutley the Cat turns out to be in this French AIDS awareness video for the non-profit AIDES.
Created by Goodby, Silverstein & Partners and directed by Niklas Rissler and Kevin O'Grady at againstallodds through Passion Pictures, the video brings us along on a ride with Smutley as he gets himself off by stuffing himself inside everything from a turtle to a dolphin to a fish to an elephant and more.
Continuing its obsession with nudity, PETA is out with yet another video featuring a near nude celebrity talking about how bad it is to eat meat and how we all should Go Veg. This time around, it's the bootylicious Vida Guerra who talks about the health benefits of going vegetarian and why it's cruel to wear fur.
- Burger King and Crispin Porter + Bogusky have ended their seven year relationship.
- The Chicago Sun Times has let go ad critic Lewis Lazare.
- A sex doll commits suicide in an ad all to promote a dating site.
- Super hottie Tehmeena Afzal is out with another video. This one's for a local car dealer and she's wearing less clothing than she ever has before.
Now that she's a GoDaddy Girl, Jon Rivers can do anything, even support gay marriage in New York. Which is exactly what she's doing in a new commercial for gay advocacy group Human Rights Campaign.
In the ad, Rivers says, "All New Yorkers believe in fairness, that's why we should support marriage equality. For goodness sakes, come on guys,"
Sadly, she looks way less hot in this commercial that she did in the GoDaddy commercial.
- Here's Shannon Doherty like you've never seen her before. She does a beautiful job in this episode of Suite 7, a sponsored episodic series from the Better Sleep Council and produced by CJP Digital Media. Other episodes star Draig Bierko, Brian Austin Green, Illeana Douglas, Milo Ventimiglia and others.
- Big River has created a campaign for the National 4-H Council which includes print, radio, TV and a video which features 4-H kids talking about their experiences with 4-H. Dubbed Generation G, these kids are giving their time to improve their communities.
- George W. Bush's daughter, Barbara Bush, has filmed a PSA supporting gay marriage in New York. Tsk. Tsk. Daddy wouldn't approve.
- Yawn. PETA films hot models fellating vegetables because, well, it's sexy and they're never going to get on the Super Bowl anyway.
- Don't let your partner interrupt your dreams.
- And in more PETA news, the organization wants to put up a Go Vegan billboard in Denver but two outdoor companies have rejected it. Something about cattlemen's inability to come.
- The call for entries is now open for the 2011 international ADC Student Brief competition, part of the ADC 90th Annual Awards. The deadline is March 18.
- Harry Potter cutey, Emma Watson, is fronting the new Spring/Summer campaign for People Tree, an "eco-chic" fashion line.
- To combat the "creative crisis" in U.S. schools brought on by standardized curricula and testing, No Right Brain Left Behind is turning to the creative community and asking it to develop educational programs that foster creativity.
- Taco Bell is launching a campaign to refute claims made in a class action suit which states the brand falsely advertises its meat as "seasoned ground beef" or "seasoned beef" when it's claimed it actually uses mostly filler and less beef than is required by the U.S. Department of Agriculture's standard.
- TAXI and the Tomorrow Awards have announced they will host the first Tomorrow Awards event in Montreal on March 31st.
A student project for, but not associated with or endorsed by, The Gay and Lesbian Alliance Against Defamation has leveraged the hesitance of straight guys to admit they're pro-gay by enlisting the help of their girlfriends in a promotion called Balls of Pride. But, not the balls you are thinking about right now. No, not at all.
The promotion, which is Facebook-based, aims to collect the most amount of balls on the campaign's Ball Wall. The campaign will also take physical form during Pride Week with a giant pit of balls for people to jump into.
The goal of the campaign is to illustrate that a pro-gay stance is a trait of single women thereby making men, who, of course, will do anything to get the woman they want, pro-gay as well.