Far from the blood, guts and wrenching emotion of overseas drive/safe/sober commercials come this staid, measured Buzzed Driving ad from Mullen for the Ad Council and NHTSA featuring the Pope, the Dalai Lama and...uh...Rachael. Yes, Rachael who appears to have been inserted Forrest Gump-style into several newsworthy events is the poster child for sober driving.
Rather than focus on the horrific results of drunk driving, this commercial focuses on the lives saved becasue a person chose not to drink before she drove. A novel creative approach. Though it lacks the intensity of the aim and maim approach and goes for the positive, uplifting aspect of the subject, we have to wonder if it will be as affective as the more common scare tactic approach used by most.
Nokia is humanizing itself with a series of videos which highlight people using technology for the greater good of people around the world. There are three vidoes up with more to follow. You can view the videos here, here and here.
Wow. Wow. Wow. We thought we'd seen the most intense driving safety commercial when Northern Ireland's Road Safety Authority came out with its The Faster the Speed the Bigger the Mess PSA But, hands down, this compilation of Australia's Victoria Transport Commission commercials from over the years now tops our list of the most horrifically intense and moving PSA we've ever seen. Wow.
If you're on the side which believes the world is going to melt away due to global warming, you'll love this new campaign from Arc Communications for Greenpeace which hopes to catch the attention of those attending. the 15th annual United Nations Climate Change Conference in Copenhagen.
If you're on the side which believes global warming is just a natural cycle, you'll get a nice chuckle out of the campaign.
Oh PETA, how we love to hate you. Or is it hate to love you? Either way, it doesn't matter. You're a bit hypocritical in your efforts to rid the world of everything eatable, wearable and comforting but you do know how you make a sexy ad that gets people's panties in a bunch. And your latest is no exception.
You've got an almost naked woman - Playboy's Joanna Krupa - holding a cross and floating in mid air as if she were an angel. All to call attention to the fact people shouldn't buy animals. It seems almost moot you're ads rarely every appear anywhere other than on your website and in the press but that's kinda the point, right? All you're after s publicity. You really couldn't care less where people get their animals or what they think of you killing most of the animals in your care.
No, It's all about nudity. And press. And scandal. And salaciousness. And titillation. And press. And sensationalism. And did we say nudity?
In this unendorsed campaign for World AIDS Day, The Now Corporation's Owen Plotkin has chosen some real pricks to illustrate the fact AIDS is an equal opportunity killer and a lot of support is needed to fight the disease and help two million children in Africa who need assistance.
Oh come on, PETA! Can't we enjoy Thanksgiving without your preachy bitchiness? Apparently not thanks to the know-it-all little girl who gives thanks prior to eating Thanksgiving dinner with her family.
This comment may best sum up this recent work from LAVA Communications in Sydney promoting the December appearance of The Dalai Lama in Australia for a series of talks and teachings: "A band dressed up as old famous people. It's been done. Fail."
A video, called The Nobel Funk Off, is being sold as having been created by "An anonymous private supporter of His Holiness the Dalai Lama." In other words, it was created by the agency which also says it will "shift focus" in a couple of weeks to reveal more about the event.
Hey, it's all in good fun. right?
Two makes a trend, right? If so, kicking the shit out of diseases is no officially a trend. Not that the shit hasn't been kicked out of diseases before but last week's prostate cancer blob ass whipping from TBWA\Chiat\Day and this week's fingering of AIDS by acHe, Barcelona, Spain, I think we can safely say there's a trend a foot.
Nonsense or can we expect to see an army of high-heeled hookers stomping holes in a colon cancer character or needle-wielding clowns poking holes in women's boobs all in the name of eradicating breast cancer?
In the most hilarious cleaning product commercial in recent memory, Method has some fun with Dow's Scrubbing Bubbles. Of course, they don't mention Dow by name but it's clear who's being referred to in this ad.
After fifteen seconds of gleefully shinetastic, but nauseatingly realistic scrubbing bubble commercialism, we see a woman enter her shower only to be confronted by a gaggle of horny bubbles who leer at her and beg her to clean herself in front of them.
It's all part of Method's support for the Household Product Labeling Acts which, ostensibly, would make Dow Scrubbing Bubbles look like a can of acid compared to Method's more natural approach to cleaning.
And yea, this witty little commercial caused a giant kerfuffle.