Bulging Nubile Breasts Command Attention to Statutory Rape

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This campaign baffles. While the Family Violence Partnership in Milwaukee wants people to realize statutory rape in a bad thing, the campaign, which features young girls with big (digitally enhanced, we assume) breasts, sexualizes these young girls into objects of desire. Now maybe the campaign is trying to say no matter how huge a girl's breasts are or how hot she might be, if she's under 18, she's still off limits but to "normal" people, it sends a very queasy, disconcerting message.

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by Steve Hall    Jan-31-08    
Topic: Campaigns, Cause, Magazine



Drug Dealers Languish as Teens Go Rx

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It's a Super Bowl buzzkill, courtesy of Partnership for a Drug Free America. In this spot, a languishing drug dealer tells you he's going broke because your kids are getting high out of the medicine cabinet.

Mom and dad, better watch the fill line on that Robitussin.

The ad is credited to DraftFCB, NY. This is the first time in four years the White House has produced a Super Bowl spot. Election time's coming, the GOP clearly needs a new topic -- what beats the war on prescription medication?

by Angela Natividad    Jan-31-08    
Topic: Cause, Commercials, Super Bowl 2008, Television



Strange Foundation Says F#@k Death

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This is just too weird to pass over. Apparently, there's an organization called Fuck Death whose mission is "the elimination of death through the generation and distribution of funds to strategically selected causes and initiatives worldwide." Basically, it combats "oldness." OK, then.

There's a website, a mission statement, a weblog, a store and a very strange video.

There's just one problem with Fuck Death's mission. If no one ever died, it wouldn't be too long before every last square inch of the planet earth were covered with human feet. That wouldn't be a pretty sight. We all want to live forever but death does have a purpose. It lets others live.

by Steve Hall    Jan-30-08    
Topic: Cause, Strange, Video



Truth Gets Cute, Sings Songs, Introduces MAGIC!

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"A Magical Amount," by Arnold and Crispin Porter + Bogusky, starts out like a typical Truth ad: cigarette traps, a bullhorn and a bamboozled-looking group of people. Then a unicorn showed up, and there was singing, and...

Wow, just ... wow. Seriously. Wow.

You really have to watch it. The premise is tobacco companies don't want to kill you, but don't want to prevent addiction either, so there's a "magical amount" of nicotine in cigarettes. But tune out the arsenic talk and the animated oxygen mask, and you'd swear it was a superb cereal ad.

by Angela Natividad    Jan-28-08    
Topic: Cause, Commercials, Good, Television



Naked PETA Babe or President Bush. You Decide

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OK, here we go again. Tonight, you have a choice. You can tune in to President Bush's State of the Union address. Or you can blow it off and, instead, head over to PETA's 2008 State of the Union Undress during which a lovely lady envisions a PETA-powered nation while she slowly transforms herself into a "fur free" state of undress. It's NSFW but not until the end and there's a Safe for Work version too.

by Steve Hall    Jan-28-08    
Topic: Cause, Good, Political, Video



PepsiCo Turns Stat Quo Inside-Out with 'Enable'

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Maybe because Nationwide cashed in like mad on its K-Fed pre-Super Bowl ad hype last year, everybody's releasing their spots before the drop.

We don't like the idea of opening our presents before Christmas day (which is what watching a Super Bowl ad a week in advance is like), but in some cases an early debut is a good thing.

That's the case with Pepsi's Bob's House, a Super Bowl spot by BBDO for its Enable campaign that composes a deaf world we're invited to watch from the sidelines. A silent ad is jarring, but it's weirder still to be passive observers of a community whose jokes we don't get.

Neat switcharoo on the minority experience. Can't wait to see what kind of response this generates on Super Bowl Sunday.

See the making-of, which, thankfully, isn't the usual self-congratulating "how I made my baby" swill.

by Angela Natividad    Jan-28-08    
Topic: Brands, Cause, Commercials, Good, Super Bowl 2008



Campusfood Incites Facebook 'Food Friendzy'

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If the internet has taught college kids anything, it's that panhandling is a totally stigma-free sport.

With that in mind, Campus Food -- a network of college restaurants that let students order online -- has launched a Facebook app called Food Friendzy. The pitch: "Free food for poor college kids nationwide!" The premise: win free food by playing online games and sharing the app with friends.

Ugh. Whatever happened to the glory days of quiet submissiveness to four years of Ramen? There's nothing wrong with Ramen.

by Angela Natividad    Jan-25-08    
Topic: Cause, Online, Promotions



KFC Colonel Dances to Make us Dance to Make Celebs Dance ... for Charity.

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In Super Bowl spirit, but really just to promote its spicy crunchy Hot Wings, KFC is donating $260,000 to charity on behalf of the first football player or celebrity to do an end zone Chicken Dance.

That seemingly arbitrary figure, says KFC, is the cost of three seconds of ad time in the Super Bowl. The company gleefully calls this "bucking traditional advertising."

Upload your own chicken dance at Show Us Your Hot Wings. The website includes a promotional pep-talk and dance from the Colonel.

Watching that old man switch on a boombox and clap his hands for charity chicken is unspeakably depressing. Sort of like this was.

by Angela Natividad    Jan-24-08    
Topic: Cause, Online, Super Bowl 2008



MTV Puts Modern Spin on Holocaust Horrors

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For Think MTV (MTV's conscience?), Arnold produced two takes on what the Holocaust would be like if it happened today.

See Subway and Family Room. Tagline: "The Holocaust happened to people like us."

The spots scared us and filled us with quiet somber feelings. We don't even feel like making Hitler/Xbox jokes anymore.

by Angela Natividad    Jan-24-08    
Topic: Cause, Commercials, Good, Television



Dell and Microsoft Join Forces, Go (Red) -- but Why?

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We hate the (Red) campaign.

But it doesn't matter what we think, because it marches on for reasons beyond the realms of human understanding. You really can get people to buy crap products if you promise X percent of $X will "support four months" of antiretroviral medication to an unspecified number of AIDS patients somewhere in Africa.

Who? Where? What is antiretroviral medication?

Is Bono really this powerful?

by Angela Natividad    Jan-24-08    
Topic: Bad, Cause, Packaging










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